Located in an ordinary small family in Hangzhou City.

"Recently, Haoran is yelling all day long to buy him an IEP tablet for study during the summer vacation. Husband, do you know what IEP is? Can you still learn?" Liu Haoran's mother was watching the old TV series "My Fair Princess" with her husband in the living room. The advertising time happened to remember this.

Liu Haoran is a junior high school student. His father shook his head: "I don't know, didn't you ask carefully? Go online to find out later."

Just when Liu Haoran's mother was about to speak, she found that the TV commercial was just about to start playing the advertisement on the IEP tablet.

"Hey, husband, look, isn't the child just referring to this?"

The couple began to pay serious attention to the content in the TV commercial. Liu Haoran is their only child and is very concerned about the children's education issues, otherwise they would not be interested in the IEP tablet.

The advertising time is as long as two and a half minutes, and it is definitely not cheap in the prime time period, and it is not just a satellite TV station.

However, what Luo Sheng lacks the least is money. The marketing strategy of advertising bombing is simple and crude. As long as you have money, it will last long enough, which is very effective.

【iep, your exclusive tutor】

With the last sentence of the virtual character Luo Tianyi, the advertisement ended.

Liu Haoran's mother said in surprise: "Husband, is this ip real or fake? Is it really as magical as it says? It's too high-tech, right?"

"It turned out to be a new technology product launched by the Costa del Azure."

Liu Haoran's father suddenly realized that he now has an Azure-3 mobile phone. Although he is not a fan of the Costa del Sur, he is not unfamiliar with this famous technology giant.

"Go to check online." As he said that, Liu Haoran's father made a decision, he entered the bedroom and turned on the computer. His wife also followed him in, and the TV series started to play and no longer followed it.

It has to be said that Luo Sheng and Costa delle have great brand awareness and reputation. At the beginning, the magic of IEP was shown in the advertising campaign. Many people think this is a false advertisement and there are too many exaggerations.

But when I learned that this was produced by the Costa del Azure, I had to re-judgment.

At least the couple has been keen on a keen interest in the advertisement.

The two of them spent most of the time online and watched the video of the IEP press conference again. This is not difficult to find. There are too many related news on the Internet. There is a complete video of the full conference on Blue Star Video, and it is also an official high-definition video.

Finally, Liu Haoran's father murmured to himself: "I may not believe in other companies' products, but I think it is 80% true that Luo Sheng is a name that can develop such high-tech education products."

With in-depth understanding, the couple further paid attention to and searched the previous historical news of the Costa del Sur, and found the news that more than 100 billion yuan of investment in the education and training industry that had flooded the Internet some time ago, which made him believe even more.

"Then buy one for your son, don't buy the most expensive one. The 2799 rating is enough. Even if it is not as magical as mentioned in the advertisement, it is good to just treat it as a gift to your son." Liu Haoran's father immediately made a decision. Their children's grades were quite good. If the son was thinking about it and couldn't get it, it would affect his grades.

"This IEP tablet entertainment function is so powerful, it would be bad if my son is addicted." Liu Haoran's mother said worriedly, and hesitated again.

"Haha, didn't you see this thing have a function called 'Youth Mode'?" Liu Haoran's father immediately took out his Azure-3 and swayed for a while, adding with a smile: "If you connect the IEP tablet to my mobile phone, you can lock the entertainment function in IEP at any time. It's worthy of being a big company. It's very thoughtful. This anti-addiction method makes us parents have no worries."

So, after discussing for a while, the couple decided to buy one for their son. It was summer vacation, which also made their son happy.

As time goes by, things like Liu Haoran's parents are constantly happening all over the country, especially in big cities.

This new product accurately grasps the inner demands of parents. Facts have proved that as long as it can be helpful to children's learning, domestic parents will definitely not be stingy with money.

With the continuous promotion of the Coast of Blue, the popularity of IEP tablets is also spreading rapidly. The students who love the Internet, mainly junior high school and college students, are spread very quickly. This is also the age group that is most likely to accept new things and is most interested in new things.

