Chapter 330 Using Rejoice and Head and Shoulders, It's So Beautiful!(2/3)
Hong Xin hesitated for a long time, but still nodded, "Just pay it back, no one is afraid of whom."
………………
A few days later, June 27th, Dragon Boat Festival!
(New Half a Category) has been in theaters for 12 days, and the box office in Hong Kong has exceeded 25 million. However, the 12-day data is almost the same as the total value in the original track, which is 21 million Hong Kong dollars and more than 35 million Hong Kong dollars in South Korea.
But when looking at the box office, we still have to look at the mainland. After 12 days, there were 250 million yuan.
This seems to make Hong Xin's status as a female star rise again. After all, since her debut, she has not starred in any of her movies.
It's during the Dragon Boat Festival.
A filming location for an advertisement in ATV TV City.
Three middle-aged male stars, Di Long, Qiu Guan and Bruce Willis, came together. When they each took off their wigs or hats, the three big stars looked at each other. They all felt a kind of sympathy for each other. They seemed to have found a lot of things at once.
The feeling of a common language.
When the great director Chen Musheng came with several assistants and shook hands with the three of them one by one, Xiao Chen couldn't help laughing.
After holding it in for several times, Xiao Chen still couldn't hold it back and laughed out loud. He coughed loudly a few times before Chen Musheng explained, "Seniors, I'm not laughing at you. It's too outrageous for Zou Sheng.
Fighting in the business war opened my eyes very much."
"Don't worry, I'm used to filming all kinds of big idol dramas. I will make sure that the commercials I'm waiting for will be good-looking and handsome."
Qiu Guanzhang took a breath of cold air and said, "Oh no, I've been filming with a wig and headgear for so many years, and now I have a problem with my scalp. Shao Sheng didn't even compensate me, so I still have to rely on Zou Sheng for a living."
"Give it your all, come on."
Bruce Willis also nodded, ran to wash his hair, and combed it into a hairstyle with flowing hair forward. When he looked in the mirror, he looked like he was about to cry, "It's better to comb it back."
, the hairline looks extremely dangerous with the slicked back hair, but it’s still barely visible.”
When he grabbed a bottle of Rejoice shampoo, he adjusted his facial expressions and movements according to the lines, and stood at the door of a Porsche sports car like a hero, holding up Rejoice and smiling brightly, "Extraordinary softness, extraordinary heartbeat!"
Accompanying the lines was the gentle breeze blowing from the fan, and Bruce's hair was flying in the wind.
This is not the official shooting, it is just like walking and rehearsing before filming a movie. After observing the before and after, Qiuguan on the side took a long breath again, "This person is famous as an action star, but his acting skills are really strong."
"
Di Long also nodded repeatedly, "After all, he is also the leading male lead in Pretty Woman, a movie that sold for US$400 million worldwide. This explosive literary drama is as good as anyone else's."
………………
Two hours later.
After the three male protagonists finished shooting the commercial, Bruce Willis took the initiative to invite Qiu Guan and Di Long, "Brother Long, A Qiu, can I invite you to lunch and get together?"
"This money is so easy to make, I can't refuse it at all."
Qiu Guan, who put on his wig again, nodded happily, "It's not easy to raise a wife and raise a daughter. It's not easy even to work as a worker. I can earn tens of millions for a commercial, but I don't know how many people will envy us."
As long as the money is enough, anyone will be useless.
Ultimately, he has less hair and is Mediterranean, which may affect his image, but if you really don't care, that's all.
"I will get a bald head later on. If necessary for filming in the future, I can wear a wig casually. When I have nothing to do in private, I will keep my bald head. It will be refreshing."
Wait for these three to leave TV City.
In the ATV office, Zhao Donghuai was looking through the advertisements that Hong Xin and Li Jiaxin collaborated on for Maxam shampoo. The quality was very good and beautiful.
This is a commercial on a big yacht, letting the sea breeze blow your hair.
Azhen came over with a smile and said, "Boss, the wave of Head & Shoulders returns has become even greater. It has affected tens of thousands of citizens on Hong Kong Island, and it has also spread to Wanwan, South Korea and the mainland market. These days, Wanjia and Baijia chain stores,
Head & Shoulders’ sales plummeted.”
"Tsk, Zou Sheng's hand was too cruel."
Speaking of which, they are promoting Di Longxiu Head and Shoulders anti-dandruff and anti-greasy styles, without mentioning the issue of hair loss at all.
I can’t stand that Long Brother because his hairline is touching, but you still broadcast it like that after the opening song of (Bao Qingtian), it’s really...
Now Hong Kong Island has seen a wave of tens of thousands of returns, which is already because the advertising is relatively subtle.
If you are really cruel, let Bruce Willis and others shoot commercials for Head & Shoulders and Rejoice anti-hair loss shampoo, that would be a huge fall.
At this moment, Gai and Ellison came to visit. After these two tycoons in the computer field came in and exchanged polite greetings, Gai couldn't help but exclaimed, "Zhao, are you going to fight with P&G? Tell me in advance, so we can short-sell."
Procter & Gamble’s stock price has made a small profit.”
Ellison also nodded repeatedly, "Yes, ATV's hair advertisement is subtly sniping at Procter & Gamble Daily Chemicals. It's short selling in advance."
