Kang Wei immediately understood when he heard Luo Sheng say this. If he doesn't understand the boss's intentions, it would be dangerous, which means he has limited ability and limited layout, so he is not worthy of sitting in this position.

Obviously, Luo Sheng's move is to "buy horse bones with a thousand gold" for industry insiders to see, attract more industry talents and obtain more upstream resources.

The streaming online video business under Bluestar Technology Group and the film and entertainment business group are actually deeply related. The former is a platform and the latter is content. Only when both of them can they be a positive cycle mechanism that spirals upward with each other.

Luo Sheng does not want Bluestar Technology to be controlled in these two major sectors. If the film and television copyright leasing agreement signed with major Hollywood film companies is over billions of dollars, it will be a painful one. This is an astronomical figure of six or seven billion US dollars, because of the content resources monopolized by others.

The introduction of popular blockbusters nowadays is also a huge expense, and content is a very critical link. Currently, Blue Star Technology has its own controllable content, which is obviously far from enough.

Bluestar Technology Group must have its own content self-producing channels, just like Flix, having the ability to produce well-made online dramas and even online movies, in order to compete with Hollywood content giants, so as to save them from monopolizing content and asking for prices.

Luo Sheng lowered his head and thought for a while, and said in a deep voice: "By the way, there is another thing. Go and meet Mr. Chen from Shanda to see if he intends to sell Shanda's literary website. This is a very good IP sedimentation pool, which is very helpful for creating our own content ecosystem."

Kang Wei is now admiring the boss more and more, because he found that Luo Sheng has such a detailed understanding of such a subdivided field, which shows that behind this, he has put in effort to understand it.

"But don't be too anxious about acquiring Shanda's literary website. I guess Mr. Chen doesn't want to sell at the moment. Be a patient hunter and stare first. Once the other party has the intention to sell, come to visit immediately." Luo Sheng added.

Kang Weidiandian: "I understand."

Mr. Chen is now addicted to his "box". Simply put, the former richest man in China is also an ambitious boss. He proposed the concept of "full entertainment strategy". The so-called full entertainment, in simple terms, covers many content fields such as literature, movies, TV series, animation, animation, games, etc. As long as an IP takes off in any link in these fields, it can drive the entire audience's profits.

For example, when a movie becomes popular, it can drive fan-players, TV series, animations, and game adaptations, and so on. In contrast, when a movie becomes popular, it can also drive film-play adaptations, etc.

There is no doubt that this is a very ambitious and correct strategy, but Mr. Chen's implementation at a wrong time was doomed to fail, because Luo Sheng's previous life had proved this, and in the end, Teng Xun gradually realized Mr. Chen's dream.

But now Luo Sheng is blocking the road and intercepting Hu, so there must be no matter how Brother Ma and Teng Xun are.

...

Three days later, Kang Wei personally visited Liu Cixin, directly expressing his hope to obtain the copyright transfer of all his works, including the "Three-Body Problem" series. The quotation is based on Luo Sheng's intention.

No more or less, only 10 million yuan.

At this time, Liu was not rich. Ten million yuan was definitely a huge sum of money for him. The result was undoubtedly. He signed it directly without much hesitation.

Kang Wei easily obtained the derivative full copyright of works including the "Three-Body Problem" trilogy, "Sphere Lightning" and "The Wandering Earth". The so-called full copyright means that the derivative copyrights including film and television adaptations, comic adaptations, games, etc. are owned by Bluestar Technology Group.

In 2010, it was definitely a big profit from Liu, and Lanxing Technology was more expensive to buy.

However, Luo Sheng has never been a person who only looks at short-term interests. From the perspective of long-term interests, this will inevitably build a good impression in the minds of content creators. At that time, other new high-quality works will be more inclined to cooperate with Bluestar Technology Group if they want to sell copyrights.

...

The news that Bluestar Technology bought the copyright of Da Liu's work for a huge sum of 10 million yuan was the first to spread in the science fiction world. For a time, both science fiction writers and readers in the industry were in full swing.

When my colleagues saw a huge copyright income of 10 million yuan, they were so envious. You should know that many science fiction writers are using love to generate electricity.

And Liu can be said to be the rhythm of getting rich overnight.

The news spread further soon, and it was not easy to get involved in Blue Star Technology and Luo Sheng. The attention immediately increased.

Liu not only gained profits, but also came naturally. He became famous and gained greater exposure and greater popularity than before.

