How did Procter & Gamble lose this battle?

They have excellent products, first-class teams, the world's best talents, and have invested huge funds, manpower and material resources.

It ended in a crushing defeat.

The senior executives of P&G could not understand where the defeat was in this battle?

When it comes to price, it has reached the bottom line of cost!

When it comes to rebates, for every pack of Tide is sold, the company will subsidize the retailer cash!

All the means to use were used.

There is no reason to fail!

At this moment, the P&G senior meeting is in progress.

There are two packs of laundry detergent placed in front of each senior official.

One pack is Procter & Gamble’s own products, and the other pack is white laundry detergent.

The boss said calmly, "Let's take a look and talk about it! What are the differences between these two packs of laundry detergent? Why do they sell so well while ours sell at a loss?"

No one speaks.

Anyone who has experienced the world will understand that at this time, the boss is on fire. No matter what you say, it is wrong. Whoever speaks first will be the boss's punching bag.

The boss glanced at everyone: "Didn't you say anything? You haven't analyzed why we lost several hundred million in a month? But Meili Group made tens of millions?"

After the boss's repeated questioning, someone finally spoke up.

"Our laundry detergent is definitely better than the white ones! It's better!"

"Haha, strong? OK? Then why, no one bought ours?"

"Well, boss, we can't just look at the winner or lose. With such a large market, we have invested hundreds of millions of dollars. In fact, it's not a lot to spread it out."

"Boss, I also think we have not lost. We are just a money-burning act. We only want to win the entire domestic rural market? That is a big market for 800 million people! If we persist, we will definitely win!"

"Yes, boss, we can't admit defeat! What is the beauty group? With our strength, are you still afraid that you can't defeat them?"

The boss tapped his finger on the table and said, "Quiet! Quiet! Either don't say it or just talk in groups! Come on, let's do it one by one. Let's calculate the calculation first. During this month, how many tons of laundry detergent we sold in the rural market, and how many tons of laundry detergent we sold in the rural market?"

He stared at his eyes, his bags were thick and prominent, as if he had two things hanging under his eyes, and his dark circles were as dark as pandas. He said in a stressful tone: "And then analyze why they sold more but we were pitifully fewer? Everyone, don't forget that we were still defeated when the retailer was selling our products with subsidies!"

The boss said, and signaled to the secretary beside him: "You talk about the data in all aspects first. Without comparison, there will be no harm!"

The audience fell silent for a moment.

Only the secretary's voice was still echoing in the venue.

Really, there is no harm without comparison!

The huge gap between Procter & Gamble and Beauty Group made everyone unable to raise their heads.

"Boss, let me say something. I think we still don't understand the rural market. Since entering China, Procter & Gamble has taken the urban route. To be honest, we are not aware of the current situation in the countryside. If we leave the countryside and talk about the rural market, this route is wrong."

The boss said thoughtfully: "Well, Lao Liu, you have come to the point. We, the group of executives who formulate routes and policies, do not understand the countryside! This is the foundation for our failure!"

"Boss, if we look at the development path of Meili Group, it is not difficult to find that although Yang Fei is an urban man, he chose to build a factory in the countryside and take root in the countryside. When he first became famous, he used farmers to make his first pot of gold."

"Old Liu, then what do we do next?"

"It's very simple. Whoever is strong will learn from us."

"You mean, we want to learn from Yang Fei? Learn from Beauty Group?"

"Boss, P&G is indeed not good in the rural market, we have to admit that."

"But, how to learn? Even if we are willing to ask for advice humbly, will they be willing to teach?"

"Of course not."

"So, Lao Liu, aren't you playing the piano in vain?"

"Of course he won't teach, but we can find a way..." Vice President Liu said this, but he stopped talking.

The boss and Vice President Liu winked at each other, understood it, waved his hand, and said, "Stay on ten minutes of rest!"

Vice President Liu got up and came to the lounge next door with the boss.

"Old Liu, what do you have to say now." The only two of them were left in the room, and the boss handed over a cigarette.

Vice President Liu whispered: "Yang Fei is leaving the strategy of surrounding the city in the countryside, but I think he must have some secrets."

"Secret?" the boss asked in confusion, "What secret can there be?"

"If I knew, that would be great! We didn't know that we had to find a way to figure it out!"

"This is very difficult!"

"I have a way."

"Tell me quickly!"

"There is a man around Yang Fei who has been following him since the first day of his business and has participated in the overall construction of the Beauty Group. If Yang Fei has any secret to success, then this person must know!"

"Who are you talking about?"

"Su Tong!"

"Oh? Su Tong?"

"Su Tong is from Taohua Village, which is the place where Yang Fei and the Meili Group make their fortune! Yang Fei was able to occupy the vast rural market since Taohua Village. I suspect that Su Tong played an important role in it."

"As the saying goes, no matter how close you are, even if Su Tong knows these secrets, she will not tell us anything!"

"I think we can contact Su Tong. As long as the price is high, I believe she will help us."

"Are you sure you can do this?"

"Boss, we lost more than 200 million yuan a month. Think about it, if we put these more than 200 million yuan on Su Tong, we would spend the same amount of money, but we might have succeeded now."

"Okay, I'll leave this matter to you. As long as she is willing to help us, the price is easy to say!"

"Boss, then I'll let it go?"

"Okay, that's it. Lao Liu, let's continue to hold a meeting! This matter has taught us a lesson! Although we have to give up the rural market for the time being, the rural market is something we have to fight for."

Vice President Liu smiled and said, "I understand the headquarters' decision. I say give up openly, but just say it to others so that our opponents can relax their vigilance. In fact, we will still plan on the countryside in secret!"

"Haha, Lao Liu, you are indeed amazing. You can understand the good intentions of the headquarters so quickly. How could Yang Fei, a young man from Twenty-shouro, be so powerful? Lao Liu, I look forward to you to crack his password for success!"
Chapter completed!