Chapter 42 A New Sales Channel(2/3)
But obviously, this is not all. In the next few days, more young people will come after hearing the news.
The workers at the Ningjiang Wireless Factory were assigned from several state-owned factories in Ningjiang that had poor profitability. Fortunately, Huangjiang also checked them, and these employees were not too old.
There are currently three hundred people working together, but Chen Can feels that this number of people is definitely not enough. Of course, there is no need to be too urgent for ordinary workers, and they can be filled at any time when needed.
This time he plans to recruit 300 to 500 sales staff. These people will be assigned to the country by region after simple training. Of course, the market in the three northeastern provinces is still focused on now.
Because the number of workers Chen Can is recruiting is so huge, many people don’t understand it.
Many people don’t even understand what’s the use of having so many salespeople?
In this era's concept of the times, salespeople, just like counter clerks in shopping malls, don't need that many at all.
But the salesperson Chen Can wants is not the counter clerk who stands motionless.
After Chen Can's prototype was obtained, the entire Ningjiang Wireless Factory began to move vigorously.
The wireless factory built with the efforts of the whole city can be said to be extremely dynamic, changing almost every day.
Chen Can is extremely busy every day now. He interviews in the morning, trains in the afternoon, and conducts research in the technical department in the evening. He works almost 16 hours a day.
He also regrouped the technical department into a technical research group and a product design group.
The technical research group specializes in technical research and transformation.
The main job of the product design team is to design new product appearances, keep a close eye on the fashionable appearance, keep up with trends, and build an excellent appearance design team.
To this end, Huang Jiang found a group of young people who specialized in art, and at the same time looked for some foreign magazines from the provincial library as study materials.
Of course, Chen Can is their best teacher. Whether it is the technical department or the sales department, Chen Can teaches by words and deeds, striving to spread his meager knowledge.
Chen Can feels that this kind of life is very fulfilling, and the sense of accomplishment from scratch is really super refreshing!
Huang Jiang also tried his best to cooperate with Chen Can's actions. Except for the sales commission, all his proposals to the city were approved.
At the same time, the province also contacted a semiconductor research institute, and the other party agreed to cooperate with Ningjiang Wireless Factory. All integrated circuit technologies will be fully disclosed to Ningjiang Wireless Factory, and engineers will be arranged to go to Ningjiang Wireless Factory for guidance.
The idea of a sales commission reward is too bold. The above opinion is to set a reward upper limit, such as how much the maximum monthly bonus should not exceed.
Because Chen Can's reward plan is too bold.
If a salesperson really opens a local market, according to the sales commission, the salesperson's bonus will be unlimited. This proposal is too risky. If it causes a disturbance, it will cause public outrage, and the higher-ups dare not agree to such a proposal.
Chen Can finally accepted the above proposal, and after revisions, it was finally decided that the maximum commission bonus would not exceed 500 yuan.
Chen Can originally planned not to exceed one thousand yuan, but after thinking about it, he revised it to five hundred yuan.
You must know that the salary of a provincial boss is less than 500 yuan.
Among them, the salesperson's basic salary is 30 yuan, and there are also business trip subsidies and other expenses. At the same time, once the probation period is completed, he will be granted the status of a formal worker in Ningjiang. Such conditions are enough for countless young people to flock to it.
In one week, Chen Can finally completed all the interviews. He interviewed more than 2,000 people, and 390 people finally stayed.
This number of people is really too high. This is in Ningjiang. If it were in Jichun, Chen Can would have been kicked off the stage long ago.
There is no way, Huangjiang is escorting Chen Can, and no one can stop the progress of Ningjiang Wireless Factory!
Half a month later, the first batch of radios from Ningjiang Wireless Factory officially rolled off the production line.
At the same time, in order to spread the influence of Ningjiang Wireless Factory throughout China, this radio brand was also named "Ningjiang Brand".
From then on, the brand Ningjiang was officially born in China!
This batch of products was first put on sale in major department stores and supply and marketing cooperatives in Ningjiang.
In order to benefit local people, Huangjiang specifically allowed radios sold in Ningjiang to be sold at certain preferential prices.
For example, the main product, the P01 model portable radio, originally had an ex-factory price of 14 yuan. In the end, it was decided to subsidize the local price. The local ex-factory price was 12 yuan and the retail price was 16 yuan.
The ex-factory price in other places is 14 yuan, and the retail price is 19 yuan.
The two radio models P02 and P03 are sold locally at a certain price discount.
This is price protection for local companies and also encourages local people to buy local products.
Don't underestimate the price difference of three yuan. This small price difference of three yuan may even form a gray industrial chain.
In order to encourage outsiders to go to the local area, the Moutai liquor company of later generations can buy Feitian Moutai at the original price with air tickets.
Even if you stay in a local hotel, you can buy a bottle of Moutai at the original price. Countless people have traveled thousands of miles to get this bottle of Moutai at the original price.
