Chu Yuanxi continued: "First of all, we must be a regular traffic owner. In the future, we must not only promote our own products, but also provide advertising services to other domestic game companies overseas. Then we need to have regular and clear processes and advertising effectiveness evaluation standards. Of course, there are different models for different products, but several specifications and corresponding standard contracts need to be formed. The fewer areas can be changed, the better, so that it is convenient to grasp the process of collaboration.

You have to know that as long as we are strong enough, there are a lot of resources for large-scale brands, which is determined by supply and demand relationships. For specific advertising services, I personally think that it should be advertising content with the style and elements of our account. In other words, Party A threw a video or copy for us to post it on the account. This model is simple, but it is not friendly to our fans, so you have to consider it as appropriate."

Monica thought to herself that considering the right way is to consider the right way? That is called considering the right way! I understand if the father of the Party A is willing to spend a lot of money!

"As for the content of the advertisement, if we undertake it, we can charge the production fee. The media support department can produce it in this regard. Now there are talents in the company who play video special effects and animation, including hand-written hand-drawing, dance, game commentary, live broadcast, video special effects, etc., as well as music customization, music packages, singing, lyrics and lyrics. These are the company's strengths. If you have learned more about it, I won't say much. In short, we need to seek healthy development in overseas advertising services and do not disgusting fans. It is best to attract fans when we post advertisements."

Monica nodded. She has had a lot of contact with Liao Xingxing during this period. "Come to Troubled Times" is the idea of ​​advertising in China. The creative materials and Jackie Chan attack the sand are two extremes. The advertising content not only carries product information, but also improves the style and appeal, so that the brand image not only does not fall but increases.

Chu Yuanxi said this and slowed down his speech: "The information you brought today is very valuable. Therefore, I now wonder whether to create a new IP, repeat the past successful experiences of Baren, and aim at the European and American markets. Then we make our own game products and use our own self-media to promote them. After a process like this, we will have methodology and other methods. Once successful, this overseas business company will definitely be listed separately in the future. It should be easy to go to Nasdaq or something."

Chu Yuanxi is more opposed to the fact that the Pakistani people went to the United States to go public, but it doesn’t matter if the subsidiary is concerned. It is separated by a layer of relationship and a layer of firewall.

"Are your steps too big?" Monica was suddenly shocked. Chu Yuanxi meant that she wanted to use the routine of promoting "Come Out of a Troubled Time" to promote a new IP on social media on the Internet, which is completely European and American.

There are indeed traces to success in "Come to the Mountains in Troubled Times". With the strong traffic pool of Baren, the support of scientific and reasonable self-media matrix, as well as the pretty good content and good painting skills, it was blown up in the comic style, which was not surprising in hindsight.

However, it is difficult to replicate the self-media and traffic pool of Baren on the outside network, because if there is no Douyin bonus, even if Chu Yuanxi does it again, it may not be able to make it in China. Douyin is Chu Yuanxi's father.

What’s even more terrible is that “good content” is a big problem. Just like letting a European and American person write Chinese, it’s a hell of a ghost. There are not just such talents, but they are definitely rare. By the same token, where does Baren Entertainment have the kind of talents to create topics suitable for Europe and the United States now?

"It's not big, not big at all. When we create European and American themes, we will do animations directly." Chu Yuanxi was actually not sure, but he understood one truth: if he had money, he could waste it, try and make mistakes, and use opportunity costs to exchange for what he wanted.

What's more, the solution he thought of was not particularly unreliable. Directly making animation can overcome many obstacles, and the video's display power can cover many differences, user differences, cultural differences, regional differences and even language differences. When using animation, you only need to pay attention to whether the dialogue is natural and smooth, so as to hide literary and artistic shortcomings to the greatest extent, which is something that comics cannot compare to.

In short, if you focus your audience's energy on the content, the only thing that can be considered is whether the content is attractive enough. Monica can figure out these joints by doing them.

However, thinking that this plan is already the limit of Chu Yuanxi's ability in overseas areas. In the original world, Xiaokang has had many thoughts and wisdom in exploring overseas, but there are too few implementations, so he doesn't know how much it can be done if he really does this.

But it is definitely necessary to be sluggish, especially when you have money, this is the same for both people and companies.

Monica has not yet jumped out of the role of the executor. Seeing Chu Yuanxi say this, there is no need to object, but she is still very curious: "Chu Yuanxi, how did you open your brain? Why did you suddenly think of doing European and American themes? What do you do about the content?"

"It's very simple. "Come Out of the Mountain in Troubled Times" is not particularly suitable for Westerners, right? If you become a European and American person, wouldn't you take up all the maps of the East and the West? Besides, you have a Chinese-style theme now. Wouldn't you fight with the brothers in "Come Out of the Mountain in Troubled Times"? What's the content, let me use my brain, call Uncle Sheng."

However, the omnipotent uncle Sheng was helpless this time, which made Chu Yuanxi extremely uncomfortable. He did not understand European and American subjects nor related writers. He knew very well about fantasy themes. After all, he used to be mixed with online literature, but his fantasy and Western fantasy were not bad.

Uncle Sheng gave only one suggestion. In terms of content, it is based on historical themes, with a little myth and supernatural power. This is how "Come to the Mountains in Troubled Times" is done. When writing about things in the past, the audience's tolerance is relatively high, and it is not easy to expose the shortcomings of Easterners in writing Western themes, especially Western history, ancient Greece, Roman, Byzantine, etc., which are easy to push. In addition, it is best not to underestimate history, because people who do not have a deep understanding of history cannot underestimate history. People who have a deep understanding of European and American history in China are not so easy to find, and it is not convenient to promote it.

These are all good advices from Jinshi, but it is not the key to achieving the goal from 0 to 1. The key to getting from 0 to 1 is to find the right person.

Chu Yuanxi has no reserves at all in this regard, what should I do? He decided to turn to the universal circle of friends: God, earth, I encountered something I can't handle! I want to create an IP suitable for promotion in Europe and the United States, with historical themes as the main focus, a small amount of magic as the auxiliary. Who can provide ideas or even help?

Li Jingfei: I won’t thank you for taking the song of ice and fire.
Chapter completed!