First, make sure that your advantageous areas are not violated, and then spread from users and content such as animation and games to other areas. Yuan Lu has a very good understanding of this strategy, but there is an essential problem.

"You wait a moment, Chu Yuanxi. I remember when you criticized the Romance of the Three Kingdoms, didn't you say that Luo Guanzhong wrote? There was always a plot of sending a skillful and meticulous work into the enemy camp to find out the news. In fact, it was impossible. Now you keep silent, just Penguin is looking for someone who understands the content to take the helm and use content thinking to replace traffic thinking. The question is, where is such a person?"

"Do I understand the content?"

"Actually, it's not a big deal, you said it yourself!"

"What about me + Uncle Sheng?"

"Then...is it okay?" Yuan Luxin said why he said this? He wouldn't take Uncle Sheng to join Pony.

"In terms of content field, Penguin is full of talents, and it is easy to get a combination that is greater than me and Uncle Sheng." Chu Yuanxi said murmly: "Others don't have this foundation, including Alibaba. But don't forget that Penguin has two subsidiaries, one is called China Literature Group and the other is called Penguin Animation. I dare not say anything about other content. For content like game animation, the headline system may be difficult to find, and Penguin's talents can be a lot of them with one stroke."

Xu Xin nodded: "This one has passed, then the fourth one?"

"The fourth is, what is the basic base that WeChat currently must protect in the social field? I'm asking about the user group."

"The social basic social system that must be protected?" Yuan Mu and Xu Xin were both stopped because of the many social bases of WeChat and they penetrated into the capillaries of the Celestial Empire. I have never thought about how it is considered a basic system, let alone a must-have.

Chu Yuanxi said: "In my opinion, the basic social system that WeChat must protect now is middle-aged and elderly groups and family groups. In terms of social density, middle-aged and elderly people drink family groups are not low, and often it is a urgent need. Assuming that there is no external force, WeChat can't operate it itself, or it is eliminated by new things. Just like Weibo's blog eliminates blogs, users begin to lose a large number of users, and middle-aged and elderly groups and family groups must be the last one to lose. But this plate is also the most dangerous because-

Toutiao actually made a big mistake. It is really a brain-wrenching to socialize young people. It’s really hard to do socializing, middle-aged and elderly people! Middle-aged and elderly people are the main force in using Toutiao app. Look at the rumors spread in your family group, and the source is basically the Toutiao app.

Middle-aged and elderly people were not valued in the past, but how many years have smartphones been popular? Even the mobile phone dividends have reached their peak. Middle-aged and elderly people have urgent social needs."

Speaking of this, Yuan Mu and Xu Xin immediately looked at each other. Xu Xin was instilled in a well-off society, not to mention Yuan Mu immediately thought with a heart-to-hearted community socialization, was it because of the target of this need? At least part of it.

Immediately, Yuan Lu was a little angry. Did Chu Yuanxi say he was so proud that he didn't keep his mouth shut? There are so many management teams in this conference room now. But then they thought about it, they didn't know Xiaokang's specific plan. Currently, those who know Xiaokang's social plan are only five.

Chu Yuanxi also didn't want to drive people away. Such high-end questions and answers are rare. Letting brothers listen to this is actually beneficial for broadening their thinking.

Therefore, he continued: "Game animation is the most stable line for penguins, and middle-aged and elderly people are the most unstable. It should be said that penguins are lucky. The Toutiao system has never noticed this obvious force point. If I were in the helm of the penguins, I would definitely use WeChat's leading social advantages to dig fire trenches, and then use methods in Weishi."

"You... are sure of middle-aged and elderly people and their families, playing short videos?" Xu Xin was incredible, because she was middle-aged and elderly people, and she was not very interested in short videos, especially Douyin. There was no content suitable for her taste. If it weren't for the investment trend, she would definitely be unfamiliar with Douyin.

"I'm sure. Actually, because the giants don't do it, some entrepreneurs have discovered this demand and started to do functions. Have you heard of 'Xiaoying'?"

Chu Yuanxi said, suddenly thinking that Xu Xin might reshape her worldview after opening this app.

If he wants to do a well-off society, he must pay attention to the trends in the market. Just as Yuan Lu felt, the social interaction between middle-aged and elderly people is indeed a point he intends to conquer. Since penguins do not pay attention to it, they must pay attention to it. Therefore, those who may pose a threat in the market will pay attention to it.

In fact, for the battle between Toutiao and Penguin, Chu Yuanxi was watching the tiger fight. As long as both sides did not touch the social interaction he wanted, it would be fine. However, there are always entrepreneurs with sufficient insight in the market trying different opportunities, so they can't relax at all.

Xiaoying, a simple video maker, is one of the most powerful ones. The videos made with large characters and loud sounds are completely in line with the needs of middle-aged and elderly people. The key is that they are simple and can be processed. The so-called processing is a fool-like special effect selection. It is very simple, but the output effect is very good. At least it is very good for the elderly. Some are flying through clouds, some are riding black holes, and some are riding phoenixes. Extracting the characters in the photo to fly in the video, which is quite a bit like the 86 version of Journey to the West. It is simple and straightforward but fancy.

