Chu Yuanxi didn't even have a deep impression of Orchid Capital, so he thought it was a venture capital emerging that only rose after 2016. After checking, he found that he had led the investment in the lamb electric and shrimp games a long time ago.

These two companies are not small. The former has been listed on Nasdaq, with a market value of 3.5 billion based on ￥. The latter is the pillar and trendsetter of the early days of Tianchao mobile games. By relying on Jin Yong IP to make mobile games, they can rank in the top three in the industry. Later, they were acquired by listed companies. In short, these are two very powerful investments, and it is not easy to invest one.

This is embarrassing. Chu Yuanxi found that he had actually voted for mobile games, but he didn't know. Fortunately, no one found his ignorance.

Therefore, he looked at it in detail and found that because the style was too radical, Orchid Capital had been silent for a while, and it was not until 2016 that it exploded one after another. Good years did not explode and bad years did not break out, which is common. Zhengde Fund also remained silent for a long time, and Yuan Jing's status has not yet been mentioned. Although Baren is very popular, it is just an isolated case.

Observing Hu Shiheng's investment roadmap, we can clearly see that he has a special liking for the "o2o second half". This can be said to be a strong man who is not afraid of taking the flying knife with his bare hands, because o2o is believed by mainstream public opinion in the investment circle to die. Perhaps because this big man has founded a business five times, he has a special understanding of entrepreneurs and has a full understanding of the difficulties that entrepreneurs may face. However, in this way, what kind of products can reach a higher level will make him more sensitive, and therefore he will repeatedly take radical actions.

In short, this is a person who is not afraid of failure and desires success.

Hu Shiheng's real person looks younger than the photo, but his hairline has already retreated outrageously, and he tends to be in line with Li Jingfei. He is also fatter and has a round belly. The key is that he is not tall, so he looks very humorous.

Chu Yuanxi originally wanted to welcome people in and chat for a while before going to the store, but he didn't expect Hu Shiheng didn't play by the rules: "No need to go in, let's go now. I have opened a company many times, I have used old and dilapidated houses, and I have used the magnificent ones, and I have used the futuristic and slides with slides, and there is nothing to see."

Hey? Chu Yuanxixin said that this is more similar to me, and she has no pursuit in this regard. Many companies are particularly serious about decoration and have to benchmark Google. At least they feel that it is standard to benchmark Google. Going downstairs and taking the rotating slide is a standard configuration, but it is actually meaningless. It is better to pay more money to employees and pick some tricks.

Hu Shiheng continued: "Actually, Sister Xu, you don't need to visit the store by yourself. If you don't hurry up, there are more than ten stores in Xiaokang, and I have visited it myself."

Xu Xin actually knew that what she did was stupid last night, and thought to herself that you were not intentional? "Xiao Hu, why do you still have to pull us to explore again?"

"There are many questions, and you need to go to the store to point and ask. Sister, don't you think the Xiaokang store is really interesting?"

Chu Yuanxixin said this even more hurtful. The aesthetic taste of an old woman in her fifties is basically close to that of a straight man, while the 724-style convenience store is not the case. The main users are young people, especially young women. Xu Xin can feel it as if she is damn.

But he thought again, Hu Shiheng is not young at this age, so he is definitely not a young man, right?

"Big Boss, how do you feel interesting?"

"I, after I entered your store, I felt a sense of "What do you think?" Hu Shiheng walked straight to the store near Xiaokang headquarters, and obviously saw it when he came. "Your decoration and the distance between the shelves and the seats are interesting. When I sat facing the wall, I felt quiet in the midst of the noise. The house was built in a human world, without the noise of cars and horses, and even if there was no one sitting next to me, I didn't feel it."

Oh, this is an expert! Chu Yuanxi said that the style problem was something that was only realized after the Xiaokang in the original world had been on the road for a while, and then immediately invited a design expert from the island country to give a set of standardized parameters. This set of parameters is not limited to the apartment type, but talks about the color of the decoration, the distance and height of the shelves, the position of the air conditioner blower, etc., and even how to code the goods, the angle of the snack bags on the shelves, and strictly control the height of each row of goods.

The most essential thing is the one-line long table facing the gables. The size of the Xiaokang store varies, but no matter how small the store is, it requires at least five guest seats. If it cannot be the word "one", it is OK to fold along the corner. These five lonely locations are necessary.

It can be said that this design has a distinct style. What is the most leading convenience store company in the island country? 724 and Luosen, etc., the most leading on this track is culture. The island country convenience store itself is a cultural atmosphere, a place where literature and philosophy can be produced. Among the new retail entrepreneurs in the Celestial Empire, there is a few of them who have this awareness.

It can be said that the well-off society in the original world was successful. This style is a plus point. Especially when there is a comparison between the front and back, you can clearly feel the increase in customer stickiness, such as the increase in customer unit price.

You should know that everything can be classified into big data after the volume is large. The increase in customer unit price will have an immediate effect on the benefits of convenience stores, because the customer unit price of convenience stores is particularly low. When it is particularly low, 50 cents are very important. From 15 yuan to 15.5, it is an increase of 3.3%. If you change to an online game, a sword plus 3.3% blood sucking is a magic weapon.

