Tian Shuangshuang asked questions with her big eyes, which made Qi Nian want to give her all the gifts.

Qi Nian said: "What's the problem?"

"What does square footage mean?" Tian Shuangshuang asked at Qi Nian's desk.

"The square footage is how much income a store can generate per unit area."

"In this case, if the store with high space and low space generates the same income, will the square-meter efficiency be low?"

"Uh..." Qi Nian never thought of such a problem.

However, the store they rented next door is indeed different from the general convenience store. Because the general convenience store only has one floor, the store they rented has two floors.

Before Qi Nian could answer, Tian Shuangshuang asked again: "According to my plan, the square footage efficiency will definitely not be high, because I did not put the shelves densely like ordinary convenience stores. Right?"

Qi Nian thought about it and said: "Platform efficiency is actually an assessment mechanism for traditional shopping malls and stores. In order to measure the operating conditions of chain stores and the management level of each store manager. Our convenience store mainly sells hot products, not so many skus, and does not need so many shelves to display. So there is no need to consider the issue of space utilization."

sku is the abbreviation of stock keeping unit. Simply put, it refers to the category of products in a store.

Seeing Tian Shuangshuang nodding, Qi Nian continued: "Look at the flagship stores of mobile phone brands in Renshi. They all use large pieces of glass and lighting to create a comfortable experience scene. Look at those luxury stores, there are only four or five bags on the entire wall. The space utilization rate of these stores is relatively low, but the square footage may not be low."

Qi Nian stood up and pointed at the outside of the office and said, "Our sorting store needs to consider the income per unit area, otherwise the rent will erode the profits. So we can use the square-meter efficiency as a reference, but we don't necessarily need to pay attention to it. Unless we open a chain store, we may have to take care of dozens and hundreds of store managers at that time. At that time, you, Mr. Tian, ​​will definitely use the KPI watch to scold his subordinates: What's the situation? The square-meter efficiency is so poor!"

Tian Shuangshuang smiled and said, "I won't scold people."

Qi Nian said: "It's okay. If you can't scold people, you can beat people."

"No."

I originally thought that opening a convenience store was a very simple thing, similar to the convenience store on the island. After learning about it for a while, I found out that the operation of a convenience store was a big problem. Qi Nian put a lot of effort into this.

Not only is Qi Nian alone studying, but also Tian Shuangshuang, who is eager to learn. They basically summarized a routine: if you want to run a convenience store well, the location selection, customer flow, product selection, square footage, turnover rate, gross profit margin and other factors are very important.

location, location, location.

Foreigners all know that important things need to be said three times. This location is related to the passenger flow, so its importance is self-evident.

There are very particular things to do about product selection. Whether online or offline, product selection is related to differentiated competition.

Tian Shuangshuang has rich experience in encouraging the big girl and sister-in-law to shop online on Cun Island, and also has rich experience in online product selection. Now, she has brought online experience in online product selection and found that most of them are also applicable.

The first factor in product selection is genuine products first. This is the biggest difference between the supermarkets in Cundao and the roadside convenience store in Chi County.

The second is high added value or high frequency. In other words, either the gross profit is high, and only 2 or 3 pieces can be sold a day. Or the gross profit is not high but the consumption frequency is high, and one piece cannot make much money, but it can be sold dozens or hundreds of pieces a day.

The first batch of goods selected according to this principle are mainly maternal and infant and food.

Maternal and infant products are typical high-value-added products. Many people are very careful about themselves, but when it comes to spending money for their children, they are completely unprincipled. Even grandparents who have saved their lives are willing to spend a lot of money on their grandchildren.

Food products are high-frequency consumption products. Green, environmentally friendly and seasonal foods can not only create product monuments, but also have good sales channels.

The list of products that Tian Shuangshuang gave to Qi Nian before was the sku of the convenience store she selected.

Of course, the selection of products is not determined at once. You must first try sales of a batch of goods, and then adjust the selection based on sales and customer feedback. Because customers' consumption habits and consumption items are often changing, convenience stores must first adapt to such changes and eliminate products with poor sales in a timely manner. They must also iterate quickly, innovate, and keep customers novel.

Tian Shuangshuang, who has super invincible product selection experience, has strengthened this skill when playing business games. She learned that it is necessary to divide products into two categories, one is conventional products or word-of-mouth products, and the other is explosive products. It is easy to talk about conventional products, but explosive products need to have accurate vision. If you choose a good product, it will not only have high sales but also high profits.

In operating the game, Tian Shuangshuang's profits are from hot products. She decided to fully apply the experience in the game to reality.

Because Qi Nian was always asked about the game, it was overwhelming for him, so Qi Nian had to download the same business game and play it with Tian Shuangshuang.

The two often conspired to destroy other businesses together, and Tian Shuangshuang was often happy for collusion. They finally put down all the shops on the street. The two shop owners became the most beautiful girl and the most handsome boy on the street.

After the entire street was settled, the owner had the right to apply to the municipal government to name the street. Tian Shuangshuang spent 100,000 gold coins to change the street name to "Niannian and Shuangshuang Street".

"This name is too long." Qi Nian said after looking at the name.

"What about this?" Tian Shuangshuang asked.

When Qi Nian looked at his mobile phone, the name of the street was changed to "Nian Shuang Street."

Qi Nian frowned: "You spent another 100,000 gold coins?"

"Yes." Tian Shuangshuang said proudly with big eyes flashing.

This prodigal girl!

"This name is very good. It's short, concise and easy to remember. Shuangshuang really knows how to name it!" Qi Nian quickly expressed his praise with a smile on his face, not daring to comment, for fear that she would change it again.

Ten minutes later, Tian Shuangshuang said again: "I changed the name of the street again."

I'll go! In less than half an hour, 300,000 gold coins were gone! I've been playing the game for a week, but I haven't earned 300,000 gold coins yet. With these 300,000 gold coins, what's wrong with doing?

I really don’t understand the world of rich people. Why are the names of a street changed over and over? Do you burn your hands if you have too much money?

When Qi Nian Deng entered the game, he saw that the street name was changed to "The Road to Happy New Year".

In addition to the street name being changed, even Tian Shuangshuang's shop name has been changed from "Convenience Store 3", "Restaurant 5" to "Nian Nian H Shuangshuang's Convenience Store 3", and "Nian Nian H Shuangshuang's Restaurant 5".

In addition, Tian Shuangshuang also gave him 10 million gold coins. 10 million! How rich is this girl!

When Qi Nian blushed when he thought that Tian Shuangshuang had to give his characters flowers and fragrant kisses every day.

Tian Shuangshuang not only experienced the virtual life in the game, but also completely vented her suppressed emotions in the game.
Chapter completed!