The real purpose of Chu Yuanxi's slogan was Xiaoying's propaganda - "There are new special effects every day". The help of this slogan to retention is unimaginable.

Of course, if Weishi wants to do it, it must create video products that meet the characteristics of its platform. It is impossible to copy Xiaoying. If the tone of copy Xiaoying platform is ruined, it will not show the overlord attitude of Big Penguin in the content field. However, this requirement and solution idea will always exist and can be done.

The key is that the short video app is an algorithm recommendation platform. As long as there is enough content, it is not difficult to recommend. Users with different preferences can be perfectly distinguished.

In particular, the Douyin mode is a mode with only one video per screen, and Weishi will obviously enjoy Penguin’s big data, which is incomparable to Douyin. When new users enter Douyin, it is a blank piece of paper for Douyin. It will take some time to recommend the algorithm accurately. For Weishi, it is not a "new" user at all. Whether from importing, there is very sufficient big data, and algorithm recommendations can be made from the beginning.

Therefore, there is no contradiction between the preferences of middle-aged and elderly people on the platform. There is no problem with the two main categories, game animation + middle-aged and elderly videos. Moreover, just as the entertainment group and middle-aged and elderly groups are two extremes in the penguin social plate, only game animations are walking on one leg, which is not easy to diverge. But there are also short videos suitable for middle-aged and elderly types, just like stretching the two ends of the noodles, the speed of expansion into the middle is at least multiplied by 2.

While speaking, Chu Yuanxi opened the phone and opened the shadow inside for Xu Xin to show it. Xu Xin was stunned and thought to himself, did Chu Yuanxi have already entered middle-aged and elderly people in advance? Why does he have such an app on his phone? The key is why there are many works in his app? Damn his taste is unique enough!

As for the idea, Xu Xin recognized it. Chu Yuanxi has repeatedly emphasized that home and away games, socialism is the home court of the Penguin. Pulling the enemy into his home court is obviously a strategic behavior.

This time, before I could ask questions, Chu Yuanxi directly said the fifth article: "The last thing I have to do is... Actually, when I gave a self-media lecture to a group of investors last year, I said that Penguin could cut off the roots of Douyin on music and dig them according to those grassroots musicians. These grassroots musicians were suppressed during the transformation and commercialization of Douyin, but their popularity was still there, so I took advantage of the opportunity of the middle of last year to dig out all the heads, and then fought with Toutiao music copyright lawsuits.

Penguin Music is the largest music copyright holder in China, with extremely high barriers and a valuation of more than 200 million RMB. It should be fully utilized."

"You're taking this too for granted?" Yuan Lu interrupted, "How difficult is it to determine a music copyright lawsuit? Your time cost is too high, and Douyin won't be afraid of fighting this lawsuit."

"That's right, but it can involve Douyin's energy, right? How should barriers be used to develop their own business may be confusing, but it is still easy to use to hinder others. How to solve the available music sources is definitely a headache for Douyin. It is just mentioned that they have owed too much money in history and infringed on countless copyrights, but they have no relevant configurations. They do not have a valuable strategic position like "Toutiao Music". All the accounts have to be paid after they are bigger."

While speaking, Chu Yuanxi even sneered, "The blessing of Penguin's misfortune is that the Toutiao system does not know how to socialize, so it cannot be achieved. Otherwise, if Duoshan is done, by June 7th today, you can see what it looks like, and the war is defeated like a mountain. This method can at least make Toutiao system not socialize and play so quickly, which is strategic.

In short, according to my five rules, the plates of games and animation are still very large. In addition, the plates of middle-aged and elderly people extend to the middle. Weishi has to have a dau of 60 to 70 million today. It is not as good as Douyin, but it should be a good supplement to Kuaishou. When the seeds are cultivated and expanded outward, the following are all the specific details, so there is no need to say more, right?"

Xu Xin was shocked. He never expected that Chu Yuanxi was considering it from this perspective. No wonder he could do Baren Entertainment! Moreover, Chu Yuanxi happened to be a person who understands social interaction and content. The key is that he also understands traffic. Isn’t this invincible? I didn’t expect that Tantan Store would pass by and listen to such a report.

Chu Yuanxi finally added: "Of course I'm watching and eating melons, and it's really not so easy after the fate. In fact, the easiest and effective way for Penguin is to buy Kuaishou with all the money, and ask Su Hua to bring a gun to shoot, so as not to do anything. The most important thing in a business is to know where your limit is and what you can't do. Penguin has been showing off for too long, and has the illusion that I can do anything, but it is not so omnipotent."

After he finished speaking, he looked at the silent appearance in the conference room and quickly said, "Brothers, you have all dispersed, it is inevitable that counterfeit products will erode the market, but even if we retreat, it will not be less than 500 million yuan per month. Add the share of Shanghai, the net profit of 6 billion yuan per year is absolutely fine, and you all put your heart back in your stomach. Yang Jiangang, wait, isn't it unauthorized if you don't invite me tomorrow if you don't invite me?"

The reason why Yang Jiangang held a celebration banquet was very simple. As he got his wish, he raised 100 million yuan at a valuation of 700 million yuan, so he was rubbing his hands excitedly these days, almost killing him.