Therefore, this time I re-engaged Xiaokang, I directly started with this set of parameters for decoration. The strict requirements for cargo placement make every clerk very tired when I first received training and needed time to adapt. This is also the reason why Xiaokang clerk conducted training so long in advance.

Suddenly, Chu Yuanxi said sincerely: "Oh, you are so insightful! It hit the nail on the head, loneliness is the atmosphere I want to exaggerate." The feeling of sincerity and flattery is completely different. Yuan Lu originally wanted to joke, but found that there was nothing wrong with it. Chu Yuanxi continued: "High-off is a space for young people in big cities to escape from the world."

"You are quite good at raising yourself?" Yuan Lu said as she stood in front of the store, the door automatically slipped open, and a cool breeze immediately blew out of the store.

"This is called taste upgrade." Chu Yuanxi followed into the store. It was over 10 o'clock in the morning. It was just when there was no one in the store. Some clerks were making hot meals, while others were serving goods. When they heard someone coming in, whether they saw them or were busy with their backs to the door, they said almost at the same time: "Welcome to Xiaokang Life, register with 6:19% off for registered members."

This is the first training for clerks. After entering the customer, you immediately shout slogans, not pursuing neatness, but everyone has to shout them. Hundreds or thousands of times a day, which has a high requirement for your voice. This slogan is still updated at any time. You must follow the sales strategy of Xiaokang. At this stage, you are going to recommend registration.

After saying that, some people realized that the president had arrived. Chu Yuanxi quickly waved his hand and signaled them to do whatever they should do, and then said, "What are your problems?"

"Let me talk about your space to escape the world first? How do you understand it?"

"It's very simple. Many young people who work in big cities rent houses, which are equivalent to dormitories, especially those rented by the second landlord. There is nothing to do. If the user experience of convenience stores is suitable, for these young people, our hot dining area and microwave oven are their kitchens, and our freezer is their refrigerator. In winter and summer, this is where they keep warm and escape the summer."

Chu Yuanxi has a house, but he has rented a house, especially when he was working, and he was far away from the job. He commuted for more than three hours a day, and then he was late after get off work and worked overtime on weekends. His home became a place for sleeping alone. It was better to rent a house next to the company. Therefore, he had a similar feeling, and this feeling was still strong after many years.

"Then what is the right experience? No one knows who is the best. Don't disturb each other or communicate with each other, and no one will drive you away. So in terms of overall style, I chose loneliness. Even if there are many people in the store, as long as the feeling of loneliness is in, our store is equivalent to their private space, and this is the experience."

Yuan Lu had never noticed this before, and even she went to Xiaokang's store at a very small number of times, and she was not the target user of the convenience store at all, so she was stunned. "Is private attributes that important?"

"It's really important. You haven't read a very popular article on the official account recently, saying that a middle-aged man came home from get off work and drove downstairs but didn't get off. He had to sit in the car for ten minutes?"

Xu Xin immediately interrupted: "Hey, I saw it, the feelings are very good."

"This is a personal attribute. It belongs to the boss or his wife and children 24 hours a day, and it will be yours for ten minutes."

"Hiss..." Hu Shiheng had more questions, "Isn't the convenience store business doing a scarce attribute of time? The customer will leave after buying things. If you provide private space, how can you calculate the square footage?"

"This is, the theory of relativity." Chu Yuanxi knew that this was a misunderstanding among many people. "Convenience stores are indeed a fast-paced product, but users follow the experience. It is naturally worth allocating more time to the place of experience. Nowadays, users are like this. Whether online or offline, the experience is the most important. As for the square-level efficiency, the square-level efficiency of manufacturing demand is not directly reflected in the data. The store's air conditioning, automatic doors, and free chargers will create demand, and the experience of this private space is the same."

When Chu Yuanxi said that "users allocate time based on experience, both online and offline are the same", Hu Shiheng suddenly fell into deep thought, because today's mobile Internet has changed from a naked competition for users to a competition for user time. For this reason, all major manufacturers are willing to create iron curtains and cross the grooves, circle users in their own circles, use all means to fully kill users' time, regard these "corpses of time" as their own spoils, and convert them into wealth, and will never be left to competitors.

There has never been any historical stage to interpret "time is money" so naked. This is the reason why the big penguin is not afraid of Alibaba, and it is also the reason why Toutiao is regarded as a rival. The Toutiao system's time devouring effect is chasing, and it is swallowed raw, and it is used by users for a long time, but it is not swallowed raw. In the past, only games could swallow users' time, but it was also limited. The Toutiao system's major information flow apps devour users' time is like a black hole, which is unreasonable at all.

Hu Shiheng pretended to look around, but actually glanced at Chu Yuanxi who was commanding with his own eyes, thinking that this person is worthy of starting a company worth 30 billion in less than a year. He has no deep understanding of the Internet field, and all he said are practical things. So, what about the answer to this question? "If you follow the experience, what about the cost-effectiveness?"

