Chapter eight hundred and seventy-eight strategic rejection
Uchida doesn't understand the simple truth between entrepreneurs. He thinks that the bend has been around for a long enough time. If all the previous ones are understood as greetings, the foreplay will be long enough.
However, the island people like to use implicit words and are very patient in their conversation, and Uchida is no exception, so he first asked a very professional question. "Chu Jun, I found a phenomenon that when you are doing promotion, you seem to not want users to use WeChat mini programs at all? Why is this? You have developed mini programs, but you don't want people to use them? The cost of letting users download and use apps is much higher than that of mini programs, right?"
"That's right, you're very careful." If you talk to others, Chu Yuanxi might have to install a ability, but there is a price to pay in ngability, so he only said: "Mini programs are just a product of compromise. We spend so much effort to promote the membership system, and we can't end up being a WeChat user, and WeChat doesn't give me money."
Mini programs are an important scenario for WeChat to obtain users' activity and one of the most important links of the WeChat ecosystem. The WeChat ecosystem is the best ecosystem in the world. For mobile Internet companies with insufficient strength, the direction of least resistance is to hang themselves into the WeChat ecosystem.
This is a mutually beneficial link with WeChat. Some people who are deeply involved are even allowed to place their own coupons through WeChat Pay. Users use WeChat Pay to pay to merchant A and then get coupons from merchant B that are completely unrelated, so that merchant B can get user bonuses.
However, companies with sufficient strength to cross the threshold have to plan, because this mutual benefit is a good environment for the WeChat ecosystem, and mini programs provide users and activity. Entrepreneurs can also deceive themselves by saying how many users the mini programs have obtained, just like how many Douyin users Baren Entertainment has obtained, but that user is the platform, not their own.
For those who want to be a disruptor in the future, they cannot parasitize themselves in the WeChat ecosystem. That is to put their heads on the sword and die anytime and anywhere.
However, it was not possible to have no mini-programs in the early stage, and the difficulty of promotion was much different, so the method he adopted was that mini-programs did not have certain discounts in the app, allowing users to enjoy the convenience of mini-programs first, but they relied on price factors to drag away the remaining users.
However, Shinji Uchida has no idea about the WeChat ecosystem, and he has no personal feelings about the concerns about the WeChat ecosystem in real entrepreneurs. After all, 724 had no corresponding system for anxiety before this. What he cared about was Xiaokang's business model and growth data, and what he cared about was Xiaokang's procurement strength and sku turnover, which was his business.
The mode can be analyzed through observation, and the data can be calculated without commercial spies. Outsiders cannot see the underlying data of Xiaokang, such as how many people have recharged members? However, payment, active, single-store income, etc. can be calculated completely.
Especially in terms of supply chain and logistics, this is 724's strengths. Shinji Uchida spent his whole life, but Xiaokang, a new company that crossed the border, actually did extremely professional and experienced, which really shocked the relevant departments of 724.
When laymen watch the excitement, experts look at the tricks. You should know that not to mention being a newbie, even if they are veterans, their experience is a little worse or their work is not so meticulous, they are prone to "excessive force" in logistics and supply chains. Everyone can spend money, but where is the "severance"? Not everyone knows it.
But Xiaokang didn't, and the force was just right, which surprised Uchida, a real expert, so he began to be curious about Xiaokang.
In fact, this is also the reason why Chu Yuanxi said before that Milestone 4 is more difficult to come later. At the beginning, he could control various strengths, because the route of the shop was paved by the original world, and he had already stepped on the pit that should be stepped on. Just take out the data of correcting the fault and conduct it with high-pressure command.
In the middle and late stages, there will definitely be a different situation from the original world. For example, if Wang Yinyu's assets were leased, this is something that was not in the original world. It must be adjusted on-site. The logistics and supply chain teams need to work together and make continuous corrections. Chu Yuanxi can no longer ensure accuracy.
But Uchida cannot see it for the time being, and he can only see Xiaokang's control strength like precision instruments. Experts can tell if there is any one at the right time. Xiaokang is a magic trick, which makes him conduct a lot of research and calculations, and then find that Xiaokang's membership system is extremely complex, but also very advanced, at least advanced than the system currently used by 724, especially when dealing with "discounted" products.
This is a company worth acquiring, especially when Xiaokang has not yet grown and the data has not exploded.
As for promotion and operation, there are many things that Uchida doesn't understand, including free bicycles and huge costs for it, but this is not the point. The key point is that the user system that Xiaokang has completed can be fully connected to the huge store system of 724. If it is not acquired now, Xiaokang may have a huge store system in another year, so how can he buy it?
If this is in an island country, I want to buy an island country company, and the chairman of 724 has no time to chat after coming here, so he must have said bluntly: I want to buy you.
But this is not an island country. Chairman Uchida has endured it for so long. At this time, when Chu Yuanxi finished his membership system, he finally said the long-planned words: "Chu Jun, I am very interested in your membership system. No, I am very interested in the entire Xiaokang. I want to acquire Xiaokang."
