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"The things for this kid are really expensive now."

My eldest brother-in-law smiled and carried a large bag of things and had just purchased them from outside.

The little niece was just born. After staying in the hospital for three days, the family was discharged from the hospital. Li Liqiang could not stay in the hospital, so he happened to be discharged from the hospital with his elder sister.

During this period, my elder sister was in confinement at home, while my brother-in-law’s parents, mother Zhang Shu, and several elders were serving her.

Many relatives have visited each other these days, and with the current identity and status of the Li family, all kinds of gifts received in the past few days have filled a room.

The main people who came to visit were the Zhang family and the Li family, as well as various relatives and friends from the eldest brother-in-law's house, some friends from the eldest brother, and even some people from the municipal government who have a good relationship with the Li family now.

Most of these people are generous. Many people throw away hundreds of dollars when they come. Some give them strollers, cribs, or small clothes for babies, but not many people give them milk powder or diapers.

Maybe it was because before giving birth, because of the worry about my father's injury, after my elder sister gave birth, the milk was not much, not enough for the little niece to eat in a day. This made my brother-in-law and the Li family very anxious.

These days, various foreign milk powders have not yet fully entered China, and the conscience of these domestic dairy companies has not yet completely broken, so the quality of domestic milk powder is still reliable, especially those milk powder companies that play cards.

That morning, Li Yifan drove his car and his brother-in-law out to purchase. Their main purchase targets this time were baby milk powder and diapers for babies.

Although my mother and brother-in-law's mother insisted on using the most traditional urine ring for the children, how could Li Yifan and brother-in-law let their mother wash diapers?

If the family had no conditions before, they might still need to use such diapers, but now the family is not short of so much money, so why do they have to use such diapers?

So this morning, after arguing with the elders at home, the two decided to buy some diapers and come back.

In the morning, Li Yifan and his brother-in-law transferred all the large supermarkets in the city. Nowadays, the concept of segmented baby milk powder has just begun to be popularized in China, and imported products such as diapers have just begun to land in China.

The two of them spent a long time in the big market supermarket, and then they selected several diapers with good reputation in their later generations, and then selected the best baby milk powder, and then came back.

"Yo drink! Where have you bought so much?"

When he saw his son and son-in-law, each carrying a big bag into the house, Zhang Shu asked with a smile.

"No, it's just about a month's dosage. Nowadays, children can eat it. Isn't it very good for Lifen's milk? So I bought more milk powder and more diapers so that you can get less tired in the future."

The eldest brother-in-law said with a smile that he has been a father these days and he is in a particularly good mood.

"Hey! Isn't this a waste of money? It's not good to just use diapers, what kind of diapers do I have to use? I heard that this thing is quite expensive, and a box is dozens of dozens of dollars? Besides, when you were young, you didn't use diapers, didn't you grow up healthy? I really don't understand why you young people have to use this thing?"

My eldest brother-in-law's mother took the bag from her hand next to her, and said with a slight complaint that her family had not lived well in the past few years, so she paid special attention to this.

"Hi! Auntie, look at what you said. A few years ago, didn't we have that condition? This diaper is indeed quite expensive, but it's really convenient to use? It's easy to take it off and throw it away directly. Wouldn't you and my mother wash the diapers for the child all day long?"

Li Yifan explained with a smile on the side, and the eldest brother-in-law, his mother nodded with a smile when she heard this and stopped talking.

In fact, these diapers and diapers have their own benefits. The advantage of diapers is that they are pure cotton, which has no irritating effects on the baby's skin, and can also be recycled and are relatively environmentally friendly.

The advantage of diapers is that they are quick replacement and are more convenient.

After more than ten years, these two types of baby products have been debated in terms of length. Traditional families or families with poor economic environments will still choose to use this kind of diapers. After all, the price of diapers for babies will not be cheap in later generations.

Although diapers cannot be considered environmentally friendly and have high cost, their benefits are obvious. They are easy to replace and avoid the embarrassing scenes of having to clean up every day, so it is really a worry-free invention.

