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Chapter 330 Using Rejoice and Head and Shoulders, It's So Beautiful!(1/3)

Following Qiu Guan's words, Di Long looked speechless as a boss, "I just filmed an advertisement, how can I let P&G chase me?"

"Do you mind if I say this? It's a bit exaggerated. I'm almost bald myself. Bald people also need to eat. After all, I have a wife and children to support."

"It's a pity that I was born in the wrong era. If I were twenty years younger, I am confident that I would not earn less than Ah Fa and Wan Ziliang. I have no money to make now. I was unemployed in 1985. Now I am just a gangster."

With."

"I'm still planning to buy a big house for my son."

In this dimension (The True Colors of a Hero), Song Zihao is played by Wan Ziliang, and Di Long has not become famous again after leaving Shaw Brothers... I am really short of money.

Zheng Shaoqiu was also speechless. He took a bite of the barbecued pork bun before speaking, "Actually, I am also very short of money and I also have to support my wife and children. After seeing your commercial aired, I regretted not agreeing to Zou Sheng."

"My TV show is a hit and I can earn money from selling goods, but I am also under a lot of pressure to support my family."

"It's quite profitable to sell classic characters from popular TV series, but since the industry situation has changed, the last time I had a big hit was Ding Crab in Big Era. That character was so poisonous that ordinary citizens wouldn't dare to endorse the products Ding Crab endorses."

He divorced Shen Dianxia in 1985. After marrying his second wife, he just had his third daughter this year.

Di Long, "..."

Brother Di gave Ah Qiu a strange look before admitting, "Your character of Ding Crab is indeed poisonous. I heard that Wu Zhenyu's Ding Xiao Crab made a lot of money selling his goods."

"If you regret it, you can ask Zou Sheng if he should continue to shoot commercials. Our two ace middle-aged and elderly stars are still very energetic when they push Head and Shoulders."

"No, I almost forgot, you, Aqiu, are still a singer. Singers make a lot of money selling records! You were the lead singer in the theme song of the Great Era. How many copies did you sell?"

Only then did Zheng Shaoqiu smile awkwardly, "A total of more than 300,000 copies were sold in East Asia and Southeast Asia, and it only cost me a few hundred thousand Hong Kong dollars. Also, I have three daughters to raise."

Single records are cheap, a total of ten yuan, and in his hands, they only cost one or two yuan, but Zheng Shaoqiu is indeed a singer...

In the mid-to-late 1990s and after the turn of the millennium, he held many concerts to make money to support his family.

Thinking about the three daughters, it seems that receiving 20 million Hong Kong dollars to help Zou Sheng shoot commercials is not so resisting.

"By the way, you accepted the advertisement like that, and Zou Sheng also shot it like that? Are you really afraid that Procter & Gamble will sue you? You guys just bought a few bottles of Head and Shoulders in the market, just come as you like."

Di Long smiled and shook his head, "It's okay. Zou Sheng told me when he invited me that the worst case scenario would be a lawsuit. It would take four or five years. His Jiahe would come forward to admit his mistake, apologize and pay millions in compensation, but in four to five years

After that, it’s hard to say how much market Head & Shoulders will have in the Asia-Pacific region.”

Zheng Shaoqiu finished a barbecued pork bun and said with emotion, "I never thought of making money like this before. Brother Long, ask Zou Sheng for me. I do regret it."

………………

More than an hour later.

In the ATV office, Zhao Donghuai was a little surprised when he saw Hong Xin, "I'll show you a way to make money, and it's so slow?"

Hong Xin stuck out her tongue and said cutely, "Isn't this makeup? Boss, how can you make money for me? I'm so happy."

Zhao Donghuai didn't bother to comment on the makeup... By the way, the Ah Xin in front of her still looked the same even if she put on makeup. She was so beautiful that it made people's hearts soften and their fists harden.

"Nowadays, there is a trend (foreign marriage of government-owned enterprises) in the Mainland. Everything from cola, soda to detergents and daily chemicals are very popular. You are also a Hong Kong businessman. If you go to negotiate a share acquisition before the handover, your cards will be no worse than those of American companies.

