This is why the box office of many movies is mainly concentrated in the three days before the release, and it is also the reason why most movies start broadcasting on Friday. There are many viewers on weekends, and the box office will be hit after good quality, and the subsequent screenings can be kept. If the quality is not good within three days, the theaters find that it is useless even if they can drink it. If the attendance rate is not up, they will directly reduce emissions, and they will be removed in a quick week.

Especially for traffic films, most of them have different outcomes.

This aspect has always made Chu Yuanxi feel incredible. The serious entrepreneurs can't understand why the profits involved in box office revenue are so large, and the difference of hundreds of millions is determined by the wine table. However, existence is reasonable, and many films with very good reputation and very good attendance are just not available.

For example, the recently released "The Best Munich" has been released, and the domestic distributors did not run away for a roadshow to schedule films, so there was a scene where the attendance rate of one, two and three of the box office rankings was 15%, 20%, and 25%, respectively, while the fourth-ranked "The Best Munich" has a 35% attendance rate.

But its screening rate is less than 5%, and it is already the peak of its own screening schedule. It is raised by a typical stepmother. The theater chain does not pursue maximization of benefits, and there is no way to go when the god comes.

Many people are prone to confuse the concepts of preview and roadshows. In fact, it is easy to distinguish because roadshows do not sell tickets, but previews. In fact, the function of previews is to grab the schedule. The first is to use preview attendance and preview reputation to tell the theater: "I can do it, add the schedule for me."

This trick is usually used for promotional and distributors who are willing to do money, and do multiple rounds of previews. The thief grabs the time period that others look down on during the week, which is very humble. "The Return of the Great Sage" has done this, and the effect is very good, which makes it improve the screening rate in line with "The Monster Hunt".

But there is another preview called "The God of Medicine". The preview of "The God of Medicine" is a process that can be loaded into textbooks, and you can get the screening process during the preview stage!

The screening of "The God of Medicine" is 5% on the first day of the movie, which makes it envious of "Munich". The last day it even had a screening rate of more than 11%. Many films could not get this screening rate even if they were officially released. So the reputation exploded on the first day of the official release, and the screening rate was nearly 50%. No one except Avengers can play like this, and the attendance rate reached a terrifying 93%, which was hard to match.

The pre-shot scale of "Nezha" is not as terrible as "The God of Medicine", but the pre-shot period is very long. This is not afraid of being missed by reputation, nor is it afraid of being recorded as a gun version that affects the box office. The overwhelming confidence can be felt through the screen.

After watching "Nezha", Yu Meiren actually cried, and Fengli found that Chu Yuanxi was sitting in her seat and was not in a hurry to leave.

Suddenly, Chu Yuanxi asked, "You two have Douyin accounts, right?"

"Yes, what's wrong?"

"I feel that my enthusiasm for making short videos has been ignited again!" Chu Yuanxi stood up excitedly, and gestured with his hands while walking out, "This movie will be popular, with a box office of 2.5 billion. Do you believe it?"

"2.5 billion? What are you kidding? This is an animation. The Great Sage's return is so popular, and the box office is not more than 1 billion." Yu Yanan felt that Chu Yuanxi was too emotional. She glanced at Feng Lin and found that Feng Lin had no intention of opening her mouth.

"Common sense is used to break it. Do you want to become popular on Douyin? I have thought of a few ideas." Chu Yuanxi didn't care at all, and he quickly lived various plans in his mind.

It is said that after the Douyin Golden Finger expires, he must intentionally hide his weakness. Hiding his weakness can be interpreted as being attracted but not being released. There are more important and more profitable things. He doesn’t care about making short videos, and he will smash his signature if he takes action. Zhou Minxi is still called Master. If his master doesn’t take action, he calls him Jinbaiwashing his hands. How can he explain if his master smashes the pot?

