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Quanshi is a convenience store chain brand with a relatively large market share in the Imperial Capital, but it has been declining recently, and its app functions are really hard to describe.

Chu Yuanxi's words can be interpreted in many ways, but whether it is interpreted as confidence or underestimating the enemy, it doesn't matter how much it means. Hu Shiheng nodded and put down the microphone. Chu Yuanxi signaled to another investor who raised his hand. The other party immediately took the microphone and asked in a gentle manner: "Mr. Chu, I want to know why you first developed the imperial capital market because you are a local?"

“What is your opinion?”

"The imperial capital and a large number of northern cities are 'convenience stores'. Can you still not know about this title in this industry? The advantages of the southern part are clearer in terms of data. The Magic City and Yangcheng have a convenience store for two or three thousand people. Pengcheng is not bad. The imperial capital is a convenience store for every 10,000 people. The environment is completely incomparable. Look at the 'Jianfu Convenience Store' invested by Sequoia. They started working in Gulangyu City. Although it is a second-tier city, it quickly settled. Now the business situation is very good."

Chu Yuanxi smiled as bright as a flower: "What you said is so good. Have you heard the story of two salesmen selling shoes on the island? The one on the island doesn't wear shoes."

Investors think that is the time to tell this story now? Besides, this story is quite typical. The problem is that when you encounter similar situations in business, you basically go home and have a chance to face the difficulties. You have to consider the cost-effectiveness.

Chu Yuanxi said: "We are different from this story. Not only are we more relaxed in the market space and less competitive pressure. Moreover, the more deserted we are, the more powerful the policy dividends are released. Have you considered this factor? The relevant departments of the Celestial Empire always think of the market, and I have to have it, especially when comparing with the Demon City. If there is a Shanghai school, there must be a Beijing school. Now the policy has been launched, and the emperor is the so-called price pool, of course it starts from the imperial city."

When investors think about it, they just saw the policy dividends coming? They chased after the dividends, and the result was a 20%. Thinking about it this way, it was indeed a great time to bet on future dividends.

Thinking of the policy dividends, the gentle and gentle investor thinking instantly diverged. He remembered the "urban night economy" that the relevant departments are promoting recently to boost GDP hopes. Especially in the imperial capital, a while ago, the expulsion and demolition of a large number of individual practitioners who can create night economy-related expulsions, and now it emphasizes the night economy again. This is simply a big gift to convenience stores!

The tone at night is that most restaurants and fruit shops are closed, but the 24-hour convenience store opens to welcome customers, allowing white-collar workers who come back late at night to buy meals and fresh fruits. In the past, there were some competitors, but now they have all been swept away and can raise prices at will. It’s simply perfect!

At this time, Xu Xin came out to make trouble again, picked up the microphone and asked, "Xiao Chu, what do you think from the management level, what is the most difficult thing you expect to encounter to overcome?"

What's the question of asking me to criticize myself? Chu Yuanxi said that if Xu Xin's method of asking questions was always so tricky, she would have to talk to her carefully.

"Well, the most difficult thing to overcome should be this problem. Xiaokang has some unique technical means and unique operation methods, and is not afraid of others copying it in a short period of time. However, our business is based on the point, the capital of the first emperor, and then all first-tier cities, and then sinking. Each stage takes a certain amount of time.

This will leave the counterfeiters with the opportunity to operate in reverse. They can first take a while to understand, then develop app functions, and then go directly to second-tier cities or even more downward. In this case, when the well-off society enters the downward period, there will be no time advantage. This is the most difficult problem for customer service."

Chu Yuanxi said, laughing in his heart, because he dug a huge pit here, and after falling into it, he himself didn't know how to climb up the pit.

In the original world, by January 2018, when Chu Yuanxi traveled through time, Xiaokang happened to be on the threshold of sinking, and then internally decided that he could not use the style of playing in first-tier cities and had to change routines.

During the process, Chu Yuanxi and Yuan Jingbing performed the game and could judge that the original gameplay would be brainless and would definitely lose. Chu Yuanxi himself didn't know how to rescue him. Therefore, the conclusion was that according to the characteristics of different regions, multiple store opening models must be explored.

In other words, if anyone listened to Chu Yuanxi today, he would think that Xiaokang is really awesome one day in the future, and then suddenly remembered, huh? They have a weakness to catch it? That would be a big fun.

He looked at it and saw that many investors in the audience showed their expressions, and some were still writing notes. It seemed that they had listened to it...

I saw another tall investor standing up, a seven-foot man with two beards and asked imposingly: "Mr. Chu, do you think there is a gap between you and the three major convenience stores in the island country in fresh food management? If so, what is the main gap?"

Chu Yuanxi thought that this person was a kneeling clan? But he could not just give him such a hat, because the three major convenience stores in the island country are indeed very brilliant, and they are indeed the ancestor of this model, or the industry standard setter. So there is a default gap, and it is the norm to be the ancestor of the default. Some people kneel down devoutly when they see the gap, while others silently calculate how long it will take to catch up in front of the gap. This kind of thing has happened countless times in the 40 years of reform and development, and will happen in the future.

