Chapter 2296

For the vast majority of ordinary people, the emergence of Qiongxi Academy actually provides them with a choice, allowing them to obtain another life-changing future at a lower cost in addition to the traditional way of studying and taking the imperial examination.

opportunity.

Of course, not everyone may need this kind of choice, and not everyone has the courage to try new things. But even if there are one hundred or one thousand people, there will be two or three people who feel that this is a new way to try.

way, then with the huge local population base, Qiongxi College is enough to obtain the required students.

Of course, in order to convince the public that Qiongxi Academy has the ability to bring new hope to their lives, publicity plays a very important role. Fortunately, Zhang Jinbao has several years of practical experience in this, and he knows very well that he

Who are the target groups, what issues are these people most concerned about, and the publicity strategies formulated are also very targeted.

Moreover, Zhang Jinbao gave a detailed and complete description of his idea in the prior communication with Li Nai, which made Li Nai fully aware of the feasibility of the project, so he used Furifeng's resources to give him great support.

support.

But Guangzhou is an unfamiliar area after all, and the influence of Qiongxi Academy here is almost zero. Although the publicity activities are going smoothly, Zhang Jinbao is still not fully sure of the results that can be achieved, and it is inevitable that he will still feel

I'm a little uneasy. If this first shot fails and fails to attract the expected number of students locally, then Fulifeng may not be willing to provide such a high degree of cooperation when the next round of enrollment is conducted.

However, this uneasiness did not last long. After several days of intensive publicity in and outside Guangzhou, the number of people who were interested in enrolling in the academy already exceeded the upper limit of the college's enrollment.

In the next few days, some people actually found the academy at the southern foot of Baiyun Mountain according to the address published on the admissions notice and expressed their intention to apply for admission. However, at this time, various preparations within the academy were still in progress.

In progress, the conditions for the start of school are not met, so we can only let those who are more willing to sign up pay tuition and go through the enrollment registration procedures to ensure that they will be eligible for the first batch of admission, and then let them start school.

The time will come again.

Several teachers transferred from Danzhou also arrived in Guangzhou successfully a few days later. In addition to their personal luggage, they also brought textbooks and teaching aids needed for the opening of the Guangzhou branch. The carriage and horse racing company owned by Furifeng sent ten

They took a carriage and made two trips to the Pearl River Pier before finally transferring all the supplies they brought to the academy.

At this time, Zhang Jinbao still did not let the publicity work stop, but he changed other methods. He asked Fulifeng to release the news through his own channels. The future employment demand will be based on graduates of Qiongxi College.

Priority consideration. This is equivalent to adding another weight to ensure employment on the basis of the previous credit endorsement provided to the academy.

Although this matter has been mentioned frequently in previous publicity, but it is said by Zhang Jinbao, it is far less influential than the news released by Fulifeng on its own. As the largest business enterprise in Guangdong,

The income level of Furifeng employees is naturally better than that of ordinary companies, so this employment prospect still has considerable new appeal to ordinary people.

In addition, there are some rumors about Qiongxi Academy, which have also begun to spread slowly in the Guangzhou market. Especially about the employment situation of Qiongxi Academy students, which is the topic that the spectators are most concerned about, there is a rumor that is said to come from the person involved.

various revelations.

The employment situation of students at Qiongxi College in the past few years has been quite good, which is why Zhang Jinbao dares to make employment the focus of publicity. He knows what those who intend to choose Qiongxi College expect, and their employment prospects are

This is the main reason why they signed up, so releasing some news to convince them that Jonesy Academy can solve their future livelihood problems is enough to prompt these people to make a decision.

During this period, although Li Nai did not personally participate in the college's publicity activities, he would receive reports from his subordinates and was relatively familiar with the current publicity progress and enrollment situation.

Li Nai strongly advocated cooperation with Qiongxi Academy. Not only did he give it a credit endorsement, but he also provided a good manor in his family as a place for the academy to operate, and provided various resources for preliminary publicity. Of course, these measures will

There are certain business risks. However, Zhang Jinbao's performance did not disappoint him. The school plan is being realized step by step, and the actual results are better than he expected.

