Chapter 142: Negotiation to see through the trump card

At this time, Aida Electronics was very different from two months ago. If Chen Qiang, the director of the Sounda Electronics Factory who sent a foreign place to solve the debts of the triangle, came back, he might not be able to recognize it. The lawn in front of the factory was reorganized, and a new section of asphalt was paved with mud and empty space between the road. The red brick wall was painted powder, and a layer of light yellow paint was added. The entire factory was painted and the identification system was added, such as warnings, prohibited signs, etc.

Su Jindong cleans up the production management of the electronics factory in accordance with the standards of the quality management system 1SO9001 and improves the factory working environment. Although this small factory covering an area of ​​less than 30 acres, it gives people a refreshing feeling. There is no improvement in the production line. Relying solely on quality management, the inclusion machines on the production line maintain a stable quality.

Before entering the R&D room of Aida Electronics Factory, Chen Xinsheng accompanied Zhang Ke to the workshop for a walk. For a short time, he felt that although Aida Electronics Factory was small, its production management was certainly good, and it was considered good in the country.

There were six engineers who jumped from Wanyan, Hefei to Aida Electronics, and five technicians trained by Aida Electronics before, and there were twelve employees in the Aida Electronics Technology Department. This may not be a big deal, but for a small factory with only 60 workers, Aida Electronics' investment ratio in technology is quite amazing, and the proportion of high education is also rare in China.

Indeed, Zhang Ke has only paid a down payment of 200,000 yuan to the Yilong Town Government, investing 200,000 yuan to transform production facilities, and he has given almost one million yuan in prototype development. This is really a big deal for TI companies that often invest tens of millions of dollars in research and development of a certain product, but for other domestic industries that have entered the DVD player manufacturing industry at the same time, Aida Electronics has also started well.

Zhang Ke guessed that once Aijiber was interested in the technical solutions in his hands, he would send someone to the factory for inspection. He specially asked the technical department to rush to make a prototype based on the first generation of C-Cube fixed decoding chips. At present, Wan Yan used this technology. This is not too difficult for the engineers under Ding Huai. It only requires providing corresponding element accessories to do it in a very short time, and can complete all the functions of the current DVD player.

The new generation of chips that TI wants to develop must integrate some conventional functions into the decoding chip. The higher the integration degree of the decoding chip, the more stable the final quality of the whole machine.

If TI company takes Wanyan's shaping machine back for anatomy research, it can also analyze all the production technologies used by Wanyan, but it will take a long time. If it is very simple, TI will not give up halfway. Since it has changed its understanding of emerging markets, especially after TI has been delayed for three months, all means to shorten the R&D process are worth considering.

Due to the agreement that Wan Yan could only disclose production technology to C-Cube, Wan Yan could not directly provide TI with a new generation of decoding chip technical solution. The most important thing is that if it weren't for Ding Huai, Su Jindong and others coming out of Wan Yan, and if Zhang Ke had not had in-depth discussions on the patent issues of the domestic disc machine industry in his university class, no one in the outside world would have known that the technical solution of C-Cube's second-generation decoding chip heart is actually the integration of Wan Yan's various original production technologies.

This technical solution in Zhang Ke is really valuable to companies that want to enter the decoding chip market.

After Zhang Ke asked the engineer to demonstrate all the functions of the current DVD player on a DVD player made of the first generation of decoding chips, he said: "When I took the liberty to send the first email to TI Chairman Mr. Anjiber, I didn't expect that Mr. Chen would visit Haizhou so soon. We proposed a technical solution and there were many imperfections. If we were to give us another half a year, we could provide a more complete solution." As the president of TI's China, Chen Xinsheng went to such a small factory to inspect it, and Zhang Ke's attitude made him somewhat condescending, but he did not expect that Zhang Ke's conversation changed. "We heard that an ESS company established by a Chinese Taiwanese in Silicon Valley also intends to enter the decoding chip market. Discussing with them may be conducive to the improvement of the solution..."

Chen Xinsheng looked at Zhang Ke closely, as if he was a little uncertain about the threatening meaning of Zhang Ke's words, and said: "When C-Cube sold the first-generation decoding chip technology to TI, it had agreed that it could not sell this technology to a third party..."

Zhang Ke learned that it was not until 1998 that the price of DVD players gradually dropped below 2,000 yuan. Judging from this, ESS company did not launch mature decoding chips until the end of 1997 to break the technological monopoly of C-Cube. It turned out that they were working on their own technical strength to develop from scratch. No wonder the speed was so slow.