If you have money, you can try to acquire part of the equity in the joint venture MegaNet."

"This is a company with great potential and strength. Last year, Maxam Shampoo occupied nearly 20% of the market in the mainland, with annual sales of more than 200 million yuan."

"In addition to shampoo, mousse, sunscreen, and hand cream, this year Megamax also launched a Liushen toilet water, which is also good to use."

"In addition to Maxam, you can also try investing in Panda laundry detergent in Beijing. There are Panda in the north and White Cat in the south. In the field of laundry detergent, the three major giants in the mainland are Panda, Shanghai White Cat, and Wushi Yizhihua."

“They are all companies with great potential.”

"By the way, did you see the Head & Shoulders shampoo commercial shot by Di Long yesterday?"

Speaking of this, Hong Xin burst out laughing, "After looking at it, hey, although Dickson is endorsing an anti-dandruff and anti-greasy shampoo, it's too funny for Head and Shoulders to ask him to shoot an advertisement, isn't it?"

"When the wind blows, that hair style is awesome. I don't know if it will have a psychological impact on the audience. What did Head and Shoulders think? Ask Dickson to shoot the commercial?"

She encouraged Li Jiaxin to dress like twins and run to take shampoo for Bawang, and it didn't take long. Really, yesterday while playing mahjong and watching (Bao Qingtian), as soon as Di Long's commercial came out, it was really...

What has happened to the handsome young boy who was once tortured by life?

Zhao Donghuai nodded, "If you want to acquire half of the shares of Panda Laundry Detergent, you can get it for more than 100 million yuan. Do you have enough money?"

The original track was that Procter & Gamble acquired Panda and killed the brand, which meant spending 140 million to get 60% of it. The Panda factory was so devastated that many people lost their jobs and were laid off.

During the great layoff wave in the 1990s, foreign investors such as Procter & Gamble contributed at least half of the effort!

The Panda brand is dead, but Procter & Gamble used Panda's sales channels to let its Tide and Bilang invade the northern market. North Panda and South White Cat... including Vitality 28, a famous company in Hubei Province, were also acquired and stashed away.

.

Let the secrets of Unilever come in.

In the 1990s, the Vitality 28 was entering the Central Government to advertise, entering Hong Kong Island, and entering the East and Southeast Asia markets. When it was prosperous, it paid over 100 million or even hundreds of millions in taxes to local governments every year.

As soon as foreign capital comes, it is dead... For this reason, working hard to develop P&G is to do good and accumulate virtue.

Hong Xin nodded hurriedly, "More than 100 million? I have it, so who should I talk to?"

After all, she has starred in (Tricky Expert), and currently (New Half Category) is a hit in the Mainland, and she relies on her good looks to attract fans to watch the movie.

What's more, Hong Xin occasionally receives one or two million in advertising fees to shoot commercials.

Compared with the new generation of stars like Di Long, Zheng Shaoqiu, etc. who earn more than a thousand yuan a month to help Shao Daheng in filming until he faints and becomes bald, they are so much happier.

A handsome guy like Qiu Guan became bald in his 30s. It's because he was too busy working on the TVB set and couldn't stop putting on the wig. As time went by, he started to have problems with his hair.

"If I don't have enough money to buy other things, I'll ask Sister Xin to lend me some. Last time I wanted to stay here and have a meal, but I didn't succeed. But I succeeded in having a meal at Sister Xin's house last time. I still have to pay for it.

The delicacies prepared with all your heart and tongue, were snatched away by Sister Xin."

Zhao Donghuai coughed twice and said speechlessly, "In fact, after you acquire those big brands, as long as you advertise well, you can directly enter the Hong Kong and South Korean markets, and you can compete with Bawang Shampoo from the beginning."

"Of course, there is no need to fight with the overlord. Your collective opponents are P&G and Unilever."

"Yesterday's Head & Shoulders ad was not shot by P&G. It was shot by Zou Wenhuai, who came to ATV to buy advertising space."

Hong Xin was stunned and felt as if he had made a fool of himself, "Zou Sheng is not afraid of lawsuits?"