Chu Yuanxi was a little mentally prepared, but he really didn't expect that he was as direct as Shinji Uchida.
But there is nothing to be polite about this kind of thing. He raised his head and laughed: "Mr. Uchida, you know that my goal is a valuation of 300 billion, right? I don't consider selling until this value is reached."
Uchida said, don't you even want to hear the quote? In fact, he knows it's not that easy unless you offer a very exciting price. So the merger template he prepared is a tactical merger with management incentives. However, during Chu Yuanxi's brief look, he found that it was needless to say that this good condition for the management or Chu Yuanxi personally would not be able to impress the other party.
With this kind of understanding, Shinji Uchida was also a little unhappy, but he still maintained his etiquette: "I understand your mood, but Chu Jun, according to my research, the plan you call Mileage 4 is very solid, but not particularly brilliant. It is a far cry from the scale of 300 billion. How long do you plan to achieve this goal? Icarus made wings into wax and flew to the sun, which may never be able to fly."
"It's okay." Chu Yuanxi continued to laugh, "I can't fly up, capital will push me up."
In a sense, Uchida is right. Mileage 4 cannot be like Mileage 6. Fireworks are shining when it opens. Many users don’t even feel the difference between the beginning of Mileage 4 and before, except for the large-scale donation of riding coupons. The boredom of the continuous repetition is not a problem for front-line employees, because there are bonuses that motivate them, but it is a big test for those who look at the data.
But it is precisely because of this, what is your psychology when you come to me to discuss mergers and acquisitions? Chu Yuanxi seemed to be unswerving when looking at Uchida, especially when talking about capital, and she didn't know if she thought he despised capital, or was she unhappy about his abuse of capital and blowing bubbles?
This made him feel the existence of the generation gap. It was not the generation gap that lasted three years, but the generation gap between entrepreneurs. He looked at Xiao Li, who had not spoken for a long time, and expressed his surprise on his face. He didn't seem to know that Uchida would propose to acquire Xiaokang?
I think that Xiao Li and herself must be the same generation as her understanding of capital. When she thinks of this, Chu Yuanxi said, "What does Mr. Li think?"
Xiao Li held it in for a long time and immediately started talking: "Capital? Capital is the bubble agent for entrepreneurship. Without capital to blow bubbles, it is difficult for any entrepreneurship to go to the verification step. No matter how good or bad it is, it will fail."
"But there are also many bad companies that package themselves in the bubble, and in the end it is nothing more than capital to pass on the flowers." Uchida continued to disagree.
"You are slapping off your food because of choking, Mr. Uchida. And even these bad companies are the bodies left behind by the new company. The Internet bubble has given birth to the three Bat giants in our country. The bubble of the Hundred Regiments War has nurtured Meituan, and the evolution of business is also the survival of the fittest." Chu Yuanxi said and was happy again, "But when it comes to the membership system, Xiaokang can provide services for other convenience store companies and provide one-stop membership system solutions. Should Mr. Uchida consider it?"
"No." Shinji Uchida waved his hand, "We are already developing our own membership system and mobile applications, and our 724 is also professional in this regard."
There seemed to be a line of words written on his face, as if anyone could not develop an app?
But Chu Yuanxi felt that he was pedantic, which was shared by the island people. Because in the mobile Internet era, the number of app developments of island people was completely unfavorable, and it was not as good as India and the universe. Where did the brothers of the entire era have the confidence that you can do it and you can go?
At this time, Xiao Li became eager, "Hu, actually, I was inspired by Xiaokang and happened to plan to develop a membership system for my hotel system."
"Ah? You should have a ready-made one, right?" Chu Yuanxi was stunned, because he remembered that Oto Group had already started Ota in India, that is, online travel. In this field, there must be a very powerful app, otherwise it will not be able to play.
Xiao Li looked helpless, "This system is OK in India, but in your country, I feel that it is not very good and cannot meet the requirements of your users. Xiaokang's app gave me great inspiration and shock. I think it is quite powerful. Many users did not expect that the app actually came up with the user first. If there is such a powerful membership system, it will definitely make the data go up."
Xiao Li suddenly brought some compliments, which surprised Chu Yuanxi and replied: "It's just inspiring each other. In fact, I also learned from the way of Oto hotels. I never thought this would be fine before. Later, I saw you buy out the hotel and then export the management to standardize the transformation, so I tried to build some small supermarket chains."
This is really not a random talk. Oto's way of playing is to talk to the hotel, then use the method of guaranteeing the hotel, decorate it yourself, manage it yourself, make revenue by standardization, reduce costs and improve efficiency, and reduce the guarantee and costs by reducing the guarantee and costs.
This method is definitely not a way to maximize benefits, but it is extremely efficient. When the hotel saw that it was guaranteed, it loved it at that time. Communication was very simple, and the contract was signed. Customers' willingness to stay was also improved because the hotel decoration and service level were improved, so they could form a virtuous cycle. However, compared with the share model, they earned less and had a greater risk. For Xiao Li, who is professional and confident in the field of hotel management, it is completely possible.
