A few days later.

A "Live Future Development Plan" is placed in front of the Gu family.

"Risk price? This is not possible. As long as it rises, the passenger flow will definitely drop sharply. You can't do this."

As soon as he opened the first page of the planning book, Gu Dawei kept shaking his head, thinking that the planning book was unreliable.

As long as Gujia Hotel announces a price increase today, the passenger flow will drop significantly tomorrow.

The Gujia Hotel has been open for more than a hundred years, and the prices of dishes rarely change in the middle. A menu for customers to order can be used for more than ten years.

"Uncle Gu, the price increase I mean is not a comprehensive price increase, but a partial price increase. Ordinary vegetarian dishes do not increase, but only reduce the portion amount; meat dishes and big dishes rise by 20% to 30%, and new dishes that are successfully developed in the later stage should be priced higher... The profit margin of the hotel is too low. With the current low profit, the hotel wants to transform and expand in the future, and I don't know when it will be."

Zhou Ming explained that he felt that using his craft to make a dish, if the gross profit is not even 80%, it would really be defiling his craft.

Gu Dawei shook his head even more violently and said, "No, this is really not possible! Xiaoqiang, you don't know the people in this town very well. In this town, there are some rich bosses who usually go out to eat, and they often choose some cheap small restaurants. They won't go to places that are too expensive. Once you increase the price, they will definitely not come, they will only eat in another place."

"I know, so I plan to target high-end customers, target customers who are willing to spend more money to taste delicious food. It doesn't matter if I lose some mid- and low-end customers. As long as I create the high-end market, the net profit of Gujia Hotel will be ten times more than now, a hundred times more!"

Zhou Ming started to do Gu Dawei's ideological work, hoping that he could support and recognize his "high-end market plan". He also pointed out his advantages in two words: delicious, delicious should be valuable, and delicious should be expensive. No matter how many dishes the rich have produced, the taste is delicious, and the same taste has been eaten for ten or twenty years, and the food has been chewed with wax. Eating is just to replenish the energy consumption of the body. For real food and distinctive food, those rich have actually never enjoyed it, and their brain memory is blank.

Zhou Ming is confident that as long as those real rich and rich people are willing to go out of their homes and come to Gujia Hotel to try his skills, he can develop the other party into a loyal customer of Gujia Hotel in just one or two times.

At present, there are more than 100 such loyal customers in Gujia Hotel. They bring their families to Gujia Hotel for dinner almost every day. Some expensive dishes that represent "better" are often ordered, and they are not very distressed. It costs nearly a hundred credits to be a "big dish" that an ordinary person can eat for a few days.

For example, the most expensive fish sold in restaurants nowadays, which requires 88 credit orders, has been launched, from being unwelcome to being sought after later, and now, it has become a "must-order dish" that some customers come here every time... It is these customers that have begun to show that all kinds of behavioral performances similar to "foodies" have given Zhou Ming great confidence and confidence in creating a high-end consumer market!

"In this way, some of the customers will continue to stay, but those who have left are the foundation of the Gu Family Hotel. If you throw this foundation away, you will be in a high-end market that only serves a few people. If you don't do it well in the future, these high-end customers will be lost. It will be too difficult to return to the middle and low ends and pull back those customers! Xiaoqiang, I know your idea makes sense, but the risk is too great. Gu Family Hotel cannot bear such a big risk!"

Gu Dawei knew that the bright prospects of the high-end consumer market described by Zhou Ming were very good. He could make more money than making one dish. Of course, he also wanted to do this kind of good thing, but first of all, he had a question mark in his mind whether it could be done. Secondly, even if it was done, it would be too vague to rely on a few high-end customers to maintain the survival of the Gu family hotel. What if these customers get tired of eating it? What if these customers have become chewy? What if they have higher requirements?

In addition, it is expensive, not only to ensure the deliciousness of the dishes, but also to provide services that make customers feel that they are worth the money. They will definitely not be so easy to serve. There is no need to consider so many issues in the middle and low ends. Even if the customers have diarrhea, they can only pay a few hundred credit points at most.

"Uncle Gu, it has only increased by 2,30%. We haven't even touched the edges of the high-end. We are just high-end in the low-end. I haven't mentioned the real high-end yet. Uncle Gu, I know what your concerns are. In this way, this plan is temporarily shelved. I plan to do an experiment and launch four brand new signature dishes, all of which are set above 100 credit points. First, let the customers in the town taste it for free, and then check the customers' purchase intentions. After the official launch, we will count the sales of these four new signature dishes... If the sales are very popular, it will bring a lot of profit to the hotel, in the future, the development of the hotel must adopt some of my suggestions and ideas... I wonder if Uncle Gu agrees to do this experiment?"

After saying that, Zhou Ming looked at Gu Dawei with a tough look and just made an experiment. If he didn't even agree, he really had to consider whether he would jump to the Du family hotel opposite. He had communicated with Boss Du once in the past two days and found that Boss Du's ability to accept fresh theories and new things was much better than Gu Dawei. If his hands and feet were bound in the Gu family hotel, it would be okay to change the platform.

After all, he doesn't want to make a cooking machine. After completing the initial accumulation, he will try his best to make a lot of money.

"Will the customers buy food with a price of 100 or above?"

