Chapter 1078 In this battle, I will accompany you to the end!
The newspaper of "Huaxia Cosmetics" reposted a report that was said to be from Reuters.
According to Reuters, French consumer protection organizations have warned that more than 180 beauty products on the market may contain potentially harmful substances, including face creams, shampoos and toothpastes produced by companies such as Byersdorf, Procter & Gamble, and Colgate.
The report believes that these products contain some legal components that may cause sensitivity, irritation or endocrine disorders.
According to a research report released by the French consumer protection organization UFC-quechoisir, eight brands of baby wipes, including Nivea, owned by Byersdorf and Pampers, a P&G company, contain phenoxyethanol, which may be toxic to the blood and the liver.
Phenoxyethanol is a commonly used preservative. The French National Medical and Health Products Safety Agency once recommended that this ingredient should not be contained in nursing products for children under 3 years of age and nursing supplies used in diaper areas.
However, the French Federation of Beauty Industry responded to the study that beauty and sanitary products sold in France are safe and compliant with European regulatory standards.
It is also reported that some famous brand products contain harmful substances, 26 of which contain parabens, including men's shaving cream, aftershave water or deodorant, toothpaste, shampoo and other products.
A professor at the School of Materials Science and Engineering, Beijin University of Chemical Technology, said that in recent years, there have been studies that hydroxybenzoate esters have potential estrogenic activity and may be environmental endocrine disruptors.
Regarding the Reuters report, China Investment Consulting's chemical industry researcher analyzed that the main reason why foreign-funded daily chemical products are accused of contain harmful substances is poor management and the pursuit of low cost and high returns.
At present, daily chemical giants such as Procter & Gamble are facing difficulties in growth. The sale of harmful substances is revealed this time. Scandal of micro-irritating products will damage the brand image and may also impact their performance. Procter & Gamble needs to make more efforts to regain consumer trust.
Whether foreign-funded daily chemical giant stores can continue to accurately grasp the pulse of Chinese consumers still needs time to test.
This report can be said to be silent!
The newspaper quoted a report from Reuters.
In the minds of some Chinese people, the reports of foreign media such as Reuters and the Associated Press, such as the four major news agencies, are far more convincing than domestic media.
As for the authenticity of these contents, how many people can verify it?
Even if some parties want to deny it, they will only end up being quibbling.
This report has pushed daily chemical products to the forefront of public opinion.
It is worth mentioning that the Reuters surveyed and quoted are all international brands such as Procter and Gamble.
It is not difficult for those who are interested to find that this report, echoing the reports of Fashion News two days ago, reveals the so-called dark side of the daily chemical industry.
The difference is that Fashion News is targeting domestic daily chemicals, while Reuters' reports are targeting foreign brands.
Compared with Reuters' reports, the influence of Fashion News is negligible.
Immediately afterwards, authoritative newspapers and magazines such as China Youth Daily quoted and forwarded the report in Reuters.
A report is not enough to attract people's attention and heated discussion.
People in China are immune to negative news beyond people's imagination.
Experts say staying up late is not good for your health?
Then I won’t stay up late from now on. Comrades, let’s stay up all night.
Smoking is harmful to health? I'm scared to death. I'm so scared that I'm so scared. Smoke a cigarette quickly and suppress my shock!
Of course, two or multiple reprints can cause an avalanche effect.
The three of them became tigers, and people were all attracted by this report.
After all, daily chemical products are essential daily necessities in our lives and are closely related to the health of each of us.
Daily necessities used by adults on their skin or clothing, even if they contain a small amount of harmful substances, they are still acceptable to ordinary people as long as they are within the national regulations and will not cause much panic.
However, what is intolerable is that the products used for babies also contain harmful substances!
It's tolerant, but who can't bear it!
P&G never thought that it was just trying to transfer the battlefield and give the Beauty Group a little more beautiful in other aspects. Unexpectedly, it caused a lot of trouble and could not take care of itself.
In order to eliminate the negative impact, Procter & Gamble immediately jumped out and said that the preservative used by Pampers baby wipes is phenoxyethanol, which is safe and is widely used in the field of infant products, including wet wipes, skin care products and personal care products.
Procter & Gamble explained that in fact phenoxyethanol is also found in nature, and green tea contains this substance. The European Consumer Safety Academic Committee believes that when the phenoxyethanol content is less than 1.0%, it is a safe and effective cosmetic preservative suitable for any age group. The phenoxyethanol content in Pampers baby wipes is much lower than this safety limit. The European Pediatric Dermatology Association also recognizes that Pampers baby wipes are safe.
However, people's prejudices are extremely profound. If you can talk about them in a mess, when people think you have problems, they will not turn white no matter how you wash them.
Procter & Gamble was busy with all the time for this public relations.
In the midst of internal and external difficulties, a month has passed.
After a month of fierce battle between P&G and Beauty Group, P&G lost more than 30 million US dollars!
The high-end laundry detergent, which was originally priced at 3.5 yuan and was high-end, was reduced to the end and sold for only 1.8 yuan, and the price had reached the bottom line of cost.
You should know that the overall cost of P&G’s products is originally higher than that of domestic laundry detergent.
This is not just the cost of raw materials, but also many costs such as OEM, channel costs, labor costs, etc.
The same bag of general powder was produced and sold by Yang Fei. The price was 1.8 yuan, and the profit was more than one yuan. There were three links, including enough profits in each link.
The cost of P&G production is very high. Coupled with the complexity of the sales link, the ultimate retailer will get extremely limited profits.
This is why, in order to win this battle for position, Procter & Gamble has invested heavily in compensation for retailers.
There have always been commercial companies doing compensation for things like this.
To put it bluntly, it's just burning money.
First burn money, grab the market, develop monopoly, and then cut leeks!
Unfortunately, P&G can’t wait for the day to cut leeks.
The heavy fact that he lost more than $30 million in a month caught Procter & Gamble off guard and was dizzy.
More than 200 million yuan!
This is not a small amount!
More than 200 million!
Almost can compete for another CCTV bidder!
The King of Biao can be popular for at least one year!
It can also bring continuous sales performance.
And thrown in the rural market and burn it in one month?
But there wasn't even a single shot!
Can't afford to play!
On June 18, 1999, after more than a month of war bombing, Procter & Gamble finally admitted its failure and announced that it would give up the competition between rural and market markets.
Strictly speaking, this defensive battle began from the Spring Festival until it ended in mid-June. Yang Fei and Meili Group achieved a phased victory!
A temporary failure will not defeat an international company with a huge size like Procter & Gamble.
Yang Fei! Beautiful Group, don’t slack off because of a temporary victory.
Procter & Gamble will make a comeback!
Chapter completed!