Chapter 542 The value of going to sea
This is determined by objective conditions, not a crime of war. The Internet at home and abroad are two worlds, and the tangible barrier makes the distance between the two farther than before capital, second only to the distance between Netcom and Telecom ten years ago. Therefore, it is beyond reach. Under this sense of alienation, let alone methodology and model, even the real opportunity to accumulate experience is very rare.
The reason why we emphasize "real" opportunities is that after several layers of networks, a company dare not say whether the things accumulated over half a day are experience or guidance. It can only be determined by sacrificing several products in the same mode. Well, this will make you lose your life.
This is also a common problem that a large number of mobile game companies have to face when going overseas - the cost of trial and error is too high!
Of course, this situation may be much better for mobile game companies in the future, because it can completely hand over the business to Google and let Google provide one-stop brainless services, which will save you worry.
But Chu Yuanxi hopes that the overseas business he built for Baren is an advertising service provider, and an advertising service provider based on internet celebrity self-media. This thing is not expensive, but it is hard to work. You must accumulate experience, summarize methodology, and form an effective model.
In this sense, this event should not be missed easily. Chu Yuanxi regards the other party's joint invitation as an event, which is equivalent to the operational activity that Liao Xingxing is good at. If it is an event, it must be planned, steps and feedback, rather than simply posting a video or two to fans to see.
This is a good opportunity to accumulate experience. The best way to understand one thing is to bend down and do it, and what you get is first-hand experience. The key is that this is a promotion of a mobile game. Through promotion by others, you can also establish a case and find a model.
Thinking of this, Chu Yuanxi decided to give overseas speed, especially when Google has launched a full set of services with such powerful functions. A two-step plan has become very feasible. First, use "Come Out of the Troubled Times" to test the depth of the water in the European and American markets, and then, the next game product focuses on European and American themes and makes efforts overseas.
Although the focus next is to be transferred to the well-off project, it does not mean that Baren Entertainment will herd sheep. It is impossible to herd sheep. Herding sheep is not only irresponsible to investors, but also irresponsible to the brothers who are fighting in Baren Entertainment. Most of them will not transfer to a well-off job.
This is also the reason why Chu Yuanxi hopes to promote the reorganization of the company into a group. At present, Baren has many business lines, but they all maintain direct contact with Chu Yuanxi and are directly manipulated by him. Others, except for the Artifact Company and Cao Shan, are actually high, middle and low-level executors. The purpose of the reorganization is to allow each module to remove this direct contact, even if it is as thin as a leek leaf.
This is the same reason that Chu Yuanxi attaches great importance to employees who can come up with his own ideas. For example, Zhao Jie and Yu Wenhui are willing to give heavy rewards and important positions.
Unfortunately, because of the fast-paced picture, Chu Yuanxi introduced too many old brothers from Pengfei Technology, which made the genetic composition of the employee team not particularly scientific.
The current situation is that there is no problem with working. The old brothers are willing to accept sweatshop-style exploitation. As long as they give bonuses, it is fine. The team that seems to have combat effectiveness, but they are all seriously socialized. The pursuit of social livelihood has been more or less castrated, and they are obviously capable but have no ambitions. Not to mention others, the salted fish-like self in this world is a typical example. In terms of ability, it is enough to be ravaged by Li Zhaokai every day. If Li Zhaokai is a capable person, the key is still a scumbag. In terms of ability, Li Zhaokai is not even as good as Hong Xing.
The direct result of this gene is that Chu Yuanxi has worked very hard to stimulate the situation. Through various methods, options, positions and even bonuses, there are very few people who actively seek an upward leap. They obviously have a lot of opportunities, but lack people who are willing to seize opportunities, they are all working in a silence.
You can't really get a girl, right? Baren's situation is not suitable for deliberately introducing beautiful employees among the lower-level employees. In that way, without stimulating bleeding, the stable team will be messed up first.
He needs to train the leadership of the group within these few months, or introduce suitable people from the outside, join the Ba people for a period of time, and then wait until the reorganization is replenished into the various structures of the group.