Zhao Donghuai was speechless. After taking a sip of tea, he nodded, "If you want to go short, it's not too late. However, if you want to make a fortune, you'd better go to Rupert Murdoch's network. If Lao Mo is willing to join the Fox TV Network
Air these commercials...then..."
The lid slapped his thigh, "Yes, I heard that Bruce Willis also acted in commercials? I'm going to visit Murdoch later and do some public relations. Bruce has a lot of fans in Europe and the United States."
"If there's a lawsuit, I can ask my dad to represent Bruce in the lawsuit."
Ellison also said excitedly, "Zhao, aren't you a member of South Korea's MBC TV network? Advertising has been pushed over, and there are island countries... Once the market shrinks in an all-round way, it will be a greater stimulus for P&G."
Zhao Donghuai looked at General Hengha across from him and wanted to laugh for a moment. He suppressed his laughter and said, "You two shouldn't be short of this little money, right?"
Brother Gai hurriedly waved his hand, "How can there be no shortage? You and Wall Street are both shorting the Nikkei to make a fortune. We are far behind. In the future, when Microsoft and Oracle continue to soar, even if we can buy them back, it will be a huge amount."
of cash.”
At this point, I felt a little resentful, "You made such a big windfall in the Nikkei market, and you don't take me to play with you. It's not enough of a friend."
"I heard that you even brought two South Korean boys with you."
In business war, one move affects the whole body.
A shrinking market means unsightly financial reports, which will affect the stock price. If you know this in advance, you can easily make a windfall that hundreds of ordinary families can only look forward to in their lifetime.
Zhao Donghuai didn't care about the small amount of money, but he was still very greedy.
Ellison didn't have the guts to complain openly, so he could only kindly remind him, "P&G is not a bad person either. It has killed countless local brand companies in many countries during its global expansion. They will not attack you."
Are you going to sit back and ignore it?”
Zhao Donghuai laughed and said, "Don't worry, they won't be able to shake things up in Hong Kong Island."
……………………
As night fell, P&G Asia Pacific President Sam hung up the phone with a look of grief and anger. He kicked and threw the furniture in his home angrily before picking up the phone and dialing again, "Jack, how are you handling it?"
Jack quickly reported, "I have accepted all the Wanjia Supermarket products that are making a fuss about returning them. I have also arranged customer service and after-sales service to try my best to provide some comfort and compensation to the upset customers, and I am working hard to suppress this trend."
"Boss, we still have to hurry up... wait, boss, watch ATV (Bao Qingtian)!"
Sam had already turned on the TV, but he was watching the English channel. He quickly grabbed the remote control and switched to the Cantonese channel, and then he was shocked by the advertisement above.
That was Bruce Willis, with super sparse side bangs, driving a Porsche sports car to show off his driving skills, and recommending Rejoice shampoo while parking...
"Wang Defake!"
Sam cursed angrily and threw the phone down, and threw several wine glasses angrily before picking up the phone, hanging up the call with Jack, dialing again, and after the number was connected, they inquired and communicated for a while.
He hung up the phone again and dialed the number again. This time, Sam said to the opposite person, "I was introduced by old Jason. I'll pay you 10 million US dollars. You can help me get someone. The other person is from Golden Harvest Pictures in Hong Kong."
Zou Wenhuai."
"The person named Zou has a bodyguard from the Pan Asia Group. Do you know Pan Asia? This security group is very famous in East and Southeast Asia, so I will give you a high price of 10 million US dollars!"
There was silence on the other side of the phone for dozens of seconds, and then a low voice sounded, "Hong Kong Island is not as convenient as my sister. There are some demonic gangsters there. My team can take this order, but the full payment must be collected in advance."
Sam was shocked, "Wang Defake, how can anyone pay the full amount in advance?"
The person on the other side of the phone said decisively, "This is my condition. If you are not satisfied, you can find another team to do the work. You also said that it will be done under the protection of Pan Asia Group."
After saying that, he hung up the phone.
Until then, the ATV Cantonese channel had started to play the TV series Bao Qingtian. Sam sat on the sofa with a gloomy face, staring at the TV without talking. After a few minutes, he hammered the sofa and said, "Bruce Willie"
Si is the male protagonist of Jurassic Park 2, Xie Te, and he actually helped Zou Wenhuai blackmail our P&G..."
"Once Jurassic Park 2 takes the world by storm, the damage to the brand image will be unimaginable."
How did Jurassic Park 1 take the world by storm three years ago? More than 600 million US dollars worldwide. Although this is not as good as the performance of Wanted 1, the second part has been laid for another three years. How many fans will run for the sentiment.
Watch movies?
Sam is not stupid. As things have developed to this point, it is clearly Zhao Donghuai who is pushing him to do things. He is going against Zhao Donghuai on Hong Kong Island. How many giants have admitted defeat? From Coca-Cola to fashion brands to pharmaceutical giants such as Novartis and Bayer.
Which industry can hold on?
He didn't dare to do anything against Zhao Donghuai. He just wanted to use some power from the underground world to get Zou Wenhuai. As long as he got Zou Wenhuai, he could go to the mainland to talk about acquiring Overlord like traditional business operations.
.
Once the Bawang is acquired, it will be a drain on the bottom line. I believe that Zou Wenhuai’s children will not have the courage to resist the pressure of P&G. His children are not interested in the film industry...
This is a basic operation to steal an official seal or poison someone.
………………
A new day has arrived on Hong Kong Island.
To be continued...