When the parents born in the 1980s grew up, when they were nurturing their children, they had to face greater life pressure and faster pace of life, so many parents would choose to use diapers for their children.

It's not because it's really better than a diaper, it's really convenient than a diaper.

"How much did you spend in total after buying these?"

My eldest brother-in-law’s mother asked casually.

"About one thousand, right?"

My eldest brother-in-law didn't care and answered casually. Unexpectedly, this sentence caused great surprise to my eldest brother-in-law and mother.

"What? It's costing so much? More than a thousand, but what about your dad's monthly retirement salary?"

Now my brother-in-law’s father has also retired from the position of village chief of Longtou Village, with a monthly retirement salary of only 1,000 yuan. Originally, elected cadres like him did not have a retirement salary, but the old man has prestige in Longtou Village and has a good relationship with the above.

So the city symbolically offered him a month of retirement salary of 1,000 yuan, and these two bags of milk powder and diapers cost more than 1,000 yuan, which was more than Mr. Li’s monthly retirement salary. Of course, this surprised the aunt who lived in the countryside all her life.

"No, now, everything is expensive for children to eat and use. Look at the strollers, cribs, and things that others have given us are enough for children until they are seven or eight years old. But those strollers and cribs are not cheap, and there are several. I and Guangli saw them in the big shopping mall before. A stroller is only hundreds of and a crib is hundreds of. We can't bear to buy it."

I don’t know when the eldest sister came out of the room and heard the conversation, so she explained in front of her mother-in-law, so she, who had never seen the world, would make a fool of herself here.

Fortunately, the aunt is not an unreasonable person. When she heard the price, she was only shocked. Fortunately, her family business has been started in recent years, and her son has also earned a lot of money. Otherwise, it would be really hard for the couple to support such a child.

When Li Yifan heard what his elder sister said, he suddenly seemed to remember something.

It turned out that when he and his father discussed entering the dairy industry, they were all thinking about making milk powder. However, as for how to launch this milk powder into the market after it was made, this incident has always caused him a headache.

If you make an infant formula, if you want to promote it to the market, the first method is undoubtedly to advertise. Moreover, compared with the dozens of state-owned enterprises in China, you can say that you have no advantage at all compared to the dozens of state-owned enterprises that have been in this industry for many years.

So if you want to compete with others for the market, you must increase your investment in publicity. The most direct way to make your publicity effective is of course to advertise on the imperial court.

However, these days, when I advertise on the imperial court, especially if I want to advertise in good times, the price is absolutely not cheap. Not only do I mention hundreds of millions of dollars in a few seconds, but I always need to invest tens of millions of dollars.

With such investment, let alone the current Li family, even the Li family in a few years may not be able to spend tens of millions to advertise like this?

What's more, let alone the investment in advertising, just going to Canada to inspect the ranch cows this month and wanting to buy cows and beef cattle has made Li Yifan feel a headache.

So since this road cannot be done, how can we get the milk powder produced by our dairy factory to the market in the future?

After walking around with my elder brother-in-law today, Li Yifan felt that he had thought of something, but he had not thought it through. Now that the elder sister said these words, Li Yifan suddenly felt enlightened.

Since you want to enter the infant dairy market, do you have to buy milk powder? You should know that infant supplies are definitely not just milk powder. Other baby carts, small beds, small toys, bottles, and diapers. Can't all of them be made?

Moreover, Chinese parents are the ones who are most willing to devote themselves to their children. Although they are reluctant to give up eating or wearing, they are absolutely unambiguous to invest in their children.

Especially after their generation of parents born in the 1980s grew up, they were even more ruthless about their children. They had never enjoyed anything they had when they were young. As long as their financial conditions were guaranteed, they would definitely be willing to let their children enjoy it!

I want to buy milk powder, but I have never found a good distribution channel. So why can't I start with the maternity and baby chain store with relatively mature operating model in the future?

This kind of maternity and baby chain store sells everything about pregnant women and babies, and is generally open near maternal and child health hospitals in major cities. The business is generally hot and cannot be described in simple terms.
Chapter completed!