Zhang Ke smiled and said, "Oh, ESS started from scratch. At present, their R&D work has not helped us, but on the other hand, we may be helpful to their work..." Speaking of this, Zhang Ke stood up, "As soon as Mr. Chen arrived in Haizhou, he came to the factory. In the evening, I asked me to enjoy the friendship of the landlords and treat Mr. Chen well, and not return without getting drunk."

From the short-term contact, Chen Xinsheng could not judge Zhang Ke's intention. Seeing that Zhang Ke was going to go for a carnival, his brows frowned slightly. The TI headquarters was anxious to wait for his response. He said calmly: "The domestic business is relatively busy. I have two days of free time and hope to get some results. If you want to drink, I will ask Mr. Zhang to invite him in Haizhou next time. In fact, I hope that when Mr. Zhang arrives in Beijing, I will give me the best of my landlords."

"Mr. Chen is indeed a busy person, so that's it," Zhang Ke patted his forehead, "Then I'll ask the cafeteria to arrange a simple meal. Mr. Chen should not be simple. I'm used to talking about work while eating..."

Zhang Ke did not have enthusiastic persuasion, and his attitude changed several times, which made Chen Xinsheng feel bad: Aida Electronics clearly understands TI's trump card.

Chen Xinsheng's attitude is very important to obtain favorable conditions for what procedures can be obtained from TI. If Chen Xinsheng told TI's headquarters that Aida Electronics is not worthy of cooperation and that the technical solution has no actual value, the transaction may also die.

When dining in the cafeteria, Zhang Ke did not continue to hide it. He began to talk about his dream of being a Chinese DVD player brand, how to make channels, his analysis and judgment of the market, and his opinions and thoughts on the market. This simple meal was not finished until late at night. Chen Xinsheng finally believed that TI Chairman Mr. Anjib's judgment on him: he felt very sensitive to the market, and the management level reflected by Aida Electronics is also rare in China.

Although Aida Electronics is still very small in scale and has very weak strength, it does not deny that they have a development prospect worth looking forward to. Chen Xinsheng changed his understanding of Zhang Ke and others when he got off the plane and said bluntly: "TI Company is interested in purchasing the technical solutions you have. What price do you think you can see? My schedule is really tight. There will be a flight in Beijing tomorrow afternoon, and I hope to get a reply before that..."

"I can give you a reply now," Zhang Ke chuckled and said, "TI's company is a big business. I can understand Mr. Chen's busyness. I discussed the issue of decoding chips with Mr. Angieber in the early morning of American time..."

Chen Xinsheng's old face turned slightly red. After being seen through the trump card, any negotiation technique seemed helpless. Even so, Chen Xinsheng didn't want to take the initiative to make a quote.

During the meal, only Ding Huai, Su Jindong stayed. Liu Minghui had not returned to Haizhou for a month, so Zhang Ke asked him to go home first.

After a while of silence, except for Zhang Ke having a clear understanding of the DVD player market in 1996 and 1997, Ding Huai and Su Jindong were not clear about the value of this technical solution.

Zhang Ke looked at Chen Xinsheng and said, "I don't know what Mr. Chen thinks about the DVD player market. The only thing I can be sure of is that TI has our technical solution and can complete the development of a new generation of decoding chips by the end of this year at the latest. If we work hard with ESS to help ESS speed up the work progress, it depends on whether TI hopes to share the decoding chip market in emerging markets with C-ube, or wait until ESS joins together, and the three companies compete for the decoding chip market in emerging markets..."

Chen Xinsheng nodded slightly. The value of this technical solution in Aida is difficult to determine, and it must depend on the capacity of the entire decoding chip market. In any case, it is naturally a scene that TI is happy to see if it can share this market with C-Cube. It will take at least two to three years for ESS to develop decoding chips entirely with its own technology. During this period, TI and C-Cube can completely use their technical advantages to set technical barriers for ESS again, and delay the joining of the third supplier until 1998.

It is difficult to define the market capacity of decoding chips before 1998. Even so, TI's headquarters still offered 10 million chips. However, from Zhang Ke's passion for market prospects, he did not ignore the value of this technical solution. Chen Xinsheng suddenly felt guilty and felt that even 10 million chips might not satisfy the appetite of this young man.
Chapter completed!