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"Hey! I know this winery. After we take it down, we will definitely not lose money, but I really don't know anything about how to operate it in detail!"

Comrade Lao Li said while driving the car that he had just taken the driver's license recently, and with his identity, status, and vision, he and his mother Zhang Shu have been enriching themselves.

On the one hand, I learned several hotel management talents through the introduction of Aunt Anna. On the other hand, Li Yifan also saw that my father and mother have bought a lot of books recently and have also signed up for the local universities to study business and management.

He saw the changes in his father and the old man, and was happy in his heart. His parents had such an unyielding end, and his age was still so competitive, which made him feel more relieved.

But after all, Rome was not built in one day. Although they were growing step by step, they still couldn't keep up with the expansion of their company. When it comes to the management of this winery, they are really a bit confused.

"Hi! Dad, look at what you said, how did Liu Taizu establish the Han Dynasty back then? Even he himself said that he was not as good as Han Xin in leading troops, and he was not as good as Xiao He in managing him, but why could he establish the Han Dynasty? It was because he knew people and knew how to use people. We really didn't know how to make wine, but as long as we find a rival to control the winery, it would be over. As long as this person grasps the procurement and production links, ensures the quality of our products, and the remaining sales, what else can we worry about?"

What Li Yifan said made Li Liqiang nod frequently.

It is true that what my son said makes sense. As long as he finds the right manager, he really has an inexplicable confidence in the remaining sales.

His confidence mainly comes from two aspects. On the one hand, he is the method of making pharmaceutical wine recorded in the recipe left by his ancestors, and on the other hand, he really has no worries about sales.

Speaking of the secret recipe for making pharmaceutical wine, he has studied a lot recently and has experimented with several types, but the effect is very good. After all, in ancient times, it was specially used for the royal family. If it was not effective, their ancestors would probably not record the method of this medicine wine.

There are several medicinal wines that can nourish the body and treat asthma and rheumatism, which are particularly effective. There are also several medicinal wines that can nourish the kidneys and strengthen the muscles and bones. Although the effect is not the immediate effect, if you can persist in taking it for a long time, the effect will be excellent.

"This liquor industry is a very promising industry. In fact, as long as it is properly managed, there is generally no loss of money. To succeed in this industry, you have to grasp two aspects: on the one hand, the product is unique, and on the other hand, you have to master the marketing path."

Li Yifan sat in the passenger seat and started teaching his father. When talking about the way to manage the liquor, he really had his own ideas. After all, when he was a grassroots penis in his previous life, he also did sales in a certain winery, so he still had his own insights on the operation and operation of the winery.

First of all, a new wine is launched. If you want to become famous, then you must have your own characteristics. For example, the famous Moutai and Wuliangye in later generations, or the medicinal wine and wine, all have their own characteristics.

Needless to say, Wuliangye and Moutai have their own characteristics in taste. Coupled with its special history, these two types of wines have become famous wines in China, and can be said to be well deserved.

The reason why Jinjiu can succeed in China is simply because of its medicinal wine, the selling points of tuning wine, and appropriate hype, it is difficult for such wine to be not popular even if it is not popular.

The other little confused gods, Jiuguijiu, and the later famous Lan Zhimeng and other wines rely on hype and packaging.

The most typical example here is Lan Zhimeng. To be honest, before 2008, I had never heard of this wine in China, but why did this wine become popular in China in just a few years, from an unknown person to the ranks of high-end wine in one fell swoop?

What is it relying on? Isn’t it just the successful packaging and hype?

Originally, an ordinary local enterprise specializing in the production of mid-range and low-end liquors, relied on big money to continue to bombard the imperial court station. Today, sponsored this project and tomorrow sponsored that sports team, and hyped an unknown small brand into a well-known brand in China.

To put it bluntly, it means that people are willing to spend money. As long as you are willing to spend money, you can go to the court, establish good relations with the government, and turn this kind of wine into reception wine for some local provinces and cities, then you don’t have to worry about the lack of market and your products will definitely become popular.

