Why do people who work hard are happier? Because people who work hard usually don’t have time to worry about it.

Chu Yuanxi thought he would be tangled until the next day, but he didn't expect that the time would be tangled on the night of the 7th. Because the Big Penguin began to release a certain game reservation, many people in Baren were pushed on the QQ and WeChat to make this mobile game with the same name called "Yin Yang x God".

(The name of this comic was compiled by the author Jun Xia Jaguar. If you don’t have this comic, I beg you not to get the right name!)

This set of comics is considered a veteran migrant worker comic in Chinese comics. It can often show its face in the top ten of Penguin animation rankings, and is very suitable for adaptation into card games. There are many characters, many maps, many monsters, many props, skills, and many dungeons. In short, it is made for combat and adventure, so it can be made into long stories and become migrant worker comics.

Migrant workers' comics are an honorary title that represents traffic.

But it has few professions, because there is no such thing as a fantasy setting in the ancient context of the Celestial Empire. Heroes can resist, fight and play and milk to develop their entire careers. Therefore, the most suitable card game for such an IP is always the card game.

Chu Yuanxi looked at the introduction of this game, such as "cool 3d", "classic genre", "multi-taught", "special gameplay", etc., it is just ordinary publicity, and basically all companies can play games like this. But "variable plot", "customized protagonist" and "building a city to upgrade", emmmmm...

Before Chu Yuanxi could speak, Zhao Jie was already very proud to invite the president to visit Baren Games to participate in an important discussion.

When Chu Yuanxi sat in the conference room, he saw that Zhao Jie was already fiddling with the projector. There were many people sitting under him, and even Jiaotu and Lu Yu came over. Only Uncle Sheng was in Hengdian, so he was absent.

Yang Jiangang also rushed from downstairs, and there were some players from Baren Games, such as Sankei Wang Le.

Zhu Chi sat next to Chu Yuanxi and asked mutely: "Is this our copycat? The penguin finally came to grab the money?"

Chu Yuanxi saw that many people around him were looking at him, including Xue Ming. "What's there to doubt about this? Isn't it inevitable for Penguin to grab money? The key is how to grab it. At least six or seven copycat products will appear in the next three months. Zhao Jie, why are you using a projector?"

"I'll show you something good." Zhao Jie looked up, took care of the projector, and then didn't say any opening remarks. He briefly introduced the situation and then started playing a video, a game video of the mobile game "Yin Yang x Immortal".

Suddenly, the "dummy" sound came out, and Chu Yuanxi almost choked, "It's awesome! Did you steal someone's demo?"

"How can it be called stealing?" Zhao Jie sighed, "We call it too many friends and it's easier to do things. This is something that people show for penguins, let's take a look, everyone will come up with ideas."

Actually, I have already watched it. The demo is very complete, and the art resources are all in one look. Many people feel uncomfortable when they look at it, because if it is not 3D, it is close to a pixel-level copycat. If the art difference between 3D and 2D is ignored, all the processes are the same.

"Fuck! So shameless!"

“Will a little innovative spirit die?”

"At least, redesign the UI? This 3D game's ui is almost the same as the 2D game, and it's really intoxicating."

"Damn it, damn it! The gameplay is exactly the same. Are there any new gameplay? Haven't the special gameplay been done yet?"

…………

Chu Yuanxi looked at Zhao Jie. Zhao Jie obviously had seen this video, so he didn't say anything. He also had something to say, but he was in a hurry, wait for Zhao Jie to say it first.

When Zhao Jie saw Chu Yuanxi sitting so steadily, he felt inexplicably confident and asked at the top of his voice: "Brothers, I'm actually just one question, what should we do?"

"Damn, your problem can be broken into several problems."

"What should I do? I'm so proud!"

"Stay stable, you must keep it steady. There may be more than one enemy."

"Doing activities, I didn't say anything."

"I feel like I should wait until the other party opens the server and then make a plan."