Then yesterday, the first 30 million yuan was already in the account. Due to the supervision of the funds raised, the money will not be paid in one go, but it will be divided into batches. Even so, the first quotation will not be changed. So I worked overtime tomorrow on Saturday to schedule a celebration banquet.

"You have a lot of things to do every day, then come, you are also the peak visual effect cfo." Yang Jiangang laughed. No one has been unhappy in the peak visual effect these days. Well, except for Chen Kuo, he was harassed by Wang Hui very much. Fortunately, Bai Fumei didn't care too much, especially after hearing about Wang Hui's strange view of marriage and love.

Although Chu Yuanxi had no comrades with these people, he was sincerely happy for them, because the overtime intensity of Yang Jiangang's work far exceeded the average level, surpassed Baren and Xiaokang, and even surpassed Pengfei Technology. The animals could persevere. But Yang Jiangang was also quite generous and basically gave a lot of options. These animals were happy to see the dawn of victory after working hard for half a year and see the hope of getting rich.

However, Chu Yuanxi couldn't be happy himself, so he turned around and Chen Yu resigned on Saturday morning.

Normally, a manager-level personnel change cannot even see Du Xiu, Tian Baorui is the end, but Chen Yu criticized others in the class group.

Although Chu Yuanxi never bubbling, she could still see it. So she saw her explaining the reason for her resignation to others - the job she originally wanted to find was that she had more money and less troubles and was close to home. Now it seems that there are not many money and there are really many things. She only took one close to home, but she was scolded by her leader.

Chu Yuanxi said it was right to scold you! Those who think there are too many troubles can also serve customer service? In service-oriented companies, good customer service must be tired. Chu Yuanxi has been doing ancestry for many years and must deal with customer service. What good customer service is criticized by customers due to product bugs and other reasons. When he turns around, he will still criticize ancestry and he has been exposed to experience. The bad customer service will not criticize ancestry and will not be angry at first, let alone make mistakes.

So Chu Yuanxi thought he knew the customer service and knew how ugly a bad customer service was. Just like the Xiaokang customer service before, whether it was bad or not, the key was that it was annoying. The last thing users needed was to watch the customer service make a repeater. It was enough to do reading comprehension once and not do it again, and the customer service did not need to send it again.

From a fundamental perspective, customer service should have a deep understanding of product rules, understand how these activities should be carried out, and how to fulfill the content of the activity. If the customer service cannot understand it, communicate with the product manager to let the industry and economic explanations be made clear. As a customer service, how can the user explain it clearly when asking? But in the repeater method, customer service only needs to know which rules correspond to the content of the user's question, and then copy and paste it, which is easy and pleasant.

So although she was unhappy, Chu Yuanxi thought about it for a while, and maybe Chen Yu still felt sorry for her. I was determined to look at Mingyue, but Mingyue shone on the ditch. Chen Yu, although her relationship was pretty good in junior high school, she was a poor student and never a person who was willing to work hard. The high demands of a well-off society may be difficult for her, so let her go.

Chu Yuanxi can't rest on Saturday. Why did Xu Xin go to Xiaokang store to experience it yesterday? Because she still shoulders a mission and find some more money for Xiaokang.

It was June 2019, and the sensitivity of the entire private economy to money reached the historical extreme. While looking at the attitude of the central government, the frequency of troubles in the United States was watching. Youdao analyzed it as fierce as a tiger, and the rise and fall were all unpredictable. In this environment, money was held tightly, which was completely incomparable to 2016.

Moreover, listed companies were originally the main channel for capital flow, but now listed companies generally have no money and dare not invest blindly if they have money, otherwise they will be beaten to death by the China Securities Regulatory Commission, especially those that are prone to goodwill. If you pinch this tube, many people who could have made money are not easy to get.

Next is the bank. Whether in the past or present, there are many ways, and the holes formed are buried deep underwater. It has extremely strong risk resistance and is stronger than many companies' ability to resist risks.

But today's situation is not tightening, but unprecedented tightening. When it reaches a certain level, it breaks the safety rope and countless underwater holes begin to surface.

So it is a hundred times more difficult to find money than in 2016. Chu Yuanxi thought that if the original world was the investment and financing environment, he would not be able to find the group of bad investors who could extend his life. He might fail to start a business in the original world.

Today, he has more capital, so he not only did not kneel down, but also had to put forward conditions. This posed a great challenge to Xu Xin, because Chu Yuanxi had requirements for the identity of an investor and did not have the money for industrial capital, so he was still quite tired to find it. Finally, yesterday, a big shot expressed his willingness to intervene deeply, but he had to go to the store to experience it.

That's why she took the opportunity to experience it first, but she didn't have any trouble.

If he was just looking for money, Chu Yuanxi believed that his signature could still be found now, but he had to intervene deeply. If he was as worried as Aunt Xu, it would be different. Therefore, on Saturday, he had to wait in the company, wait for Xu Xin to bring people, and then go to the store.

Soon, when the people arrived, Chu Yuanxi took Yuan Lu and hurried out to greet him.
Chapter completed!