Chapter 70 What went wrong
All the people in the gaming industry who are paying attention to "Escape" have a look of surprise on their faces.
I was not surprised that the sales of "Escape" were too high, but I was surprised that the sales were a bit low.
The sales of "Escape" in the week of release were officially counted, with a total of 600,000 copies, and the sales rankings have also dropped out of the top five.
In fact, the sales volume of the horror game is pretty good. After all, even the well-known "Ghost" series, the third part in China has only sold 2.1 million copies.
But it cannot be calculated so simply. After all, the price of the "Ghost" series is basically 200+. Compared with the price of "Escape", it can be said that one copy of the "Ghost" series is more than two copies of "Escape".
At the same time, "The Traveler of the Eight Directions" developed by Yang Chen has achieved good results. It really feels like a little bit unprofitable with such data as "Escape".
This feeling is like you are a top student who often gets 98 points, 95 points, or even 100 points, but in one exam you suddenly get 85 points.
Even if the 85 points are already at the upper and lower level in the whole class, compared with the previous scores, it makes people feel that why did you get so bad this time?
Yang Chen now gives people this feeling.
"The Union of Isaac" and "The Traveler of the Eight Directions" have been selling well, but in the first week of "Escape", they did not even reach one million sales, which really gave people an unsatisfactory feeling.
Almost when the sales of "Escape" were announced that major game media rushed to report the news.
Among them, some mainstream media such as Game Starry Sky are still objective, but the sales volume did not meet expectations, far inferior to "The Traveler of the Eight Directions" and "The Combination of Isaac" as the title.
But some self-media and second- and third-tier game media are the titles that attract attention.
For a moment, like "The Fall of Nebula, the Failure of "Escape", "The Dark Horse Game Producer Jiang Lang was exhausted", "Inflated, conceited? Horror games cannot be successful with confidence." These titles instantly seized half of the news in the entire game industry.
Jiang City, in Xingyun Studio.
Chen Shu, Wang Ye and others were repairing some subsequent bugs of "Escape", while looking at Yang Chen sitting next to him in front of the computer and pondering.
The whole office was very quiet, and it was a little exaggerated, and even the sound of breathing was inaudible, as if everyone was deliberately controlling it.
"Okay, look less at the media. The sales volume is indeed a bit low, but if you really want to say that failure is bullshit." Yang Chen, who was a little clear-headed, smiled and said loudly when he noticed everyone's eyes.
The entire development cost of "Escape" is about 16 million yuan, which is considered a project with a small scale, but it is impossible to lose money.
The price is 116 yuan, and 600,000 copies were sold in a week. Although this number is lower than he thought, it is not difficult to sell more than one million in the end.
Even if the platform's commissions are deducted, the commissions on Galaxy Network, and taxes are also deducted, and the game's development costs and employee bonus issues are also subtracted.
The game "Escape" can also bring about a profit of about 30 million to 40 million to Nebula Studio.
So the failure of "Escape" is completely nonsense.
What really makes Yang Chen care about is why sales are so low.
Combined with "Escape" in Dream Memory, Yang Chen has done a lot of optimizations, more realistic modeling, more detailed scenes, and more flavorful environmental atmosphere shaping.
At the same time, compared to the world in dream memory, the environment in the game market here is much better, too much.
Otherwise, the miracle of "The Traveler of Eight Directions" would not have happened, and these have been verified.
But why is the final sales of the game "Escape" not even as good as the world in Dream Memory?
You should know that both games and publicity are better than dream memory.
The reputation of the game is also praised by players and game media, but the sales volume is not as high as expected.
This is the most puzzling thing that Yang Chen has.
Because this is related to the next game he wants to make - "Resident Evil".
Standing on the shoulders of the giant to make the game, crafting and polishing it more finely, but it cannot achieve the results of the original version. This is something that made Yang Chen feel very dissatisfied.
Price factors?
Yes, but it is definitely not the main factor.
After the sales of "Escape" came out, practitioners in the game industry who had been paying attention to it suddenly started to talk.
‘Why is Escape so low sales?’
‘Yes, the sales of "Soul Hunter" produced by Guo Shengan and Phoenix's "Operation Fire" have exceeded 1.5 million mark during the same period!’
‘Is the horror game? That’s it?’
'But it's not that low. The sales of "Ghost 3" have exceeded 2.1 million, and I have also watched "Escape" and the quality is quite good. And online players are also very acclaimed. The "Escape" section of the game Starry Sky has a score of 9 points.'
‘The market for horror games is shrinking, and the sales of "Ghost 3" are difficult to replicate. At that time, "Ghost 3" was represented by two giants, Tenghua and Phoenix. If you don’t believe it, watch it. In a few days, "Ghost 4" will definitely not be much higher.’
In a well-known forum in the gaming industry, many practitioners are discussing the sales of "Escape".
…………
In the office, the steel egg lying on the ground with air conditioning blowing, snoring, was sleeping.
Wang Yaliang next to him was looking at the textbooks on the computer about game development.
"It's normal for failure, don't be depressed." Looking at Yang Chen who walked into the office, glanced at the surroundings, Wang Yaliang stood up and comforted him.
Obviously, she also has some understanding of the sales of "Escape" and some news trends in the industry, and she knows that this sales are not so ideal.
"Failed?" Yang Chen looked back at Wang Yaliang who comforted him, sat in the seat thinking about what went wrong with "Escape". He looked at her with a strange look.
"The revenue of "Escape" is five times its cost. If it fails, there will be not many successful game manufacturers in the industry." Yang Chen stood up and stretched, and said with a smile.
"Then why are you doing a bitter face?" Wang Yaliang rolled his eyes when he heard Yang Chen's words.
"I'm not a hit, I'm wondering what's wrong with the game." Yang Chen shook his head and looked at the computer screen in front of him.
Whether it is the large game market environment or the overall quality performance of the game far exceeds the games in dream memory, but why are players not so willing to buy it?
Chapter completed!