There was a chattering below, and Zhao Jie was confused when he heard it.

Why did Zhao Jie ask this? Because the mobile game "Come in Troubled Times" is now the cash cow of Baren Group. No matter how Baren promotes it externally, how awesome it is, how huge the business is, how good the endogenous it is, how reliable the matrix and fans are, the problem is that other businesses do not produce much milk, and the cash flow is basically on the game.

Therefore, the operation of the mobile game "Come Out of the Mountains" is not the business of Baren Games. The usual operation is nothing more than version updates, activities, new cards, map expansion, recharge, etc. He only needs Xiao Guicao to remain stable. Besides, the group of plans under his command are even stronger than Yang Jiangang's qualifications. It is not impossible to recruit projects as successful as "Come Out of the Mountains" and release the news of recruitment. The job-seeking planning can break the threshold.

Therefore, the operation of Baren Games is no big deal. The new work can be carried out to target the "small game group" strategy he proposed. It can not only make full use of the traffic advantages of Baren Information, but also take advantage of the IP effect of "Come Out of the Troubled Times" and also tap into talents. It can be said that it is very smooth. Moreover, because Uncle Sheng has now started to purchase copyrights on a large scale, it can also be used for Baren Games, which is equivalent to killing two birds with one stone. It is no problem to take into account the peak visual effects and Baren Games, and it is extremely efficient.

But when encountering such a big event, Zhao Jie immediately made a claw.

Chu Yuanxixin said that you are planning to share the blame when you summoned so many people? If you make a mistake, everyone will take responsibility together? Zhao Jie is cunning and cunning, worthy of being from Pengfei Technology. When he saw that the blame would come, he would first pull enough people to take charge.

In fact, from the game level, there are not many ways to snipe the counterfeit products, especially if the counterfeit products enter the incremental market, the users do not overlap, and there is no way to do it at all. However, because it is produced by Big Penguin, it is estimated that the overlap of users is relatively large, because the main distribution of users of "Furious Times" relies on WeChat, followed by the Toutiao matrix, and then the major game channels.

The source of users of this IP was mainly the comic WeChat public account. This is the effect of the Baren Matrix importing all the precise users into this service account after filtering, and then igniting the overall effect, including Toutiao users, and the final destination is also here after a series of chewing. Then there is the viral distribution h5, both of which are WeChat channels. Therefore, it can be said that Long Dad is the real Dad, and the only person Chu Yuanxi needs to kneel down.

At present, the number of users in official servers and game channels is roughly open to June 4, and the retention rate of the official server is significantly higher than ten percentage points. It can be seen that the amount of users absorbed through IP is still very obvious, and the main channel for IP absorption is WeChat.

When Big Penguin promotes its own game, it will definitely be the first position, and then the App Treasure, which is equivalent to digging food in its own field. It should not be too easy to capture precise users.

In WeChat, directly filtering the followers on the Baren Entertainment Comics account is undoubtedly accurate users, and it is simple and clear without any difficulty.

The hand q is a little bit more delicate, and the group is caught. Anyone with the keyword "coming out of troubled times" in the name will catch all the members of the group and then send them a message - the countdown to the service is one week, and the benefits of making an appointment will be doubled in just one time, and the exclusive registration package will be available for reservations. This eye-catching slogan is the most powerful, taking advantage of the user's desire to lose his mind. I will talk about the user's line of reservations. Once the appointment is made, it will definitely be a series of information flow bombardment.

But on the other hand, Baren can also launch a counterattack based on this and design activities to attract players. Therefore, Zhao Jie asked this question, what should we do, actually how can we fight back?

Soon, I saw Chu Yuanxi not talking, and there was a chicken and a duck and a mouthful. The focus of the debate was nothing more than what kind of activity plan to make, whether it was to stimulate recharge or stimulate consumption, or it had nothing to do with recharge but extended the game time? To extend the player's online time, there must be new outputs and corresponding gameplay, allowing players to spend time to obtain, and even activities outside the game were considered.

