Chapter 352 [Domestic first, focus shift]
For mobile phone consumers, the price and release date of the azure-3 are what they are most concerned about now.
This new product really refreshed their understanding of smartphones again. I originally thought that the industrial design of the first generation of products in 2006 was already beautiful enough.
The products launched by the Costa çao Company for two years have once again broken their perceptions. Their appearance is extremely impressive and is definitely a new generation of magical tools.
Anyway, the audience was already in love with industrial design just by looking at it.
And don't think about it, this model is absolutely attractive to girls who like electronic products.
On the scene, Luo Sheng on the stage no longer attracted the appetite and said directly: "We have also prepared two gears for the azure-3. The domestic retail price of the 8gb storage capacity version is RMB 4,099 ($600), and the international retail price is US$ 699 (excluding tariffs); the domestic sales price of the 32gb storage capacity version is RMB 4,999; the international sales price is US$ 799."
After hearing such a quote, the mainland is so cheaper, domestic consumers feel very comfortable. As always, the mainland price is 600 or 700 yuan less than that of foreign countries. At present, there is really no branch in this one.
But then again, the Azure series of mobile phones are indeed not cheap as a consumer electronic product, but then again, its innovative technology, industrial design and other aspects are impeccable, and it is worth the price.
It is no exaggeration to say that if the Azure mobile phone is now sold for two or three thousand yuan, other newly established mobile phone brands can directly declare bankruptcy.
Because there is no competition at all.
Luo Sheng would not do this either. The positioning of the Azure series mobile phones is very clear. It is a high-end brand of electric products in the consumer market, and the market needs other manufacturers to make mid- and low-end machines to set off. This is a perfect closed-loop structure.
At the same time, he should give his manufacturer a bite of food to avoid being plagued by monopoly cases.
After the offer, Luo Sheng announced another news that made domestic smartphone users extremely excited.
"As for the release date, we decided to release it in the domestic market first, and it will be officially launched nationwide on October 5 after the National Day, while major markets in international channels will be released simultaneously on December 24."
As soon as these words appeared, the mainland audience shouted enthusiastically and excitedly, and the applause continued for a long time.
An audience member at the scene said excitedly: "Did you say that you can buy this product with all-round appearance and performance in another week?"
"That's right!"
"Cool!"
After listening to the translation, all the foreign users on the scene were dissatisfied. They were all released simultaneously before, so why did China need to be two months in advance this time?
Overseas melon-eating netizens watched the live video and began to discuss it on the reddit forum.
"This is so unfair. It's more expensive than us and it's delayed to be released for nearly three months."
"There is no way, this is a product of China."
"Rim, please have some peace of mind."
"God, it's really too expensive, plus the retail price of the tariff starts at over 900 US dollars."
"But the azure-3 is really perfect. In any aspect, ok, I think it has replaced the second generation of azure and become the sexiest phone in my mind."
"I think I should unplug the network cable in the next three months, don't go to bluespace, don't go to reddit, and don't open the bv video website, because I don't want to see the show and I can only envy you."
"Haha, trust me, you will reinstall it."
...
Compared with the hot discussions among global melon-eating netizens, industry insiders, especially some keen bigwigs, seem to have seen some of Luo Sheng's strategic intentions from the confirmation of the release date of the Costa del Sur.
You should know that whether it is Blue Star Technology or Costa del Blue, they used to pay great attention to the development of international markets.
This time, the release of new products on the Costa del Azure was first released in the mainland, which is equivalent to indirectly indicating that the focus of the business has shifted to the domestic market. At least it is certain that it pays more attention to the mainland market.
After the press conference, some bigwigs in the industry posted an analysis and expressed their opinions on this. Of course, some people also published articles saying that the overseas business expansion of the Costa delle of the Blue has been hindered.
Many comments in the industry seem reliable, while others are purely nonsense.
As the press conference ended, major media quickly spread the latest news, and media from the technology industry competed to report that the Costa delle of the current news hotspots in late September.
Especially in the consumer market.
Now is the increasingly developed era of Internet information, and news can spread throughout the world in almost a few minutes. After the press conference, various interpretations of articles were released one after another.
Whether it is cloud song search, whiteness search, or Google search index, the keyword popularity of "azure-3" ranks first.
Some technology bloggers on the Internet have also followed suit. After all, this is a hot spot in traffic today, and it happens to have something to do with them. Fans all ask the up owner to review it, and there is no reason not to take advantage of this wave of traffic.
On the day of the press conference, domestic offline retail stores began to queue up and wait for purchases on the same day.
It is true that every offline retail store is taking advantage of the pit in advance. You must know that new products have to wait for another week before they are released.
...
Coast of Blue Company, Yao Jianhong's office.
"Mr. Yao, the current 27 offline flagship stores in the mainland are extremely enthusiastic about consumers who are waiting to buy. According to incomplete statistics, more than 20,000 people are waiting to buy in the store. If the outdoor market is not large enough, the data may be higher."
Hearing the assistant's report, Yao Jianhong nodded, and suddenly couldn't help but sigh: "Mr. Luo's strategic forward-looking nature is really invincible..."
Just before this year, there were less than 10 offline flagship stores in the mainland.
In 2009, after Luo Sheng's decision, he opened more than 20 stores in one go, with an average investment cost of RMB 35 million, totaling more than RMB 700 million.
As early as the beginning of the year, Yao Jianhong felt that Luo Sheng's decision was a bit overestimating the mainland market, because sales before 2008 were there, and the impact of the financial crisis was global.
But Luo Sheng disagreed with the public and did that.
Then no one in the world expected that since the global financial crisis, China was the first country to achieve economic recovery and take off directly, and consumption in the mainland market suddenly poured out like a dam that opened.
In this era, every household really had more or less deposits, and for this reason, European and American countries once pointed out that Chinese people did not upgrade their consumption.
In fact, which consumption upgrade is related?
The biggest reason is that the country's infrastructure has not kept up, but after almost ten years of the new century, mainland infrastructure has been following, and consumption will inevitably keep up.
Let’s talk about home appliances going to the countryside. Even the roads are not repaired, what kind of cars are the people who buy? The Internet is not accessible, and what kind of computers are the people who buy? It is used as decorations?
But today is different.
With rapid development in recent years, infrastructure has been built in a crazy manner, and the mileage of railways, highways and other transportation networks has been broken records. Various infrastructures have been available, and every village has cement roads, every village has electricity, network, etc.
When ordinary people buy things, they can use them, so they will naturally get more consumption.
Although the 3g network has only been launched last year, it took less than two years to cover large, medium and small cities in less than two years, and it is further expanding to remote and underdeveloped areas.
This is the speed of China.
"Xiao Li, go and arrange it. I'll go to Pengcheng to see the situation of the OEM factory tomorrow." Yao Jianhong ordered that the king who was in charge of Biyadi always patted him on his chest and promised that he would be able to meet the output of 70 to 80 million mobile phones in the next year.
But Yao Jianhong was still worried, especially whether the yield rate issue would be affected by the expansion of production capacity.
If the shipment is shipped with hidden dangers and triggers a large-scale global recall, it will be a death-making contest and there is no way to explain to the immediate boss Luo Sheng.
...
(ps: New week, please vote ~~)
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Chapter completed!