Chapter 296 Feeling pitiful and funny
The record store on the second day was similar to the first day, and it was still a fight between Ye Zhao and H Jungle With t.
Because of the huge momentum of this showdown, the record companies that did not want to get involved in this muddy water all chose to help their singers with equal strength to avoid this week's schedule after the release of the disc newspaper.
After all, if you post a movie in a week when two singers who have been hyping up for half a month of "confrontation" in front of each other, there is a high probability that they will become victims of the struggle between the two sides, and they will still be the kind that cannot be beaten even if they are splashed.
Even if they sent a group of powerful singers, or the singer who released the film this week, just left, and won the Zhou championship in a daze. Now Ye Zhao and H Jungle With T, or BEING and Komu family, it is obvious that they have to decide the outcome. At this time, they ran out to intercept the show and snatched the show...
Originally, the two of them felt like they were coming, but they ran to knock on the door and borrowed soy sauce, which made them unable to get up and down. Isn’t this offending people to death? Or the kind of offending both families in one breath.
For record companies, this kind of thing is naturally not done if they can.
However, compared to the first day, Kudo Baoyu discovered something interesting.
That is, among this group of consumers queuing up, fewer people came simply for H Jungle With t. The reason why there is a feeling that is comparable to yesterday is that those passers-by who were influenced by publicity bought this single, thus filling the gap with Ye Zhao's supporters.
From this incident, Kudo also deeply realized that the role of publicity in record sales is becoming increasingly greater.
The promotional effect is naturally very good and powerful.
Thanks to Ai Hui's overwhelming publicity, many passers-by who were originally in a state of waiting and indifferent were led to H Jungle With t.
However, if you want to keep this momentum, the party being promoted must satisfy the expectation that consumers have developed after seeing the advertisement. Otherwise, they will be retribution for not meeting actual expectations.
After all, if you use it well, it is a good recipe for helping singers go further and further. If you use it poorly, it will become a poison that will backfire the singers.
...
"So amazing!"
Early in the morning of the third day after the single was released, when he returned to his office in Roppongi, Yuki Tamura sighed to Ye Zhao like this.
"This is the second time I have said this, Miss Tamura." Ye Zhao reminded.
The first time I said this sentence "It's so amazing!" was yesterday, the day after the single was released. In order to support his boss Yuki Tamura, on the night when the single was released, I went to Shinxingdo next to the station to buy these two singles when I got off work.
In her words, "The store is almost full. When you look around, everyone is holding the singles of you and H Jungle With Tsang. It's either yours or H Jungle With Tsang."
Through her words, Ye Zhao imagined some scenes about the album after it was released. For someone who couldn't see it with his own eyes, it would be nice to get some information from the people around him.
"Because it's really amazing," said Yuki Tamura.
"Then, please tell me where it is better." Seeing her solemn expression, Ye Zhao also took it seriously.
"Actually, it was after get off work yesterday that I went to Shibuya with my friends." Yuki Tamura said, "Ye Shosang's song "KISEKI" is played everywhere in Shibuya. From the time I arrived in Shibuya, I always heard this song all the way. When I finished shopping, there was nothing left in my mind, only the melody of the song that echoed repeatedly."
As a favorite place for young people to go, Shibuya is naturally the most receptive to new things. It seems that it is natural that this song "KISEKI" will be popular here.
As a pop song, the thing you need most is "popularity". The initial sales volume supported by temporary expectation and topics. If you want to continue to sell well, the essential thing is singing.
Therefore, from Yuki Tamura, he got the news that "KISEKI" was popular in Shibuya, and Ye Zhao's mood suddenly improved.
"And, something interesting happened in the middle." Yuki Tamura continued, "Ye Zhaosang knows it too. Now the advertising space of the building 109 Shibuya is occupied by the single cover of H Jungle With T-sang."
"Of course I know this." Ye Zhao nodded, "Not only that, I also knew that the advertising fee for that advertising space was not as expensive as I thought..." If I had known it was not that expensive, I would take the lead and rent it for a while.
"That kind of thing doesn't matter." Yuki Tamura continued to say, "Isn't there a single cover of H Jungle With T-sang on the advertising space of that building? But the shop next to it kept playing Ye Zhaosang's "KISEKI". Friends who went there looked at the billboard and suddenly said, 'It's so pitiful...'"
"I originally wanted to echo it, but when I thought that I was a staff member of Ye Zhaosang, it was not good to just say it directly, so I just smiled and didn't say anything. But when I think about it later, I felt very pitiful. Although it was a little pitiful, it was also a little funny."
Indeed, it was clearly at my own home, but my opponent's new songs were played everywhere. Thinking about it, the scene really felt a sense of desolation and funny.
In the streets and alleys of Shibuya, the melody of "KISEKI" is constantly repeated, while Watanabe Riku, far away in Kyoto, brought another news to Ye Ao, that is, the song "Osaka Lover" is now playing everywhere on the streets and alleys of Osaka.
"I've really been Ye Jun's songs everywhere I go recently," said Watanabe Riki on the phone, "especially the song "Osaka Lover". In fact, Kansai people are a little concerned about their Kansai accent being deliberately imitated, but in this song, the feeling of imitating clumsyly in order to get close to the person they like is just right. So, the popularity here is very high."
"Is that so? I feel at ease when I hear Brother Watanabe say this." Although BEING is not as rich as Ai Hui in terms of publicity, this kind of singing is undoubtedly the best way to promote ten times better than advertising.
"However, although the songs of this double A single are very good, I personally like the "KISEKI" more." Watanabe Riku expressed his opinion, "How to say, Ye Jun, who sang "Osaka Lover" or "Forever" is continuing the past path, but Ye Jun, who sang "KISEKI", is walking a new path."
Chapter completed!