However, Chu Yuanxi clapped his hands: "I said you guys can't grasp the point."

He asked Zhao Jie to pull the video to the beginning, "Look, see this green logo? This is the production company. Although Penguin has increased its self-development, the agent is still mainstream. This is the product of Penguin agent. Does anyone know about this company?"

Those who know how to do things immediately looked at each other. This company is so awesome! It’s not that Penguin is better than Penguin. If you want to talk about copycat games in China, no one dares to say that it’s the first. Therefore, Penguin Games recognized this godson. It turned out that they took action. No wonder the 3D copycats and 2D were all turned into pixel-level!

Chu Yuanxi said: "I feel relieved when I see this logo. Although they have worked in-depth with Penguin and Penguin Anime gives them big IPs, this IP is very good, and Penguin Anime's IPs are very good, and they are worth at least tens of millions. Then Penguin account gives them traffic, which is more valuable, but I feel relieved."

"Where did your confusing self-confidence come from?" Jiaotu asked arrogantly, "We are all trembling."

Chu Yuanxi said, why didn’t I see you trembling? Hey? “You don’t understand games, so you tremble. The opinions just now are nothing more than that in order to snipe this game, we need to harm our users’ experience. Whether it is a recharge activity, consumption activity, or prolong the game time, it will harm the user experience, right? You are panicked.

We have been operating for more than half a year to achieve a balanced user experience. Whether it is time consuming or ￥ consumption, it can basically satisfy most players. It is not easy. So the current monthly turnover can be maintained at hundreds of millions and not dropped. The version has been updated for more than ten times, and dau can not be maintained. This is a hard-won result. Unlike some games, a group of users will be sent to update the version once. Now you want to destroy this result with your own hands?"

"Then what you mean is to ignore them strategically? It's impossible to ignore them, right?" Yang Jiangang asked humbly. He is now accustomed to thinking about problems at a higher level. Even if he can't think well, he will stand up first. However, due to his vision, his insight is not enough.

Chu Yuanxi was very calm. He found that these brothers were not afraid of the aggressive penguins. They were solemn, but they were not afraid. This was a very good signal.

"It's definitely not 'ignorance', the key is how to 'see'. I just told Zhu Chi that Penguin has come to grab money, and it depends on how they rob it. There is nothing to be afraid of now. The most taboo thing is that if the enemy doesn't move, I will be confused first. Do you understand? If you don't understand, I will tell you anecdote.

Speaking of which, in early 2013, a mobile game company brought the entire industry up. Before 2012, the industry ceiling was a monthly turnover of one game. This company's products rely on counterfeiting a mobile game from the island country to achieve a single channel and a daily recharge of 300,000 yuan per server and a monthly turnover of 50 million yuan. It can be said that it has driven the investment of the entire mobile phone industry. Ten thousand game teams emerged in the country in an instant, and a thousand teams copy them, including Big Penguin.

At that time, the Big Penguin game included two series Quanmin and Tiantian. The copycat products launched were called "Tiantian xx", which also received the traffic support of Penguin, but they were useless and completely defeated.

Why do big penguins fail to make a copycat? Because the ‘social contempt chain’ exists objectively, even big penguins may not be able to cross over, although they are the most likely to cross over.

Later, the company forgot the futile situation of thousands of products that copied the country, and embarked on the road of successful domestic products, and then lost consecutive battles, and even the pixel-level copycat Zhayi's products were sued by Zhayi to court. What does this mean?

This shows that the player group is more inclined to originality, and contempt for copycats is a factor that cannot be ignored. We are now orthodox. Now facing the big penguin’s copycats, we go to the game to fight. If we fight well, we will be both sides of the losers, and if we break it, we will be self-disturbing.

