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“Dududu…”

“Dududu…”

"Hello, Phoenix Winery..."

"Does your Phoenix Old Cellar from Phoenix Winery still have..."

These days, this is such a consultation call received by Phoenix Winery, which has almost exploded several phone calls announced by Phoenix Winery.

In order to deal with these customers, Qin Mingliang had to transfer several patient middle-aged women from the sales department to answer the phone specifically. He even had the idea of ​​setting up a customer service department.

"Boss, if this continues, the inventory volume of our winery may not be enough..."

Qin Mingliang complained like the father and son of Li who were sitting in the winery office, but even a blind man could see that Qin Mingliang was not complaining at this time, but was confidering a happy trouble to his two bosses.

It has been three days since the launch of the new product launch of Phoenix Winery. Today is the weekend, but now there are still a steady stream of large trucks coming to pick up goods. They have even lined up from the warehouse gate of the factory to 200 meters outside the factory gate, which shows how popular this Phoenix Winery is.

The three types of liquors they launched in the past few days, including Phoenix Laojiao, Phoenix Daqu, and Phoenix Nectar, covering three levels of high, medium and low, are almost sold out as soon as they are launched.

The more high-end two medicinal wines, Phoenix Brew and Phoenix Meal, are also facing a supply shortage on the market.

When several new products of Phoenix Winery were launched, it seemed to ignite the enthusiasm of Penang for consumption of liquor. With the continuous advertising bombing effect these days and the word-of-mouth effect that people have passed on, the current Phoenix Winery can be said to be really a salted fish turning over and reborn, and has become one of the hottest companies in Bincheng in one fell swoop.

Their limelight has even been overshadowed by Zhengyang Hotel, which has been booming in the Bincheng hotel industry during this period, and has become the most frequently mentioned Bincheng star enterprise.

Under the guidance of Li Yifan, Qin Mingliang and Li Liqiang handled their relationship with the media very well. They often had banquets every few days. The leaders of Bincheng TV station or major newspapers in Bincheng can eat, drink and play in one stroke. Before leaving, they can even take the high-end wine from Phoenix Winery as a gift. This made the leaders of these news media very happy.

This caused the term Phoenix Winery to be a high fever on the front pages of major news media for a period of time.

Although their products have just been launched on the market, they have quickly gained a reputation in the hearts of consumers with their unique taste and solid and effective effects.

Coupled with the herd effect of consumers, the more people buy something, the more people will be sought after it. Under the influence of the effect of the Phoenix Winery business, the more popular it is.

Nowadays, the most common noun that the people in Bincheng talk about is Phoenix Winery. Almost all the most common terms for greeting each other have been changed to: Have you drunk the wine from Phoenix Winery today?

If you shake your head, you will probably be embarrassed to greet others.

Although it is indeed a bit exaggerated to say this, this is indeed the truest portrayal of the popularity of Phoenix Winery in Bincheng now.

After the new product launch conference of Phoenix Brewery a few days ago, soon the day before the weekend, the Municipal Foreign Guest Reception Bureau, which belongs to the Municipal Investment Promotion Office, announced that this year's reception wine will be replaced with Phoenix Laojiao, Phoenix Daqu, and Phoenix Daqu. Even the special medicinal wines Phoenix Brewery and Phoenix Melon are included in the special supply.

The city’s foreign guest reception office’s promising action naturally attracted the attention of some other municipal agencies. However, everyone does not have the resources like the city investment promotion office, but they are all careful.

Some units and leaders that require frequent communication and receive more tasks usually prepare some high-end wines such as Phoenix Brew, Phoenix Melon, or Phoenix Laojiao. In their own units, they can also be ashamed to entertain friends from other places.

Several mid-to-high-end wines are sought after, which has also caused production pressure at Phoenix Winery.

"Boss, you may not know that recently, I have received a lot of calls to apply for agency, including wine dealers from provincial capitals, dealers from some provinces and cities across the province, and even wine dealers from other provinces. There are wine dealers from other provinces. There are wine dealers from other provinces, including Jilin Province, Hei Province, Mongolian Province, and Dongshan Province to the south. There are people in the farthest even in eastern Guangdong Province. I have called and asked, "I am anxious these days, but I can't eat well and sleep. Under such circumstances, our wine production will not keep up with the expansion speed at all!"

