Chapter 42 A new sales channel

This time he was fully prepared, and Chen Can also made further optimizations in terms of cost reduction.

The costs of these three radios are: 8 yuan, 17 yuan, and 58 yuan.

The reason why there is such a big gap is very simple. For the 58 yuan P03 model, two large speakers alone take up a lot of cost.

The audio prices in this era are too expensive, and Chen Can has no way to reduce this part of the cost.

This is still the planned cost price of raw materials. Because of the support from above, Chen Can can lower the cost to this amount.

The final ex-factory prices are set at 14 yuan, 23 yuan, and 80 yuan.

Retail prices are: 19 yuan, 28 yuan, and 99 yuan!

The 19 yuan radio has once again broken the price ceiling. Chen Can believes that Ningjiang Wireless Factory will soon end the market position of Jichun Wireless Factory.

Don’t think that the P03 retail price of 99 yuan is expensive. If that radio is used for export to earn foreign exchange, it is less than one hundred US dollars, so don’t even talk about it!

A tape player with recording function in this era, of such a large size, would cost at least three hundred dollars in the international market.

Based on the U.S. dollar exchange rate of 1:1.7 in this era, if it is smuggled into the country, the minimum cost is 500 yuan.

Of course, other people's cassette recorders have a tape function, but Chen Can's can only have a radio function at the moment.

However, once the tape production line is introduced and the recording function is added, the cost will increase by up to thirty yuan.

Compared with foreign electronic products, domestically produced products are actually more cost-effective than foreign products.

The admiration for foreign countries in the 1980s and 1990s is unimaginable to future generations.

The first reason why Chinese people think foreign products are advanced is their brand effect. In the 1980s and 1990s, TV magazines and even radio broadcasts on Japanese electrical products brainwashed Chinese people in all aspects.

Sanyo, Hitachi, Toshiba, Sony, Panasonic, Sharp, and even Toyota cars, as well as high-end motorcycles, Isuzu, Suzuki, almost the representative brands in the early days, these were once active in the domestic advertising circle, and they can be said to be smash hits.

For a while.

The second advantage of foreign products is that their appearance design looks more advanced than domestic products.

And because their products have mature craftsmanship, there are naturally fewer quality problems than domestic products!

Due to various reasons, domestic products became low-end goods and foreign products became high-end goods. This inherent impression has not been completely eliminated even 40 years later.

Forty years later, there are still many people who spend tens of thousands of yuan to buy imported toilets.

Of course, it is undeniable that our technology is indeed ahead of the country in some fields.

But at least, if we catch up, it will be much more difficult to catch up in the late 1970s than it will be ten years later.

With the reform and opening up, countless domestic manufacturers are trying their best to import various backward production lines that have been eliminated from abroad.

From black and white televisions to refrigerators and washing machines, from motorcycles to cars, they cover everything. The imported production lines are almost completely behind the international level.

The most insidious thing about foreigners is that when they negotiate cooperation with you, the production lines they mark on the contract are not too backward, at least they are still being produced locally.

However, after you pay the money, they will wait and delay you for three or four years. By then, those production lines will have been eliminated in their own country, and the technology is already two generations behind Europe and the United States.

In terms of chip manufacturing and production technology, this is how they brought China down.

These are all things for later.

After Huang Jiang got these three radios, the joy on his face was filled with excitement. Especially after listening to the full price, he almost jumped with excitement.

Just last week, several wireless factories in Liaoning and Shenyang have successively launched their own portable radios.

The retail price ranges from 25 yuan to 33 yuan. Huang Jiang has also learned about the cost price of the other party, and almost all of them are above 15 yuan.

But now, the cost price of his pocket radio is only eight yuan, which is such a surprise to him.

If Ningjiang Wireless Factory launches a 19-yuan radio, Huangjiang can guarantee that it will be a hit!

Although he didn't quite understand why Chen Can wanted to make three models, he still chose to believe in Chen Can unconditionally.

Next comes the issue of production and sales. Chen Can, who is also the sales section chief, will not have an easy job at all.

His next step is to build a team of real sales aces.

This team will be fully responsible for the products, promotion and sales of Ningjiang Wireless Factory in the future.

Not only the three eastern provinces, they will also go to the north and south of the motherland!

Chen Can asked Huang Jiang to fully launch recruitment in Ningjiang City. There is no limit on the number of people, no limit on men and women, no limit on origin, and those with primary school education or above are required!

As long as you are flexible, bold, and dare to work hard, you can join the sales department of Ningjiang Wireless Factory.

For the first time, Chen Can decided to adopt a trial period system, which lasted for six months. Those whose sales did not meet the target would be eliminated directly.

