236. Maternity and Infant Chain Monopoly
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"Maternity and baby chain store?"
Li Lifen, who was a mother for the first time, was very interested in anything related to mother and baby. At this time, when he heard Li Yifan mention such a chain operation situation, he immediately became interested.
"Yes, my brother-in-law and I went to buy milk powder and diapers for tomorrow. You don't know how many houses we have traveled to, how many shelves we have looked at, and how many people we asked, the things we have used now are so many, so detailed, what kind of milk powder we eat from 0 to 6 months, what kind of milk powder we eat after 1 year old, what kind of milk bottles we use most, and toys, food, etc. for babies of all ages. We both just looked at the supermarket and were dizzy. Finally, we went to the maternal and infant doctor.
On the other side of the hospital, I asked my brother-in-law’s classmates there, and then I learned that in short, the current market of baby products gives me the feeling that it is too unprofessional. Everything is rushing, and I buy whatever is good together. And they can’t tell what the specific products they sell are good about, so I think, anyway, you have already given birth to a baby, and if you want to find something to do, I think it’s better for me to invest in it. We can open a chain of maternity and baby stores..."
Li Yifan began to try hard to fool his elder sister. Anyway, there are two major cash flow guarantees of wineries and hotels. The money is also used for usury in the bank. It is better to take advantage of the gaps in some domestic markets and do something by yourself.
Recently, my elder sister has been preparing for pregnancy at home. At this time, she became interested when she heard Li Yifan’s proposal.
It is true that before the child was born, she and her brother-in-law went to the supermarket every now and then, or the baby product counter in the shopping mall, and even the stores near the Maternal and Infant Hospital that specialize in infant products specializing in infant products. Now, the infant product market in Bincheng is indeed quite chaotic.
In fact, in this day, not only is the infant and toddler market in Bincheng performing chaotic, but also the infant and toddler product markets in all large and medium-sized cities across the country, which are in a mess, like the chain supermarkets that specialize in infant and toddler products in later generations. They do not exist at all now, and no one even thought of it.
Near Bincheng Women and Infant Hospital, there are many shops that buy infant products now, but these infant product stores can almost be said to be fighting each other.
Some sell diapers, some sell children's clothing, some sell milk powder, and some sell children's toys, but no one thought of integrating these products together and selling them in one store.
Also, these stores are not very large in scale, but because the local women and infant health hospital is close, there is no need to mention the environment and decoration of the store. Not to mention the high-end, it is good to be able to meet the hygiene standards.
However, there are quite a few products for infants and young children these days, but there are still not many products specifically for pregnant women.
For example, ten years later, if a female star is preparing for pregnancy, the doctor will first arrange for her to take folic acid or multivitamins to supplement nutrition. But now, let alone these small shops, even hospitals do not have this concept at all.
So when Li Yifan thought of this, he realized the great business opportunity. Don’t underestimate these little things. In fact, don’t look at the price of these things at a single price, but if they are integrated together, the profit will be huge.
What's more, in the field of infants, there are many things that are not cheap at all. For example, the type of baby bottles used for babies seem to be expensive, but if you say the cost, you will realize the huge profits in it, as well as infant clothing and infant toys, even more so.
Chinese people have never been stingy about spending money on their children, so Li Yifan realized the business opportunities here.
Before my elder sister became pregnant, she always helped take care of the elderly in her hometown of Longtou Village. She would go to the fields to do farm work during busy farming. She was not the kind of lazy person who was good at eating and doing food.
Because of pregnancy, my elder brother-in-law attached great importance to it and didn't let her do anything. In addition, the family's economic environment has been very good recently, so there is no need for my elder sister to work and make money.
But seeing that everyone in the family performs their own duties and has their own jobs, during this period of pregnancy, the elder sister who has always been hardworking and idle has become very depressed.
She had long been clamoring that after the child was born, she would not need her care. She would also help in the hotel and find an errand to do it. At that time, the family didn't think much about it. Since she was willing to do it, let her do it.
But just when I went to buy things for my little niece today, Li Yifan suddenly came up with this idea. Instead of asking my elder sister to help in the hotel at home, it would be better to pay for her own money and let her manage it and open a chain maternity and baby store.
