“… So, I think there is no more important organization in towns with strong community awareness than local newspapers. Newspapers convey comprehensive and trustworthy information to the tight community, and with wise Internet strategies, newspapers will remain competitive for a long time.”

In the office, Arthur relaxedly leaned on the boss's chair, looked at Garcia sitting opposite him, and explained the reasons and opinions about the local newspaper.

When Garcia nodded frequently to agree with these views, but showed suspicion, Arthur looked at Garcia with a sharp look and said, "I have read your information in detail. You are an excellent talent. Not to mention anything else, you can compete with the London newspaper created by Murdoch for three years without losing the upper hand. This makes people admire..."

"Thank you for your approval and praise, your boss, but this is not all my credit, and it is just that you can burn money with each other. After all, you are always losing money." Garcia shook her head with a wry smile and said the truth.

"Well, indeed, but after all, it is a free newspaper, and it is inevitable to spend money to grab the market. However, now the London newspaper has closed, but there is a new competitor, "The Evening Standard".

I have said before that to change the release time to the morning, we should win by content. Not to mention anything else, we must hold on to our market share of "London Casual" on the subway." Arthur said unquestionably at Garcia.

"Boss, you can rest assured that we are not arrogant and underestimating the enemy. "Standard Evening News" has no way to compete with us for at least one or two years. The market for free Evening News has basically been exclusive to us. However, due to the economic downturn, the reduction of advertising, and it is precisely because of the exclusive market that the losses will be severe. The more you post, the more you lose, the more you lose..." Garcia shook his head with a helpless smile.

"It will get better. In this process, we must never lose our market share." Arthur also knew this, so he did not ask Garcia to find a way to make a profit, because it was a tough thing for him. He called the other party over here, not to say what happened to "London Leisure".

"The reason why I let you take over as the CEO of the Bolin Newspaper Alliance is that you know that you are a talent. I hope you can integrate and make good use of the resources of these local newspapers, so that the London Leisure Newspaper will become the mainstay of the group, and other newspapers will become branches, so that the company will grow into a healthy and prosperous tree. Do you understand?"

"I understand, thank you for your trust and value!" Garcia was really moved and excited about this. He did not expect that the new boss would make such personnel arrangements at the meeting. Not only did he not weaken his power, but he suddenly made twenty local newspapers add to him.

"You and Jerry cooperate well, integrate the company as soon as possible, and form a real media force as soon as possible." Of course, Arthur naturally would not let Garcia dominate the company, and let Gary Fuller, editor-in-chief of the Southern Daily Echo, become the president of the new company.

"clear!" ……

The news that the youngest billionaire, Earl Arthur Boling, acquired twenty newspapers in a big way, was soon learned by the media. This important news immediately attracted enthusiastic attention from both inside and outside the industry.

"I think he has too much money and needs to try to spend some." This is a big joke in the British media industry about Arthur, a young man.

However, the Financial Times wrote a special report on the title "Behind the Rich Acquisition of Print Media", which attracted more people's attention and discussion.

Nostalgia complex? Public relations responsibility"

Well, Arthur Boling is a billionaire with a great sense of public responsibility?

It sounds like a person who emerged from the craziest dream of a newspaper executive. Whether this idea is wishful thinking or not, as Arthur, a new newspaper upstart, comes to the forefront, many people begin to face up to the influence of Arthur Boling, the young nobleman.

“…Why is he interested in newspapers?

You should know that if you are doing business, the newspaper and publishing industry was once a very profitable business in the last century, and it made a group of tycoons, such as Henry Luce, the founder of Time magazine, and Murdoch, who is still alive.

But the current situation is very obvious. It is not very profitable to make money by making newspapers at all. It would be good if you don’t lose money. Even if you do news itself is not very profitable, whether it is an old media or a new media.

In this case, buying newspapers is not to make money, there is no need to buy newspapers to make money!"

Arthur, wearing pajamas, sat on the sofa and watched TV. BBC's special program for his acquisition of newspapers was a little amused, but he also became interested and wanted to hear how these so-called experts and scholars view themselves.

“… Since it doesn’t make sense from the perspective of economic interests, the only thing that is interested in newspapers and news may be its influence.

After all, newspapers still have relatively strong credibility and deserve the public's trust. Although their profitability is declining, their influence still exists. This is also the case in the United States with developed Internet access. It is still hard to imagine what the flow of information would be if newspapers and websites run by themselves were completely gone. This may be one of the fundamental reasons why wealthy people like Arthur Boling buy newspapers.

Of course, this may not necessarily mean that he wants to use the newspaper he purchased to promote his views and propositions, and then serve his business interests. It would be too narrow to understand his intentions in this way.

In fact, having a prestigious and influential newspaper itself and never interferes in the production of news is an influence, which can enhance its own perception and status in society."

“…Indeed, I agree with your point of view very much. There has been a view before that newspapers should become a non-profit organization operated by foundations, and their existence itself serves the public interest.

If newspapers still have value of existence, in fact, there is value of existence in the foreseeable future, this is a way of existence. Of course, given Arthur Bolin's experience, we hope that he can succeed and find a way out for the development of newspapers..."

Listening to these experts and scholars' positive comments on themselves, Arthur's mouth couldn't help but rise. Not to mention the rest, his own acquisition of twenty newspapers has begun to bring him benefits.

No matter who it is, we need to reconsider the weight of him, a new media newcomer. Having the right to speak and public opinion influence is undoubtedly a core weapon.

The role of public opinion in the media is also immeasurable. The process of public opinion formation has two opposite processes. One is derived from the spontaneity of the people, and the other is derived from purposeful guidance.

The power of the media is sometimes stronger than guns and cannons, and the power of the media is everywhere!
Chapter completed!