Chapter 858 [General Managers of the Home Appliance Industry Gathered]
The time is August.
This afternoon, the leaders of leading enterprises in the domestic home appliance industry basically participated in an informal conference in the cloud invited by Luo Sheng. In addition to the three giant white appliances, there were also boss appliances, the leading enterprise of kitchen appliances, Stone Technology, a leading enterprise of sweeping robots, Xiaoxiong Electric, a high-quality enterprise of creative small appliances, and Zhejiang Meida, a leading enterprise in the integrated stove field, were invited.
Most of them are superior companies, and the smallest market value is at the level of 10 billion yuan. For example, the market value of companies such as Xiaoxiong Electric Appliances and Stone Technology is 200 billion yuan, and the market value of large companies has reached a super large scale of 300 billion to 400 billion yuan, such as the three giants of white goods.
These companies invited to attend the meeting either achieved monopoly or even cross-border operations, or achieved top-notch operations, and were all powerful people who fought.
At this moment, Luo Sheng stood in front of the huge high-definition screen on the wall hanging in his office. The display was the full picture of the commercial technology empire he had built over the past decade. The current three cores are Blue Star Technology, Costa del Blue and Shengfeng Capital, which radiates outward and continuously expands its boundaries with this as the core.
This layout is also presented to all participants, who can see through their own panels.
The corresponding errors are that content is king, channel is king, and capital is king. Anyone with one of the elements can become a world-class giant. Luo Sheng has all three, and thus builds a super-large-scale ecosystem that revolves around each other.
With Shengfeng Capital as the core to ensure the liquidity of funds for this ecosystem, cash flow is an indispensable factor for any large enterprise. Without sufficient liquidity, systemic risks will be triggered.
With Bluestar Technology as the core as this ecosystem, the foundation stone of upper-level applications and content was ensured. The acquisition of Fox was successful, and the reorganization of Bluestar Pictures was independent, making up for the shortcomings in the content sector, ensuring that it would not be constrained and harvested by Hollywood in content. On average, it would be a pain to pay billions of dollars in film and television copyright fees every year.
With the Costa del Azure as the core, the stability of the underlying architecture and hardware ecosystem is ensured for this ecosystem. The family bucket series products include Azure mobile phones, ieP tablets, AzureBook notebooks, ACC hosts, VBM virtual brain machines, plus extended big white robots, blue pure electric cars, etc.
The three cores have built a complex ecosystem on the earth with the widest radiation range, the most diverse species and the most combat-capable combat effectiveness.
Many of the bosses at the meeting were shocked when they saw the territory of the business empire created by Luo Sheng, and they felt a sense of great frustration. They found that they had already achieved the top spot in the line, but compared with the territory of this huge business empire, it was like a piece of component on it and was not indispensable.
Zhejiang Meida is the leader in the domestic integrated stove field, with a market value of only about 1 billion yuan. Compared with the revenue of Costa 1999 last year, the average sales of US$2.7 billion per day can be achieved.
In other words, the sales generated in more than half a day is equivalent to the total market value of Zhejiang Meida.
At this cloud conference, all the leaders of leading enterprises in all walks of life were Luo Sheng, who was in his thirties, and among them, they were the youngest, but they could not match a core sector of the Costa ça, let alone the entire business empire.
It's so pissing that people are more angry.
"The richer the species, the healthier the ecology. Today, the development of science and technology has entered the era of homogeneity. Before we can break through the cradle of the earth, the ceiling is almost here, and the era of stock competition is coming."
Luo Sheng said as he returned to the office chair and sat down. The entire business territory displayed by the giant screen on the wall shrank to a small window, looking at the bosses on the screen and continued:
"In today's era, no matter how good a single product is, it is useless and cannot make you stand out. The real competition has risen to the competition of the ecosystem. Products with the same performance and price, and products with ecological support will definitely beat a single product."
The bosses present were envious from the bottom of their hearts, especially the three giants of white appliances, who were almost envious.
Let’s not talk about the entire business empire ecosystem constructed by Luo Sheng, just talk about the hardware ecosystem of the Costa ça, and the family bucket of the Costa ça is something they dream of implementing in smart home appliances.
Why are the products on the Costa delle soaring? In addition to being a major technology manufacturer leading the trend with technology, the most important thing is to build an ecological system.
This is a case of textbook-like case of the laptop released by Costa 1 and the Azure Bank has enjoyed the premium of the entire family barrel ecosystem.