Zhao Donghuai smiled, "Let's fight the lawsuit for a few years and take our time. This will not prevent the Overlord from conquering the shampoo market and eating up Head & Shoulders' share."

Head & Shoulders is also very amazing in advertising. At the turn of the millennium, it even spent a lot of money to have Hollywood shoot a 100-minute science fiction commercial for (Head & Shoulders) called "Evolutionary Crisis".

An alien meteorite landed at my sister’s house, and the reaction between the meteorite and the earth caused a crazy evolution. In just a few days, the most basic creatures evolved into flying dinosaurs, which competed with humans for the right to survive, not to mention, damn advertising

The special effects of the film were actually pretty good.

In the end, Head & Shoulders shampoo saved the world!

The protagonist is also a big star, a male protagonist who became famous with the help of the (X-file Eucalyptus series).

It can only be said that Procter & Gamble has a great business and is not short of money. After killing each and every national brand in China, it can easily make tens of billions of dollars in wealth from the Chinese market in a year.

Hong Xin was also quite speechless. She was silent for dozens of seconds before she said in surprise, "Then after I invest in Maxamin, should I also hire someone like Dickson to shoot a shampoo commercial for Rejoice?"

“Head & Shoulders and Rejoice are P&G’s two top boxing products!”

"Can I ask Bruce Willis? His hairline is also close to the Mediterranean. He dare not comb his hair forward at all. He can only comb it back to pretend to have a slicked back hair, and he also needs some hair transplants...Police Story 4

It’s really a bit miserable with Brother Bilong’s flying hair.”

Zhao Donghuai, "..."

He could only praise, "As long as you give enough money, of course you can. Now two different commercials will be aired during the popular period of (Bao Qingtian), and they can also be aired during the most important time period of (The Voice of Asia)."

.”

"The Voice has passed the internal team competition of the four major mentors, and when it enters the finals, the ratings will definitely not be bad."

ATV has become a star, and singing PK programs are becoming more and more popular. South Korea and island countries have a viewership of between 10, 20, and 30 million.

Izumi Sakai's fans in the island country are still very strong.

………………

A few hours later.

Hong Xin returned to the first phase of Huayuan excitedly, knocked on the door of Li Jiaxin's house, and worked as a hawker for a while before she said, "Sister Xin, lend me some money. Just lend me a few hundred million. You can lend me a few hundred million."

I will pay you back several billion in interest, you know..."

Li Jiaxin said blankly, "What are you going to do?"

Ah Xin quickly explained, "Go back to the mainland to invest, and buy shares in some government-owned companies such as shampoo and washing powder. The advertisements shot by Dickson yesterday were so funny, so I can make some money along the way."

"I also want to ask Bruce Willis to advertise for Rejoice. It won't work without spending a lot of money. I have to have the superstar comb his hair forward and leave a flowing look."

At this stage, Bruce Willis's hair is slicked forward, which is no better than 20-year-old Xu Zheng's slicked-forward hairstyle with flowing waves.

But that is the big star and action star who became popular in the white world with the help of the (Die Hard) series and (Police Story Part 3 and 4)!

"Also, (Jurassic Park 2) will be released in July. Bruce Willis is the human male protagonist. His new commercial will be strong!"

Li Jiaxin recalled the psychological shadow caused by watching (Bao Qingtian) last night and Di Long's hair style, and she couldn't help but shuddered, "Axin, just be a human being, Bruce is a white superstar."

Hong Xin was very calm, "So I have to give him enough money! Zou Sheng asked Dickson to shoot a Head & Shoulders advertisement and gave Dickson 20 million Hong Kong dollars. If I hire Bruce, I should give him at least 30 million Hong Kong dollars? Or 40 million Hong Kong dollars?"

Shooting an advertisement that ruins the image like that? Li Jiaxin really wants to complain, even if you give Bruce 50 million Hong Kong dollars, the other party may not accept it.

But after thinking about it, he still affirmed, "I will lend you 500 million now, and you will have to pay me back 50 billion in interest later."
To be continued...
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