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18. The battle of distribution channels

In Lu Zhou's mind, Menggu Advertising has a higher priority than the banana market, but the importance of the banana market is far greater than that of Menggu Advertising.

The reason for this result is simple. Menggu Advertising must seize the title of the first mobile Internet advertiser, so its urgent priority is higher.

The reason why the banana market is far more important than Menggu advertising is related to Luzhou’s future blueprint.

Whether it is Alibaba Penguin or Qiandu, they will one day establish their own application distribution channels, which is a very important part of the giant's ecology.

Qiandu was the first to take action, spending nearly 2 billion U.S. dollars to acquire 91 Assistant. Penguin will invest in building its own app in the future, while Alibaba will invest 200 million U.S. dollars to buy Pea Market.

Lu Zhou thought, "If we look at the three companies, Qiandu seems to have suffered a big loss. 91 almost exhausted 30% of Qiandu's cash flow in the quarter.

But if you compare it with second- and third-rate Internet companies, you may not be at a disadvantage. The different attitudes of the three companies towards channels are also related to their own conditions.

Qiandu is a huge traffic portal for PCs, but it lags behind in the mobile Internet.

Penguin has one billion users, so it would be easier to build its own mobile channels.

On the other hand, Alibaba is deeply involved in e-commerce, and after acquiring Youshiuc, a huge entrance to the mobile Internet, distribution channels have become even more dispensable, and buying peas is the icing on the cake."

Just imagine, if a user wants to find video applications in 91 Assistant, then 91 can adjust the sorting algorithm to give priority to Qiandu’s own Aiqiyi.

Regardless of the effectiveness of Aiqiyi's investment in the mobile terminal, the channel traffic distributed by 91 Assistant in video applications alone can bring immeasurable traffic value to its own Aiqiyi.

This is the charm of the so-called ecological theory. It is difficult to see the effects of a single product line, but in the entire system formed by multiple products, there are endless possibilities for chemical reactions between products.

Therefore, if Luzhou wants to develop into a systematic product ecology in the future, the distribution channels must be in its own hands, and the banana market is imperative.

As for putting the banana market on the schedule early, it will provide an ice-breaking means for the initial promotion of Menggu Advertising.

"If you don't do something when you have inspiration, it would be a waste of money. Anyway, the weekend will not affect the development of Dream Valley Advertising for the time being."

"Yutong, Xiaoqin, come here." Lu Zhou called to the two of them.

"Work on your two markets needs to start next week.

Later, you can ask Dong Junda to connect to the advertiser access module and write an instruction manual for advertisers to read.

In addition, I have a list of game companies here, and I will try to contact their marketing departments on Monday to recommend our Dream Valley Advertising to them."

After arranging the marketing work, Lu Zhou called Wen Xuwei again, "Brother Wen, how is the debugging of the server prepared by Phaeton for Menggu? Menggu will be debugging and deploying it soon next week."

Wen Xuwei complained for a while, "Didn't I just tell you the day before yesterday that it would be delivered on Monday? It's a Saturday morning and I don't let anyone rest."

Lu Zhou also apologized quickly, "Sorry, I was confused when writing the code here. I forgot that today is Saturday."

"The main reason is that your business license has been delayed for a while. If you are in a hurry, you can go to the computer room to debug the hardware yourself. You have done it before at Phaeton, so you should know the process. It is nothing more than a measure taken by Mr. Song to standardize the process.

."

"That's not necessary. After all, I am not an employee of Phaeton now and it does not comply with the rules. Please help me and take care of it. I will be online before next Friday."

Wen Xuwei was also curious, "How long has it been since you resigned, and you want to reverse the results within two weeks?"

"That's not true. This week, Menggu's team has been working overtime for more than ten hours every day."

"I haven't seen you for a few days. Now Boss Lu is really a black-hearted boss."

Lu Zhou didn't care, "Don't. They are all very motivated young people. I didn't force them to work overtime."

"If you say that, I would like to see the working conditions of Menggu."

"Brother Wen is coming, Meng Gu will sweep up the couch to greet you at any time."

"Okay, I will go there when I have time."

After hanging up the phone, Lu Zhou finished writing the sorting algorithm for the banana market, and then handed it over to Wang Zhengye to let him get familiar with it first.

Lu Zhou then began to prepare the server architecture so that he could quickly deploy the Phaeton server after receiving it on Monday.

At present, Menggu Advertising's servers are basically for self-use, and there is no need to open idle resources to the outside world. Therefore, Lu Zhou did not directly choose a distributed architecture from the perspective of cloud computing, but chose a traditional cluster architecture.

The cluster architecture is suitable for small and medium-sized business needs. The adoption of this architecture by Menggu Advertising can shorten a large amount of development and deployment time.

Although it will face problems of insufficient scalability and fault tolerance, once Dream Valley Advertising needs to add servers due to business growth, it will face major adjustments.

"Well. From a future perspective, distributed and cloud computing are imperative.

Menggu Advertising was launched at the end of March, and Banana Market was completed at the beginning of April. After that, the server architecture and programs of version 2.0 of the two projects need to be reconstructed and developed in a distributed direction.

According to the time calculation, the time should not exceed two months, or even be compressed to complete 2.0 before May. Otherwise, once a certain link develops beyond expectation, the system will be very easy to collapse."

For Internet companies, both business and technical architecture are not achieved overnight and often require a process of development.

In the early stage, relatively simple implementation methods were adopted to shorten the product cycle and achieve rapid launch. In the mid-term, multiple modules were separated and a composite distributed system was adopted.

If the cart is put before the horse, in the fast pace of the Internet, there may be early adopters on the market before the product is fully formed and launched.

For Lu Zhou, the details of this process are naturally clear to him, and he is familiar with every process of the entire product lifeline.

The biggest difficulty in Dream Valley right now is the lack of manpower. Whether it is Dream Valley advertising or the banana market, Lu Zhou still needs to play a leading role in both projects. It will take some time before the other people grow up enough to master a project.

Fang Qiang was probably barely able to pass the test in terms of programming, but when it came to server architecture or system design, Fang Qiang still had a dark eye.

Therefore, Lu Zhou still needs to lead Fang Qiang from the server clusters of Menggu Advertising and Banana Market to the distributed development of 2.0.

At that level, Fang Qiang would be able to grasp the level of the project, while the four interns would have to look at their understanding and diligence.

"If I could fool Brother Wen like I did in my previous life, I wouldn't have to support Fang Qiang to grow up now. The two of them were the golden partners in my previous life, and I would never come back." Lu Zhou thought.

.

Of course, it is just a joke to say that they are salty fish. Lu Zhou focuses on cutting-edge research on trendy technologies and is the helmsman of the entire team in grasping the direction of development and development. Fang Qiang and Wen Xuwei focus on business logic implementation and system architecture.

.

"Yeah. This is a very bold idea, but you might get beaten to death by Brother Song."

Lu Zhou couldn't help but laugh, "It was really hard to fool me when I didn't have anything on hand at first. When 2.0 comes out, I won't believe that you, Brother Wen, haven't boarded the ship yet. I could fool you into boarding the ship in my previous life, but you can't escape in this life either."
Chapter completed!
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