Apple headquarters, executives.

"I have speculated many scenarios, but in the end I have never speculated that the competitors actually came from the mysterious Eastern country on the other side of the ocean." Jobs's voice rang out in the quiet conference room.

"Steve, are you taking it a little too seriously? The itunes music store now has almost monopolized 90% of the digital music market. Musispae is just a follower. Apple has an [itunes+ipod] combination, and [musispae+???]. Sorry, Bluestar Technology is just an Internet company. Where is their hardware carrier?" An executive said casually, spreading his hands.

At this time, another executive at the meeting said: "When it comes to hardware, I have collected some information. Luo Sheng, the founder of Blue Star Technology, established a technology company called the Azure Coast Pany last month. The general business projects are the design, development, sales and after-sales service of electronic products and communication information products... Perhaps, they are secretly developing related hardware products and completed the combination with them."

"Come on, the hardware R&D capabilities of Chinese people? no!no!no!" The executive just now said with disdain: "Although I don't know what tricks the young Chinese boy used to fool such a bastard on Wall Street and gave him a lot of money to squander him. Although I am certain that he has made some achievements in the Internet technology industry, it does not mean that he can also copy his success in the Internet industry in hardware."

The executive was full of disdain, but Jobs attached great importance to it. Of course, the leader of the Qiao Gang really looked down on him and did not think that the Chinese could make a name for themselves in the hardware field, but he paid more attention to Luo Sheng.

It is unknown whether it can be done or not, but there is one thing that Master Qiao can be sure of, Luo Sheng really wants to do this.

The third senior executive at the meeting spoke, a middle-aged man with glasses. He held his glasses and said slowly: "I think it is necessary to pay attention to it. The musispae music store was launched on April 21st, just one week after the launch. Do you know the user growth rate of musispae in the past week?"

"How many?"

"About 920,000!"

"What? Are you sure it's 920,000, not 92,000?"

"I'm sure!"

When the senior executives at the meeting heard this affirmative answer, the audience couldn't help but be amazed. The growth of nearly one million users in a week was terrible.

After a while, the executive who exposed the data added: "I think Bluestar Technology must attract our attention enough. It is no accident that Luo Sheng can be called [the son of the Internet] by the Silicon Valley Internet community. He is one of the few entrepreneurs who have deeply grasped the essence of Internet thinking."

“How did musispae achieve a growth of nearly one million users just one week after it was launched?”

"I think there are two aspects. One is that the product itself is eye-catching. It is best not to underestimate Bluestar Technology in terms of technology. Especially in the development of Internet technology, Apple may not necessarily be stronger than Bluestar Technology. The second is to use their other major social platform Bluespae to divert traffic, including the traffic of reddit websites and other aspects of advertising promotion."

Only then did he realize that musispae is a newly launched product, and its owner, Bluestar Technology, is no longer a startup company. It has sufficient funds after several rounds of financing, and the financing is higher than the other. Although no profit has been created so far, Bluestar Technology has not yet experienced a crisis of breaking the capital chain, and VC is still spending money on this company frantically.

"Let's focus on the musispae product itself, which will be officially launched on April 21. First of all, the content is the content. The five major record companies gave digital authorization to download 2.25 million songs, which basically included popular songs nowadays. Not only that, the record companies actually agreed to give digital music authorization to 15 popular music superstars or groups including Eminem, Britney Spears, Coldplay, Linkin Park, etc."

"The key is that the new album of these 15 singers or groups is exclusively licensed to musispae, in other words, users cannot hear the latest works of these singers in itunes."

After saying that, the executives attending the meeting were shocked again.

"God, are those record companies crazy? Why?" an executive said in shock, even a little dissatisfied, but more of a lack of understanding. Those record companies have always given people the impression that they are extremely sensitive to copyright issues.

They will not authorize others to profit from it casually. It is already difficult to get the authorization from them. This time, they even gave exclusive authorization, and it is a new album by popular singers. Apple has not obtained this.

The leader of the Qiao Gang revealed the mystery in one sentence: "Itunes has monopolized 90% of the digital music market, and its voice is getting bigger and bigger, which may have aroused the vigilance of record companies."

“You mean…the record industry can support another platform to compete with itunes?”

Jobs did not respond and was silent with equal agreement. He immediately welcomed the dissatisfaction of several executives attending the meeting and greeted the five record giants on the spot.

“son of a b***h!!”

"It's obvious that this can be a slight scheming for us and support a competitor in order to raise prices on the ground."

"These unfilled bastards took away 65% ​​of the profits of the itunes music store and were not satisfied."

"If itunes hadn't been launched, these damn record companies would be tragic by pirated music. They should have let Napster kill them, and they burn the sluts who crossed the river!"

"Stay calm, this is business competition, and all it has is eternal interests."

Everyone felt much better after venting it. One code is converted into one code. It is an indisputable fact that Apple has made $10 billion in profits from the itunes+ipod combination in the past three years, and it is mostly jealous.

Even though the music store's profits were shared by 65%, it still made a lot of money. Itunes drove the sales of hardware ipods, and all the profits belonged to Apple.

Just calculate the general account and you will know that it is definitely a huge profit. Not long ago, Apple was forced to disclose its first quarter report to the public in order to give the market confidence and increase the company's market value, and the result is indeed the same.

After the first quarter report was released, it far exceeded market expectations, driving Apple's stock price to rise sharply. Apple's market value has exceeded US$40 billion, an increase of ten times in just one year.

"Put the content problem of musispae aside, and look at its product itself. I think this should be the most important key point. musispae has many innovative functions, such as smart shuffle function, playlist list, windows user synchronization, outlook contacts and calendar functions, and has added sharing of bluespae social links. It includes the intelligent push daily playlist function, which records listeners' listening habits and recommends similar songs. It is similar to Microsoft's synapse music playback software, but is significantly higher than that software."

They had no idea that synapse music playback software was written by Luo Sheng, and it was eventually sold to Microsoft, which won the first and most critical startup money for starting a business.

After careful study of musispae, Apple executives, including Jobs, were surprised to find that its user experience was very exquisite, and the interface of musispae software was very neat and simple, without any advertisements at all.

In addition, the secondary page also gives each single comment and like functions. Combined with the social link of the bluespae social networking website under Bluestar Technology, this software has more active sharing and communication attributes.

In particular, the comment function and the like function allow unfamiliar music lovers to communicate and interact with each other through music, and resonate with each other because of their common music hobbies.

Obviously, musispae software has been given strong Internet attributes. Itunes may be just an online music store, but musispae is not just an online music store, it is also an interactive community for music lovers.

Seeing the many excellent experience features of this software, many senior executives of Apple, especially those who make products, couldn't help but look at it.

But at the same time, I felt a little uneasy because I saw indirectly the powerful competitive advantage of this software. It was definitely not a coincidence that I could create nearly one million users within a week. It must have its outstanding side and won the recognition of users.

...
Chapter completed!