Yao Jianhong gave the order and left to Luo Sheng's office.

"Mr. Luo, according to the current market feedback results, we have underestimated the potential of new products. I estimate that the annual shipment volume is 10,000 units, and I can think about it optimistically."

Luo Sheng heard this and said to Yao Jianhong: "What do you mean is to add another 10 million units of production capacity?"

Yao Jianhong nodded and responded: "Yes, and my suggestion is to leave these tens of millions of units to Fushikang for production. We cannot let all of them be manufactured. This may be potential risks in the OEM process. After all, it is not actually restricted by us."

Luo Sheng instantly understood what Yao Jianhong meant and gave it to Biyadi. In the future, it was possible to increase the bargaining power and raise the price.

Biyadi is now fighting with Fushikang very fiercely, and has been in disputes since now. Faced with orders from the Costa ça, Fushikang can't figure out why Luo Sheng didn't give orders. In terms of competitiveness, Fushikang is better than Biyadi on the road to OEM.

Luo Sheng did not think too much, nodded and said, "Okay, I'll give Fushikang a ten million orders, but I have to ensure the yield."

Upon hearing this, Yao Jianhong smiled and said, "Haha, Mr. Luo, I think Fushikang will definitely fight his life and have to guarantee it and be better than Biyadi. He is willing to take this order if he doesn't make money."

Costa del Blue is now at its peak in the smartphone market. Fushikang has been licking this customer in recent years, and a large number of mobile phone manufacturers are emerging behind it.

It is not only to earn this big customer, but also to set a benchmark for OEM. The mobile phone industry is being subverted, and the decline of traditional mobile phone manufacturers has begun to emerge, and the orders of these customers will irreversibly shrink in the future.

The fatal thing is the chain reaction. The craze of mobile Internet is already unstoppable and will inevitably impact the PC market. Computer shipments have also been significantly impacted. Although the PC market is absolutely growing, the growth efficiency has slowed down. A glimpse of the leopard shows the future.

Computer OEM is also one of Foxconn's businesses.

In today's era of turbulent changes, it is a matter of not seeking new and stable growth points. This is the fundamental reason why the Costa silence of Fushikang is always licking wildly.

...

In early October, Hangzhou, Alibaba headquarters.

"Don't doubt, the azure-3 phone will definitely sell crazy, and the Costa delle will make crazy."

The person who spoke was Mr. Zhang who held this meeting. Under his leadership, the Tabao Mall has now been officially renamed "Tmall". Ah Li's biggest plan now is to start the "Double Eleven" shopping festival carnival, and there is only the last month left to count down.

This is a very important marketing plan within Ali. The internal expectation is to be done once a year. The effect of the first time is undoubtedly extremely important because it involves testing the "Flying System".

Every "Double Eleven" shopping festival is a stress-resistant test of the "Flying System", in other words, it is to test Alibaba's cloud computing technology.

Mr. Zhang looked around the senior executives attending the meeting and finally looked at Mr. Ma and said, "I think we must seize the popularity of the new products of the Costa delle of the Blue and take advantage of it."

Mr. Ma was stunned when he heard this: "Xiaoyaozi, don't tell me that I want to pull the Azure-3 phone to 'Double Eleven' to play 50% off?"

Mr. Zhang nodded in a straightforward manner.

Everyone present was surprised for a moment, and someone shook his head and said, "It is impossible. Big-name merchants like the Costa del Blue will never enter Tmall Mall, and even if they come in, they will not participate in the 'Double Eleven' promotion. Look at those crazy consumers, they started queuing up a week earlier. This new product does not have to worry about sales. Now the industry is probably most concerned about how crazy it will sell."

Some businesses that have decided to enter the "Double Eleven" voluntarily offer discounts and promotions, but Costa delle will never give a half discount on their own, because they will still sell well without a dollar.

Mr. Zhang said: "But what about our subsidies?"

Everyone was stunned again.

subsidy?