When the well-off society was in full swing in the original world, Oto had just entered the Heavenly Dynasty. Then Xiao Li hit the bag in his head, and the division mode was not running. He did not use this set of high-risk and efficient package gameplay later. Chu Yuanxi had no goal to learn from, and he was not a god. The key is money. The capital of the well-off society in the original world was too tight. How could he play the gameplay with higher risks and lower profits? He didn't dare to think about it.
But now Chu Yuanxi not only dares to think about it but has done it, because he has money and Xiao Li has already made it in the hotel field, proving that this style of play is feasible for everyone. So he directly fucked Wang Yinyu. Now the decoration has been completed and the room is drying. It will be opened in a few days. Then he will go between the north and the south. Try how efficient this method of standardized management and process is based on output.
A Ya kept silent and wanted to laugh at this moment, because based on his understanding of Chu Yuanxi, this explanation seemed to be telling Xiao Li: I'm just telling you, I understand your style, isn't it just standardized management?
When Xiao Li heard this, he felt a fuk at the time, thinking that you guys are so quick to copy the village, right?
After adjusting his mood, he took a deep breath, filled his lungs, and then said emotionally: "In fact, the biggest problem I encountered in your country is not myself, but the OTAs are harming their neighbors and are all banning me."
Chu Yuanxi nodded deeply, thinking that they were banning it too timely! You should know that Oto has completed the counterattack from hotel management to Ota in India, and used the huge hotel resources to develop members to erode Ota's territory. The past is learned from the past, and the car is overwhelmed by the same driver?
This is not a problem of improving the bargaining power of OTAs after the hotel group has formed, but life and death. OTO Group operates physical stores, and there is no such advantage in OTAs. For example, what should I do if OTO Group wants to switch to online travel and lacks comments from UGC users as a base asset? Others have no choice but to go to crawlers, but OTO Group can mobilize hotel entities with dignity, invite guests to register for apps, write reviews, score three times, and then give gifts.
If you don’t ban it, how can Ctrip have room for survival when Oto’s power arises? Such subversives must be resolutely banned!
After nodding, Chu Yuanxi said slowly: "Mr. Li's only problem is that he lacks direct contact with potential users. This entrance is now controlled by OTAs. I think you should fight head-on and do it with them! It is right for you to rebuild the user system. Not only do you have to make apps, but also build a platform, advertise, and grab the user's minds with OTAs. It is obvious that these OTAs are doing bad things now, but they just don't have choices for users. It's very easy for you to get users with a good user experience."
Li Xiao was very excited and wished he could pounce on him and hold Chu Yuanxi's hand. Even his face turned red, and he said, "hu, you're so accurate! Can you help me?"
"You need... Baren to invest in you?" Chu Yuanxi said in his heart, how should I refuse? I shouldn't praise Xiao Li just now, just give it a little. There are advantages and advantages. The problem is that OTAs also have their advantages, and this advantage has become a barrier. I am not interested in watching the fun, and it is impossible to end up in person!
Xiao Li looked embarrassed, "Well, no, investing in OTO is a very complicated issue. I want... I hope you can accept my strategic investment from Sun Dasheng, and we will give Xiaokang a very good valuation."
"reason?"
"In this way, you have obtained valuable funds and I can use the best self-media resources. I originally wanted to directly acquire Baren Information, but I also know that you will definitely not sell it. The Yitian Sword Dragon Slaying Sword. I don't expect to buy it with gold and silver."
Chu Yuanxi thought it was so! Damn! You are too wild! Maybe you will believe it if you are someone else!
He asked with a very confused expression: "Why don't you advertise? Big data is so developed now, and the smart recommendations are quite effective."
"I have invested before, and the promotion effect is very average." Xiao Lixin said that if you can easily support a national-level app by investing in advertising, which is the most technically unrelated operation, you can easily support a national-level app, and you won't have too many national-level apps! You'll be furious!
"And the effect of advertising is different from what I want. The promotion effect I hope to achieve is to repeatedly output advertisements for a certain group of people, change their perceptions, achieve strong penetration, and then make them seed users to achieve word-of-mouth transmission. Instead of traditional advertising covering the entire area but not penetration. Especially for those large advertisements, which say how many people they cover, the data must be flashy."
After talking about this demand, A Ya suddenly understood why Chu Yuanxi had to be persistent in creating variety shows by herself. The reason must be the same. However, Chu Yuanxi was not satisfied with the information of Baren in his hand, and he also had to open up the second coverage, and it was also the Baren who took action.
Damn! A Ya's belly burst into a huge swear word. What is Chu Yuanxi treating Baren as a bath towel? Is Xiaokang's bath towel? He uses Baren to continue any mud?
I heard Xiao Li say emotionally: "I have basically watched your country's top self-media. There are very few people with strong commercial attributes, entertainment attributes and key opinion leaders. Even if there are, they are concentrated in the field of public accounts, and there are almost no short videos. Only Baren Entertainment perfectly meets all my needs. chu, can you help me?"
:.:
Chapter completed!