When Tianxia Home Appliances was first established, it decided to develop a development strategy of first manufacturing TV sets, and then gradually introducing refrigerators, air conditioners, washing machines and other production lines.

Therefore, at the beginning, Wang Xianzong sent someone to Fusang to negotiate the imaging tube business with Sony. At that time, Sony's Trilon imaging tube was the most advanced in technology and the most well-known. If the TV was produced with Trilon imaging tube, the quality would be guaranteed and it would be easier to establish the brand of home appliances in the world.

At the beginning, Sony was also very enthusiastic about the world's home appliances, and showed a lot of room for concessions in terms of quantity and price usage, which made Wang Xianzong very happy, so he kept sending people to talk.

You should know that Sony's Trinitron image tube is the most recognized by consumers because it is the most advanced technology and has the highest popularity. Therefore, many TV brands are willing to purchase it, which has led to the shortage of supply of Trinitron image tubes. Just like when smartphones became popular, Qualcomm's CPU was also in short supply.

In this case, if Tianxia Home Appliances can obtain supply and price discounts, it will definitely be a great thing for this company. Therefore, Wang Xianzong attached great importance to the negotiations with Sony, and was delayed for two months.

Seeing that the factory, equipment, and workers were ready, they were almost missing the display tube. At this time, Sony said, "The negotiations broke down and there was no consensus", and directly left the appliances in the world, catching it off guard.

Even if we talk to other companies now, even if the agreement is completed, it will take at least one or two months. Thousands of workers are idle there, and the equipment can only be lost. This cost is a lot of money.

What’s even more hateful is that Tianxia Home Appliances has signed a sales contract with someone. If they cannot ship the goods, they will have to compensate them for their losses, which is another large amount of money.

Moreover, for a company that is interested in making a name for itself in the home appliance industry, it has become a joke in the circle and it has greatly affected goodwill.

It can be said that Sony's move is really poisonous.

...

Although summer has seen enough storms and qi cultivation skills in the past few years, after learning about the whole story, he still couldn't help but get angry. Sheng Dian Shaofu dared to play this trick with him, and he really didn't know how he died.

"Mad, I must avenge this revenge!" Xia Tian gritted his teeth, and then called Haruki Kakugawa from Fusang, "Mr. Kakugawa, help me investigate Sony."

"Xiasang, what do you want me to investigate?" Kakugawa Haruki asked in confusion.

"Mainly investigate the company's trends and see what projects it has recently." Xia Tian thought about it.

For giants like Sony, if they want to attack it, they will be useless to attack its products, smear its top management, or suppress its stock price alone.

Because Sony is so huge, one of the world's top 500, Fusang's well-known brand, the pride of all the people of Fusang, and even has influence around the world. Such a giant, one or two scandals, cannot hit it.

Just like Samsung, Samsung Galaxy mobile phones were in full swing, making it foul, the sales of mobile phones plummeted, and the brand image was severely hit. But two years later, Samsung not only failed, but developed more vigorously than before.

Its sales volumes of chips, LCD panels, memory, etc. are all world-leading, and it has even surpassed Intel to become the world's largest semiconductor manufacturer.

Therefore, if you want to suppress Sony, you must start at a strategic level so that it can truly hurt it and live a life rather than die. Investigating its recent development projects is to understand its development strategy and find opportunities to start.

"Okay." Haruki Kakugawa nodded.

...

A week later, Haruki Kakugawa reported his investigation results to Xia Tian.

"Mr. Xia, I have done the investigation you told me to do. I will fax you right away." He said to Xia Tian.

"Mr. Kakugawa, thank you for your hard work." Xia Tian nodded.

"You have to be welcome." Kadokawa Haruki smiled.

Although he is still the general manager of Kakugawa Bookstore, Kakugawa Bookstore and Kakugawa Film have been bought by Xiatian. Now he is just a high-end worker who makes a living in Xiatian. Where can he get his arrogance?

Xia Tian then received the documents from Haruki Kakugawa, and he carefully read them and then found an opportunity.

...

In 1990, the American Film Association issued a proposal to several major high-tech companies around the world, requiring them to develop a laser disc that can burn a 135-minute program on CDs, with higher picture quality and sound effects than today's.

As the saying goes, there is a market. After receiving this request, world-renowned home appliance companies such as Sony, Toshiba, and Philips began to invest huge amounts of money in research and development. Xia Tian knew that this was the later DVD technology.

The main reason why these companies work so hard is that once their technology is recognized, it will become the new generation of technical standards and can then be charged patent fees lying down.

Just like the previous videotape standard dispute, JVC company can charge hundreds of billions of US dollars in patent fees every year by relying on VHS videotapes alone, which does not count the tens of millions of videotapes sold every year.

So there is a saying in the manufacturing industry that first-class companies create standards, second-class companies create brands, and third-class companies create products.

Sony lost to JVC in the video tape format dispute and missed a huge profit of nearly 10 billion US dollars. Therefore, now it is developing DVDs, and it has invested huge amounts of money, and has also won over its former competitor Philips to achieve technology sharing and advance together.

Xia Tian knew that in his previous life, the final DVD format was indeed led by Sony, Philips and Toshiba, and the participation of companies such as Time Warner, Panasonic, and Mitsubishi were involved.

Later, they also used this to charge patent fees. For example, each DVD produced in China had to pay them more than twenty dollars in patent fees.

But in fact, the price of DVDs at that time was only a few hundred yuan, so this time it broke the Chinese DVD manufacturers, so that later domestic manufacturers created an evd.

It can be said that the DVD format standard is very important for Sony. If it is made yellow, Sheng Dianshaofu will probably be able to vomit blood.

And summer is confident enough to shatter Sony's dream.

Because no matter how good the technical standards of a new audio and video are, it is useless if there is no content support.

Xia Tian has Columbia Pictures, the largest giant in Hollywood, and the small giant in Tianxia Production. In addition, there are also entertainment companies such as Columbia Records, Columbia TV, and Rainbow Media Holdings.
Chapter completed!