But this time Chu Yuanxi feels that he won’t miss it, and this wave of popularity is very exciting. The box office of 250 million means 70 million viewings. Even a Douyin video is played 70 million times, which is amazing. It can be popular for several days and can drive a large number of followers, let alone movies or movies that break the box office limit of a certain category. The topical max, and the aftermath of the word-of-mouth is definitely much more popular than short videos.

The key is that there are too many points to use. There are a lot of them that make people want to use the second brush, otherwise it will be easy to leak! During the movie viewing process, countless ideas of using traffic to make short videos have been circling in Chu Yuanxi's mind, and they are about to burst out. If they don't manifest them and don't get the traffic they should use, they are worthy of being the boss of a generation of self-media companies!

He walked out of the cinema and sent a message to Lu Yu first. He brought together a temporary work group, bringing together the logistics of Lu Yu and Ba Ren, saying: On Monday and Tuesday, Ba Ren Information Collectively organizes movies to watch "Nezha". In the afternoon, each person can swipe twice. It is best to set up a place. The administrative colleagues arrange it, directly ask the financial department to approve money, and directly talk to the theater to set up a place. This is a work arrangement, you must remember the attendance, and you have to ask for leave if you don't go. Lu Yu, please send a notice in the work group, it is best to swipe it personally today and tomorrow. I will give an explanation on Monday morning to arrange the tasks.

Chu Yuanxi ignored this message and then turned around and asked Feng Lin: "How is your makeup skills?"

He didn't ask about Yu Meiren, because Yu Meiren's American business is really not high, and he relies on his foundation to support his good looks, but it is definitely not good to wear makeup.

Feng Lin was stunned: "It's okay, what do you mean?"

"Make imitation makeup." Chu Yuanxi has quickly summarized several ways to gain popularity. Among them, Feng Lin and Yu Yanan may only use imitation makeup. "Do you two still have the impression of the makeup after Nezha and Ao Bing transformed just now? Can you imitate it?"

"This kind of imitation makeup? This is precise, I have to look at the trailer." Feng Lin was very confident, "But Nezha is easy to imitate, how can Ao Bing imitate? His horns are not easy to work with. Could it be to hold the noodles?"

"It's okay, the company purchases materials uniformly and pastes the small horns at that time. It's seamless and makes people unable to see that they are glued. Just pop it softly and tremble. I understand?"

Feng Lin saw that Chu Yuanxi was actually working, so he was not a joke! What's the situation?

I heard Chu Yuanxi say, "I have to think about it, make a list, and then let Lu Yu do it. Imitate makeup, decode the music, decode the golden sentences in the lines, and have the ability to diverge, and it is best to be able to refine and reorganize it. Well..."

When he was planning, the Baren Information Work Group was already in a mess. Because Chu Yuanxi didn't like to take up employees' rest time for no reason, this good habit has been transmitted to various branches. When he was not at work, there was almost no information in the work group, and even if there was one, it was between employees.

But Lu Yu directly took the screenshot of Chu Yuanxi's words in the small group, and then at the whole group of employees immediately looked like they were watching dioramas. Because they were watching movies during working hours, they all liked and began to guess the reason.

This Tongshen guess made Lu Yu laugh: Don’t ask me, I don’t know, and I dare not ask, but we are definitely not doing animated movies by ourselves. If so, we don’t need to organize our movies.

The following suddenly became full of "heart-wrenching"!

But no matter what, it is always a good thing for the president to share a little bit of his limited energy to send information to Baren.

Other companies are afraid that the president will be blindly in command of Jaguar. It would be better if the president really doesn't understand it. What they fear most is that they still understand a little bit, which is usually very fatal. But Baren Information is different. The current situation of Baren Information is that it is not directly received, at least not as direct as a game company, so employees cannot get any options and can only get cash rewards.

In Baren Group, the most valuable thing is that options have already formed a consensus. Therefore, the only way for employees of information companies to get options is to directly arrange tasks and arrange rewards, just like Xiaokang's okr, the task is linked to rewards.

