Thursday March 25.

During this week, Fang Qiang led Dong Junda and Pan Feiwen to complete the development tasks of advertiser access and developer access modules transferred by Luzhou.

Zhou Wen also completed the front and back docking of the corresponding modules under Lu Zhou's guidance.

Luzhou handles the server delivered by Phaeton alone.

He made corresponding functional distinctions between ten servers and deployed applications, databases, memory cache libraries, etc.

At present, the 1.0 version of Menggu Advertising has been officially developed and deployed and will be launched as scheduled next week.

Tang Yutong and Meng Xiaoqin from the market group encountered some difficulties in the advertiser access process during Monday and Tuesday, and the progress was not smooth.

In 2010, most game manufacturers still have not formed a specific concept of channels, and most of their own game applications are distributed through their own official websites or some enthusiast forums.

There is no clear structure for overall marketing promotion methods.

Now a new advertising platform that does not know the details takes the initiative to contact them and ask them to pay for advertising on the platform.

It is a fantasy to be able to succeed in this situation.

At this time, the development progress of the banana market, the only ice-breaking method in Luzhou's hands, is still in the testing stage, and it is obviously unrealistic to rashly promote subsidies.

So on Wednesday, Luzhou could only adjust its strategy.

The helpless Lu Zhou could only ask the two of the market group to select customers with obvious intentions from the game manufacturers you have contacted before.

Menggu Advertising here pays out of its own pocket and subsidizes three to five manufacturers first.

After determining the manufacturer, when the platform goes online, each manufacturer's account will be recharged with 10,000 yuan of experience funds."

Then, Pan Feiwen was instructed to add the manufacturer's callback interface to the SDK in the cpi mode.

In this way, in addition to the advertiser's backend in Menggu, game manufacturers can also write their own interfaces to obtain the real situation of promotion and installation.

The adjustment of strategy is also based on the manufacturer's psychology to penetrate their weaknesses.

After all, Menggu advertising power was too small in the early stages of development, and there was no bargaining chips. It could only rely on free and real effects to convince manufacturers.

While providing them with ideas, Lu Zhou complained about these manufacturers, "The current manufacturers are really awesome. Advertising fees need to be subsidized and data interfaces need to be given.

When the banana market comes out, they will see if they are still tough after a year or two.

Within half a year, some smart Chinese manufacturers may be able to see something from the Apple appstore's 30% share.

But most manufacturers are not aware of the power of channels yet, and once the Menggu advertising channel is truly formed, most manufacturers will become 'lambs to be slaughtered'."

This made Tang Yutong and Meng Xiaoqin a little tough. In addition, with Pan Feiwen helping to provide technical connections to manufacturers, the two finally agreed on Thursday afternoon and determined the access to three game manufacturers.

It is enough to subsidize the three manufacturers as a subsequent successful case. As for more manufacturers, it is nothing more than wasting money to feed more "obscene wolves".

After all, every penny of subsidy is to ultimately require Menggu Advertising to pay real money to the accessed developers.

In the next one or two years, the share ratio of Android app distribution channels will gradually increase, from 0 to 30%.

In the future, Penguin and other distribution channels with multi-product ecosystems account for as much as 90%.

This means that every hundred dollars that application manufacturers earn from users' pockets will be paid to Penguin for ninety yuan.

Haha, it’s amazing that your independent manufacturer makes games or applications with a monthly turnover of 100 million!

But sorry, please leave a 90 million channel fee.

OK, it doesn’t matter if you don’t give it to me. I can still make a fortune by pushing my own products and beat you up all over the floor.

Oh, want to be cheaper? No problem, if you exchange channels and resources as a partner, you can still get a discount.

This is the real power of holding channels.

"Haha. Future Dream Valley let them feel the real terrifying taste." Lu Zhou thought so.

As for attracting developers, it will be much smoother.

Lu Zhou arranged for Tang Yutong to step up contact with Qiandu’s marketing promotion, and finally purchased some bidding advertisements with a series of keywords such as “How to make money from Android development” and “Android application development”.

Menggu has now initially determined the intentions of nearly 100 application developers to enter.

Just wait for the Menggu Ad to be launched, you can immediately review and connect the developers.

Of course, Tang Yutong and Meng Xiaoqin are also very busy in many docking work.

Sometimes it connects with advertisers, sometimes it calls for marketing promotion, and sometimes it is the process of developers inquiry...

During this period, Tang Yutong complained to Luzhou in a bad way. Before Luzhou could comfort him, another developer came to inquire.

"Xiaoqin, please prepare and arrange for the expansion of personnel after going online next week..."

Who knew that Meng Xiaoqin's resentful little eyes couldn't help but let Lu Zhou read a trace of the smell of life being lost.