If you want to say how amazing AzureBook is, it is actually just that. The official of the Costa delle of the Blue Sky admits that this is just a casual supplement to edge businesses. It is not as disruptive and stunning as Azure's flagship phones of all generations. It is actually not as good as the performance of its peers, but it just hangs its peers up and hammers it.
Obviously, it is because AzureBook is supported by the Costa delta of the Blue Household Ecosystem, and products with ecosystems are more user-sticky and can make users more inseparable.
Conversely, users can change a single product at any time, and such users are only your users for the time being, not your users for the long term.
To put it bluntly, it is too expensive for a user to replace the whole family barrel product.
Just imagine, a user of the Costa à lathe is Azure, his laptop is AzureBook, his tablet is ieP, etc., which are tens of thousands of yuan. If you want to change to other ecosystem products, such as Android, you can only change them together. The Costa à la will not be compatible with the ecosystem of Google, so your family will not be easily replaced if you are not particularly rich and have a mine.
Moreover, humans are creatures with collection habits and obsessive-compulsive disorder. The family is full of products on the Costa 1st. Suddenly, a Google product appeared and it felt uncomfortable. I felt like a traitor was created. I felt like this was an "outsider" and I really wanted to replace it.
The most typical one is a laptop. Before AzureBook came out, most of the users of the Costa 10 family buckets used Lianxiang laptops or Apple laptops, and users did not think there was any problem.
The issue of AzureBook's listing comes. If you think it's a scumbag, you'll become a scumbag. When users see that the laptop is not a family bucket on the Costa delle, they feel that the whole family is not neat and blue. If you don't use it, you must use AzureBook.
So, some users will decisively buy AzureBooks when they use old laptops to make up for it. Some users will throw their old laptops to make up for it if they don’t have broken ones and buy new AzureBooks directly. The whole family buckets are neat and all have the same logo trademark, which satisfys collection habits and obsessive-compulsive disorder, and they feel very good.
My peers were squeezed by AzureBook, and they lost in the ecosystem.
The three giants of white appliances are just envious, but even the envy is envious. Everyone understands the truth. Everyone wants to build a platform and build an ecosystem, but not everyone can do a platform.
The right time and place are indispensable to the harmony of people. The strong will always be strong, and the wind has passed.
The ecosystem built by Luo Sheng is basically invincible, and as long as it does not collapse, no one can shake it outside.
"Mr. Luo, this time you have invited all the leading companies in the home appliance industry. This is to 'catch all of us'." A boss at the meeting said half-jokingly, which caused everyone to burst into laughter.
He smiles on the surface, but in fact he is so nervous.
Everyone knows that the Costa delle behind in the field of smart homes, but with the birth of Dabai robots, the smart home ecosystem has once again ushered in uncertainty, and realized that the final leader has not yet been settled.
Nowadays, all home appliance companies are very anxious and want to give their products intelligent smart home appliances as soon as possible and realize ecologicalization. All companies have APPs that want to build platforms, such as the three giants of white household appliances.
Everyone knows that the gameplay of building a platform and building an ecosystem is so exciting.
Luo Sheng also said with a smile: "Mr. Li was joking. If I really want to catch it all in one go, I have to break the truth that I can call everyone together. Money cannot be made, and people's energy is limited. Whether you believe it or not, I can say it first. The Coast of Blue will definitely not extend its hands to the home appliance industry. Frankly speaking, the scale of the home appliance industry is trillions, but if the traditional manufacturing industry does not make money, we can't even be busy with the projects we make money."
The implication is that if you think too much, I don’t like your insignificant profits.
The bosses at the meeting felt offended when they heard Luo Sheng’s last sentence. There was nothing wrong with what they said before, but can’t the last sentence be taken back?
This is very annoying. The key is that it cannot be refuted yet. The main business of the Costa del Sur all represents high profits and high premium monopoly businesses. The profit exploded. Last year, the profit alone exceeded US$200 billion, which has beaten the total market size of the entire domestic home appliance industry.
Although the home appliance industry is also a technology industry, its bigger label is the middle and low-end traditional physical manufacturing industry. If you really want to trace it back, the entire industry will be transferred from the United States to Japan and South Korea and then from Japan and South Korea to the country. It is because it is not profitable that developed countries will transfer it to the industry, leaving behind a monopoly high-end manufacturing industry.
The Costa del Blue also has a monopoly-level high-end manufacturing industry. Everyone is physical, but it is a world of difference.
However, although Luo Sheng's words made everyone feel that he was offended by him and did not make any substantial promises, his words made the bosses present feel relieved.
It doesn’t matter if you are offended. As long as you, Luo Sheng’s claws don’t reach the home appliance industry, otherwise you will really not be able to live.
Chapter completed!