At the same time, in order to motivate sales staff, Chen Can also applied for sales commission rewards from Huang Jiang.

In this era, proposing sales commissions in China is a huge risk.

If he were in the original Wireless Factory No. 2, Chen Can would really not dare to play like this, but this is Ningjiang, and Chen Can would have the autonomy.

Of course, Chen Can was also testing the determination of the leaders above.

If he is still submissive and timid, Chen Can will naturally not put all his thoughts on Ningjiang Wireless Factory.

What he wants is an attitude, and this attitude also determines how far Ningjiang Wireless Factory can go!

The Ningjiang Wireless Factory's recruitment of salespeople spread almost within a day, and Chen Can also underestimated the enthusiasm of this era.

The day after the recruitment news spread, Chen Can was woken up early in the morning while still sleeping.

Chen Can looked at the time and saw that it was only 7:30 in the morning. After asking, he learned that dozens of young people were surrounding the factory gate early in the morning, and as time passed, more and more people came towards the wireless factory. .

By 8:30 in the morning, more than 200 people had gathered outside the factory.

This was the first time for Chen Can to see such a big battle. He saw many young people who were tired of work. After asking, he learned that there were actually some people who came from the countryside forty miles away. They were riding bicycles early in the morning. , travel all the time just for this opportunity.

Chen Can feels lucky and sad for this era.

There are still too few job opportunities!

Chen Can immediately organized people to start the interview.

Chen Can designed some common sales questions in later generations, most of which were questions that stimulated thinking. A group of twenty people took turns entering the factory conference room for interviews.

What Chen Can needs is young people with active minds and doesn't pay much attention to other aspects.

In this era, people pay attention to their roots, their origins, and many rules that are difficult for future generations to understand.

In Chen Can's case, nothing works. He only cares about one thing, whether he is flexible or not.

Chen Can's interview method can be said to have left many people scratching their heads.

Chen Can's interview was very fast. It took less than ten minutes to complete one round of interviews, and the pass rate was less than 20%.

Most of the questions Chen Can asked were different, and sometimes he even asked people to introduce their opinions on sales work and other strange questions.

Some people started by saying something great and expressing their loyalty, and then they sang popular songs and read X selections, which made Chen Can feel dizzy.

Chen Can didn't pass any of these people, but there were some young people who made Chen Can's eyes shine.

For example, Chen Can asked a young girl named Wang Yan, if you were asked to go to a strange place to sell radios from Ningjiang Wireless Factory, what sales method would you choose?

Chen Can never expected that the answer given by the other party would give Chen Can an idea.

The answer Wang Yan gave was that she would look for the local black market and sell the radios from Ningjiang Wireless Factory through the black market.

Wang Yan's answer was so bold that it scared the other applicants away from her.

Indeed, the black market is a taboo issue in this era. Although everyone avoids talking about it, many people have heard of it and have even been to this place.

Such trading markets exist in almost every city. Chen Can was once in Jichun and had been there several times.

Most of them are daily necessities. Many old ladies selling eggs in rural areas like this place the most. People in the city sell some food stamps and the like, and the leaders sell some cigarettes and alcohol. There are also many benefits from factories, which my family can't use up.

Also sold on the black market.

The worse the economy is, the more active the black market is. The black market in Jichun City has now grown to a large scale. Many factories cannot pay wages and use their own products to offset wages. These products basically flow into the black market in the end.

With the reform and opening up, commodities began to become more abundant, and these black markets were gradually replaced by the market economy, and finally various roadside markets, large and small, were formed.

Wang Yan's idea also gave Chen Can a new idea. Perhaps, this is also an idea.

Of course there are radios and even televisions sold on the black market, but they are basically second-hand goods, and you only occasionally come across someone selling them.

If these underground channels form stable sales channels in some big cities, then the sales volume will not be too low.

What is the difference between ordinary people buying radios in department stores and buying them on the black market?

In fact, it doesn’t make much difference. Ningjiang Wireless Factory doesn’t care who the buyer is, as long as you pay me, I can sell it!

Hehe, this idea is very novel!

Chen Can even expanded his thinking. He even thought that he might be able to use smugglers to smuggle the products of Ningjiang Wireless Factory to Hong Kong, Macao and Taiwan, or even abroad in the future.

Relying on domestic cheap labor, the products produced have great price advantages and can definitely be subject to anti-dumping!

The more Chen Can thought about this idea, the more he thought it was wrong!

Chen Can felt that this Wang Yan was a good talent, so he gave it a pass without hesitation.

Throughout the morning, Chen Can interviewed more than 300 people, and in the end, less than 50 people passed the second round.
To be continued...