These are all successful and mature experiences in later generations. As long as the winery gets it, it can be learned directly. Therefore, Li Yifan is not in a hurry to operate this brand.

Another point to talk about is the marketing channel of this wine. What does a winery rely on to succeed?

What product quality and product characteristics are the following statements. First of all, if you want to gain a foothold in the market, the most important thing you need to rely on is your marketing channels.

If you don’t have a suitable marketing channel and no liquor dealer is willing to get goods from you, then no matter how good your wine is brewed, it may only be left in the warehouse without anyone’s attention.

This marketing channel is a headache for any new winery. Whenever a winery wants to gain a foothold in this market, it will follow the steps to promote it.

For example, recruiting a large number of marketers to sweep streets throughout the city and go to major hotels, hotels, and even small restaurants to sell their products. Generally, they will give them goods to others first, and then check out after the wine is sold out.

In order to make your wine easy to sell, you also have to handle a good relationship with the waiter in a restaurant and ask them to help sell their wine. You must give a certain rebate, such as how much wine you sell, where can you use the bottle cap to exchange money, or change things, etc.

In short, it is time-consuming and labor-intensive, very costly, and the effect is not necessarily very good.

However, such a problem is not a problem for Li Yifan and his family.

Now their hotel is the big hotel that is popular in Bincheng. The catering department of their hotel needs about tens of thousands of yuan in goods every day.

As long as they win the winery and launch a batch of their own high-end liquors, as long as they become famous in their hotels, they will soon be accepted by the entire Bincheng market. After all, the catering department of Zhengyang Hotel is now a benchmark in the entire Bincheng catering industry.

With the cooperation of the winery's raw pulp, as long as the later blends properly, it is no problem to start the first shot.

Another point is that several major comprehensive department stores in Bincheng are being integrated recently, and they plan to establish a Bincheng Comprehensive Commercial Group.

This Bincheng Comprehensive Commercial Group was very remarkable in later generations. Although it was compared with the famous Pu Hai Hualian in the same industry in later generations, this group had considerable influence in the three northern provinces.

Now they are almost monopolized by the first business district near Bincheng Railway Station, and the new market supermarket under them in later generations has opened throughout the entire northern province, and even in the three northern provinces, it has basically achieved coverage of all major cities.

You should know that the most famous commercial group in the future is the new market supermarket under their jurisdiction. Many people may know this new market supermarket, but they don’t know the Bincheng Commercial Group behind them. However, as a veteran, Li Yifan is well-known to this commercial group.

The earliest origin of this commercial group actually originated from several department stores in the first business district in the center of Bincheng City. In recent years, it was the time when large foreign shopping malls and supermarkets invaded China.

The supermarket market in some big cities south of the Yangtze River has basically been occupied by foreign supermarkets. Walmart and Carrefour have caused great pressure to domestic department store practitioners.

At this time, these commercial groups in Bincheng did not intend to sit still and wait for death. They planned to integrate together to form a commercial group to compete with major foreign shopping malls and supermarkets that are about to enter Bincheng.

Recently, under the threading of Yang Yuhe, the leader of this business group and the father and son of the Li family made a move. They planned to open up a battlefield and seize the market outside their inherent first business district in Bincheng.

In their opinion, the location of the Zhengyang Hotel in the Li family is quite good. It is very close to the city center, and most of the surrounding areas are residential areas, and it is just stuck on the way to the airport in the city center. There are no large business districts around, and the living conditions around are very mature, so in their opinion, this is a very good geographical location.

So they planned to let the Li family invest in the two underground floors of the second building of their hotel and the third floor above, and to open a comprehensive shopping mall, cinema, supermarket, and catering and entertainment under the second building of the unfinished building of their hotel, forming a new small business district.

Li Yifan of course agreed with such suggestions, being able to establish relationships with Bincheng Commercial Group and becoming a small shareholder, for him, was simply a pie from the sky.

What the people of Bincheng Commercial Group value is the fame of their hotel, traffic, and the residents’ environment around their hotel, while what they value is the channels of Bincheng Commercial Group!
Chapter completed!