The problem with Baren Entertainment is that it pursues speed too much, which makes everyone focus on specific businesses and become a good screw and nut on the business line, but it cannot be used to become a metronome without the management ability. Or the overall background is super low, and it cannot be made in a thin process without accumulation.
Chu Yuanxi knew that the pot was mainly his own. His super control ability did everything the metronome work, so others did not need to think high-end. It would be difficult to make mistakes without thinking. This was extremely efficient, but it also suppressed people's initiative.
The most important problem is the root cause, that is, when Chu Yuanxi built a founding team, he was eager for quick success and instant benefits to pursue the business ability of team members, and actively ignored the growth attributes of management. In short, the grassroots style is strong and it looks like a workplace elite. Even Yang Yuanmei, a workplace miceng, joined by chance. Workplace elites will consciously maintain their voices, so that the company will often hear their voices, rather than being transparent people. Putting aside their business ability, they are very proactive.
This is not a problem for Baren Entertainment at present. Even if it is reorganized into a group, it is not a problem if Chu Yuanxi does not go to a well-off society. Instead, there is a big buffer that can promote Uncle Sheng and Yang Yuanmei in a way that can give them enough time to exercise their abilities and have enough time to think and make mistakes.
However, Chu Yuanxi should turn his focus to a well-off society. For Baren's business, his ideal situation is to only raise the stage goals, grasp the major strategic direction, urge the completion status of each unit, coordinate the relationship between each subsidiary, and increase coordination and reduce internal consumption.
To sum up these tasks, just stand by and watch most of the time, because you don’t have any contact with specific business.
However, this requires that all business lines be able to let go, and the key is people.
If people are competent, the company will definitely be prosperous, just like playing CMS to run a team. When the press conference was held, they said: We signed Rooney yesterday, we signed Rooney today, and we will sign Van Persie tomorrow. Signing Stam is a decisive meaning for the team, and signing Dong Fangzhuo is a mistake to avoid in the future. The relationship in the locker room needs to be adjusted. I criticize the player Barabala like this and have been 90 minutes behind by one goal? I will help the referee extend the time Barabala. We are still in a bad position to fight Barcelona. We have to learn Barabala from Mourinho's bus.
How can you make a lot of excitement when speaking like this?
But people are not competent, and the style changes suddenly: I almost signed Messi, Niang Xishi! I almost signed C Ronaldo, Niang Xishi! I almost signed Ibrahimovic, Niang Xishi! I almost signed this traitor for self-interest! Fa Zhongyi, the traitor for Fan Xishi! Fan Xishi! Song Gongming, the traitor! The team account has 200 million deposits, and the strongest man is already in the formation!
If you speak like this, you will soon transform into a genius king.
Therefore, it is easy to transform Baren Entertainment into Baren Group, but it is difficult for Chu Yuanxi to free himself. Moreover, there is not enough time, so he can take five months to complete.
Among them, overseas business is a newly added sector with Chu Yuanxi's inspiration. It was not when he first made a plan. Chu Yuanxi glanced at Monica sitting next to her. Her report this time was quite good and worth continuing to cultivate.
Even from the perspective of talent training, it is very meaningful to participate in the activity of Brother Beard. During the process, Monica had to think about a lot of things that she didn't need to think.
The overseas business work has absolute value. No matter how good Google does it, it is not Baidu. It is still necessary to be honest in advertising in its own search function, and ultimately rely on traffic owners to advertise.
The top video broadcasters are the most valuable among traffic broadcasters. The number of fans is the official statistics of the advertising effectiveness of video broadcasters is 5 times that of graphic bloggers. People who sell water for overseas gold diggers are trading with extremely high returns on investment, especially Baren Entertainment is a Tianchao enterprise.
What does the Tianchao mobile game company need to go overseas? What is needed is a foreign "comprador". The word comprador is definitely familiar to the people of the Tianchao, and it has a negative image of sucking bones and marrow. In fact, this is the case. The comprador stands with foreigners, imports imported products into the domestic market, and makes money for foreigners through relationships and makes a difference for foreigners. The key is that most of the imported products are foreign garbage.
However, when mobile games go overseas, the form is reversed. Foreign compradors need to re-export our local specialties "domestic mobile games" for distribution abroad. At this time, it doesn't matter whether it is garbage, as long as it is legal.
