Chapter two hundred and ninety fifth overwhelming
As one of the parties involved in this sales showdown, it is definitely not possible to go to the record store to experience the grand occasion at the release, but this does not prevent Ye Zhao from feeling the super heat of this showdown from another place.
As early as the eve of the single release, Ye Zhao, who was moving back and forth in various workplaces, saw small promotional trucks passing by from time to time on the street through the car windows, posters posted on the building, and advertisements hanging under the street lights of Roppongi on the way to the office and record company. After using three times higher publicity funds than before, Ye Zhao finally felt the feeling of "overwhelming".
Although, compared with Ai Hui's big move, this can only be considered a small fight.
When BEING just used promotional trucks and street posters, Shibuya Station was already full of promotional posters of H Jungle With t, and the tram carriage was also occupied by advertisements. Record chains that were closely related to them also actively cooperated to promote the single in the record store.
In addition, Ai Hui also packed the advertising space for the landmark building in Shibuya 109 within a week since the single was released. Under the huge advertisement, it was one of the most traffic-produced intersections in the world.
In this way, BEING's publicity fund is only a fraction of it. It is better to send it back to Ai Hui with the words "overwhelming" in the past four ways.
...
Speaking of the people who can feel this duel most intuitively, the record store staff are the ones.
In fact, as a fan of Ye Zhao, Kudo Boho has been a little worried since the eve of the single release. Because the record store he works in has always cooperated closely with Ai Hui. In this duel between the two sides, their record store also focused on promoting H Jungle With t's singles, just like all the record stores in Dutch that reached promotion cooperation with Ai Hui.
Although for loyal fans, even if the main singers in the store are not the singers they support, it will not prevent them from buying their favorite records, but for those passers-by who were not very concerned about this showdown and happened to be in the store, if the atmosphere of a certain group of singers in the store is particularly strong, it will definitely affect their decision.
Finally, on the day the single was released, as a staff member in the store, Kudo Fuyu naturally took the lead in buying two and four singles without hesitation - one belongs to him and the other is given to Yuki Ueda.
Because the record store and Ai Hui reached a cooperative promotion, Kudo Baoyu was unable to play Ye Zhao's singles in the store. However, as the most loyal fan, he took advantage of the store's business peak to separate Ye Zhao's two singles and listened to them with his own CD player first.
The first thing I listened to was "KISEKI". As early as when I received a letter from the official club, he was interested in this single that Ye Zhao specifically mentioned as an experimental release, and wanted to know what ideas he had played.
Put the record into the CD player, put on the headphones, press the play button, and the warm and energetic melody sounded. Kudo Tatsuo couldn't help but think that Ye Zhaosang, who is worthy of being the one who is Ye Zhaosang, will never disappoint people in terms of melody.
Of course, he also paid close attention to the part that might have experimental meaning, without him deliberately feeling it. Soon the difference between that part and the songs he released in the past appeared, that is, the processing techniques of multiple recordings, the elements of RAP ROCK, and the melody structure that is different from the popular best-selling songs now.
"It's so interesting..." Kudo Fuyu couldn't help but whisper.
It sounds like the connection between each section is very loose, but it is also wonderfully connected, as if there is some magic contained in it.
"The lyrics are also very touching... full of energy, and with this melody, I feel that my body is full of strength."
Just as he was thinking, before he knew it, the song "KISEKI" had ended, but it seemed like he was immersed in this melody. Until the second song started, there was a different melody coming from the headphones, but he still had not walked out of the afterglow of this song "KISEKI". The magical melody echoed in his mind.
After listening to this "KISEKI", Kudo Yoshio put the "Osaka lover/Forever" into the CD machine.
Compared with this trendy "KISEKI", the two songs "Osaka lover" and "Forever" are more "orthodox" ones.
In terms of melody, these two songs are not inferior to the previous song "KISEKI". "Osaka Lover" is catchy but not saliva. It is a very suitable song for singing. "Forever" has a strong lyrical meaning, the lyrics are simple and touching, and the wonderful sense of balance makes Kudo Baoyu once again admire Ye Zhao in his heart.
...This person really never disappoints people.
However, although these two songs are very good, Kudo Saoo feels so admiration in his heart, for some reason, this time, he likes this song "KISEKI" even more.
He even thought to himself that the single "Osaka lover/Forever にともに" can only be said that Ye Zhao can easily find the right popularity and know what the public needs, but this song "KISEKI" may be a song that will lead the popularity.
...
Kudo Saoyu, who listened to the two singles, carefully put the disc back into the CD box and put it away.
On the day when the new single was launched, there was not much time for him to take a break from his busy schedule. Soon, the first wave, or a steady stream of people, flocked to the record store.
Although consumers who will be dispatched on the day the single is released are definitely the most concerned about this showdown and the most loyal group of fans, so even if the promotional strategy of this record store is to focus on H Jungle With t, those who come to buy the record are still almost unshakable and each runs to the singers they want to support.
However, the promotion of this thing is not aimed at this group of loyal fans, but those passers-by who are waiting and watching.
A record store, even if it is now in a showdown between two groups of popular singers, there will still be fans of other singers and people who come to the record store on a whim.
In a record store that focuses on H Jungle With t, many of these passers-by bought records from other singers and then took a record of H Jungle With t to check out.
Just like this, Kudo’s record stores are all in this way, not to mention that there are so many record stores that have cooperative relationships with Ai Hui?
Chapter completed!