The former video world may once become a hunting ground for returning to China next week.

Next week, he will return to China based on TV and related platforms. If he masters the entrance, he will have some initiative. Although his project is very average, his traffic ranking is far less than that of Youtu, nor as good as Cool 6, he has made a comeback and completed the business of IPO in 2010. This time he has become a noble listed company, and has also raised a large amount of funds from the open market, instantly snatching a valuable pole position.

You should know that in 2010, smartphones were still on the eve of a big explosion. The epoch-making model of iPhone 4 has just been launched, and there is no sales in China. At that time, when I returned to China next week, I had already started to lay out IPs and purchased copyrights to hoard them.

The hoarding mentioned here is not to buy the copyright of movies and TVs, but to "buy when you see the good ones", no matter what carrier. Even the online masterpieces worth adapting on Qidian Chinese have been bought, but as a hoarding, the possibility of starting the film is very low.

Therefore, there is no doubt that when I returned to China next week, I was ahead of all my peers. Giant companies, including Alibaba Penguin, did not even realize the strategic significance of the video platform at that point in time.

This healthy state has been sold by super TV and has reached its peak until 2015. Returning to China next week will open a new era of online dramas with "The Promotion of the Crown Princess".

Before "The Princess", the online video platform had nothing more than two functions: upper and lower. It took over the finished products of the TV station from above for playback, which is equivalent to a network playback exit of the TV station. Among them, Souli Video was once very popular because it focused on introducing American dramas, and briefly reached the first place.

Below, there are UGCs that produce large amounts of content to produce low-quality homemade videos, but winning by creativity can also attract a fixed fan group and audience, most of which are people with age. Some of these UGCs also emerged at that time, and later developed into a top force that cannot be ignored in the domestic self-media industry. For example, "Tang and Tang Divine Thief".

But in the middle, a large piece was missing, a spine was missing.

This missing part was invisible before no one discovered it. The entire video industry also looked very flat because no one found that it could have such a spine for support, and was collectively underestimated by the big capital.

This is a high-quality drama that is only broadcast online, referred to as an online drama.

You should know that TV stations were subject to policy restrictions and had many themes and content that could not be broadcasted, but the review of online broadcasts was not as severe as it was later, and it was in a semi-barbaric state. It was obvious that those involved in politics and pornography could not be broadcasted, but there was no problem in winning by using dirty things. As for the supernatural themes that TV did not allow broadcasts, time travel themes, etc., they were very open, and the drivers had a very large scale. (This is talking about 2013-15, not now)

Before "The Princess", some prototypes of web dramas were also launched on video platforms, including returning to China next week and they also made "Sha Monk Diary", but they were not in a state of chaos. These prototype works were either too short or had poor quality, and had no significant effect, and did not re-empower the video industry.

During that period, with the overall explosion of smartphones, the entire network's traffic ecology was undergoing huge changes, which also brought the video industry, a field of living in traffic, to an opportunity to explode.

With the release of "The Princess", the length is worth chasing, and the production is attentive enough. It is not on TV and only targets online users. It has brought huge traffic and new users at once, re-empowering the entire video industry and making the online video ecology earth-shaking.

After "The Princess", everyone understood that playing this way can support a video website, bringing what they want from the input and output, and it is better than other content. So the world is wider, reflecting huge value in the entire traffic industry. "The Princess" also defines the standards of online dramas, including total time and single episode duration, including the baseline of production level and procurement costs, etc.

When it came to the air, Alibaba began to acquire Youtu. At this time, Youtu was still the overlord of the world, and iQiyi was also continuing to explore the correct model. Penguin Video has not yet taken off, while Souli gradually fell behind.

If you can work hard on the video platform next week, and use the listed company's favorable financing environment and use your financially skilled skills, you may be able to become a real leader. But unfortunately, the fake listed person will not be upright in his position, and naturally he will easily go off the line when he is thinking about it. He will look down on a mere video overlord and insist on becoming a disruptor in the industry, obsessed with ecological countermeasures, and go on a path that makes people savage.

After returning to China next week to disrupt the situation, the world is full of turmoil. When the dust settles, Penguin Video has taken the lead. iQiyi can barely advance together, and Youtu also shows a downward trend.

There is a price to settle the dust. These prices are those who were once extremely active. They could get recommendations for the homepage of video apps. When the dust really settled, they all went to websites such as B to become up owners, and then opened a new world of the two-dimensional world.

In the past, Yuan Lu did not have such a clear understanding of the video industry. Her job was to invest in good film and television projects. If the producer had a need, she would help introduce some key people, and even help with some business clearance, but would not help negotiate prices.

Now the task assigned to her not only requires negotiations on the price, but also negotiate other business cooperation conditions, but also comprehensively considering the situation of Baren Entertainment and the future development of the IP "Come in Troubled Times". This is also a huge test for her. Many things that she did not need to know before must be mastered suddenly, otherwise she cannot fully consider them.

On Tuesday, on the 27th, Yuan Lu dragged her tired body to Baren Entertainment. She finally finished talking about the four major platforms in the imperial capital. She had already taken turns passing through it.

As soon as she sat down, she said, "Youtu is really not good. Chu Yuanxi, I think it is necessary to travel to the big penguin. None of these four families are particularly perfect." After saying that, she took out a small notebook from her bag, "Youtu has too many problems."

Chu Yuanxi felt that another messing meeting was going to be held because he also knew that Youtu had quite a few problems. However, he wanted to hear what Yuan Mu said, because in the future he hoped to bring Yuan Mu into Xiaokang to do CFO. If he did CFO, he had to have the ability to judge the overall situation.

"So, what do you think is the most important issue for Youtu?"
Chapter completed!