But the big boss is 70% of his energy on well-off life, 15% of the other 30% is given to the game company, and the other 15% is divided by information, media and Yang Jiangang's peak visual effects. How can one be miserable? Those two companies do not need tasks or rewards at all, but we need it!

Therefore, today the boss finally assigned the task himself. What Lu Yu saw the most was - No matter what he did, he would be fine, seek abuse!

In this state, the employees of the chin waited until Monday. Chu Yuanxi didn't say much, but threw a big watch to Lu Yu, and then went to the information company to announce the task.

The employees want options, but in fact he also wants to give options, but there must be a reason to give options, right? Baren has already valued hundreds of billions of dollars and cannot give options. Jaguar is absolutely not allowed to give options. So Lu Yu vaguely expressed his brothers' desire for options. After Chu Yuanxi was considerate and announced his tasks and plans in an email to Baren Information.

This activity is called - Traffic activity.

As the leader in the traffic industry, we Baren has not been able to get traffic from others for a long time. We are so long that we are about to be forgotten in the world. We are so long that our own people have to forget this skill. This is not possible. Now there is a very good opportunity to get traffic, that is "Nezha"! This film is bound to become popular, the key is that not everyone knows that it will become popular. Even if we feel that it will become popular, we don't expect how popular it can bring and how huge traffic dividend it can bring.

(The author Jun expressed his impression that "Nezha" will become popular in Chapter 790. The chapter was published on July 25, before it was officially released, so it was not a hindsight.)

Therefore, "Nezha" is the most suitable for traffic. The traffic that everyone uses is not good traffic, and the traffic that cannot be used to use a clear and unique posture is not good traffic. Only our family can get it, and all postures can be unlocked. This is the good traffic.

The purpose of organizing all employees to watch movies is two points.

First, we must seize the opportunity to continue to produce content, and wait until Nezha is officially released, with a huge box office and the output is output during the peak period. The time is only more than two weeks, so all employees need to work hard and collaborate. Therefore, everyone needs to brush it twice, and they have to brush it with purpose. People who do not understand the content of the movie obviously cannot enter the work state.

Second, although there is a lot of content on our task list, employees can definitely create more valuable content by brainstorming. Therefore, you need to use your smart minds to open your mind during the movie watching process.

In return, there are options rewards that are adopted with brains, and options rewards that become popular works. In the end, the Sunshine Prize will be given based on the increase in fans of the self-media account.

Whether the KPI in the second half of the year is a fat depends on you!

This email made many people happy, but those who were interested had already started to check the task list. The tasks were all sorts of, and Chu Yuanxi summarized and compiled by himself. He had to be qualified employees who had room to play.

There is a painting aspect, let Jiao Tu draw a summary of Nezha in the history of Celestial Animation. You should know that our hero, Little Nezha, is a cartoon character who is killed by all ages, and is more than Sun Hou’s cartoon adaptations. Sun Hou has made a big fuss in the Heavenly Palace and the Three Bone Demons. Nezha has also made a fuss in the sea. Not only has he made a fuss in the sea, but he has also been on the Shilong to fight against the Gourd Little King Kong, saved the Time Chicken, and has 100% taken the hand and blade with his father to become a new generation of cartoon internet celebrities.

Therefore, Nezha's image changes in the past dynasties are actually a very worthwhile point to explore. The communication attributes are huge. By this time, Nezha, who was smoky, appeared and subverted the audience's inherent image again. This idea is definitely fine.

Even the comic uncle of the Universe Kingdom, Jin Yonghan, should come over to watch the movie. His painting style is more rigid, and it is more suitable for painting Nezha after transforming than Jiaotu. After watching the movie, he must have many creative points, and this creative point is actually more valuable, which is equivalent to adding value based on "Nezha", which makes it easier to create highlights.

The task of an animation editor is also very large. Although there are only trailers at present, as resources gradually increase, the content that can be edited will definitely increase. Direct editing of exciting clips is obviously the most mature routine on Douyin. There are many experts in Baren Information. Chu Yuanxi can easily get a few video works of two million likes.