Not to mention investors, there are many convenience store entrepreneurs with this kind of mind. They need to learn and learn like it. It is best to replicate pixels so that they can make money without brainstorming.

So Chu Yuanxi did not fry, but said: "In my understanding, in the field of fresh food, as long as the fresh food supply process can be carried out, the quality and freshness can be ensured, the supply chain can be carried out without problems, and the orderly turnover will be possible, then there will be basically no absolute gap. In fact, Xiaokang's initial money burned almost all of the money was burned in logistics and supply chain management. Now some OEMs have achieved some self-built fresh food factories, and digital management and monitoring have been implemented, and multiple delivery times a day.

I don’t know if the island-based fresh food supply chain is a big data management mechanism. Anyway, we can provide early warnings. So I am more at ease about the fresh food, desserts and even coffee beans in the well-off world, whether in quality or category. Fresh food in convenience stores is superficially a supply chain problem, but behind it is driven by user demand, and this demand is also restricted by factors such as store density, logistics preservation ability, etc. The development path of smuggling needs to ensure a balance between the two. It can be said that there is no difference on the surface."

This gentle explanation made the seven-foot man frown slightly, but he sat down without saying anything. Someone immediately joked: "Mr. Chu, do you have confidence in your coffee beans? Your freshly ground coffee in Xiaokang is very unpalatable!"

"Oh, this means you don't understand the coffee on sale." Chu Yuanxi turned his face and blamed him: "All the coffee on sale is very difficult to drink, but the characteristics of the difficult to drink are different. We are competing in standardized terms on the difficult to drink."

There was a sudden laugh below.

However, this is a roadshow for investment in convenience stores. Zushiye has many fans. Soon he stood up and asked: "Mr. Chu, I heard that the catchphrase of the island-based convenience stores is 'A convenience store that everyone visits three times a day is a good convenience store'. What do you think?"

"This repurchase rate is high enough. We don't need to demand the convenience store culture unique to the island country." Chu Yuanxi has also heard of a similar argument. What he wants to say is: "I think pursuing repurchase rate is essentially to make users not want to leave after buying things. For example, they want to browse for a while to see what new models are there, or sit down and rest for a while. To achieve this, it must be better to achieve large-scale branding of convenience stores so that they can adapt to the user experience through operational means. This is also the reason why I use the app as the cornerstone of convenience stores. It is easier to use the app to recommend new models to users and increase the average customer price."

It can be seen that the investors' questions in the second stage are quite specific and in-depth. No matter what, it is okay to call them more knowledgeable. However, because they understand, they are more suitable for the island-based convenience stores without an app system, and Xiaokang has it. This made Chu Yuanxi find that most of the problems were proposed for the operation systems related to the app.

Especially for coupons, many people have tried the Xiaokang app, and the coupons that tortured Hu Shiheng also tortured them, and problems have frequently lingered.

When Chu Yuanxi saw that this was not good, he quickly clapped his hands and said, "Everyone, you are not the right focus. You are all rich people, not potential users of well-off society, so your focus on coupons has gone off the line. The most important thing about coupons is the new user experience. Do you understand? It is mainly used to attract new users, the experience of new users, not discount ratios, not to get to the extreme. We cannot cultivate the bad habit of users to get to the point of getting wool."

Many people immediately understood it because it is the same as the mobile Internet. When starting a mobile Internet business, the most important factor in product experience is user experience, and they are familiar with this.

"I personally adjusted the coupon experience of Xiaokang. I just said that it is so good and you are not intuitive. Let me give you a negative example to compare it." Chu Yuanxi said as he opened a coffee app on his mobile phone, "I will use this app to explain the user's newbie process and experience. It has a huge discount, but the experience is not good."

There was a burst of laughter below.

Chu Yuanxi said: "They have super strong ground ability, but I feel inferior to Xiaokang, but the ability to make apps is really good. How can I say that, there is too little quality product manager, and I can beat up even if I put Baren Games's Shengjing Wang Le. This coupon is divided into categories, and Xiaokang is also similar. The coupon atmosphere is discounted, dessert discount, beverage discount, etc., but this category coupon is clicked to use and jump to the purchase list, without any screening.

This experience is relatively poor, especially its category is not clear at a glance, and it is not friendly to new users, so it is difficult to correspond to each type of coupon with the major categories in the list. What is the direct result? Adding a shopping cart and finding that the coupon cannot be used, and another one cannot be used when you come back. It will be better for new users to go with friends, and they will be confused by going by themselves.

So what is the correct way to do it? It is not to simply add a filter in the jump process, but to first divide the users into new users and old users and implement different strategies. New users, don’t give a lot of coupons one by one, which makes it difficult to choose. It is very clear what your fist products are. Choose the best two products and give a coupon with a huge discount, and then send some coupons with ordinary discounts in other categories, and guide users to use them through the discount force. After the user simply chooses, he jumps over directly."

Yuan Jing raised his hand: "You seem to be the idea of ​​a mobile game? Forced guidance from novices?"

