Chapter 084 [Single retail price]
In any case, it cannot be denied its excellent user experience. Itunes does now occupy more than 90% of the digital music market, but the Internet field is changing too quickly. If you fail to respond in time, you may be subverted if you miss the trend.
If these factors of musispae are just a great deal of attention to the leader of the Qiao Gang, then another factor will definitely make him anxious.
That factor is... Microsoft!
Open the music software launched by Bluestar Technology and you will find that it is synchronized with Outlook contacts and Windows users.
Apple has the itunes+ipod combination, but Bluestar Technology has indirectly owned the musispae+windows combination. Although it is not as good as Apple's combination, at least it has this model.
As for the relationship between Joe Gangmaster and Gates, Apple and Microsoft, both sides have been in love and fight each other since the last century and are still looking down on each other anyway. They also attack each other in some interview shows, which is a great pleasure.
Jobs has never thought about porting the Itunes music store to Windows, because Apple has its own Ma to sell, but no matter what, it must recognize Windows' dominance in the PC market.
In fact, Microsoft executives are also holding a meeting on Bluestar Technology's newly launched product Musispae. Microsoft bought synapse from Luo Sheng very early to fight against itunes+ma. However, Microsoft has invested a lot in synapse but has never improved. It was basically killed by itunes.
The emergence of musispae has made such a brilliant performance in just one week, which undoubtedly allowed Microsoft to see a new dawn.
After the meeting, Microsoft's executives decided to help the musispae software thrive on Windows, but Microsoft was not a selfless move, but used it to force Apple to transplant the Itunes music store to Windows, making Joe gang leader lower his arrogant head and compromise.
Microsoft is much easier now. They firmly believe that Apple will not make a music store that does not launch a Windows version. Apple now represents a niche, while Windows represents a Volkswagen, unless Apple wants to always be a niche "non-mainstream".
After the executive meeting ended, Jobs made the decision at the meeting to immediately develop the Windows version of the Itunes Music Store, which was very decisive.
But it was not like a big enemy, because Apple has reached a secret research plan with Motorola, which is also the beginning of Apple's official entry into the mobile phone market.
...
White is an Internet enthusiast, a hardcore music enthusiast, and a super fan of Eminem. He calls himself "stan". This singer is currently very popular and purple rap superstar. Although the media has bad reputation for him, because the words starting with the f letter in his songs are common, it does not prevent him from being enthusiastically pursued by fans in Europe, America, especially North America, and every album is very popular.
Of course, if we say that the world music scene in this era is still firmly in the forefront, no one is more popular than him, and no one wants to challenge his status.
Luo Sheng really wanted to get the digital copyright of mj, but unfortunately he couldn't get it, or he couldn't afford it.
However, MJ's glory did not conceal Eminem. As a white person, he was "represented" in the rap field, which has always been a good show for blacks, which shows his extraordinary talent.
These factors make White a permanent user of musisape. He is also a veteran user of bluespae. In North America, if there is no bluespae social account, he would be embarrassed to say that he is a veteran player who plays the Internet. This social website is now sweeping North America and becoming one of the most popular websites nowadays.
After White opened the musisape software for the first time, he fell in love with this product. Registered users have a super convenient way, which is to directly authorize through the bluespae social link. Many users want White, and do not register for a new account, and they use their existing bluespae authorization.
New users of musispae have a great benefit, which is that they can listen to all music for free on this software for a week. The 2.25 million songs in the music library basically cover all the current pop music and exclusive music.
This trick is really useful in the North American market. The proud and ignorant Americans did not feel the power of free at all. Luo Sheng originally wanted to be free for one month, but the record company refused and warned Luo Sheng to define his behavior as a destroyer of the market environment.
If he insists on doing this, the record company will take back all the copyrights after they expire, and at the same time, no new song or a song is authorized.
After negotiations between the two sides, they each took a step back and shortened the time for a week.
Free is a very harsh word for major record companies. It has been psychologically shady by napster in the early years, and it can be said that it is scared to talk about it.
Record companies are also afraid that Luo Sheng will disrupt the market and will burn each other's money at that time. Apple's itunes will also be free, and no one will make money.
No matter what, Luo Sheng's free magic was greatly suppressed, but the free listening benefits for a week still brought great attraction to musispae.
The day after the launch of this software, White learned about this PC-side music software through the promotion of Bluespae, and the free period has passed today.
After a whole week of fun, White wanted to go back in time. The feeling of listening at will is simply too Ness.
White thought of re-registering a new user and changing it after it expires. This way, he can basically listen to it for free, but found that the registration mechanism of musispae is like bluespae.
This has limited the proliferation of free-for-job parties to a certain extent. Another thing is the copyright awareness of North American users, and there are certain constraints on the moral level. The key is that people will not easily take out their identities to authorize others to use. Europeans and Americans are very sensitive to matters involving privacy.
In fact, Bluestar Technology is quite relaxed in this regard. If it were a record company, it would definitely be a strict guard against it and block all the ways you can think of.
But Bluestar Technology is different. It is an Internet company and the number of users is very important.
Especially since the company is still in its development stage, the user data is impressive, Luo Sheng is more confident when looking for VC financing, and gets more financing with less equity transfer.
If it weren't for the threat from the record company, Luo Sheng would definitely be more relaxed. He would cast a wide net first, and then cancel the free benefits once the user lost half of them, and the rest would be high-quality users. The final absolute growth rate would definitely be more exaggerated than it is now, and quantitative change can cause qualitative change.
White searched for the rapper [eminem], and selected a single "lose youelf" at a glance. He could listen for 90 seconds. He decisively connected to the audio device and clicked to play. His body unconsciously trembled with the rhythm of the music.
Then click to buy, and when he saw the price, White murmured in surprise: "God, is it so cheap? It's only $0.59 per head?"
After a moment of stammering, White decided to click to buy without any hesitation. He is a relatively fashionable Internet player with his own paypal, and the music store is connected to paypal online payment.
I immediately started to buy crazy on it, checked 100 singles in one go, and paid $59.
If a Chinese person sees it, he will definitely be shocked. The exchange rate of a song is nearly ¥5 yuan, which is no different from robbery. It costs five yuan to listen to a broken song?
But in North America, a song worth $0.59 is definitely super cheap. You know, in this era, even in North America, most Internet users still obtain music by purchasing CDs and downloading pirated copies. Pirates are illegal. Apple's Itunes ended pirated downloads, and napster closed down.
Apple's itunes attracts users by a low price of $0.99/head. Yes, even $0.99/head is low, while the musispae music store $0.59 is almost half cheaper than itunes.
We can also understand why some foreigners go to China and do the first thing they do online is to download music crazily, because it is all free.
… PS: To make the Internet platform bigger and stronger, it usually subsidizes first and then profits, because the winner-takes all feature drives companies to do this, especially those who are latecomers must have huge early losses, otherwise they will start to make profits in the early stage, and the final outcome is death, or they are always on the verge of dying. If you don’t talk about the far-reaching examples, refer to Pinduoduo’s money-burning subsidies. We don’t evaluate the products on Pinduoduo, but the identity of those who can enter the future has a bloody path under the noses of old e-commerce giants such as Taupoduo. The market value is super white, so I can only say that it is a great criticism. To be honest, Ali shouted that he did not forget his original intention some time ago and revitalized Taupobala. It was all clichés. It wasn’t because of the pressure brought by Pinduoduo that Ali panicked...
Chapter completed!