Speaking of garbage and legality, the news that rejects reliable information is that the day after tomorrow, on October 17, Canada's fresh meat Prime Minister Trudeau will announce that marijuana is fully legal, and his most important political achievement will be recorded in history. So, will it become legal to export marijuana to Canada?
This news is worth a thousand yuan, because people with flexible thinking follow this clue and will think that in the domestic A-share market, will concept stocks related to marijuana rise?
At this time, if there is a comprador who is working on the Canadian market and goes through direct sales stores, then concept stocks are not concept stocks. How much money do you have to make? This is the most profitable bad deal in the world. Generally, countries must be written into the criminal law, but they can make money publicly in Canada and be protected by law.
The key is that Canadians are relatively rich, God bless Canada!
This is the meaning of the existence of compradors.
Baren is a Tianchao enterprise. When local game companies go overseas, the communication cost will be minimized and customized advertising can be made.
Communication is the most important thing in the cooperation between Party A and Party B. You should know that Tianchao’s mobile game companies will go through tricks when looking for anchor resources in China for promotion. For example, Pengfei Technology, who has to call grandpa after falling into the pit, let alone find compradors overseas? But it is much more enjoyable to find Baren Entertainment, and face-to-face communication is easy.
Thinking of this, Chu Yuanxi opened a new document on Monica's hand, and said and wrote: "I think this cooperation can be agreed, but there are several questions that require you to think about.
First, is Brother Hu Zi reliable and is it worth accepting? We will help him today and he will help us tomorrow. This is normal contact. I think his connections are OK. Can we borrow them in the future? For foreign friends, we just click directly, just regard it as a relationship between utilization and being used.
Second, I hope to see the other party’s complete promotion plan, at least you have a clear idea. If we participate, we will offend epic games. If there are many participants and the law does not rule the masses, we will rush behind and shout 666 to others, but we must not become cannon fodder for charges. This is very important."
"You mean..." Monica's face became a little ugly. In fact, she understood that she would not sign a contract. Chu Yuanxi meant that she was ready to give up her psychological barriers at any time.
"What I mean is to look slow and look at it. If you don't work, you'll be timid. You have to remember the secret of these eight words. If the promotion he organized began but no one followed, we're sorry."
"How can you be sorry? What's your most basic reputation for your commitment?"
"I'm sorry, it's very simple. There are times worse at home and abroad." Chu Yuanxi slapped his thigh, "We are helping, and reputation is based on the other party's first trustworthiness, right? How flexible is it to be to hold on to this kind of commitment? Since Brother Hu Zi said that it would cause a sensation across the Internet and make the copycat chicken-eating mobile game famous in North America, this is his promise to us. Then it's okay for us to ask him to start fulfilling it first?"
"You will ruin my reputation like this!" Monica was a little overwhelmed, "If you are afraid that the company will take the risk of offending Epic Games, you will directly reject him, and there is no problem. But you are like this and promised me, but they asked me to start posting videos. I said there is a time difference, and I feel guilty!"
"The most important thing for a person is to have a clear conscience. If there is, convince yourself that if there is one, you don't." Chu Yuanxi patted the table: "You are now the person in charge of the company's overseas career. You need to weigh the interests of the company and the personal gains and losses. This is the most basic, because your personal gains and losses are largely bound to the interests of the company. You have to learn from me in this regard."
If this cannot be done, Monica's ability is strong, she will not be the person in charge. She will be defeated as soon as possible. This is not Chu Yuanxi's test for her, but an order to her.
The Internet celebrity world is a world of martial arts. Chu Yuanxi’s request is like the people of Jianghu have entered the six gates and become court hawks. The first thing they need to consider is to use their own Jianghu connections to maintain stability for the court, rather than using their own court hawks to make value-seeking for friends in the martial arts world.
Monica's face was stiff, and she was stared at by Chu Yuanxi's bright eyes and didn't feel like she was looking down. She felt very awkward: He was obviously a villain, why did she seem to be in the wrong?
She raised her head and happened to hear Chu Yuanxi say, "It seems that you have figured it out, so I will explain some specific questions to you."
Chapter completed!