Chapter 610 Youtu can make a comeback long ago, just need
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Chu Yuanxi didn't think this was the most serious problem at all. Although Youtu's elderly members are indeed 10% more than the other two, which is quite exaggerated.
Yuan Fu said: "The funny thing is that Youtu has long realized this problem and even shouted the slogan of becoming younger, but it turned out to be older! This website is definitely sick. Why do you think this is?"
Chu Yuanxi was happy, "Because Alibaba Entertainment has always liked to operate in reverse."
Station A once fought with Youtu, and the level of the fight was very tragic. Then, after half a year, Youtu made a strategic investment in Station A first and then was immediately acquired by Alibaba. Then, Station A, who thought he could live a good life, found that Alibaba refused to save him.
This operation is definitely a mystery, because the second dimension is the easiest to bring young users, especially the combination of A and Tudou. A is the first domestic video platform to introduce barrage, while Tudou is the first domestic mainstream video website to introduce barrage. As a result, the two brothers kneeled one after another. This definitely reflects the essence of Alibaba's defensive investment, which is to rather watch you die than allow you to be rescued by others until you completely lose your value. I no longer care whether you die or live.
Yuan Lu thought it seemed like this. As a professional investor, the occupational disease she developed would not change because she took on a temporary business negotiation job. She first made a due diligence. With her strong connections and research skills, she opened up the old secrets of several negotiating opponents.
As a result, I found that Yutu was definitely a mystery, and it would make people admire him even if he didn't change his orders every day. For example, purchasing comics from the island country's leading IP owner, Young Jump, was so angry that he was like a tiger in the first year. He bought more than 100 movies in one go. The boy jump was probably beautiful, rubbed his hands excitedly, and the next year he was awkward. I wonder how many grass mud horses the young jump had to run through in his heart?
Why did such a big turning point occur? Because of personnel changes. But what about Youtu’s demand for content in younger generations? No one cares.
"Anyway, I don't like Youtu. Although our drama comes with its own power and traffic, the strategy provided by Youtu can make a lot of money, if you want to expand your influence by film and television dramas, you probably can only rely on satellite TV. Then Dongdong has to go to Shandong Satellite TV, which is a completely push to the rhythm of middle-aged and elderly people!"
"If you don't like Youtu, you have not grasped the essence of their problems." Chu Yuanxi skillfully rinsed the tea leaves and said, "Aging is not the most important issue of Youtu, but the phenomenon manifested by the most important issue. The original sin of Youtu lies in the strong integration of Ali's strategic strategy. Do you understand?"
"What you are talking about... integrating Youtu into Alibaba's business chain and becoming a drainage channel?" Yuan Lu had done a lot of work in this regard, and Chu Yuanxi could see through it at a glance.
"Yes, Youtu's independence has been greatly reduced. I thought I could be the crown prince, but I had to serve the emperor."
“But why does this lead to failure to rejuvenate?”
"Isn't this very obvious? Youtu Lao Yang said so clearly? You must embrace younger age. If you go away from us, it means we have left the center, right? But what do they do? He said he should not be very honest and called young people to come quickly. As a result, the young people were packaged and sold by them after they came. The interface was messy like a scam small advertising concentration camp. Who can bear this? This is exactly what elderly users can tolerate. If they neglect young people and ignore the habits and mentality of young people, what will happen if they are not aging?"
Yuan Lu was very questioned, "This is the reason? I feel that this is just this reason that won't make Youtu so miserable, right? Who doesn't have a 120-second advertisement now? Well, Souli doesn't."
"Of course there is more than this point, but the core reason is similar. What shocked me the most before Youtu was that they didn't understand what content and service is. Compare iQiyi, iQiyi is a popular drama. VIP users are the leading watch. Ordinary users can watch it for a few days. Youtu's right and wrong VIP can only be watched for five minutes. It goes without saying who the user chooses.
Youtu’s understanding of content is that I provide copyright and you pay me, while iQiyi provides copyright and I also provide membership services to give you a differentiated service experience. You can also pay for a higher experience, but the experience of free is poor. So iQiyi increases content, while Youtu is monetizing in different ways. This is all anti-user operation."
"Yes, yes, I understand." This problem is much more serious in Yuan Lu's mind than in small advertisements. "Ali said this is called global marketing, and she claims to watch while selling. Although the effect is very bad, Alibaba is still infatuated. It is necessary to open up the path between Youtu and all its own consumption scenarios. I don't know how great the users are missing. If you have to buy your things when watching a show?"
Chu Yuanxi said that you were having trouble when you were shopping? He decided to give the conclusion to this mess: "The key point is that Alibaba thinks this is income-oriented, which is correct. The problem is that the platform for watching dramas is not suitable for selling things, and short videos and live broadcasts are suitable for selling goods, but Alibaba does not do it, and it does not buy it when it comes to Kuaishou. This is called Shenma operation? It does not understand young users, content, or service. This is the best place in the past."
"Yutu of the past...? What do you mean?"
"Yes, I just said that you didn't grasp the essence of the problem. Youtu is not good because they operate in reverse every day, but what if they reform? After all, the basic plate is still there, and you may become a new person."
Yuan Mu obviously didn't believe it, "How is it that easy? Do you know what it means to be difficult to recover?"
"Oh, the word "still hard to return" is really not applicable to big entertainment. People have changed their thinking and are diligent. Their problem is that they don't know how to reverse it. They have tried it for so many years and tried it but have not tried it many times. Once they find the correct methodology, there is still hope for Alibaba's ability to fight with its high strength. After all, they are rich. In addition, Alibaba is just too shameless, otherwise it would have been done long ago."
"What do you mean? It's so shameless? Should I understand it as praise?" Yuan Lu saw Chu Yuanxi holding his bad expression and thought to himself that there was anything else worth tainting here?
"I mean, they can actually copy the Penguin Video, not only copy the app, but also copy the copyright and operation related operations. Think about it, the Penguin Video has almost no trial and error, and I have achieved the first place since my brother, which must be very powerful, right? If Liu Lu was the boss of the big entertainment industry and based on her vegetable market theory, she would have made a comeback long ago."
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Is the subscription to the Blood Cang because it’s too watery? Yes! When I participated in the Blast Interaction, how can I break the urge to hydrology? Online...
Chapter completed!