"Dad, let Xiaoqiang try it. How can I know if it's successful if I don't try it? What if it succeeds, won't the hotel make more money than before?"

Gu Naihui next to her spoke at this time. She looked embarrassed when she saw her father, and then looked at Zhou Ming's resolute and unstoppable look. Somehow, she stood on Zhou Ming's side.

Because of the two opinions, she thought they made sense, but it might be because of young people. She also felt that the dishes fried by Tieqiang should not be sold at such a low price. She also hoped that the Gu family hotel could become bigger and stronger, because this hotel will be hers in the future. She also had ambitions in her heart, hoping to make this hotel bigger and stronger. This ambition was not so strong before, but now, because of him, it is not only extremely strong, but also full of confidence.

"Okay, you can try it."

Gu Dawei nodded. He just had four new dishes, but the overall impact was not great. Even if it failed and the customer did not buy it, he would lose some money for some ingredients. At best, he would pay some tuition.

...

So, in the next half month, based on the information found by the Starry Sky S17 communication device in his hand, Zhou Ming took Gu Naihui (actually he didn't want to take this woman, her mother asked her to go with her), and went to more than a dozen other cities and found some of the ingredients he wanted:

There are more than ten species of freshwater lobster, black fish, salmon, black chicken, wild boar, yam, peppercorns, and pineapple.

It took a lot of effort to find these ingredients, because these ingredients are not common and only exist in certain regions. Moreover, due to the nuclear war in this world, the nuclear winter that lasted for hundreds of years, more than 90% of animal and plant species were extinct. Even in the hundreds of years since then, scientists resurrected tens of thousands of animals and plants in the seed gene bank, and nearly one million biological species completely disappeared from this planet.

The ingredients found by Zhou Ming signed a long-term purchase contract with the breeder, mainly to create these four signature dishes:

Spicy crayfish: the first choice for summer catering, the most exciting and spicy food, one plate with 168 credit orders, there are 50 pieces, great value for money, extremely delicious

Rural grilled fish: There are a variety of fish to choose from, carp, silver carp, salmon, black fish, etc., as well as dried bamboo shoots, onions, potato chips, bean sprouts and other side dishes to match. The red oil is covered with chili, which is spicy and refreshing. A square stainless steel basin is filled with large portions. It is 188 credit orders and is delicious and affordable.

Yam Black Chicken Soup: Use yam and black chicken to simmer over low heat, add other medicinal materials that are good for the body. Not only is it delicious, but it is also very good for the body. Please order one for 128 credit, and the absolute conscience price

Braised wild boar meat: I eat it with a delicious flavor. Although the raw materials are expensive, I can order a plate of 108 credits, and ordinary families can afford it.

After these ingredients were shipped to the Gu family hotel, Zhou Ming did a week of cooking research. Until the Gu family all recognized the taste and said that it would be a big sell. Zhou Ming then made four promotional advertisements and placed them at the door of the store. On August 18, he held a new product tasting event that caused a sensation in Baowan Town.

The specific sensation of this tasting event will not be described in detail. Anyway, the residents of the town, like fighting, put the top ten plates of spicy crayfish at the entrance of the store, ten plates of rural grilled fish, ten pots of yam black chicken soup, and ten plates of braised wild boar meat. After all, the townspeople whose stomach and intestines were not satisfied at all, shouted and said, "I want to buy a large portion of lobster", "Give me two portions of grilled fish", and "I want to order a pot of yam black chicken soup"... Zhou Ming knew that these four new dishes would be 100% successful.

Wait, don’t these potential customers look at the price tags on the advertising cloth? The cheapest braised wild boar meat costs 108 credit points. It’s so expensive, can you afford to spend? Are you willing to spend this money?

Compared with peerless delicacies, that little credit is nothing!

With my income, I can eat every day and every meal. Why not eat? Why not enjoy it?

These delicacies are like poisonous products. They will be ecstatic after smelling them, and will become addicted after taking them for a bite. Then they are like brainwashing, and their heads are full of desire and want to eat them, and they can't control them at all.

Then the habit of saving unnecessary expenses and the long-term plan of saving money in your mind are completely disrupted in the face of these delicacies.

then.

On August 19, the first day of the new dishes of Gujia Hotel were officially launched, and nearly a thousand guests poured into the store, most of whom came straight to four new dishes and called to eat them. The hotel's turnover on the same day reached 158,000 credit points.

On August 20, Mayor Yang Liangping came to consume and ordered all four new dishes. After enjoying them, he gave a thumbs up and said: Gujia Hotel, Baowan Town No. 1 Hotel!

On August 21, Guo Changfu, the richest man in the town, and Han Lei, the town police chief, came to spend together and ordered four new dishes. They swallowed them voraciously, without the image of the richest man or the police chief. They also ate too much and their belly was full. If someone hadn't been kindly reminded, they would have to be sent to the hospital... Since then, the two of them have become regular customers of the Gu family hotel.

On August 22, Yalan, the director of the farm outside the town, came here with a dignified and elegant middle-aged woman, with tens of thousands of acres of farmland. She was worth tens of billions of dollars. She was conquered by a pot of yam black chicken soup and sighed: It's so delicious. My kitchen robot that can make tens of thousands of dishes has never made one. It made me intoxicated and moved, and it felt like I had entered a dreamy delicacy...
Chapter completed!