Chapter five hundred and thirty seventh new expectations
As for the configuration of this album, in the eyes of some industry insiders, it is actually just a safety line, and it is really a long way from the word "hot".
It is not surprising that this will happen. It is better to say that this is another reflection of the public's conservatism about the album.
Just like when he was in a limited band with Minsheng Okuda and Shizuo Kuraki, even though he and Minsheng Okuda were both singers with millions of albums at that time, the first move of the album was only a little over 100,000 copies.
Even if you use precious ingredients, the one who is responsible for cooking is still the top celebrity chef. However, because they have developed new dishes that have not been tasted and have used unfamiliar ingredients that have not been tried, they will be even hesitant when tasting them.
In contrast, the initial move of this planning album is now at a satisfactory level.
For example, for example, the TV series determines the ratings of the first episode, which is the so-called "basic plate" of the schedule where the TV series is located, that is, the audience who are used to watching this station at this time of the day.
In addition, the actor who has a good rating will feel relieved and believe that the TV series starring this person is guaranteed.
As for what determines the subsequent ratings, it is the quality of the script. If it is a bad drama, even the top lineup and schedule will not be saved.
This matter can be applied to record sales.
The initial sales of the album are equivalent to the basic market and the singer's own appeal, but because the album requires real money to pay, consumers will be more rational.
As for the subsequent sales trend, it depends on the quality of the album.
After all, you can hear some clips of singles through TIE-UP or TV commercials, or on-demand audio, radio, etc. You can know the quality of the song, but the album cannot do it, so the album relies more on word of mouth.
"Female SEVEN" helped to put on a million-level advertisement. The effect of the advertisement was immediately reflected in the "Special Lover" released as the leading single. The public's curiosity doubled the sales of a leading single, which was originally expected to be sold by only 400,000 copies.
Some of these curiosities have also been transformed into sales of planned albums, but for more people, "Special Lover" is just a small part of this planned album, and it is not enough for them to buy it all without hesitation.
Moreover, from another perspective, the scandal that injected strong vitality into "Special Lover" may be a bit dragged on this "message".
Shortly after the release of the first single, the love story was immediately revealed by the weekly magazine. "Special Lover" has become recognized in the eyes of the public and shows Ye Zhao's love song "romantic feelings of musicians".
However, because the album of this song was included and nine other female singers in the same company were involved, before the official release, several music critics also accused Ye Zhao of being "not distinguished between public and private".
These people think it is irresponsible to show love in an album that gathers the strength of the whole company, and even say arbitrary words like "This is an album for "Special Lover".
As soon as this statement came out, the album had been stamped with a not-high quality before it was officially released.
Although only a few music critics came forward to say this, it is hard to say what impact it will have on the public. As for how much energy it will convert into to affect sales, I don’t know.
However, to this day, Ye Zhao has undoubtedly become the so-called top of the tower in terms of best-selling.
Having experienced a one-week gain of one million, a year of over four million, and seeing the storms. Now, what he pays more attention to is what he wants to pursue is the so-called fun.
And planning an album is the fun he wants. The first move of 460,000 copies, whether in him or in the company, is a passing score above the qualification line. Since he has achieved it, then this round will be considered a passing.
So, after listening to the sales for the first week, Ye Zhao, who was relieved, put the planning album aside. He has so many songs he has to handle all year round. He really has no time and will not keep staring at the sales of a certain record.
However, although this planning album has "completed its mission" for him, in the outside world, the mission of this planning album has just begun.
After the official release, it was gradually concluded whether this was a well-produced album or an album that served "Special Lover".
The reason for producing the project album was that Sakai Izumizu wanted to sing the song "Special Lover", but when preparing this project album, he was not so biased that he wanted everyone to support the moon. The quality of the songs he took was quite high, and he also took a lot of effort during the production.
The singers who participated in the project and production of the album are all very capable. Even if they join Akikikiri, Komatsu Misuke, Nichioka, and Tsujio Orisa, who are joining as pure newcomers, their performance is not as impressive as possible, but they have definitely not lowered the overall level.
Especially Komatsu Misui, during the recording, he received a lot of praise from all parties.
Unfamiliar ingredients that have never been tried before are cooked by top chefs and those precious ingredients to make a delicious meal. Good songs with good singers and first-class producers can also bring together them to a surprising reaction.
Middle-aged record stores and audio-visual rental stores can reflect the momentum after the release of a record to a certain extent.
After the release of the planned album "message", it was rarely seen in medieval record stores, but in audio and video rental stores, the album was among the best times.
Although everyone cannot be satisfied, a considerable number of the 462,000 records as the basic market have been converted into a spark that affects others, promoting the subsequent sales of this album.
Reputation of reputation is a process, and when reputation is slowly fermenting invisibly, the songs in the album have become frequent visitors in the radio song ordering session. Not only are they the leading singles, but also the "Special Lover", which has been popular with a lot of topics, is constantly broadcast on demand, and other songs in the album are also constantly broadcast on demand.
Among them, the on-demand frequency is second only to "Special Lover", which is sung by Misuke Komatsu, a song called "イロトリドリノセカイ" (a colorful world).