Under such a situation, Li Nai could also make a request to his father and ask him to fulfill his previous promise and invite the leading figures in the Guangzhou area to attend the opening ceremony of Qiongxi Academy.

Li Jifeng is happy to see the outcome of this matter. First of all, he also wants to increase his social influence by investing in cultural industries. Although Qiongxi Academy is not an educational institution in the traditional sense, it is still about teaching and educating people.

In places like this, donating money to support students is like building bridges and paving roads, or releasing food for disaster relief. It is a well-respected act of kindness, and it also helps him establish a social image of a benevolent person.

Secondly, taking such an opportunity to invite celebrities from all walks of life to attend is also a good opportunity to interact with these upper-class figures. Li Jifeng is not worried about owing a lot of favors because of this. In many cases, owing favors is the real beginning of establishing a strong personal relationship.

Moreover, the utilitarian nature of standing up for educational institutions is not so obvious. On the contrary, it is a good opportunity to win over people's hearts and minds, and it can provide an excellent stage for some official figures who are determined to perform.

So Furifeng took the lead and sent out multiple invitations to Guangzhou and surrounding areas, indicating the opening date of the Guangzhou branch of Qiongxi Academy. Those who received the invitations were requested to attend the ceremony.

Of course, the people who can receive invitations are all local prominent figures, so after the news spreads, there will also be gossips and busybodies in the market, who will count the people that Fulifeng has sent invitations to. It is not within the scope of his invitations.

For people within the family, their social status is obviously not that good. At the very least, they are excluded from Li Jifeng's social circle.

By this means, the opening time of the academy was promoted with another wave of publicity. Now even people who have no interest in Qiongxi Academy will notice the emergence of this new thing because of the participation of upper-class figures in society.

Many people who had not paid attention to this matter before began to inquire eagerly about the origin of Qiongxi Academy and what is so special about it. It has such a great influence and has invisibly promoted the academy once again.

popularity.

At this time, some colleagues finally realized that although Qiongxi College would not directly compete with local colleges for students, it had sucked away all the local society's attention to educational institutions in a very short period of time. Of course, this would not happen immediately.

It shakes the business foundation of local academies, but the extent to which the entire society pays attention to it makes these colleagues a little worried about future changes in the situation - who is the real orthodox academy?

Before the emergence of Qiongxi Academy, of course there was no doubt about this answer. The teaching content of the academy should be the Four Books and Five Classics. If the teacher does not teach the classics and history, can it still be called an orthodox academy? But Qiongxi Academy is an alternative that claims not to teach the Four Books and Five Classics.

After the academy appeared, it immediately attracted the attention of the local people, and many people even planned to enroll in this academy, which did not sound orthodox at all.

Although colleagues in the industry think that the propaganda of Qiongxi Academy is sensational, this method seems to be quite successful. It has not only captured the attention of the people at the bottom, but now even the upper class of society has begun to pay attention to this alternative academy. The whole Guangzhou has started to pay attention to this alternative academy.

Down below, everyone seems to be discussing things related to John West College, but such enthusiasm has never happened to a local college.

But it seems too late to take some restrictive measures against Qiongxi Academy at this time, not only because it cannot afford to offend Fulifeng, who can't afford to cooperate with it, but also because the current social attention to Qiongxi Academy is already very high, and any

Hostile measures may be amplified by public opinion, thereby affecting one's own reputation. This is an unacceptable risk for local academies that cherish feathers.

What depresses the local college the most is that the opening ceremony of Qiongxi College invited many celebrities, including many celebrities in the local cultural circles, but it did not invite their peers to attend the ceremony. Obviously, they did not intend to invite them.

Establish good relationships with local colleges.

Of course, if it is a situation where water does not interfere with the river, then that is fine. After all, the educational content and direction of Qiongxi College are very different from local colleges, and the competition among peers in the future does not seem to be too fierce. But the matter does not end there.