Then it was indirectly spread to the parents' ears, and the parents were going to understand.

There is no doubt that the post-90s generation is the main force of the student group in this era, and many of them are only children. In the eyes of parents, there are even some spoiled parents.

IEP tablets and the cute Luo Tianyi are becoming the freshest topics for students on campus and have become what students are most looking forward to having during the upcoming summer vacation.

...

The Costa del Blue held a new product launch conference in early May. After a week, the popularity has obviously faded.

But news related to Luo Sheng never stopped because he continued to be active in people's vision in another way.

Always active on the front line.

The time is on May 7 this year. "Iron Man 2" released in North America today is the first major work in the opening season of this year's Hollywood summer and is also a heavyweight blockbuster in the Cinema Universe under Marvel Studios.

Marvel is now Luo Sheng's industry and is affiliated with the film and entertainment business group under Bluestar Technology Group.

Disney is the most annoying. At the beginning, it just wanted to hinder Blue Star Technology and wanted to mix Luo Sheng's feet, but if time went back, Disney would definitely make a fake show and acquire the Marvel Comics Company at that time.

The reason why Luo Sheng is active on the front line again is that he made a real-name guest appearance in the movie "Iron Man 2". Although he only appeared for 45 seconds, this may be the most valuable supporting role in history. It is unprecedented and probably the last one.

You should know that Luo Sheng’s current net worth is not only the richest man in the world, but also the only individual who has exceeded the 100 billion US dollars in terms of value, so far.

"Iron Man 2" was released, setting a record for the highest number of 4,830 theaters in history in the North American market, making the film's opening performance easily earned more than $60 million on the first day of its release. It defeated the $155 million box office result created by "Spider-Man 3" in 2007 with an explosion of $172 million on the first three days of the first week, defeating the $155 million box office result created by "Spider-Man 3" in 2007.

This is all due to the good reputation accumulated in the first part. Not only is the production better than Luo Sheng’s previous life, but the social applications under the parent company Bluestar Technology Group also provided traffic support.

Although Marvel Studios is Luo Sheng's industry now, Bluestar Technology Group has not interfered with its operations, nor has it pointed out the film production. The only thing they participated in is financial audits.

There is no doubt that this is a Hollywood standard popcorn movie. The curve of box office declines is extremely obvious in "Iron Man 2". But even so, the box office in North America is expected to be finally locked in the range of $450 million, and it is a foregone conclusion to achieve great success.

In the three days of its first week's release, the box office market of "Iron Man 2" except North America was also booming, with a hit of US$205 million in one fell swoop, and the global box office reached an astonishing US$377 million in the first week, completely igniting the 2010 summer season. The theater chains around the world were excited about it. The opening performance in this way was to go to the pace of magnitude of US$1 billion.

The great success of "Iron Man 2" is undoubtedly a sweeping away the gloom of "Invincible Hulk" which Marvel Studios also released in 2008.

At that time, "Iron Man" with a production cost of $140 million was a great success, and also rescued Marvel, who was on the verge of bankruptcy, and also held the thighs of Blue Star Technology Group.

Originally, Marvel Studios thought that "Invincible Hulk" could also replicate Iron Man's success in a month, but unexpectedly suffered a Waterloo. The production cost of this movie was as high as $150 million, and it finally only earned $263 million in global box office. All the underwear was lost, and the money earned from "Iron Man" was lost, and it was not even warmed up.

It was a heavy blow to Marvel management.

Fortunately, after Luo Sheng acquired Marvel Studios, Bluestar Technology invested $100 million in the name of its parent company, giving "Iron Man 2" and the entire Marvel Cinema Universe plan an opportunity to "buy life".

If it weren't for the $100 million guarantee, the production process of "Iron Man 2" would have been affected, and it might have triggered a chain reaction and brought about a series of negative crises.

Luo Sheng had long expected that "Invincible Hulk" would fail, otherwise he would not have given this $100 million.