The original song of this song comes from JUDY AND MARY, which is the title song of a single of the same title that they will release in 1998.
Unlike the GIRL POP band, which has won all the lyrics by the leading female singer, the band's main composer TAKUYA also serves as part of the lyrics writing work. This song "The Colorful World" is all written by him.
When choosing the song, Komatsu Mizuru fell in love with this song "The Colorful World". The lyrics of this song are poetic and a little melancholy, which is quite consistent with the feeling that Komatsu Mizuru gives him.
YUKI's voice is unique, and JUDY AND MARY's characteristics are also very strong. In order to better fit Komatsu Weibu's voice, Ye Zhao abandoned the original arrangement and simply pulled Komatsu Weibu, who was a singer-songwriter, and made a bold and new adaptation of the song.
This song, and another song "Saturday Night" sung by Mika Kawashima, are the only two songs in the entire album that belong to Ye Zhao and their names in the arrangement column.
By the way, the original singer of this song "Saturday Night" is Blankey Jet City, a band formed in the mid-1980s and became famous for its popularity as "Miyake Yuji's Powerful Band Heaven", active in the 1990s and disbanded at the beginning of the millennium.
If these are not clear enough, it is even more worth mentioning that the lead singer of this band is Kenichi Asai.
By the way, it was written into the lyrics by the Queen of Apple, the "ベンジ" who wanted to be beaten with a guitar.
The previous singles were sold more because of the million-level advertisement. After the release, this planned album once again reached the center of the topic with its superb quality.
In the face of this superb quality, the so-called "album for "Special Lover"" was self-defeating and became an expired short essay thrown into the trash can.
In the new week when he put this planned album that he thought he had passed the line safely, with the fermentation of reputation, sales in the second week did not decline significantly, but stabilized on the number of about 290,000 copies.
Not only was he only one step away from 300,000, but he also narrowly won the ranking of experts, defeating the second place by less than 20,000 and winning the second week's championship.
"Did you win two consecutive championships?" Ye Zhao was a little surprised when he received the news.
According to the normal decline, the sales volume this week should reach more than 200,000 pieces, and nearly 300,000 pieces are already beyond expectations.
With this trend, based on subsequent sales, it is easy to achieve millions.
"Not only that, "Special Lover" sold 5,000 more copies compared to last week." Takahashi Ryuki also reported the detailed list results to him.
At this time, the red light in front lights up, and Uemura Yuki in the driver's seat slowly stepped on the brakes.
Nowadays, Ye Zhao rarely pays attention to the results after the first week. Basically, except for the first time, he will pay special attention to the results, and then he will take advantage of the work movement to listen to Takahashi Ryuki's oral statements.
When he pays attention again, it will probably be something worth celebrating such as breaking through one million.
"Ye Zhao nodded.
It is not difficult to understand that "Special Lover" will rebound, but it is simply because people who bought the album but did not buy the singles. They think this song is very good and it is not convenient to listen to the album, so they bought the singles.
"If this continues, the million-dollar celebration is just around the corner." Umemura Yuki interrupted.
However, I don’t know if the million-dollar celebration he mentioned will be “message” or “Special Lover”.
If it is the latter, it is still a bit difficult, with a gap of nearly 80,000 copies. As a leading single after the album is released, it will take a lot of effort to cross this threshold.
Of course, if you calculate based on the shipment volume, you can already receive the certification of one million singles, even if you will be able to return the product because you cannot sell it in the future... When the record is shipped, it has the default number of returns.
To be honest, something special about this planning album is that its audience is concentrated between young and middle-aged people, especially loved by office workers, and is quite popular in the club.
On the contrary, among the students, the response of this album is a bit mediocre than the configuration of this album and the discussion is not too high. Even if there are, more topics are still focused on the song "Special Lover".
Writing songs for the sake of his girlfriend and posting them into singles. This approach has hit the girlish hearts of many high school girls.
"I'm really touched! After listening to it, I really want to find a boyfriend who plays music, and I can be confessed like this!" Among young girls, such ideas were popular for a while.
But apart from that, what this album conveyed did not resonate with the students as a whole.
"If you want to pursue the reason, perhaps it is because this album, which Ye Zhao called "LOVE" as the theme in the interview, conveys 'adult love'. These are still a bit far away for students, so it is difficult to resonate among them. On the contrary, they have received quite good reviews in "adults".
"And this may have been unexpected by Ye Zhao, who has always been popular among young people. Of course, it is not impossible to call it an "unexpected harvest."
Later, a music critic seriously published his views on this project album in a magazine. In the article, he used the word "adult love" to explain this somewhat special situation.
"At the same time, through this album, you can also feel the changes in Ye Zhao's mentality." After commenting on the album, the music critic did not forget to turn the topic to himself.
"The reason why this album has the feeling of 'adult love' can be classified as that after falling in love, his mentality changed and he took a big step towards the 'adult' stage."
"In the past, Ye Zhao liked to try different music styles, and it has always been the public. Of course, it was also the focus of my attention as a music critic. Among musicians, he has been seeking transformation and freshness."
"And this time's planning album should probably be regarded as a unique transformation he is seeking, a transformation from a teenager to an adult."
Chapter completed!