This time when Yang Fei came to Shanghai, he only brought Ma Feng and Asami Sayo.

Saho Asami is proficient in several foreign languages, which is beneficial for negotiations with Unilever that may be encountered.

The affairs of Meili Daily Chemical and Liuliu Company are inseparable from Su Tong. She just took Su Yingying to get familiar with the business and paved the way for the handover of new and old secretaries.

After a few months of disagreement, Yang Fei's mood and feeling were different when he arrived at Shang Beach again.

"China Toothpaste" was put into production in 1954. It is the founding brand of my country's toothpaste industry. It has always been the first in the domestic toothpaste market. It is ranked among the three major Shanghai old brands along with permanent bicycles and Shanghai Watches.

The 1970s and 1980s were the period of Chinese toothpaste’s strength and the first golden age for domestic daily chemical development. Chinese toothpaste has made great progress in quality, and at the same time launched new products, pushing China to a strong market position.

If it weren't for the fact that too many twists and turns happened later, the brand's status in China would be unshakable.

After Yang Fei arrived in Shanghai, the person in charge of Shanghai Toothpaste Factory immediately contacted and asked about the ownership of China Toothpaste.

After receiving a positive response, Yang Fei proposed to acquire Shanghai Toothpaste Factory.

However, the toothpaste factory said it should consider it. The main reason is that their negotiations with Unilever have entered a substantial stage, and relevant media have also reported that changing the course at this time is not conducive to investment promotion.

This is equivalent to politely rejecting Yang Fei.

Yang Fei has never been afraid of difficulties in his actions. As long as it is something he likes, he will get it all the time to think of it.

He had already planned that after the white brand established itself in the market, he would enter the field of personal care.

Now there is such an excellent opportunity that allows him to change the fate of the Chinese toothpaste brand, and of course he doesn’t want to miss it.

If he can get this brand, he can not only open the market for personal care fast-moving consumer goods, but also invest in a company that will make a stable profit in the future.

The fast-moving consumer goods personal care products industry consists of oral care products, hair care products, personal cleaning products, cosmetics, tissues, shoe care products and shaving products industries.

Toothpaste is a consumable that every household needs, and its usage rate is even higher than that of laundry detergent.

A family can not buy laundry detergent and use other products instead of detergents, but toothpaste is a necessity.

The value of this industry cannot be underestimated.

When Yang Fei chose to enter the personal care products industry, the first thing he thought of was toothpaste.

After being rejected by Shanghai Toothpaste Factory, Yang Fei was not discouraged and did not give up.

In Yang Fei's dictionary, there is never the word "saying defeat".

After leaving Shanghai Toothpaste Factory, Yang Fei and the other two came to a restaurant for a meal.

Saho Asami said: "Boss, since they are unwilling to sell, we might as well make our brand bigger. Snow toothpaste is also good. I think this name is also very good."

Yang Fei said: "You don't understand what the Chinese toothpaste brand means to our people. Especially the old brand named by the two words China is equivalent to Samsung's to South Korea and Mitsui's to island countries."

"Well, what should I do?" Asami Sao gradually realized the extraordinaryness of this person in his dealings with Yang Fei.

Looking back at Yang Fei's acquisition of the Vitality Factory, he didn't think there was anything at first. Now when he looked back, he realized that every step he took was profound. He first played hard to get, then took the bottom line and finally successfully acquired it at the lowest price.

Such a business strategy may not be rare if it is a businessman like Li Ka-shing, but it is thought-provoking that it actually comes from the hands of Yang Fei, a young man.

Yang Fei, who had just successfully acquired the Vitality Factory, is about to take action against Shanghai Toothpaste Factory again.

The situation Yang Fei is facing now is more difficult than when he acquires the Vitality Factory.

China Toothpaste has higher brand value than Vitality 28.

Unilever is also stronger than Hexiang Co., Ltd.!

If the acquisition of the Vitality Factory is just a killer, then the acquisition of China Toothpaste will become a killer of pigs.

Can Yang Fei succeed?

In the restaurant with clear windows, Yang Fei and the other two were sitting in the seat beside the window of the lobby. Asami Saho sat opposite Yang Fei, and you could see his angular face. His face was so bright, giving people warmth like the sunlight outside the window. His eyebrows, starry eyes, straight nose and thin lips, and a few more glances. He felt that he was so attractive. His natural hair style made him look more handsome and heroic.

Yang Fei thought for a while and said, "In the afternoon, we are going to visit two people, one is the leader in charge of industrial work in Shanghai City, and the other is the boss of Baimao Company."

"The boss of White Cat Company?" Asami Saho asked, "Is it useful to see him?"

Yang Fei said: "You are from the island country and may not know the situation of the China Toothpaste Factory. This factory is a branch under the White Cat Company. China Toothpaste is just a brand under the White Cat."

The main enterprise of Baimao Company is Meijiajing Daily Chemical Co., Ltd., a toothpaste manufacturer with a history of more than 100 years. Its predecessor was the China Chemical Industry Society founded by patriotic industrialist Mr. Fang Yexian in 1912, and later renamed Shanghai Toothpaste Factory.

This company has developed and produced the first pack of tooth powder and the first toothpaste in my country, laying the foundation for the industrial foundation of my country's toothpaste.

The predecessor of Baimao Company was Yongxin Chemical Industry Co., Ltd., founded in 1948. In April 1959, it produced the first package of synthetic laundry detergent in my country. It is the founder of my country's synthetic detergent industry.

China, Meijiajing, Shanghai, Baiyu, and Liulanxiang, all belong to Baimao Company.

White Cat Company is just a customary name. The company's official name is Shanghai Synthetic Detergent Factory, and it was later reorganized to establish White Cat Group.

In order to seek greater development, White Cat Company agreed to introduce Unilever and agreed to the other party to inject capital and rent out the Chinese brand under its name permanently.

Yang Fei couldn't reach an agreement with the management of the toothpaste factory, so he thought of taking the upper level route.

This move is also called saving the country in a curve.

After listening to Yang Fei's account of Baimao Company, Saho Asami understood the complex process of the company.

Before liberation, Baimao Company was just a small private factory. After decades of development, it has now become a large state-owned enterprise and made great contributions to the country's washing industry.

However, Yang Fei knew that this company, which is now extremely awesome, will be beaten up by other brands in the future. The laundry detergent market is suppressed and cannot be lifted up by emerging brands such as Libai. Because China Toothpaste is rented by foreign investors, it was scolded by netizens. As for the brand Meijiajing, it was produced and used by four companies at the same time, but it has not been revived.

It can be said that the White Cat Company's shaking hands had the worst card.

This time, Yang Fei's arrival will motivate the senior executives of the city and the senior executives of Baimao Company to change the development path of these state-owned king brands?

Set a small goal first, for example, remember in 1 second:
Chapter completed!