When talking about this, Qin Mingliang was both handsome and full of anxiety. Indeed, Phoenix Winery was so popular after just three days of its launch. He never expected such a scene.

To be honest, the businessman does not want his business to grow bigger and bigger. Seeing the current situation of Phoenix Winery, he has even seen the hope of Phoenix Winery and those nationally renowned brands, such as Moutai, Wuliangye, Qinchi and other wineries.

But when it comes to reality, he is a little disappointed.

Because at the beginning of the year, I never thought that someone would buy a winery. Even if I thought that someone could buy a winery, I never thought that it might be so popular. So at the beginning of the year, their factories did not have any reserves of production materials at all.

Besides, even though they wanted to stockpile means of production at that time, they had no funds at hand.

The popular Phoenix Old Cellar, Phoenix Daqu, Phoenix Brew, and Phoenix Melon, which are now popular on the market, are maintained by the three tons of raw pulp stored in their original wine cellars, and the five tons of aged wine that has been stored in the underground warehouse for five years and has been fermented twice.

It is through the blending of these raw pulp and aged wine that the unique taste of Phoenix Laojiao and Phoenix Daqu are created.

These raw pulp and aged wines seem to be in large quantities, but if they continue to develop according to the current hot situation of Phoenix Winery, it will definitely not be enough.

Now in Bincheng, if you want to entertain someone else, it is nothing to have a similar banquet in a similar restaurant. The most important thing is that if there is no Phoenix Laojiao or Phoenix Daqu at the banquet, then your face will be greatly lost. This will further lead to people's pursuit of Phoenix Laojiao and Phoenix Daqu.

But if this fanaticism continues like this, their Phoenix Winery will really not be able to bear the production capacity.

"The winery had already contacted a batch of raw materials. Before our winery's products were launched, they had already started brewing. It is estimated that our wine will be available in the first cellar in more than a month. However, this is the first new wine after all. And because of the quality, I estimate that these wines are suitable for low-end wines such as Phoenix Gumlu at best. However, our high-end wine only needs so much raw pulp. If we continue like this, let alone expanding to the whole country, it is probably not enough for our Bincheng alone..."

Speaking of this, Qin Mingliang shook his head. Indeed, no one expected that the new products launched by Phoenix Winery would be so popular.

"We have sealed this first batch of wine. If we want to brew good wine, then this raw pulp is essential. At that time, we can mix some raw pulp with these new wines and continue to ferment. With the help of the jiu koji and alcohol enzymes of these raw pulp wines, the fermentation speed of the new wine may be faster. The predecessor of our Phoenix Winery, Bincheng Winery, was poured on this quality limit. Our Phoenix Winery is now reborn. This first step is so beautiful. We must not waste all our efforts this time. We must strictly control the quality.

Quantity control. In addition, we have also noticed the situation of supply and demand that Director Qin mentioned. I will provide you with three methods: on the one hand, it is to raise prices, and on the other hand, it is to supply limited quantities. The third way is to send our buyers out and collect bulk liquor from all over the place. However, you must pay attention to the quality. You must definitely not mix grain liquor. If the other party has raw pulp for sale, it is better. Don’t be afraid of the high price. As long as they are willing to sell, we will buy it for him at most..."

Li Liqiang has no experience with such a scene, so what Li Yifan said is extremely important. Qin Mingliang is also very comforted that Boss Li has not relaxed his requirements for product quality so far.

This is the case in the liquor industry. Once a product business is booming and the product quality is recognized by the market, it will immediately fall into a scene of being frantically sought after.

Then the managers of this winery will often feel a little arrogant when facing the market's pursuit, but due to production, such wineries will often face rapid expansion and insufficient production capacity.

Generally, when facing such a situation, those managers will choose to ignore product quality and allow the brand to expand rapidly. However, the final result of this is that the product reputation declines and then it is quickly eliminated from the market.

Such a situation is constantly being staged and circulated in small and medium-sized wineries in China. The most famous of these is Qinchi winery a few years ago.

Back then, it once relied on the title of the national advertising bidder and became famous throughout the country, and even challenged Moutai and Wuliangye. Unfortunately, it fell on the road of product quality decline caused by the rapid expansion of production capacity and being despised by consumers.
Chapter completed!