Chapter 141 Email

In the end, Ding Huai learned through his classmates who worked and lived in the United States that TI Company learned about the basic situation of researching decoding chips. The technology TI Company purchased from C-Cube Company was the first fixed decoding chip technology developed by Wan Yanhua entrusted C-Cube Company to develop for US$3.5 million.

VCD video recorders are comparable to cassette recorders in audio-visual level, but they do not have the transcription function of cassette recorders. The heaviest point is that the cassette recorder industry has been developing in developed countries for nearly 30 years. It can be said that 90% of the families in these developed countries own one or several video recorders. Technically, without any VCD video recorders, it is impossible to eliminate video recorders in developed countries.

Based on such market judgment, TI finally gave up the research and development of the new generation of decoding chips, and was completely unaware of the potential demand for VCD video drivers in emerging countries such as China and India.

In China, the cumulative sales of video recorders before 1995 were about 2 million units. Compared with the population of 1.2 billion, the market was nothing like that when it was not developed.

Although in 1995, the domestic video recorder industry developed through the growth-enhancing development with an annual production capacity of more than one million units, due to well-known film source factors (the cost of CD production is much lower than that of video tapes, and it is convenient for pirated versions), as soon as the video recorder comes out, the video recorder market immediately collapses.

Compared to the previous idea of ​​making a fortune from the DVD player market, Zhang Ke was in front of him when he saw a bigger opportunity. The prototype came out one or two months later, and compared to the immediate opportunities, these losses were nothing; he asked Ding Huai to completely hand over the system control software development work to his engineers.

Zhang Ke knew that in recent years, China had no ability to develop a new generation of decoding chips, and it barely developed it, and at the domestic manufacturing level, it did not mean that Ding Huai could not write a technical solution for a new generation of decoding chips. It should be noted that C-Cube has developed a new generation of decoding chips based on Wanyan DVD player product technology.

Ding Huai is responsible for writing decoding chip technology solutions, and Zhang Ke is responsible for writing disc machine market prospects in emerging countries. Zhang Ke hopes that these two things can completely impress TI. In addition to entrusting Ding Huai’s classmates in the United States to contact TI’s headquarters in the United States, Liu Minghui went to Beijing to contact TI’s company head in China. Zhang Ke himself also used E-Mail, a very novel contact method in China, which was still quite novel in 1995, to try to contact An Jiber, chairman of Texas Instruments.

Liu Minghui was defeated in Beijing. Aida Electronics is probably one of the least electronic manufacturers in China. Chen Xinsheng, president of TI China, only gave him fifteen minutes of reception time for Liu Minghui's visit. When Liu Minghui mentioned that TI China had not started the decoding chip business, Chen Xinsheng was a little impatient. Of course, Liu Minghui mentioned that Aida Electronics could help TI develop decoding chips, and hoped that TI's company would restart the development of decoding chips. Chen Xinsheng's initial flash of thought was: Aida Electronics is a fraud company!

Of course, Liu Minghui cannot clearly state that the technical solution of the new generation of decoding chips actually comes from Anhui Wanyan Electronic Systems Co., Ltd.

Chen Xinsheng refused to leave the reception room after the fifteen-minute reception time was over, and then refused Liu Minghui's visit again.

Liu Minghui lived in Beijing for a week and returned to Haizhou dejectedly. Zhang Ke said to him: "You stay in Beijing, and next week, TI may open the door to you..." Liu Minghui rushed to Beijing again, and all his work in Haizhou was taken over by Su Jindong.

It was not smooth for Ding Huai’s classmates to contact TI’s headquarters. TI’s company terminated the research and development of decoding chips based on its own market judgment. It was difficult to change their decisions. Aida Electronics’ current influence is equivalent to zero, and it is impossible to persuade TI to look back and reflect on their previous decisions. Moreover, Ding Huai’s classmates went to the United States for 1986 and then stayed in the United States to work, and were not clear about the current situation in China.

The initial breakthrough point was Zhang Ke's side.

In 1995, dial-up Internet access in China was only piloted in some cities along the southeast coast. An email from China could attract the attention of Texas Instruments Chairman Angieber. Zhang Ke’s first greeting email was answered. The topics about the market prospects of decoding chips and VCD DVD players in emerging countries were slowly unfolding between Zhang Ke and Angieber. Zhang Ke exchanged his own judgment on the destined rise of DVD players in emerging countries, as well as the changes in the domestic DVD player market in recent times, as well as his insights and thoughts on the market.

