Chapter 802: Sitting on the Mountain and Watching the Tiger Fight (1)
This is the direct reason why Weishi is not good. So why is this happening? We need to analyze it. Let me first talk about the conclusion. My opinion is that Penguin has been using the experience from ten years ago, and if it does not innovate, it will be out of date.
Is Penguin's tilt resource not big? It's very big. Weishi's budget is guaranteed. He dug ins' algorithm to siege the lion and expand the team. However, even the Toutiao system faced it and had some energy in it was not qualified. Only when it was started, Zhang Ming was nervous, triggering a war of words with Pony. Then he found that it was a paper tiger.
Do you think Weishi restarted too late? It was not too late to restart at the beginning of 2018. At that time, Douyin had not surpassed Weibo, but the startup method was not right. This startup method has won countless times in the past, but in the battle of graphic information flow, it has been defeated against the Toutiao system.
Everyday Express failed. Penguin News saw that the installation data was OK, but it couldn't catch up, but it kept chasing. But in fact, if Penguin News did not have the powerful promotion of almost rogue means as powerful as WeChat, it wouldn't work. It only has the number of installations now, and it accounts for far worse user time than the Toutiao app.
So Penguin is anxious. If he pursues short-term results when he is anxious, he cannot patiently think of a solution. He should copy past experiences, and this experience has been completely defeated in the daily news. Why is Penguin obsessed with it? Because this experience embodies the product ability and group combat ability that Penguin has been proud of in the past, and is a successful experience.
However, because of the "success" of this experience, Penguin thought about oil hammers when looking at products. He had to look at the track width first, and he thought it was wide enough and there was enough commercial space to do it. Therefore, Penguin gave up on short videos at the beginning, and did not even pay attention to it when Douyin appeared in 2017.
However, entrepreneurs nowadays no longer consider this. Nowadays, entrepreneurship is a kind of thinking that first looks at the quality of the product itself and is good, and then study how far the market can be brought by the product. In other words, the track can be broadened, and how wide it depends on your own efforts.
This is why Su Hua and Zhang Ming chose to make short videos, but Pony felt that it had no market. It was not until the three short video products of Toutiao series reached the level of tens of millions of dau that they thought of taking action.
If it were me, I would fully support Su Hua, using resources to exchange equity, and not requiring control, but I agreed that Su Hua must cooperate when needed.
Penguin is not, Penguin has left the scene in person and throws Kuaishou aside. All traffic entrances in the Penguin system only retain AppTreasure for Kuaishou, and all the others are exclusive to Weishi. So Kuaishou was also depressed for a while, and then became self-reliant. It gradually recovered in the second half of the year, but it was already overtaken by Douyin.
If the Penguin ends up in one battle this time, it is actually OK, but the Penguin is defensive, the defense is not flexible, the organization is not high, and the playing style is outdated and aging. It would be a damn thing if Weishi can do it."
Chapter completed!