"Yes, this is a way of thinking that has been tried and done. At the beginning, don't let the user be brainsted. After he becomes familiar, he will think about it himself. Then the second point, the second point is that it is not good at the bottom and does not feel like using any big data, such as where will the user go after the first coupon be used?

The purpose of big data is to make predictions based on the results of numerical mining, and then guide the formulation of the plan. The second coupon is very important and directly affects the user experience. It is very likely that the user will buy the second cup after buying the first cup. At this time, there must be a suitable coupon and give the right coupon, the category is appropriate, the discount rate is acceptable, and it can immediately stimulate repurchase. This is a reflection of the ability of big data."

"Is there something wrong with your logic?" It's still Yuan Jing. "If you force the user to guide the initial operation, then your real data collection effort of the user is about 0. How can you use big data?"

"Hey, you have different products in the same category. Cappuccino, mocha, latte, black coffee, etc. are all considered coffee, fruit tea, milk tea, cheese tea are all considered deer, and there are many types of Rena Bing. You can still guess based on the user's initial choice. If you really can't guess, you can also give a large discount coupon for the entire category.

This app is the opposite. The first coupon is a brainless free coupon for all categories, which is definitely close to the worst solution. When I tried it myself, I chose the first cup of cold milk, and the second coupon gave me the entire food coupon and coffee juice coupon. It couldn't stimulate me at all, so I could only wait for me to take the initiative to repurchase. Such a product manager would not live the next day."

After Chu Yuanxi finished speaking, he didn't expect that there was a burst of applause from below. Amid the applause, Xu Xin asked with a smile: "Hey Xiao Chu, don't just bury others. The mobilization ability of others to open a store is benchmark, and the backend is very strong. There is no fault in the entire order and distribution system. The supply chain is coordinated very well. Can you do it?"

"Well, there must be a gap in the speed of opening the store. The team from Shenzhou does have super powers." Chu Yuanxi was rarely modest and said: "For Xiaokang, the preliminary preparations are relatively sufficient, and Mileage 4 will definitely not have any problems. The complexity of the backend system and other things is far beyond that, because we have also added a large amount of online content, and the quality of the app has always been my focus.

As for offline operations, I estimate that more than 1,000 stores will be operated, which means that when several other major central cities start to expand a large number of stores, there will be a relatively severe test. At that time, we must coordinate supply chains, recruitment, training, construction logistics, etc., and maintain high-speed store expansion in different cities, and the difficulty curve will be exponential."

"I feel relieved if you know this. Then how do you plan to solve it?"

"It's useless to brag now. Then the Eight Immortals will cross the sea. Is there anyone else who has any problems?"

"Yes, yes!" An investor in the back row immediately stood up, "Mr. Chu, when will your mobile payment and blockchain be launched?"

"The blockchain has been technically developed. The main reason why this version was not selected for the chain is that the domestic 5g environment is not mature enough." Chu Yuanxi said, thinking about it and released some practical information: "In the process of studying the market, we found that it is not only the 5g environment itself, but also in supporting services, especially in cloud services.

Our blockchain itself is also a kind of integration of user computing resources and integration into clouds, so we are also preparing to increase investment and construction efforts in this regard. In addition, we are also considering whether to directly invest in building our own public cloud resources and formally provide standardized cloud services to the outside world."

This means that after calculation, the demand for cloud in the 5g era is huge, and the current domestic cloud service providers can provide insufficient amount, which is the so-called Hiyo-sized market space. In this way, Xiaokang's original plan was to integrate the computing resources from users on the blockchain, that is, the idle computing power of the 5g mobile phone. Now what I want to add is the construction of a formal idc center to provide LaAS services.

The scientific name of Laas is "infrastructure as a service". It can be simply understood as building a house on the Internet and providing rental services at that time, so there will naturally be social animals to rent.

In the past, many people who are interested also wanted to build houses online and rent. From the perspective of access, the land on the Internet is unlimited, so you can build it by building it. The problem is that the demand is not infinite. Although the total demand is huge, the supply is there. What new entry is actually doing is stock competition, experience, technology, connections and resources, etc., which cannot compete for old-fashioned real estate developers, so few people are desperate.

But demand in the 5g era will explode, and this bonus will be discovered by Chu Yuanxi not small after research. Xiaokang itself has a cloud block construction plan. It is natural to transform into an online real estate developer and can do some tob business as a new entrant.

However, no one was interested in this information. Chu Yuanxi took a look and then said: "For mobile payment, the question is very simple, which is how to get someone else's store to put Xiaokang payment code, and how to let users use Xiaokang app to scan the QR code to pay when shopping in other shops.

In fact, there is no need to worry about users. As long as there are enough users, I have enough means. The matter of hanging codes is essentially to expand the influence of Dakang and expand the use scenarios. My solution is to rely on online content to launch payment channels from my own convenience store and rely on the power of Xiaokang users to promote it. So the time point is after Milestone 7, when Xiaokang will have enough users and online content."
Chapter completed!