Last month, the monthly sales were more than 2 billion yuan. Even though there were reasons why Qidian enjoyed another online promotion in July, some readers can only watch the genuine version now.

At this time, in the fiery heat of cooking oil, something that had disappeared a long time ago quietly appeared again.

That is a "public account", a few or dozens or even dozens of people with common hobbies raise funds, recharge the money to an account, give all the books that everyone likes, and then use this account to read books, and share the expenses of each person in disguise, so that you can read them casually and read them at will.

This situation happened because the piracy was completely gone. In the past, most readers who could not afford to pay had started to leave.

However, this is mostly among students. People who have income after going to work will not do this.

But this is also because reading books is too expensive. People who want to read the books they want to read may spend hundreds or thousands of yuan a month, which is also a considerable expense.

So at the current Kaidian, if you don’t like a book in particular, you often feel reluctant to change the book after you see the free chapters.

Although subscribing to a book is a small amount of money, it will no longer be small if you accumulate too much.

In the past, the active readers who were guarding one or two million active readers, the total sales volume in a monthly serialization period was only 10 or 20 million. With just such a small amount of revenue, it is supported by the revenue from copyright settlement at the end of the year and the massive amount of completed works subscriptions.

The total income is just a little bit, and the company's employee benefits were so high under the means of former Editor-in-Chief Li. At that time, Qidian did not dare to lower the price, because once the price was reduced, the next thing was to lose money and the company went bankrupt.

But now it’s different. More than 80 million active readers have brought more than 2 billion sales to Qidian in one month, and the profits are so high that it is a bit scary.

Li Kang now feels that it doesn’t make much sense to simply make money, and promoting online articles is of great significance.

To a certain extent, Li Kang and Ji Neyan's ideas coincide.

However, Ji Neyan never stayed at the bottom of the house in his life and was not very sensitive to price reasons. Instead, Li Kang was lonely since he was a child and could understand the pain of wanting to read books but having no money to subscribe.

What's more... Although Li Kang, who got into the eyes of money, was thinking of righteousness, he had actually passed it a long time ago. Doing this might not necessarily lead to losing money, and it would be difficult to make less money.

So at the regular meeting a few days later, the price he gave was...

yes……

Li Kang stood up high, raised his arms, stood up straight toward the sky, and said loudly: "A thousand words are one minute!"

The price is like a bomb, which makes everyone dizzy.

They all knew that Li Kang wanted to reduce the price. He had already passed the qi, but he never expected that it was this price reduction method, and the meat price dropped directly to the bargain price.

Still let people eat or not?

I thought it was the limit to get an 100% discount, and it would be 30% off to die, but this thousand words are just 20% off!

Compared to before, it's like you don't have money at all.

All the editors, including the general manager, looked at each other in a row. Is Li Kang stupid?

In this way, the author has no income and the website has no input, which is simply a self-destructive foundation.

The conference room was quiet for three minutes, and Li Kang's new official threw such a big deal when he took office. They couldn't figure out what was the superior or what Li Kang himself meant, and for a moment they didn't know what to do.

After a long silence, the editor-in-chief of Niu, the history group with the best relationship with Li Kang, boldly asked: "Is this... what the editor-in-chief means or what the superior means?"

Li Kang had no intention of hiding it and said directly: "This is my idea, Minister Wang is not aware of it."

It was obvious that the editors and even the general manager were relieved to see that they all looked at him like they were watching a nonsense child.

“…”

Establishing authority is here to kill one's own goal.

If you don’t convince them, you won’t know how many eyes Brother Xiao Kang has.

The situation is quite complicated, but fortunately Li Kang is well prepared.

He projected the information he had prepared on the screen and began to analyze the data one by one: "Have you noticed that after cracking down on piracy, the subscription ratio we started to increase... instead!"

"In the past, our subscription ratio was about twenty, but now our subscription ratio has risen to 31! Among the thirty-one collections, there is only one month subscription! The authenticity rate is undoubtedly declining. However, due to the repeated increase in website performance and rapid increase in users, this problem has not been noticed. However, the problem will not exist because no one pays attention. Our subscription ratio is rising, which is an ironclad fact!"

Li Kang's words aroused the reflection of everyone present.

But what Li Kang wanted was not reflection. He had already understood the reason, so he began to say the reason directly: "Even after cracking down on piracy, the subscription ratio should have dropped rapidly, but we only dropped a little in October and November last year, but then it started to rise again. We have more users, but their willingness to spend money is not that strong."

These data have always been there, but no one wonders why this is happening. Anyway, the website has been making money, and it is making more and more money. Ordinary people naturally don’t think about it in depth. Only Li Kang noticed that when he was an editor-in-chief.

Although I noticed it at that time, I didn't think about doing it in vain.

But now he is the editor-in-chief and is qualified to set rules and reshuffle it.

Clearing his throat, Li Kang continued: "But it is not because the quality of the books on our website has become worse. Look, before being acquired by Yihang Group, our active users had an average monthly consumption of 13.6 cents, but now our users' average monthly consumption has reached 34.7 cents. 1. I have not included the data in July, because there are special circumstances this year and last year, and it does not have reference value. The subscription ratio has increased because we have more books, and there are too many books in the user's bookshelf, and the money spent on online articles is only so much, so the subscription ratio naturally increases."

As soon as this conclusion came out, everyone breathed a sigh of relief. According to what Li Kang said, if this is the case, it would be a good thing. The user scale has expanded dozens of times and the average monthly consumption has increased by as much as 21 yuan. So what reason does Li Kang have to reduce the price and destroy the current good situation?

Isn't that stupid?

It should be noted that as long as you play steadily and play the cards of Nobi Inuo and Suspense Writers as planned on the 11th, and then launch various comic adaptations, you can steadily enter the club of hundreds of millions of users and achieve the goal of becoming a world-class platform.

But Li Kang's current reforms are really unpredictable.

...

Thanks to the big boss Qing Yang, Miss Jieyu, and my mother for the reward.

Thanks to Joddy for catching insects every day and working hard.
Chapter completed!