Is this routine very familiar? If Ningjiang brand radios become popular in the future, will countless outsiders try their best to rush to Ningjiang to buy radios?
This routine is very old-fashioned, but it works very well. As long as you arrive, you have to spend a certain amount, right?
This revitalizes the local economy!
Ningjiang is a large area with a population of more than 600,000, but it is too poor and is in urgent need of an influx of external funds.
No matter whether the other party comes to buy a radio or eat steamed buns, as long as they consume locally, everything is worth it!
Of course, this proposal was naturally proposed to Huang Jiang by Chen Can. With a little push from Chen Can, Huang Jiang understood the reason.
Huang Jiang is not a rigid person, so he naturally understands the principles behind this.
As the first batch of products rolled off the production line, the first batch of salespeople who had been trained for half a month officially began to leave Ningjiang and head to the three northeastern provinces.
This time, they have only one mission, to promote and publicize "Ningjiang brand" radios at all costs, and at the same time open up the local market.
Although the price-performance ratio of Ningjiang brand radios is unbeatable, as other wireless manufacturers follow suit, many places have launched their own brands of portable radios.
Local protection is not something only in later generations. It is more serious and conservative in this era!
Although it is also a state-owned factory, if the Ningjiang brand wants to be sold in local department stores in other places, it cannot be done by sending an official letter.
Previously, the girl named Wang Yan proposed a black market sales channel. This idea was very appealing to Chen Can, so he would naturally encourage salespeople to innovate boldly.
Moreover, Chen Can also encouraged the salesmen to dare to work hard and try their best. They can try it out in the south, where the policies are more open and the local people are more bold.
Traveling all over the world is the basic quality of sales. Chen Can wants to cultivate a group of ace sales teams who dare to fight and rush.
No matter in the southeast, northwest or central, wherever there are people, there is Ningjiang brand!
Of course, at present, this can only be thought about!
There are also nearly 400 sales staff who are sowing them like seeds, and the results are remarkable.
Not surprisingly, the Ningjiang brand radio caused a sensation as soon as it was launched.
The selling price of 19 yuan once again broke the previous price bottom line of "Jinpeng brand" and shocked the entire radio market!
On this Sunday, in front of the Second Department Store in Jichun City, the flow of people coming in and out made the department store extremely crowded.
A young man scanned the crowd with his eyes and quickly found a suitable candidate.
He quietly stepped forward, walked up to the man, took out a pack of cigarettes from his pocket with a smile, pulled one out and handed it to the man.
The man took the cigarette with some confusion and asked.
"What's wrong with you?"
The young man smiled and said while lighting the man's cigarette.
"Brother, I take it you are planning to buy a radio?"
The man looked at the young man with some caution, but he still nodded cautiously while smoking his cigarette.
"Well, I heard that there are radios for sale in department stores. I just came to take a look, not necessarily to buy!"
The young man smiled, quietly took out a radio from his pocket, and said to the man.
"Brother, what do you think of my radio?"
As soon as the man saw the radio in the young man's hand, he couldn't take his eyes away. This was the first time he saw such a small radio.
And the silver-gray metal shell gives it a sense of high-end.
When the young man saw the look in the man's eyes, he knew that the deal was almost done.
He then took the man to a place with few people, listened to it, and played with it. Fifteen minutes later, the man finally took out nineteen yuan from his pocket and handed it to the young man.
The young man took the money, smiled and handed the packaging box and the complimentary battery to the man from his pocket.
The man took the radio and left happily. On the casing of the radio, a small Ningjiang logo was very obvious.
This was the first time that person had heard of the Ningjiang brand, and perhaps the first time was the most impressive.
After the young man finished the business, he waved to another young man in the distance. The other young man quickly ran over, looked around, and then handed him a radio.
The two of them quickly separated as if they had a secret code. One of them was looking for a target, the other was showing off, and they soon found a new target customer.
These two people are the sales staff of Ningjiang Wireless Factory, and the area they are responsible for is the East District of Jichun City.
There are eighteen salespeople like them in Jichun, working in teams of two, with each team responsible for an area.
After all, the city of Jichun has a population of more than five million people, and eighteen salesmen, like a few drops of water scattered in the sea, did not cause any waves at all.
The reason why they use this method of sales is because they are forced to do so.
They arrived in Jichun a week ago, but the work they carried out was extremely unsatisfactory. Almost all department stores and supply and marketing cooperatives did not agree to allow their products to be settled. Even if they approached the local leaders, it was of no avail.
The reason is very simple. Jichun is the base area of Jinpeng brand. How can they let radio brands from other places enter their base area for sale?
This made the sales staff very anxious. Finally, they figured out that since they couldn't attack from the front, they would adopt the bold and innovative method mentioned by Section Chief Chen.
To be continued...