A few days before the start of the term at Qiongxi College, teachers from various local colleges successively submitted their resignations and no longer continued to teach.

Then some colleges discovered that these people were not leaving Guangzhou to find another job after resigning, but were planning to jump directly to Qiongxi College.

Although Qiongxi Academy does not teach traditional content such as the Four Books, Five Classics and Eight-Part Essay, it also provides literacy courses to help students with poor foundations better receive vocational training and education. Most of the academy’s professional course teachers are from various industries

He was born as a craftsman and was not good at teaching cultural courses, so the academy still needed to find some real teachers to take charge of these teaching tasks.

Taking into account the labor cost issue, the potential cost of transferring people from Danzhou will be much higher than hiring people locally, and there will be an adaptation period after arriving in Guangzhou. This is of course far inferior to finding ways to solve the labor demand locally.

If you have enough time, you can slowly recruit people locally. However, the countdown to the start of the Guangzhou branch has begun, so you can't be too particular about things, so you directly recruit people from local colleges through intermediaries such as Yaxing.

.

Qiongxi Academy did not have high requirements for teachers who taught cultural courses, so those who were not highly regarded in the original academy became poaching targets. Zhang Jinbao directly offered a salary of double the income, and soon several people came over.

Do things for yourself.

Zhang Jinbao doesn't care what the local academies think of him. When he was in Danzhou, the competition between academies was based on strength. But when he came to Guangzhou, Li Nai also promised that he would solve the hostility from the outside for the academy.

, so even though this method of poaching might offend local colleagues, he used it without any scruples.

At the same time, Zheng Zha, who was limited by his schedule, had already left Guangzhou and returned home. Compared with Zhang Jinbao, who also came to Guangzhou, Zheng Zha's errand was not as smooth, and there were many obstacles, both overt and covert, that made him

It is difficult to see the construction of the Annan Hall begin before leaving Guangzhou.

Although the land acquisition has been negotiated with the Li family, Zheng Zha has not received a clear answer as to when all the residents on the land will be moved away. The only good thing is that he has not been in Guangzhou so far.

Injecting a large amount of funds, even the land purchase payment will not be paid until the Li family completes land acquisition and demolition for him.

But the problem is that Zheng Zha doesn't care about these costs. He only hopes that the Annan Guild Hall he planned can be opened in Guangzhou as soon as possible, and in this way, he can open a direct trade channel between Annan and Guangzhou, so that future trade activities will no longer be necessary.

By transferring through Haihan, there is no need to accept the supervision of Haihan. In terms of operating costs, perhaps the savings in one or two years will be enough to cover the cost of building the Annan Hall in Guangzhou.

Although the plan was good, it still failed to prevent Haihan and Furifeng from joining forces behind the scenes to cause trouble. Therefore, Zheng Zha was really not in a good mood when he left Guangzhou, which also affected his view of Guangzhou to a certain extent.

And the impression of Ming Dynasty, and this is exactly the effect Haihan expected to achieve.

From the official perspective of Haihan, of course, they hope to put all trade activities between Annan and Ming Dynasty under their control. It is better for institutions like Annan Guild Hall not to appear in Ming Dynasty. Chen Tianqi

Reporting the Annan people's movements in Guangzhou to Sanya also received affirmation from the executive committee.

Of course, Chen Tianqi will not describe in detail the various methods used in this, and the Executive Committee has a tacit agreement not to ask what kind of difficulties the Annan people have encountered in Guangzhou. As long as the purpose is achieved, the station in Guangzhou will

Once you do it, it will be recorded as a success.

However, the implementation part of this process mainly depends on the Li family to handle it properly. The Guangdong Office was not directly involved. At most, Chen Tianqi just expressed Haihan's attitude to the Li family. And Chen Tianqi did not know that Li Jifeng had no idea about the Annan people.

The poor perception was the real reason why the Li family secretly obstructed this matter. He only acted like this if the Li family understood Haihan's intention. Under such an accidental collision, the two parties cooperated in a tacit understanding.

Got a handful.
Chapter completed!