When meeting with the deputy leader in charge of industry in Shanghai City, Yang Fei first reported the main identity of the boss of Meiliu Daily Chemical Factory and Liuliu Company, but the secretary who was responsible for arranging the itinerary for the leaders did not pay enough attention.

The beautiful daily chemical factory is indeed developing very fast, but it is just a mainland enterprise. Liuliu Company is only famous in Guandong Province. For Shang Hai's leaders, Yang Fei is not a big shot.

At least, Yang Fei's name is far less useful than that of Unilever or Procter & Gamble.

The reception secretary was very polite but very formal, and the leader’s itinerary was very busy and the meeting was scheduled three days later.

Asami Sao reminded Yang Fei: "Boss, have you registered two companies in Hong Kong? Why don't you try it if you don't use the Hong Kong capital identity?"

She previously represented island companies and was almost unimpeded in the country. No matter what leader she met, she would have a green light all the way.

In order to interview Akio Takeda, many leaders even change the itinerary that had been scheduled long ago and do their best to introduce foreign capital.

Yang Fei also thought of this level, so he said to the leadership secretary: "We are a Hong Kong-funded enterprise. This time we came to the mainland to invest, mainly to help the mainland develop the economy. If the leaders of your city are too busy and have no time to meet us, then we will invest in another city."

When the secretary heard that it was a Hong Kong-funded enterprise coming to invest, his attitude immediately changed 180 degrees: "Why didn't you say it earlier? Our city attaches great importance to investment promotion. I will ask the leaders for instructions and arrange a meeting as soon as possible."

"Didn't you just say that the leader will not be available in three days?" Yang Fei said calmly.

The secretary was not embarrassed and smiled calmly, saying, "There are priorities and urgent matters. When we can't arrange it, we can only delay it. You often run around the political and business circles, so I believe you can understand it."

Although Yang Fei was reluctant to see this result, he was pleased that he had registered a company in Hong Kong.

Last time he returned from the island country, after meeting Ang Lee and Li Bihua in Hong Kong, Yang Fei registered two companies, one of which was Huayi Hong Kong Company, which controlled Dahua Company in the island country, and then Dahua Company controlled Huafu TV and Huayi Company in the island country respectively.

Another company registered by Yang Fei is the Bubble Hong Kong Company. By the same token, this company is used to control certain domestic companies and become nominal shareholders. In fact, all the assets are transferred over and over again under Yang Fei's name.

This time, Yang Fei came to the mainland to invest in the name of a bubble Hong Kong company.

Seeing that Yang Fei had a faint expression, the secretary added: "In fact, we treat all investors equally, and we have no choice but to welcome domestic investors. But relatively speaking, the visa for foreign representatives is limited. We try to arrange a meeting with foreign representatives first so as not to delay their inspection itinerary in China."

Yang Fei smiled generously and expressed his understanding. In fact, the explanations are redundant. In an era where investment promotion is the main focus, the status of foreign capital is indeed higher than that of domestic capital.

Under the arrangement of the secretary, Yang Fei met the leader in charge of industry in Shanghai City that afternoon.

As the saying goes, the King of Hell is easy to meet, but the little devil is difficult to deal with.

Leaders are very simple people, wearing simple suits, smiling amiable, and having no leadership attitude at all.

After a brief and polite statement, Yang Fei and his leader talked about the cause of his investment in Shanghai and said: "We gave up too easily what we shouldn't give up and did some innovations that are not innovations."

The leader savored the meaning of this sentence and asked, "Does Mr. Yang mean something?"

Yang Fei said: "Modern marketing is a battle of cognition, not a battle of products. If you do not start to pay attention to the intangible assets of a company now, it will make the company miss the opportunity to develop."

The leader understood his words, but didn't know which industry he pointed to, so he asked: "Which industry is Mr. Yang mainly engaged in?"

Yang Fei said: "The daily chemical industry, this time I came to Shanghai to invest, and I also intend to support famous domestic brands. What I hope most is that my country's industrial products can sell well all over the world. Decades ago, some people in China founded China Chemical Industry Society with the dream of developing the country in industry and developed into the current Shanghai Daily Chemical Headlong Enterprise. But I heard that someone wants to rent the Chinese toothpaste brand to foreign-funded enterprises to operate?"

The leader pondered: "Mr. Yang is telling the truth. Unilever is willing to invest and cooperate with our city's toothpaste factory to establish Unilever Shanghai Toothpaste Factory, but they proposed to permanently lease the right to use the Chinese toothpaste trademark."

Yang Fei said: "Permanent leasing means giving the trademark to foreign capital for operation. Every manufacturer of Chinese toothpaste will print the name of this foreign-funded enterprise. Is this what it means?"

The leader thought, nodded and said, "Yes."

Yang Fei said: "It took us decades to cultivate a well-known brand. When it was sold nationwide and loved by everyone, it wanted to rent it to foreign-funded enterprises for use. I really don't understand what the purpose and significance of doing this is?"

The leader said with a serious expression: "First, if enterprises want to seek greater development, they must attract capital injection, and second, economic development cannot be separated from investment promotion."

Yang Fei said: "Please be honest, what foreign investors value is the sales channels and local management experience accumulated by the toothpaste factory over the past decades. They do not agree with our brand. The purpose of leasing this right of use is also to launch their own brand. Use their brand to replace Chinese toothpaste and sell it in the original channels."

The leader was fascinated by the ears and nodded constantly to agree with Yang Fei's point of view.

Yang Fei continued: "Why do foreign-funded enterprises like to acquire when investing? Instead of building their own factories to promote their own brands? It is because this is a convenient way for companies to succeed. Such routines are similar to those of companies going backed by backdoors. They are entering the market through the way."

The leader's face gradually became serious.

Yang Fei said: "This shortcut is not only suitable for foreign-funded enterprises, but also for the rapid expansion of local enterprises. I don't say anything secretly, but I also want to enter the toothpaste production industry. I also like the Chinese toothpaste brand."

The leader raised his eyebrows and frowned slightly, without expressing his opinion.

Yang Fei said: "I don't ask your city to abandon Unilever, but choose us alone. I just ask the leaders to give us a fair opportunity to compete and give China Toothpaste an extra opportunity to choose. I am willing to compete with Unilever on the Chinese Toothpaste Factory openly and impartially, whether it is the brand's right to use or the complete acquisition of this factory, I can accept it."

If the leader is interested, and one more company will participate in the competition, there will be more room for negotiation in terms of price.
Chapter completed!