When TI re-examined the development potential of emerging countries, it was only when they discovered how wrong they had in their previous market analysis based on European and American countries!

Three months have passed since they suspended the development of decoding chips. In these precious three months, Samsung launched a DVD player based on the first generation of decoding chip technology (the quality is the same as Wan Yan, very unstable); Philips' movement production base in China has entered the final construction stage and is about to be put into production. More than a dozen companies in China are preparing for the production of DVD player...

Angelber discovered that either completely abandoning the decoding chip market or speeding up.

When Angelber confirmed that the unknown Aida Electronics had a complete new generation of decoding chip technology solution, he knew that obtaining this technology solution would minimize R&D time.

When Angieber asked Chen Xinsheng, president of TI China, to contact Aida Electronics, Liu Minghui had been living in Beijing for a month, as if he was an abandoned child. Haizhou could not go back, and the door of TI company never opened to him. When Chen Xinsheng knocked on the door of his hotel room, he almost started crying. It was aggrieved, so aggrieved.

Chen Xinsheng followed Liu Minghui to Haizhou City without stopping. It was already March 31. On this day, Haizhou City held a party congress.

In February before this, the Provincial People's Congress was successfully held, and Wan Xiangqian was elected as deputy director of the Provincial People's Congress, which surprised many people. The only thing that touched Zhang Ke was fortunate that the Haizhou Municipal Party Congress was held before the People's Congress. According to common practice, Wan Yong could not become a member of the Standing Committee early before becoming the deputy mayor. In other words, there is no need to worry about him being too arrogant today, and there may be any variables next year.

In 1995, whether it was the control of Haizhou, Jinhu, or Aida Electronics, which Zhang Ke himself had completely controlled, it was an extremely critical year. At least this year, Wan Yong could not be an obstacle.

Liu Minghui, on the plane, described the strength of Jinhu Company and the bright future of Aida Electronics, with his assistant, and Aida Electronics, on the plane, walked out and saw Zhang Ke, Ding Huai, and Su Jindong personally greeting him. He didn't know why the sudden darkness of the willows and flowers were suddenly dark. Zhang Ke, Ding Huai, and Su Jindonglai personally took action, which naturally gave Chen Xinsheng, the president of TI China, but Liu Minghui was somewhat proud of his pleasure. He quickly walked up to him and introduced to Chen Xinsheng: "This is Mr. Zhang Ke, an investor of Aida Electronics, and this is..."

Zhang Ke smiled faintly and interrupted him: "Hello Mr. Chen, I only received an email from Mr. Angelber last night that you are coming to Haizhou. I didn't expect that Mr. Chen was so enthusiastic that we didn't have much preparation. This is Mr. Su Jindong, general manager of Ida Electronics, and Mr. Ding Huai, technical director. If I have any achievements worthy of Mr. Angelber's praise, it is all the credit of both of them..."

Liu Minghui was slightly stunned, and then he realized that the new titles of Su Jindong and Ding Huai were just to make Aida Electronics appear more formal in front of Chen Xinsheng.

Walking out of the square at the exit of the airport, Liu Minghui saw Zhang Ke taking the lead in leading Chen Xinsheng to a new Poussan, next to Poussan, there was a Tianjin-made Xiali, and he was surprised: Audi, Buick, and Ford, it was time to show off the company's strength, and it would not be possible without a good car to support the scene. He didn't know what Zhang Ke was going to do, so he had to follow behind in silence.

The exchange between Angelber and Zhang Ke in recent days was participated by the director of the DSP R&D department of TI Company, while Ding Huai was behind Zhang Ke from beginning to end. TI Company was able to confirm that Aida Electronics has the technical solutions they urgently needed. Chen Xinsheng's purpose of this trip was to get this technical solution. Angelber authorized him to even offer 10 million bargaining chips.

Liu Minghui gave Chen Xinsheng the feeling that Aida Electronics is a very limited company. Although Angieber's phone call showed that Zhang Ke was a friend who was very sensitive to the market, when Chen Xinsheng boarded the plane from Beijing, he did not give Zhang Ke who was about to meet very high expectations, and perhaps he could use less than 10 million chips. When he sat in Santa, which was not even outside the heating, he was convinced of his judgment.

The TI headquarters was very urgent. Chen Xinsheng took the car and asked to visit Aida Electronics Factory directly. Although the TI headquarters was very sure, the last step of confirmation was done.

Seeing that Chen Xinsheng was so impatient, Zhang Ke and Su Jindong looked at each other and smiled.
Chapter completed!