For some old fritters who plan to cheat and show off, they can even sell drinks, cans and playing cards.

For another example, from a cost perspective, even though the store uses self-built housing, it seems that there is no need to save a few dollars on housing.

But if you use inventory and replenishment at night, you can make a lot of money.

Think about it, people on the day shift have been tired for a long day, who wants to take inventory after get off work?

No one is willing to pay overtime.

If there are rigid rules, employees will not only get angry, but they will also make things confusing.

But if the supervision of the entry and exit of goods is not strict, it will be all over.

As any store, this is definitely a nerve-wracking thing.

No matter how good the business is, you can't help your own people stealing it and ruining it.

Therefore, being open 24 hours a day couldn’t be more cost-effective.

There was no one to disturb me during the night shift, so I made money during the night and saved the cost of hiring temporary workers to watch the night.

When the people from the day shift arrive, all the goods are replenished and they are ready to go on sale. How great is this?

Secondly, Hong Yanwu has already thought about the profit growth points of the store.

That is our factory's product.

It’s convenient to use, cost-effective, and it doesn’t take up inventory or capital. Wouldn’t it be foolish not to promote it?

But the key is how to attract customers to buy willingly.

You know, apart from ordinary sodas and popsicles, most of "Polar Bear's" products can be considered luxury goods.

The largest consumption direction is in state-owned hotels and the logistics departments of ministries, agencies, and troops.

Ordinary people live at home without many daily needs.

And even if you need it occasionally, it is available in grocery stores. People buy it with vinegar and sauce, so why bother to come to your place?

Therefore, if you want to attract customers, you must form a differentiated operation.

Hong Yanwu positioned this store as a "specialty store specializing in polar bear products."

It is only a supplement to mainstream commerce, focusing on fast-moving consumer goods. It does not require grabbing all the department stores in life like a non-staple food store.

One of his methods of attracting customers is branding.

That is to say, as long as it is a "Polar Bear" product, you can find it in this store.

The second is to rely on low price and high quality.

Hong Yanwu decided to conduct discount promotions from time to time specifically for the high-priced "Polar Bear" products.

Moreover, we have to constantly find extremely low-priced and very affordable products to attract customers.

For example, there are cans in the factory with damaged outer packaging, and food that has been stored for a long time and is about to expire (in this era, no one cares about this, and there are no relevant laws).

There are also defective products that have problems during production, affecting their appearance but not affecting their quality.

All are sold at low prices, which not only helps the factory clear inventory, but also wins the hearts of customers.

In addition, he also wants to buy some low-priced goods that are not food.

For example, we get low-price cigarettes from the "Naughty" and "Shunzi" cigarette shops, and we get low-priced cigarettes from the Xicheng Clothing Company.

It can also achieve the purpose of attracting customers, and it also helps them digest the hot potato.

Let’s put it this way, as long as the store is not a “Polar Bear” product, it must be sold.

He will control the types of goods purchased to a very small number, but the price must be the cost price.

He does these things not to make money, but to create a deep-rooted impression on customers.

Their stores offer the lowest prices in the city.

But in fact, he does not reduce the price of really differentiated products, cool items that are not sold elsewhere.

To put it bluntly, it is just fake and real to drive sales.

The most interesting thing is that Shui Qing actually thought of all the things he considered.

But when it comes to the starting point, the two of them are considering completely different directions.

Unlike Hong Yanwu, who was only thinking about how to create economic benefits, Shui Qing was all about serving the people.

Her idea is to imitate the "Liaoyuan Day and Night Food Store" to address the urgent needs of the people and provide 24-hour comprehensive convenient services to nearby residents.

Especially for garbage men, cleaners, policemen, etc. who have to work at night, it is a good thing to be able to provide convenience for these respectable people.

But it really doesn't matter, because even though the two couples have quite a lot of differences, the channels and directions for solving the problem are the same.

The goals and hopes of two people can be combined so conveniently. It is hard not to say that this is a match made in heaven.

So in the end, the two people decided that the store's business content should not only provide "polar bear products".

We also sell kettles, tobacco and alcohol, spices, candles, matches, sewing kits, fuses, valve cores, batteries, letter paper, stamps, gauze, cotton swabs, berberine, aspirin, red drops and other daily necessities and emergency supplies.

And provide free boiled water and free air bottles day and night.

Inspired by Shui Qing, Hong Yanwu even considered business needs and decided to provide further benefits to the streets, police stations, garbage men, and cleaners.

The specific measure is to print some gift vouchers that can be deducted in cash and distribute them to these departments and people.

I gave 300 yuan to the subdistrict director, in exchange for the help of four neighborhood committees affiliated with the subdistrict, and distributed 5,000 promotional flyers for store openings.

Three hundred yuan was sent to the police station, and a simple meal of bread and canned meat was promised for free to the night shift policemen every day, in exchange for the greatest support in terms of security.

As for the ten yuan gift certificate each received by the garbage man and cleaner, that is the additional cleaning fee.
Chapter completed!