The last week of April 1984.

Shui Qing, Hong Yanwu, Chen Liquan, and all the employees who were once again renamed the "Store Group".

I spent it completely busy and dizzy.

This is because the store prepared by the service company has set the opening date for Labor Day.

Time is relatively tight, and suddenly I feel that there are many preliminary preparations, which will inevitably make people feel nervous.

It is inevitable that mistakes will be made while busy, and some things need to be repeatedly adjusted and confirmed.

In fact, even the factory-wide meeting held at noon on April 30th.

No one in the "store group" dared to touch alcohol.

I was so tired after eating it all that I even lost my taste.

It’s not because of anything else, I’ve been very tired these past few days.

Besides, you still have to go to work after eating.

After the dinner this afternoon, most of the workers in our factory went home early after eating and drinking.

The employees of the "store team" were still busy until dark.

This is also thanks to the "retail team" and "production team" who adhere to the spirit of "unity, friendship, and mutual help", and many people took the initiative to stay and help.

Otherwise, even if I work until eight o'clock in the evening, I will still be in trouble.

I finally got through this, May 1st, at 8:30 in the morning.

At the west corner of the "Polar Bear" factory area facing the street, there was a burst of "cracking" firecrackers.

The moment when Sister Wei from the labor union and Shui Qing cut the red silk together.

After fundraising and preparation, the "Polar Bear Day and Night Food Store" finally opened its doors to the people on Anlelin Road.

But it is a pity that the "store team" has no chance to take a breather.

Because on the first day of business, they were worried that the business would be cold.

On the contrary, the fire was a complete mess, and the shopping enthusiasm of nearby residents was completely beyond everyone's expectations.

Even though Sister Wei and Shui Qing were smiling at the beginning and were happy about the crowded scene, it didn't take long for them to become scared.

Because the store was so crowded that there was no room to stand, and the stalls outside the store were also overcrowded.

It's almost like a "rush buying" situation on the eve of price adjustments.

But the more it goes like this, the more people it attracts to join in the fun.

I'm not afraid of anything else, I'm just afraid of the elderly and the children being squeezed out.

Hong Yanwu was decisive, he saw something was wrong and took emergency measures.

Shuiqing asked Shui Qing to call the police station quickly and ask two policemen to maintain order.

On the other side, he and Chen Liquan strictly guarded the door of the store. They were only allowed to leave the indoor space temporarily and were not allowed to enter.

This cannot but be said to be a kind of pain with joy.

If you think about it carefully, you can't help but regret that you tried too hard.

What did you say?

Hey, it’s not Hong Yanwu’s fault.

It's all thanks to him that he planned every aspect of this store. It's so unique inside and out, it's a bit ahead of its time.

Finally, he used some promotional tactics, and the result suddenly became like this.

For example, in terms of building decoration, Hong Yanwu thought very carefully about building specifications and materials.

Because a bungalow is a bungalow, but the special thing is that Hong Yanwu asked the infrastructure department to use building materials that include not only red bricks and sand, but also cement, steel bars, and prefabricated panels.

This was a common technique for ground-floor buildings in the past, but it is still commonly used for buildings below three floors in rural areas.

Needless to say, Hong Yanwu considered that the demand for space for prosperous business in the future would increase, and he had prepared a backup plan for the expansion of the building.

Secondly, there is an additional trick in architectural planning.

As a former real estate developer, Hong Yanwu naturally has rich experience in housing pre-sale centers.

Therefore, at the beginning of the planning, he requested that the main structure of the store and restaurant be retracted seven meters towards the inside of the factory.

Then a large row of open-air scaffolding was built in the vacant space using iron pillars and wooden beams.

In this case, store names and restaurant signboards will be extremely conspicuous when placed high on top.

Under the scaffolding, lights and promotional stands can also be set up to facilitate promotional activities day and night.

Similarly, it can also be used as an additional area for summer food stalls and store beverage areas.

And don’t forget, because the roof is flat, you only need to set up stairs at both ends of the shop and restaurant, and install guardrails on the roof.

It also adds an extra layer of outdoor area for restaurants and shops.

Let's put it this way, the store and restaurant only have an indoor area of ​​350 square meters for the time being.

But after doing this, an extra 600 square meters of outdoor area can be gained in vain.

This happens at least half the year every year. Is this a good deal?

And most importantly, the shops and restaurants house facing south.

Although it is a north-south door, there is only one small door leading to the factory area, and three large doors facing the outside. It must be extremely hot in summer.

Having this scaffolding is different. You can also imitate the way shed builders used to build pergolas for wealthy people in the past, and put up reed mats for sun protection, rain protection, and excellent ventilation.

Not only is it easy to disassemble and disassemble, but it can also be lifted and lowered freely by putting on the rope, which is extremely convenient.

In cold weather, because the house is heated by earth heaters, and a cotton curtain is used to build a greenhouse, the house can still be kept warm.

Even without any kind of shed, just use the shed to grow gourds, luffa, grapes, etc., which is also a kind of beautification of the environment.

In short, in order to maximize the utilization rate and multi-functionality of the house, Hong Yanwu considered almost everything that could be considered.

That's not all. The color matching of the exterior of the house and the interior decoration were also decided by Hong Yanwu.

He used a large area of ​​milky white with pure wood original color, and matched it with black paint of cast iron material.

It is both concise and clear, and also conducive to the combination of earth and foreign.

It also imitates a house pre-sale center, giving it a very modern Nordic style.

This makes the interior and exterior of the house look both clean and modern in the food industry, and can even make people feel the milky flavor of ice cream.

Although the nearby people will not know the specific uses of these houses before they are completed.

But I don't know who creatively gave this place a fashionable and memorable place name, "Little Bungalow".

Therefore, even before the store's signboard is hung up, it is already well-known in this area.

After talking about the architectural plan, let’s talk about the business policy.

In this regard, Hong Yanwu is even more unique and creative.

Because first of all, from the word "day and night" in the name of the store, we can tell that this is the first store in southern Beijing that is open 24 hours a day.

Needless to say, Hong Yanwu’s inspiration mainly came from modern convenience stores like “711”.

People today all understand that the advantage of convenience stores compared with ordinary stores is that they have the same rent cost but double their business hours.

In terms of business characteristics, because it sells fast-moving consumer goods that are urgently needed, the prices are also more expensive than ordinary supermarkets.

However, strictly speaking, there is still a certain gap between this business model and the actual needs of this era.

Because in this era, people buy things cheaply and rent is not expensive.

Especially at night, there isn't much nightlife. If it wasn't summer, everyone would be used to staying at home.

The winter in the north is cold. For this reason, even today the convenience stores in Beijing are far less developed than those in Shanghai and Huacheng.

Considering these aspects, it is indeed a bit inappropriate.

It doesn't matter, Hong Yanwu thinks very clearly about advantages and disadvantages, and sometimes the switch can be made in just a thought.

Everything has advantages and disadvantages. Is it possible that a loss may be a gain? It depends on whether you think about it comprehensively or not.

For example, the customer base of this store is quite guaranteed.

One of the reasons is that there are no competitors. When nearby residents have shopping needs at night, they can only come here.

The key is to publicize it properly and let the common people know about it.

The second is that it is backed by the "Polar Bear" factory.

You must know that every night on weekdays, almost 200 people get off work at ninety o'clock, and more than 100 people have to work until dawn.

Aren’t workers who work “shifts” like these in factories the most stable source of customers?

Cigarettes, matches, bread, batteries, etc., are regular needs.

Occasionally, if someone has a broken skin or an injury, he has to buy some cotton swabs and gauze.
To be continued...