What company are we? We are a company with powerful information tools. We are fighting for the social contempt chain. Do you understand? Don’t attack the city. Big Penguin hopes you will attack their city. Siege is the only one that hits the big Penguin and enters the field they are good at.”

If you say that, you can understand all the truths, but you are facing a big penguin. Who is not afraid? Wang Le was the first person to see the demo. At the same time as Zhao Jie, he had been worried for a long time. At this time, he had to break the casserole: "Mr. Chu, just say it straight, what should we do and how to deal with it?"

"How to deal with it? First of all, keep the server stable, be careful not to have any problems with love for you during this period. I have two arrangements. The first is peripheral products. Although Uncle Sheng is not there, I am already working on promoting it. When the counterfeit products are launched, we will start to sell goods from our media and sell them around the surroundings. At the same time, we will hold activities in the game, and we will not give game props, but we will send them directly to the surroundings.

Please note that this activity should not consume too much time for players, nor should it be linked to recharge. It can generate a certain amount of indirect consumption, but the degree should not be too excessive. We mainly give away, and make universal benefits so that ordinary players can also get gifts. Wang Le will come to me later to determine the process and form."

"Isn't that going to pay a lot of money?" Zhao Jie was shocked first, "We have 35 million dau, how much do we have to give?"

"Are you stupid?" Chu Yuanxi said that Zhao Jie has now become the slowest growing card, "Do you know the raccoon collection card? Our peripheral products are set, such as the Five Elements Spirit Talisman Key Chain. Let's give two, so that the players will lack three, and then show the complete set in the game, follow the show on Weibo, show on official accounts, show on Douyin, and directly connect to e-commerce. Do you understand? This is called in-game promotion. If you sell one, the capital of three will be back. You can earn one. The more you give, the more you earn.

Now it is time for the game to feed back the traffic of the Baren self-media matrix. The only problem is production capacity. The copyright company has been operating for several months. The OEM has been looking for the design work but the other party started testing in one week. I don’t know if the production capacity can be kept up. Leave this to me to solve it, so that the well-off people can run away.”

"Okay, I understand." Lu Yuxin said that he was going around and around, but the large-scale release of surrounding areas is really helpful for building barriers to social chains. This social contempt chain is still something worth studying.

"No, you don't understand. The second arrangement is entirely the work of an information company. Let's start collecting enemy situations now to see how the big penguin promotes it, whether the advertising intensity is high, where the main promotion channels are, and where the secondary ones are. You can arrange this matter when you go back and make sure that someone is responsible. Originally, this matter should be Zhao Jie's job, but they are not professional, so you can do it all for you."

"What are you doing?"

"We all talk about the plan to attack the army. If the big penguin fights a stupid battle, it will promote it from scratch and start from scratch according to the new products. No matter what incremental existing users or the like, then we have no good idea. If we are trying to mess around, we will promote the counterfeit products, right?

But if the operation department of Big Penguin has some different ideas, then we have to prepare for the quality three-in-one. How to do it specifically, I will tell you secretly.

I know that for you, it has always been a peaceful development and has never been challenged by the top-notch ones. Especially when you start, you are the most difficult boss, and there is no monster level to send experience for us to practice, so you are panicked.

No need, brothers, it’s really unnecessary. Big Penguins are not invincible. Their copycat style has lost more than once or twice, and they have lost many times. We are a company with a particularly healthy internal structure. Although the absolute size is a hundred times different, Big Penguins are not all over their body. We just need to unite and not be afraid."

This passage is obviously a cheering up. Everyone in the audience looked very different. Some looked at the little star and felt very handsome, some frowned and thought about countermeasures, and some wrote suspicions and worries on their faces.

Yang Jiangang is different. He is not the three. He thought to himself, why aren’t you afraid? It seems that this is not the first time you have encountered such a challenge? Damn we were together in 2013. Did you get possessed by a thousand-year-old monster? Otherwise, it won’t make sense.
Chapter completed!