Regarding media, when Arthur was a child, most people might feel that as an industry in the tertiary industry, there is no technical content, but they do not know the power of media behind it and the integration of various industries.

Fashion trends lead, mainstream value publicity is also the purpose of the media industry. Good publicity can influence people's judgment. With the Internet, the media industry now has many profitable means through click-through rates, and its influence on modern people's thoughts has become increasingly powerful. Gradually, dialectical thinking and critical xing learning methods have become a habit that modern people must cultivate. Otherwise, if they accept them all, the power of media is too terrible.

Because any news that is taken out of context will be overwhelmed. At first, it is believed to be true, but after comments from all parties, people become melon-eating people, not knowing the truth or falsehood, and then all parties blame them. This will give people this feeling because the news is only obtained through media publicity. If many things are only known in one aspect, people will make the final decision on them.

Then it may be accusing a good person, then a reversal occurs, then being slapped in the face, then giving a thumbs up at the other people who eat melons, spitting old phlegm on the grass, and quitting the group chat with cursing...

Well, in my hands, I have mastered the power of the media. In addition to having my own throat and public opinion weapons, there is another important point for Arthur, that is, to allow him to understand the world more realistically, rather than feel that he lives in a virtual world created by ‘others’.

Many people actually don’t realize that people are actually living in a virtual environment world constructed from information. This is not Arthur’s alarmist words or being stupid when he sees the Matrix, but a fact.

When the world enters a high-speed information age, thousands of information are filled with people's lives at a speed of hundreds of millions of messages per second. When facing "objective information", people have long lost the ability to choose.

Obstructing audio-visual means demise, and the result of acceptance enters a "mixed environment" processed by media.

In the real world, people use virtual perspectives to transform their lives, and ordinary people's lives form virtual perspectives in a sense. In the interaction between virtual and reality, people use virtual ideas mapped by reality to create the entire world.

The so-called "mixed environment" is the information environment. It is not a "mirror" reproduction of the real environment, but an environment that is prompted to people through the communication medium, through the object symbolizing events or information, and after restructured it.

In this "mixed environment", people can get all the information they want to know and form their own opinions and opinions through thinking. Everyone expresses these opinions with actions, language, etc. and acts on the real world.

For example, people learn from the media that they fantasize about the so-called "personality" of various celebrities, such as helping the elderly, first ask if there is a mine in their home, and the real environment created by the media.

In a rapidly changing world, people can only understand things beyond their own perception through various "news providers". In this way, human behavior is no longer a reaction to the objective environment and its changes, but a reaction to some "mixed environment" prompted by news organizations.

Thinking about it carefully is terrifying!

In this sense, people's behavior is controlled in the information environment of mass communication. The media influences and restricts public opinion through the "function of agenda setting", establishes "opinion leaders", creates "opinion environment", etc., and thus influences and restricts people's thinking and actions. The results of this impact are sometimes unpredictable.

Before the Internet world was completely developed, it was traditional media that dominated the world, and the communication model in traditional media was "hourglass", that is, journalists and editors stood in the position of checking people, controlled the production and dissemination of news information, and determined the fate of news coming from all directions.

Which news can be spread through this narrow "leakage", which news cannot be spread, and it can be sealed on the spot. Not only that, they also have the responsibility of "agenda setting", that is, where to place certain information, where to publish, how to design the report, how to organize the report, etc.

In this different online communication, the audience seems to be able to freely select information they are interested in and can freely publish information online. It seems that the importance of information is no longer entirely determined by the communicator, but by the audience themselves.

However, in many occasions, such as well-known news websites, they still have the right to edit online news, and there are still online reporters and online editors who play the role of gatekeepers. Of course, because the audience enjoys great choice and initiative, the status of news disseminators has been weakened and their power is tilted towards the audience.

It seems that the media's control over people seems to have decreased. Under this new media method, people can choose information more freely without being subjectively influenced by journalists and editors. When people act in real society, the influence of mimicry environment on them becomes smaller, and the trend of environmentalization of the information environment seems to be less obvious. However, this is not the case.

Don't forget that although the information on the network has been reduced by the subjective xing of the medium, it is in a situation of information overload... The absolute large number is amazing, scattered, superficial, unorganized, and screening becomes very difficult.

Faced with this new form of information, some people can accept it well, find the information they need in a short time and sort it out and summarize it into their own opinions, while most people are not prepared to accept this new form of information.

The Internet does allow people to "pull out" information at will. It seems that people have the initiative in receiving information on the Internet. However, how can people use their limited time to get what they want from the numerous information?

There are only two results. One is that people rely on a few fixed websites for a long time to obtain information, but in fact they still give the right to the website. The other result is that people click aimlessly on the Internet, and whatever they see is what they see, regardless of whether they use it, and they use it as soon as they make a random comment. They are not afraid of being wrong. Anyway, there is false information everywhere...

Therefore, in fact, the increase in the number of network information only provides more possibilities for choice, but this will not inevitably enhance people's ability to select information, but will instead weaken the ability to select.

Sometimes choice not only fails to free people from constraints, but also makes people feel that things are more difficult and expensive, so that they go to the opposite side and become an unselectable choice. In a word, one day, choice will be a super-choice choice, and freedom will become too free and unfree.

This is also why Arthur values ​​traditional paper media. Arthur believes that in the face of various information bombardment, there will be people like him who need a real carrier to help him distinguish the information that is inevitably true and false.
Chapter completed!