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Chapter 25 Price Increase, Tuition

The great success of the new dishes gave Zhou Ming great confidence and motivation to build a food empire and earn countless money.

Yes, people in this world can ignore art, literature and entertainment, and abandon countless interests and hobbies for money, but they can only ignore them.

And people in this world, between "full eating" and "good eating", between "general food" and "peerless delicious food", between "cheap" and "expensive"... Most of them may make rational and more cost-effective choices. For food expenses, only thirty or fifty credit points per day. Spending a hundred credit points on a meal is simply a waste, and it is simply a waste of money!

But if there is a condition, and if you cannot afford this kind of expense, why not waste it once or once before the huge temptation of peerless delicacies?

Just once.

It's over, why did I come to this restaurant again, why did I order the dish I ate last time? Why didn't I regret this waste?

Two times, three times...n times.

Facts have proved that people may regret buying a more expensive piece of clothing, buying a bad movie ticket, pursuing a one-time post, or pursuing a book... But almost no one will regret eating a meal. Even if the meal is expensive and spending half a month of living expenses, they will not say after eating: You shouldn't eat this meal, you should save money and avoid eating dirt tomorrow.

Why?

Because eating is necessary for the human body, and everything else is not necessary. It doesn’t matter if the spirit is empty, but if the body is empty and the stomach is roaring, and when it’s time to eat, people will eat without delay.

Food, the essential substance for maintaining life, will be hungry if you don’t eat it for a few days, and will die if you don’t eat it for a few days. Nothing is more important than food. No matter how selfish and stingy people are, they will not treat themselves badly in eating, and people will not even care about whether it is worth it after food enters the stomach and intestines and eats full.

So, Zhou Ming became busy again, even more busy than the harvest period. In order to have more rest time, he asked the Gu family to cut off the small profitable breakfast, and the price increase plan was approved. He issued an announcement in advance and notified the whole town customers:

Due to the current large customer flow, our store will raise the vegetable prices comprehensively from September 1st, with an increase of between 20% and 30%. I would like to express my apology for the troubles caused to customers and friends...

This price increase announcement naturally caused an uproar in an instant. Many middle- and low-income customers expressed their difficulty accepting it and felt seriously hurt. Some extreme customers even said: Gu Family Hotel really dares to raise prices so much, so I will not go to Gu Family Hotel for dinner again in the future!

Many old customers also found Gu Dawei and criticized him severely, saying that he was inflated and no longer considered the feelings of old customers. The business became a little prosperous, so they started to drive people away. They forgot about their old customers. Okay, Gu Dawei is so ungrateful, but after the price increases, they will never come to the Gu family hotel to spend.

The boss Du Qihui from the Du Family Hotel opposite, almost laughed after seeing this scene. The Gu Family Hotel dared to raise prices, and even so much increased. Isn’t this a suicide? Okay, you can drive customers, my Du Family Hotel will welcome customers, you can raise prices, my Du Family Hotel will reduce prices, and the price will be reduced by 5% across the board, leaving no one of your customers left.

Sure enough, after the announcement of the price reduction of the Du Family Hotel to give back to old customers, the town gave a lot of praise. Boss Du is good at being a human being and considers customers everywhere. The conscience of the catering industry is much better than the Gu Family Hotel that is in the eyes of money. I decided to go to Du Family Hotel in the future. Gu Family Hotel, hum, bye!

Gu Dawei, who saw all kinds of restlessness in his eyes, was anxious and anxious for a moment, and his hair was so white that he found Zhou Ming many times, hoping that he would cancel the price increase plan, otherwise he would lose more than half of the customer flow! The price increase has not been implemented yet, and it is still time to look back now!

"It is inevitable to leave some people. Gujia Hotel does not have so many tables and chairs. We are aiming to entertain those low-end customers. Our goal is mid-to-high-end! Because mid-to-high-end customers are not willing to eat in the same hall with those low-end customers, the hotel's expansion and renovation plan must be included in the agenda. The hotel will be demolished first, and then two floors will be added to separate some independent private rooms for entertaining high-end customers. Then recruit a few kitchen workers and waiters, and buy some smart kitchenware to improve work efficiency..."

Zhou Ming talked endlessly about his plans, not caring about those low-end customers who would lose.

"That's not that a little bit of people will be lost, at least half of them will be lost! Even the mid-to-high-end customers you mentioned will also be lost... Xiaoqiang, don't do that, the risk is too great!"

"Uncle Gu, there is a saying in my hometown that you will not turn back. Since the price increase announcement has been released, you nodded, and you can only continue to move forward, only 2 or 30%. If you can't kill those customers, you should not be influenced by the words of these customers. They say it very well, but in the future, your health will be honest. Even if the worst situation occurs, 80% of the people will be gone at once, and the remaining 20% ​​will not bring less profits than before. Instead, our work will be easier. We can still take a lot of time to develop new dishes. Isn't this a good thing?"

After hearing Zhou Ming's words, Gu Dawei calculated silently and found that this was true, because the current turnover in the store is about 150,000 credit points every day, multiplied by 20%, which is 30,000. The average daily turnover in previous years was almost the same number, and it was slightly less, and the workload between the two was indeed huge.

After figuring this out, Gu Dawei was no longer so entangled. He just let him do whatever he wanted. If he had no choice, he would lower the price back.

In addition, September is coming soon. Now the most important thing for the Gu family is not the rising restaurant prices that cause customer turmoil, but the Gu family's future star, who was admitted to the entire 52nd district and ranked fifth. Tani Nofeng, located in Banhua Medical University in Banhua City, is about to be admitted. It is a headache to solve the registration fee problem of 5 money + 500,000 credit points.

It is easy to take out the 500,000 credit point, but it is impossible to take out the 5 money...

Because all the money that the Gu family can move is now in the hands of an outsider.

Zhou Ming.

The Gu family didn't know where he hid the money. Anyway, he had searched countless times but couldn't find it. Now he was at the moment when Gu Naifeng was about to enter school. The anxious Gu family members had no choice but to return the money. Not to mention everything, at least they had to solve Gu Naifeng's tuition fee requirements - five coins.
Chapter completed!
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