An executive at the meeting said with a surprised expression: "My God, it is probably impossible to have hundreds of millions of subsidies. If there are too few goods, consumers will scold them. If you are good at doing bad things, it may be counterproductive. If there are too many goods, can we afford to subsidize them?"

Mr. Ma immediately asked, "How much are you planning to do?"

Mr. Zhang said concisely: "100,000 units, and I subsidized about 300 million yuan to the Costa çao company. On Double Eleven, the 8gb version was sold for RMB 2,049 per unit; 32gb was sold for RMB 2,499 per unit."

Everyone felt very painful when they heard this number. Alibaba's current market value is only more than 10 billion US dollars. Although it is already one of the giants in the domestic Internet industry compared to most companies, it is still nearly 30 times different from giants like Blue Star Technology Group. The latter's current market value is almost over 290 billion US dollars, and it is pursuing a market value of 300 billion US dollars.

However, Alibaba cannot say that it has no money now. The company's financial situation is still very stable. Its cash and bank deposits at the end of the first quarter of this year exceeded 6.9 billion yuan, about 1 billion US dollars, and it is important that there is no debt, far exceeding its total cash reserves of US$450 million during its listing period.

After October, Alibaba's third quarter report has been audited, but has not been released yet. This quarter's revenue was about RMB 1 billion, a year-on-year increase of 32.1%; net profit was RMB 236 million, a year-on-year decrease of 20%, and a month-on-month decrease of about 5.3%.

The reason for Alibaba's decrease in performance statements in the third quarter is the significant increase in marketing promotion and R&D expenses. One is to plan the marketing activity of the "Double Eleven" shopping festival, and the other is the research and development of the "Flying System". Alibaba's R&D investment in the field of cloud computing services continues to rise, and its purpose is not to overturn the dominant position of Nebula Star-cloud of Blue Star Technology. Alibaba has never thought about it, which even the technology giants in Silicon Valley cannot get rid of.

However, Alibaba hopes to stabilize its current position as the second in the mainland in the field of cloud computing services. You should know that in the current domestic cloud computing market share, Alibaba Cloud has won about 12%, Nebula has won more than 80%, and the remaining 7% is listed as others.

In addition to these expenses this year, Alibaba has also made major investment measures to acquire Alibaba Software's management software business and Wanwang's equity.

It can be seen that although Alibaba's financial situation is quite stable, its current spending speed is far greater than its making money. Just by attracting a Costa ça company to enter Tmall Mall, it will require a subsidy of 300 million yuan.

If the marketing plan of the "Double Eleven" shopping festival fails in the end, it will be a big blow to Alibaba, because the investment in it really consumes too much energy.

Outsiders think Alibaba is just creating online e-commerce promotions, but in fact Alibaba uses this to test its own cloud computing technology and Feitian system.

"Okay, just subsidize 300 million yuan, this thing can be done."

Mr. Ma thought about it for a moment and made a decisive decision. Although the money was really painful, the popularity of azure-3 is really crazy.

In fact, Mr. Ma, including many professional and business people in the technology industry, has read Luo Sheng's personal work "Necessity". This book has been popular all over the world once it was published. It has now set a record of 1.5 million best-selling books worldwide. As a professionally oriented niche book, this is already quite popular and is known as a must-read book for people in the IT industry.

And making Mr. Ma make this decision so decisively was just remembering what he said in Chapter 6 of "Filtering" in the book "Necessity".

The central idea of ​​this chapter is "In this era, you can make money by attracting attention." Mr. Ma deeply agrees with this, because the marketing plan of the "Double Eleven" Shopping Festival is 50% off for all online shopping products that day. Isn't this just to attract consumers' attention?

The truth is the same.

Now there is almost no question about the azure-3. It is definitely a phenomenal consumer electronics product, and it must be a crazy pace.

Alibaba decided to add a fire, and you can enjoy a 50% discount on the "Double Eleven" shopping festival on November 11. You can buy an Azure-3 mobile phone for 2,049 yuan. It can be said that it is just to attract the popularity and attract huge traffic here.

...
Chapter completed!