The special effects and post-processing team have relatively heavy tasks, because the shape of the transformation in the animation is very stylish, but it is still quite a lot of work to make a special effect to live video face, especially when there is no idea how many videos to be processed, and time is tight.

The lightest task is the director group, which is nothing more than refining golden sentences and then identifying which ones need to be authentic and which ones need to be reorganized.

These golden sentences are actually the source of inspiration that triggered Chu Yuanxi to produce short videos to catch traffic, and the number of golden sentences is rare. This is the advantage of cartoons. They can fully narrate and lyricize, and can concentrate strong emotions. They are not easy to achieve in real-life movies.

There are many things he could remember and sort out on the spot, especially after cooperating with the previous situation and scenes, which was very shocking.

For example, Nezha roared: "Are you stupid to save your life in vain-"

Ao Bing becomes a dragon: "Who isn't stupid to be friends with you?"

For example, Nezha's classic self-touching self-telling story, he gave in and said: I am a little monster, free and comfortable, killing people without blinking, and eating people without adding salt.

In fact, because I have watched a lot of Internet, I feel that this film will become popular, which is that it has a lot of internet sense, or it is a movie suitable for adults to watch, but it is not suitable for young friends.

If it is suitable for friends, it will not have a high box office.

This kind of scene with a strong sense of energy has different feelings in the eyes of different audiences. Some people may feel that it is very shocking to express their feelings directly, while others may feel that it is a stiff slogan, and it is even highly toxic to patients with wolf pdst, but it is undoubtedly also a fragment with the highest transmission attributes.

For example, when Nezha uses his ultimate move to transform into a relationship - if his fate is unfair, fight it to the end!

Ao Bing: "You were born as a magic pill, this is destined."

Nezha: "Go away your life! My life is up to me, not to God--"

It has nothing to do with age, and actually has nothing to do with lines. The key is the feeling. At least the fantasy readers must be very touching.

The director team can start the script from the perspective of real-life cos, or base itself on computer special effects and art characters, etc., and can make the most performances. It can even directly interpret interesting content without the plot of the movie, which is the correct way to get rid of traffic.

As for the music, Chu Yuanxi also thought about it later. He might not have to capture the music of the movie, so he could not have to use the Douyin Divine Song. Although the Douyin Divine Song is mostly saliva songs, it is all the essence of the clips. The rhythm is much more suitable, and it may not even be necessary to use ancient styles. Maybe electronic music is more suitable. Unfortunately, Uncle Sheng really can't take time.

Finally, there was another person who had to be mobilized, which was Li Zifeng, who was far away in Hengdian.

Of course it is OK to let Feng Lin and Yu Yanan imitate it, especially Feng's appearance is heroic, but no matter how heroic he is, he is not as good as Li Zifeng, because he is a man...

If Li Zifeng’s imitation makeup video explodes, it will be the best boost to the drama "Comes of Troubled Times". Nezha is simply a big cake from the sky and must be eaten in his mouth!

At that time, the two sides will make videos together, connect each other and send them out to form a scale. The Baren will probably usher in a long-lost fan base soaring? The key to this is to be ahead of other mcn institutions.

It can be predicted that by 27 and 8th, even the slow reaction of the self-media should know that they will take advantage of the traffic bonus of "Nezha", but it will be too late to think about it. It can be imagined that there will definitely be a blowout on Douyin during that period, and the video editing of "Nezha" erupts.

Because this is the simplest and most crude way to get rid of movie traffic. It does not require time or cost. It can be done by making resources. It does not require too professionalism, and it can be cut out by amateurs.

In fact, this is a huge benefit for prepared teams, because blowout movie video editing can effectively amplify users' minds and make traffic dividends bigger. Prepared teams can produce different content in the same way and occupy the most plump part of the dividend.
Chapter completed!