The production cost of "Iron Man 2" was nearly $200 million and started the painting and triggered the entire summer season, which finally made Kevin Feige and other Marvel executives breathe a sigh of relief. The next time was to enjoy the fruits of victory.

There is no need to question whether making money is a big profit. The biggest suspense and the biggest expectation of Marvel executives are whether "Iron Man 2" can become the first movie in Marvel Studios' history to have a box office score of over $1 billion.

The magnitude of $1 billion is definitely a phenomenal movie in this era. Of course, "Avatar" released last year was a box office monster, winning a horrific box office record of $2.7 billion, which is simply a super box office monster.

In terms of the mainland Chinese market, two new films were released in theaters across the country on May 7, namely "Iron Man 2" and "Three Smiles: Talented Man and Beautiful Woman".

The highlight of the mainland market this week is that "Ip Man 2" faces "Ip Man 2" head-on. The latter has been launched simultaneously globally and has achieved fierce momentum. Its first week of release reached a box office of RMB 139 million in 3 days, more than twice the RMB 69.48 million in "Ip Man 2", and topped the list with an absolute box office advantage.

Compared with the previous work, the money-making ability is unprecedented. According to this trend, "Iron Man 2" is expected to hit the box office line of 500 million yuan in the mainland box office market. There are very few movies that can win more than 500 million yuan in the mainland market in 2010.

"Avatar" is a box office monster. This pioneered the era of 3D movies. Last year, it collected 1.3 billion yuan in the mainland. At that time, the total box office in the mainland was only 10 billion yuan, and the movie "Avatar" accounted for about 13%.

...

On Monday, May 8, Bluestar Technology Group Headquarters.

"Mr. Luo, what instructions do you have to ask me for?" The person who entered Luo Sheng's office was a middle-aged man named Kang Wei. He is currently the top leader of the film and entertainment business group under Bluestar Technology Group, and is fully responsible for this part of the company's business.

"Well, I want you to find someone, you can go in person." Luo Sheng said.

"I wish to hear the details." Kang Wei responded.

Luo Sheng nodded and replied: "This person Liu Cixin, a very outstanding mainland science fiction writer, you bought me the full copyright of all his works. Remember to be the full copyright and all works, tell him directly, the price is 10 million yuan, and see if you can sign a new contract, that is, the copyright of his new works will be transferred in the future. Our company has the right of first refusal for the same price."

Kang Wei knew this science fiction writer, but he only learned about it recently. The series "Three-Body Problem" is very famous in the science fiction novel industry. The most important point is that there was a meeting before, Luo Sheng personally named the series and asked the company's executives to buy one and read it carefully. Kang Wei also bought one and read it. He was shocked by the author's imagination and also deconstructed the concept of "dimensionality reduction strike" in the commercial field.

"Mr. Luo, 10 million yuan? Isn't it too expensive? I think 3 million is completely enough." Kang Wei said hesitantly, and he directly compressed it to 30%.

And what is certain is that Liu Cixin will definitely sign.

There are two reasons: one is that film and television adaptations of mainland science fiction works are no longer interested in this era. The other reason is that Liu Cixin's representative work "The Three-Body Problem" is just a niche, with disliked popularity, but is limited to a very small circle to spread.

So Kang Wei thinks that 10 million yuan is a loss, and it is also unreasonable from a business perspective. Although the company is not short of this thousand things at all, when it comes to business, one code will be converted into one code.

In fact, Luo Sheng also knew that the author would agree to get the full copyright for three million yuan. You should know that in the previous life, the transfer fee for the adaptation rights of the "Three-Body Problem" was 100,000 yuan, and Liu even sold it without hesitation. At that time, the price was reasonable.

After a moment, Luo Sheng looked at Kang Wei and said lightly: "Let the long-term look. Lao Kang, what I want is not just the copyright of a writer's work, but to set an example for the entire content creation market and to show more writers, excellent works can get higher rewards from me. We lack these millions? Not lacking! Don't just measure them by tactical structure, but you have to go up to the strategic structure level. Do you understand?"

...
Chapter completed!