After listening to Xia Tian’s suggestion, Wang Xianzong was very interested. .

He also knows that the home appliance industry is quite profitable, and Sony makes money by making money from home appliances. With a population of 1.3 billion in the mainland, there is no high-end brand yet, with such a large market.

Domestic brands such as Hai, Meidi, and Geli have a current reputation and sales far less than foreign products such as Sony, Toshiba, Panasonic, and Philips.

Therefore, if he runs a home appliance company, and pays attention to quality and conducts marketing, he will likely become the first home appliance brand in the mainland. At that time, the huge market with a population of 1.3 billion will be enough for him to make a fortune.

What's more, the Mainland is now negotiating the General Agreement on Tariffs and Trade and actively entering the customs. Once it enters the customs, China can do business with all countries that join the GATT, obtain tariff reductions, trade barriers, and other preferential treatment.

At that time, he can sell the home appliances he produces to all over the world. With the cheap labor and low production costs, the home appliances he produces will definitely win the love of the world with its low prices and excellent quality.

"Brother-in-law, your idea is so good. I'll go and do it immediately when I go back." Wang Xianzong said with great enthusiasm.

"Well, but, second brother, you have to remember that no matter how much money the home appliance industry makes, it is just a little bit of detail. The most important thing is World Technology." Xia Tian so positively reminded him solemnly.

Computers, servers, mobile devices, and supercomputers developed by Tianxia Technology are the industries with the highest technological content and the greatest added value.

Home appliance manufacturing actually does not have much technical content and does not have high added value. For example, LCD TVs and LCD monitors use LCD panels of the same size, but the price of TVs is much lower than the price of monitors.

Moreover, the high-tech developed by Tianxia Technology can drive the development of the home appliance industry. For example, transplanting chips into the home appliance field can make home appliances smarter and easier to control. In comparison, the new technologies developed by the home appliance industry are difficult to apply to Tianxia Technology.

Therefore, Tianxia Technology is a locomotive, and its development can drive the home appliance industry. Therefore, focusing on Tianxia Technology is more conducive to the development of the home appliance industry. On the contrary, if you only want to make money, blindly develop the home appliance industry and ignore Tianxia Technology, then the development of both will eventually come to a standstill.

This is like Xiaomi. After selling mobile phones becomes popular, customers will buy it very much after selling TVs, water heaters, purifiers, floor sweeping robots, etc. In a short period of time, sales volume can be comparable to that of old home appliance companies.

In comparison, a home appliance company boss threatened to sell mobile phones, and even said he would sell tens of thousands of units a day, but it turned out to be a big joke.

After hearing this, Wang Xianzong nodded, "I understand, brother-in-law."

...

After Wang Xianzong left, he quickly established a home appliance company in the mainland according to Xia Tian's guidance. The new company was named "Tianxia Home Appliances" by Xia Tian, ​​which was as simple and crude as ever. Its registered capital was shared by Xia Tian, ​​Wang Xianzong, Wang Xianguang and Wang Xian, each of which took out 10 million Hong Kong dollars and each accounted for one-quarter of the shares.

After the establishment of Tianxia Home Appliances, Xia Tian asked someone to transport a batch of processing equipment from Russia.

Although Su's industrial products are stupid, big, black and thick, and have poor appearance, they are therefore unfavorable to consumers. But in fact, Su's technical equipment is still good, but it only pays too much attention to practicality in design concepts.

The world's home appliances are just starting out and you don't need to spend a lot of money to introduce too high-end production lines. And to be honest, introducing other people's production lines is equivalent to handing over your throat to others. Therefore, it is best to be able to develop your own production lines so that you will not be constrained.

In the early stage, Tianxia Home Appliances will prepare to produce TVs first, then expand the production line, add refrigerators, air conditioners, washing machines, etc.

TVs are now produced in China and are basically assembled, without much technical content.

Because the most critical technology of TVs is the imaging tube, and now the imaging tube has basically been monopolized by Sony. The "Trilon" imaging tube, which was successfully developed in 1969, represents the technological peak of the era of imaging tubes. Therefore, almost all major appliance brands in the world at that time chose Sony's imaging tubes.

In addition to the imaging tube, other components such as antennas, decoders, shells, etc. are easier to manufacture, so Tianxia Home Appliances uses TVs to test the water.

Furthermore, in the 1990s, people had very little entertainment. Watching TV was the most cost-effective entertainment activity for ordinary people. A good TV will undoubtedly greatly enrich people's entertainment life.

Xia Tian still remembers the stunning moment when he first saw the color TV. Seeing the original black and white characters turned into colorful ones really opened his eyes.

In comparison, refrigerators, air conditioners, washing machines, etc. can also make people's lives more convenient. However, given that the income of the general public is not that high, the demand for these relatively high-end home appliances is still sluggish at this stage.

It seems that the sitcom "I Love My Home" in 1994 was performed. Although the old Fu family already has TVs and refrigerators, it is still a little difficult to buy an air conditioner. Finally, the unit benefits were benefited and bought an air conditioner at a discount. Because of Lao Fu's capriciousness, he was finally taken away by his neighbor.

The situation of the old Fu family is actually much better than that of most Chinese people at that time. Both of the old Fu bureau-level retired cadres, Zhiguo and Heping, both had jobs, the babysitter was funded by the government, and Jia Yuanyuan was still in elementary school, and the expenses were not high. If a family like this had to think about buying an air conditioner, it would be even more difficult for other families.

In fact, in China, the real popularity of air conditioners, refrigerators, washing machines, etc. is at least in the new century. So starting with TVs is conducive to opening up the market and seeing benefits.

...

After the registration of Tianxia Home Appliances, the factory was officially built and put into production soon.

"Brother-in-law, something happened. Sony won't sell it to us." At this moment, Xia Tian received a call.

"Why is this?" Xia Tian asked curiously.

Although Sony also produces TVs, it also sells Tritron imaging tubes to the outside world. Many home appliance companies around the world purchase goods from it, and there has never been any ban on sales.

"They said you understand." Wang Xianzong said again.

Xia Tian was stunned, and then thought of Sheng Dianshaofu, and expected that this idea must be what he thought of.

At the beginning, he cooperated with Sony to acquire Columbia Pictures. At that time, he agreed that after the acquisition, Xia Tian would be responsible for the operation of Columbia Pictures.

However, Sheng Dian Shaofu regretted it again and intervened in the company's operations many times, but almost squeezed Xia Tian out of the company. Fortunately, Xia Tian was not stupid, so he had already left a hand and squeezed Sheng Dian Shaofu out.

This led to Sony's strategy of acquiring Columbia Pictures and using software to sell hardware was ruined, which also led to his ties with Sheng Dianshaofu.
Chapter completed!