"Yes, sister, you and your brother-in-law also learned about it some time ago. No matter where the infant product sales outlets in the maternal and infant hospital, or a large shopping mall, the infant product counters in supermarkets, they are actually not very complete, and the salesmen at any place are not particularly professional. People who sell many things, let alone those parents? And in order to buy all the things for their children, how many places the parents have to go to to buy them all, such as milk powder, diapers, cribs, strollers, baby toys, baby clothes, etc., there are some that are sold outside, but they need to go to many places to buy them all, so I thought, if we open a maternal and infant chain store, put all these things in the store and let parents go to the store, no matter what they are, they can buy them all at once. What do you think about this?"
Li Yifan looked at his elder sister with a smile and said, "I was very interested at the beginning. Later, when I listened to his explanation, I was getting more and more excited. When I heard him finish speaking, I was so happy that I almost jumped up."
"Oh! My brother is indeed not an ordinary person. You say that you are smart. I think it's true. You have thought of such a good idea. Yifan, you don't know, if there was such a maternity and baby supermarket, your brother-in-law and I would have saved a lot of effort. Before the child was born, we bought a bathtub for the child and had to go to a long-distance wholesale market. We also bought an unprofessional large plastic basin. We bought baby clothes. We went to the mall and bought a bottle. We went to the supermarket. In order to buy a suitable stroller and a crib, we compared the two of us and went to the Maternity and Baby Hospital.
The stores in the nearest were shopping malls and supermarkets. Oh my god, but they broke your brother-in-law and my legs. At that time, we met parents who were not complaining like us. When you mentioned this, I remembered that this business is definitely something to do, and the main thing is to do, it will definitely be popular. It just so happened that your brother-in-law has a classmate who is the director of the Maternal and Infant Hospital in our city. He can also say a few words in the hospital. I heard that the rent of the row of stores in front of them will expire in the second half of this year. I heard that someone doesn’t want to do it anymore. I asked your brother-in-law to contact him to see if we can rent it."
The eldest sister was also very happy. She said so much to Li Yifan in one breath. Moreover, her temperament is like her young mother. She is a straightforward and neat person. If she thinks that this thing can be done, she will immediately devote herself to it.
My brother-in-law, who had been listening to the other side, also felt that this deal was worth a try, and nodded frequently when he heard my elder sister say this.
After the eldest sister finished speaking, he actually took out a phone call and called his classmate in the Maternal and Baby Hospital.
My eldest brother-in-law is a girl. I turned out to be my eldest brother-in-law’s deskmate when I was in school. My relationship with my eldest brother-in-law was pretty good. This time my eldest brother-in-law gave birth, and this eldest brother-in-law’s classmate helped me a lot.
Moreover, the eldest brother-in-law's classmate has a small background. Because her father is the old director of the Maternal and Infant Hospital, she is quite important in her speech in the hospital.
"Well, Xiao Qu said that this is indeed the case. If we have the idea of renting a store, we can contact her when we look back. She can help us say a few words to the hospital leader."
When Li Yifan heard this, he clapped his hands happily. There was a row of shops outside the street of the Maternal and Infant Hospital. The location was very good. It was not the industry of Maternal and Infant Hospital. It usually does hospital business.
However, the competition is also particularly fierce. In addition, due to the impact of the Asian financial crisis in the past two years, the domestic economic situation is not very prosperous, so many stores have been struggling in recent times, and they are planning to withdraw from that market this year.
This provides a very good opportunity for the Li family, who happens to want to enter the industry.
For Li Yifan, the most important thing about starting such a maternity and infant chain is to provide a new distribution channel for him to enter the dairy industry in the future and produce infant milk powder.
As the age of these days, if the infant formula you produce is not advertised on the imperial court and is not very famous, if you want to put it on the shelves of major shopping malls and supermarkets, it is quite difficult. However, if there is such a maternity and baby chain, if this chain is made well and bigger, then there will be more ways to put the milk powder on the shelves and distribute the goods in the future.
"Okay, my sister, after you have finished confinement, you can contact this matter. Don't worry, choose the place and supplier first. Let's discuss the rest after I come back from Canada."
Chapter completed!