The industry is curious about the fact that Bluestar Technology Group is going to make efforts in the film and television entertainment industry?

Such speculation has a certain logical basis. It is now in the summer season, and the popular "Iron Man 2" is the hottest topic at the moment.

Domestic netizens are also very happy about Luo Sheng’s guest appearance in the movie. Bluestar Technology Group, a huge commercial technology empire, has more than 300 subsidiaries of all sizes, either wholly owned, absolutely, relatively, strategic investment, or financial investment.

The film entertainment business group is an important territory under Bluestar Technology Group. Although the business scale of social networking, cloud computing services, online translation and gaming is still unmatched, its potential is already recognized as second only to its gaming business group.

But what the outside world doesn’t understand is why Luo Sheng spent 10 million yuan to buy Liu Cixin’s works at a sky-high price. From the perspective of current commercial value, it is completely the rhythm of giving away money.

...

On the morning of May 9, Liu Cixin, the author of "Three-Body Problem", was arrested by Su Cheng, and held a press conference with Luo Sheng, and only twenty or thirty media outlets were invited.

At this moment, the authors of the Three-Body Body, Liu Cixin and Luo Sheng were sitting on a single lazy sofa respectively. Luo Sheng sat casually, and the legendary big shot was sitting in a happy and contentment.

"I want to make it clear that I am a big Liu's die-hard fan." Luo Sheng said with a smile, calling out Da Liu would not suffer any loss, after all, Luo Sheng is about twenty years younger than the other party.

"I dare not take it, I dare not take it." Liu Cixin quickly picked up the microphone and said modestly. This may be the biggest fan of the brand so far.

Luo Sheng smiled unabated, and he continued: "I especially love the series "Three-Body Problem". This is a very great science fiction masterpiece. In my personal evaluation, Liu has almost raised the mainland science fiction to the top level in the world with the trilogy of "Three-Body Problem". The series "Three-Body Problem" is definitely an epic science fiction masterpiece at the Hugo Award level. This work can be compared with "2001: A Space Odyssey".

As soon as these words were said, not only the reporters attending the meeting looked at each other, but even Liu was embarrassed to hear it. Unexpectedly, the richest man in the world, the most popular super technology tycoon, would have such a high evaluation of him, and he would boast between the lines.

Everyone knows how to brag about business, but have you been a little over-promoted?

Many people suddenly had an idea that Luo Sheng may really be his die-hard fan, so he won the copyright of the other party's work at an amount far exceeding the normal commercial value. It felt like a fan's mentality, rather than a rational business decision.

For a while, the outside world was a little confused. Some of Luo Sheng's operations were always so confusing to the outside world. It was difficult to see through the early stage. After the outbreak, Zhuge Liang did it one by one after another.

Liu quickly said modestly again: "All my works are just a clumsy imitation of "2001: A Space Odyssey" and a science fiction master Arthur Clark."

Luo Sheng smiled and said, "Don't be humble. I believe that the "Three-Body Problem" series will definitely become popular all over the world. I can help you contact some international publishers and top translators. This masterpiece will definitely be popular."

In fact, it has become popular, at least in the country.

Luo Sheng's ability to "bring goods" is excellent. At least his fans have begun to know this work one after another, and it has aroused curiosity. It can be said that Luo Sheng's words today are the most awesome promotions of "The Three-Body Problem".

"Content ecology is an extremely important strategic subdivision of Blue Star Technology. We not only need to cooperate with the world's best film companies, but we are also about to launch our own content production plan. Liu's IP is our key screen creation target, but we may not be able to meet the audience in a short period of time. We hope to wait until the domestic film industry technology meets our expectations before it will be launched. We will not easily hurt an IP, especially a classic IP." Luo Sheng said with a smile holding a microphone.

Liu Cixin was quite happy when he heard this. Luo Sheng turned around and said to him, "Liu must come and help you."

“It’s absolutely fine.”

Next, Luo Sheng asked the reporter's question and shared the story of his request that executives of both technology companies buy one and read it, and introduced the concept of "dimensionality reduction strike" described in the book to the commercial field and deconstruct it. This thinking also refreshes everyone.

After the media conference, the book "Three-Body Problem" has indeed reached a new level in the mainland. Not only were the big names in business circles interested, but ordinary audiences were also attracted.

The sales of physical books of "Three-Body Problem" suddenly soared after the media conference ended.

...
Chapter completed!