"Is it cost-effective? I divide users into two categories, one is called those who value cost-effectiveness, and the other is called those who value experience."

This is the core issue of convenience stores and the most insightful field of well-off society. "If everyone pursues cost-effectiveness, many business models cannot exist. JD.com's things are more expensive than Taobao, so why are there so many people buying them? The experience is good. So for experiential users, cost-effectiveness is not a problem. Of course, cost-effectiveness itself is also one of the user experiences, so I have prepared a system of economic internal circulation to meet cost-effectiveness users with the paid user system."

"Economic internal circulation, cooperate with the paid user system? Is this interesting?"

Seeing that Hu Shiheng didn't understand, Yuan Mu and Xu Xin looked at each other tacitly, and then laughed: "Old Hu, don't you play games, right?"

"I don't play games, but I'll play games." Hu Shiheng was very proud and thought he had a certain understanding of the game. Range...

"At first glance, Xiao Hu just doesn't play games. Chu Yuanxi's economic cycle is simply a matter of domestic tricks online games. He used to cheat players, but later cheated users." Xu Xin said happily, "He has too deep a routine. Do you want to understand the coupon system in his app first?"

Hu Shiheng said that it seemed that I was not the only one who was confused, "This is also one of the main reasons why I came here today. I just couldn't calculate the account, so I had to ask in person."

"Big Boss, I'll tell you." Chu Yuanxi leaned closer and whispered: "The value of the discount system of Xiaokang is to make people unable to settle the accounts."

Hu Shihengxin said that he couldn't continue talking now. In the past, he cheated players and then cheated users, so today I will cheat me? Various coupons with varying periods, the superposition of multiple memberships and shopping rebates. How do you talk about this?

But talking about systems is not something that should be discussed in this occasion. He should talk to computers and documents. He is also a person who has started a business many times, and there are still some b-digit numbers. This kind of field investigation is indeed only suitable for chatting and experience.

Therefore, the question changed again: "Mr. Chu, besides being unfamiliar with this style, what else do you have to improve your experience? When will this experience show value?"

"There are so many things, from free chargers, free band-aids, etc., from Kanto cooking robots and self-service checkouts, these are all considered to improve user experience. In my opinion, there are only two things to do in making convenience stores, front-end user experience, back-end cost + efficiency. If you want to improve these three places, you can only focus and focus to pay attention to the details and need to invest your energy in the long run. As for the value that reflects the scale... After forming a scale, a well-off society forms a scale effect, 1+1 is much greater than 2."

"But I see that some stores that are already large in size, such as Quanshi, are shrinking now, and the bigger the better."

"The scale of a well-off society is not the same as the scale of others. We have bicycles." Chu Yuanxi said confidently, "Bicycles are not just travel tools, but also obtain data. This data is very useful when combined with user consumption data. Our scale is based on data. After forming a network, a kind of data similar to 'vector' will be formed, not only in size, but also in direction."

Hu Shihengxin said that this is bullying me, isn’t it good for math? But my math is really bad! What the hell is vector? Next question!

At this time, Xu Xin relieved him: "Xiao Hu, tell me why you didn't vote for the opening customer. I remember you said you also considered the opening customer."

"I may still invest a little, financial attributes." Hu Shiheng nodded to Xu Xin, "The way of opening a doorman is similar to that of a supermarket. I think about it, but it still lacks attractiveness."

"Why? How high is the average customer price in supermarkets?"

"Yes, supermarkets have high customer unit prices but generally average performance, and there are many large-scale store closures. The customer unit price of convenience stores is very low, but look at how many people in our circle want to invest in convenience stores now? Alas!"

Hu Shiheng sighed and continued: "The growth rate will not be lie. The growth rate of the convenience store industry is very attractive in the current overall environment. In fact, there were signs last year. The tide receded, and the growth rate was still maintained before swimming without swimming. I don't know where the dividends come from and why, but the result is that there are trend dividends to support the convenience store track. Many people think it is abrupt when Mr. Chu crossed the border to build convenience stores. Anyway, I was so awesome from the beginning, but I was disappointed when Yuan Jing didn't invite me on the roadshow."

Yuan Lu shrank her neck and thought to herself that the pot should be Chu Yuanxida. He released such a share, and there was not enough meat to be divided. Besides, my brother was complaining to me that it was too difficult to serve him. Who knew that he had so many conditions for the qualifications of investors...

Xu Xin is very clear that for a long time, the investment circle's views on convenience stores have been "severe homogeneity, low cost performance, and great limitations in the category of goods", and in short, there is a lack of investment value.

But if you are not optimistic, most of the convenience stores have started to make profits this year. At this time, it is embarrassing for those who want to invest in it, because they have not bought it to the bottom, and they must chase the rise again.

So the difficulty of her relationship was not as high as Chu Yuanxi imagined. Although the valuation required for investment in Xiaokang was relatively high, it had begun to operate in an orderly manner, showing that it was still good and cost-effective.
Chapter completed!