"I want to exhaust myself?*%￥#..." Lu Zhou Rushi's brainstorming.

Of course, a lady like Meng Xiaoqin would not think so.

......

"Ahem. You guys, Menggu Advertising is about to usher in the 1.0 product milestone!"

"For the work this week, everyone completed the corresponding tasks as scheduled.

After contacting several game providers, Xiaotong and Xiaoqin from the marketing team finally won the first batch of users for our Menggu Advertising.

At present, the development team should do their best to provide all the technical support provided by Menggu to developers who have entered, and strive to complete the operation normally on Monday.

Xiaotong will contact several portal technology channels tomorrow to see what process is required for posting and whether it costs money.

Quickly launch Menggu Advertising as the first mobile Internet advertiser in China.”

Tang Yutong also began to feel sad and pulled her short hair.

Road boat, "..."

"Zhengye, let's put the banana work next week first, I'll take over the development. You can help Xiaotong and the others share some work first."

Wang Zhengye was confused. Naturally, everyone here knew that the two beauties in the market group were busy for a while and asked Lu Zhou for help from time to time. Now he was just caught in a shot for no reason.

"Well, I'm not a senior. You know I'm not very good at communication, so this is a bit difficult."

But Meng Xiaoqin quickly reacted, "It's okay, Xiao Yezi, the developer's inquiry here doesn't need to call, just type. And you are also from the development team, so it's much easier to communicate with developers."

Tang Yutong also understood Meng Xiaoqin's meaning, "Where are you here, Xiao Yezi, the developer's problems are generally very simple."

......

Wang Zhengye, who was really not good at speaking, also fell under a series of sugar-coated shells and finally agreed.

In response to this, Lu Zhou could only silently draw a cross in his heart, "If you believe in you, you will have a ghost. Nearly a hundred developers say one by one, your day of work will be over..."

Lu Zhou also decided to immediately start to expand recruitment after Menggu Advertising 1.0 is launched next time. At present, all Menggu employees are basically working at full capacity.

"Okay, next week is the time for Menggu Advertising to go online, and it is also the time to verify the effectiveness of our team's work in the past two weeks! The programmers are tense, and do a good job of sufficient testing tomorrow and be sure to ensure that it will be launched next Monday without any mistakes."

......

Monday morning.

There are still a few hours before the official launch in the afternoon. The functions of the official website, developers and advertisers' backend have been deployed early by members of the development team and can be accessed normally.

The developer's backend has been put into use, and developers can freely perform regular management and configuration and debug some API interfaces. The only thing that cannot be used is to obtain the callback data of the advertisement.

Because Lu Zhou considers that most of the applications submitted by developers’ backends are uneven.

The advertising fee that can be provided for this launch is only 30,000 yuan subsidized by Menggu, so it can only be opened to some developers first.

It is a process of internal testing.

During this internal test, a total of ten developers' applications obtained the internal test qualification, and they were able to obtain the cpi ad callback data posted by Menggu this time.

CPI advertising refers to the form of advertising paid according to the number of installations. The reason why Luzhou chose the cpi advertising model is very simple.

A mobile phone only has a unique imei identification code. After the program reads imei and returns to the server of Menggu Advertising, it is considered to be an effective installation.

This can eliminate the cheating behavior of installing a mobile phone multiple times, and is more efficient than other models.

Other advertising modes such as cps need to be tested and launched slowly after internal testing.

"Junda, debug the data of the developer's callback again. Zhou Wen, there is a problem with the API configuration submitted by this developer, please help him deal with it..."

"Xiaotong, please confirm the specific posting time with the person in charge of the portal. Xiaoqin, contact the advertiser and explain to them that the advertisement will be officially placed after 2 pm, and let them check the backend data later..."

It's half an hour before it's officially launched.

Each developer has completed the integration of SDK according to their own needs.

Immediately, Menggu’s server will return the official advertising data to developers who have obtained internal testing qualifications and start the official pricing. Every time they are effectively installed, Menggu will pay them one cent.

Therefore, when the 30,000 yuan advertising fee can be consumed has become an uncertain factor.

After all, the unit price is one cent, which is the installation volume of 300,000 mobile phones.

It is possible that the users of these developers themselves are not interested in advertising, and it takes several days or even months to complete the internal test. It is also possible that users have a fierce response to advertising and generate huge traffic in an instant.

"Fang Qiang, confirm the server load again to ensure that there will be no downtime if the number of visits is too large in a short period of time..."

After the test is completed, Luzhou also sets a timed task for the official callback of the data.

At this time, developers, manufacturers, Lu Zhou and others were watching their backend data and waiting for the arrival of time.
Chapter completed!