Chapter 440 Zhao Zhujiang fell into contemplation
In fact, Chen Bingye's ability to say this made Chu Yuanxi look at him with admiration. His understanding was extremely clear and his positioning was extremely accurate.
But Chu Yuanxi's words reduced his IQ at this moment to Zhu Chi's level, and he was not as immunized to Chu Yuanxi's logic as Zhu Chi, so his expression immediately became Spartan.
As a tycoon leader, Zhao Zhujiang understood it instantly and showed an unfathomable smile.
Zhu Chi had learned to ask if he didn't understand, and directly hit Chu Yuanxi's ribs: "Explain it quickly."
"It's very simple. I think the output of IP derivatives cannot support high valuations in a visible time. IP derivatives sell physical products, and are not the same as Internet valuation. If you want to reach a valuation of 10 billion, it is impossible to have a valuation of 10 billion. This cannot be achieved by moving your mouth, nor can it be achieved in two or three years. If you have this energy, what can I do?"
Zhao Zhujiang was obviously interested: "Then where are you here today?"
"The traffic pool is my base camp, the IP is my soldier, and is the IP derivative considered a kind of flag, right? It is very important, but it is not used to make money."
Chen Bingye was a little anxious, as if he was about to catch the key point: "Where is the importance of the flag?"
"If you regard new users as enemies who need strategies, then the heart of new users is the enemy's castle. Our army's goal is to insert the flag into the other party's castle. Do you think it is important?"
Chu Yuanxi said, and actually saw Zhao Zhujiang showing a thoughtful expression? It seems that "new user" is indeed a keyword.
"What should I do if those stubborn enemies cannot insert the ordinary flag? Take out the ip derivatives flag and sway it in front of his eyes several times every day. This is better than the advertisement."
The word "advertising" brightened Zhao Zhujiang's eyes.
"Especially, when another force appears, we have an interesting name here, called it "friendly businessmen". At first glance, it seems ironic, and it is really appropriate to put it in this scene, because the common enemies are those "new users". Then it is extremely critical to whom these enemies eventually surrender. If there is no essential difference between you and others in terms of products, then who will be more recognized?"
Chu Yuanxi said, seeing that Zhao Zhujiang had completely listened, he immediately stopped the topic and took back to the IP industry: "This is more obvious in our IP industry. Because the IP industry is not that you compete with me, but that you compete with all IPs in the market, there is no situation where two competitors compete with each other. This comparison is all-round, and any business behavior may increase or decrease your attractiveness to IP users.
The biggest problem with IP derivatives is that it may destroy an IP in turn, or be sacrificed. In short, this is worthy of warning. However, those who make IP derivatives and IP rights holders are often in the upstream and downstream relationship, paying high authorization funds and advance payments. The first thing to consider is one's own interests. This contradiction is particularly prominent at some moments. So I would rather not make money from IP derivatives, at least not make high added value."
Chen Bingye's IQ slowly rebounded: "But who will do it for you if you don't make money? Do you lose money by yourself?"
"This is a very complicated issue, and you can win more."
This question is indeed not attractive to Zhao Zhujiang because he actually doesn't care about Shenma IP derivatives. As he was talking, the host gave Tom a gift to step down and then announced that he would enter the next stage - the forum.
What Chu Yuanxi didn't expect was that Chen Bingye was actually invited to the scene and was regarded as a rape by the onlookers. He was a representative of an IP startup in West Lake.
But if you think about it carefully, although there are so many cultural and creative enterprises in the West Lake area, they are not as awesome as Yuewen. The flat-tout brother is almost qualified in terms of his status.
The next part is the award ceremony. Fang Shiling saw the person next to Chu Yuanxi and immediately jumped over with her waist. As soon as she was halfway through, she was shocked to see two men sitting over.
Fang Shiling said that if her mother was not sure whether she should be criticized or not, because she found out that Chu Yuanxi knew these two people. She had to sit back in shame, but she didn't know that the topic ahead was very exciting from the beginning.
Chu Yuanxi looked at Ma Jie sitting next to him with a dark face. On the other side of Ma Jie was Yuan Du. He held a big grass in his heart. Why did these two people get together? Yuan Du was not surprised because Yuan Rong said he was coming, but he didn't step on the smell of shit. Why did these two grandsons always come over like flies? Could it be that Yuan Du pulled Ma Jie to apologize to me?
They gathered together because of the left eye.
The left eye put such a lot of effort into the road studio and invested some cash in, so I couldn't leave. After Yuan Du was slapped in person by Su Hao, he didn't even want to go to Hong Xing. Neptune Studio is a man-intensive mcn. Among the Su Hao brothers present that night, there were more than one of the workers in Hong Xing.
Therefore, Yuan Du turned around and transferred to Malu Studio to do content. Although it was not unique, it was introduced by Left Eye, which was better than nothing. Lu Yongxiao would not be able to refute Left Eye's face for a person.
Originally, Lu Yongxiao looked down on Yuan Du very much. Because Yuan Du was born in Neptune, Neptune's work style was obviously at the bottom of the mcn contempt chain. What's more important is that because Yuan Du transferred to join, Lu Yongxiao and Hongxing also met. When he saw that Hongxing not only had Douyin Volcano and Kuaishou, but also had millions of fans, it was quite similar?
The key is that there are also representative works. Although they were deleted in Jianwang Operation, the magic of Douyin is that although the works were deleted, they just couldn't be played, and the pit was still kept. The number of likes was kept in the pit and you can see it. This made Lu Yongxiao, who claimed to be an old fox, decide to set up an advertisement and intend to attract some fans.
As a result, Langtao Information is a dignified naval army company. It is not differentiated to buy zombie fans and cannot break the rules! Lu Yongxiao's studio is not the same as other ones. After all, it is a professional mcn studio. In some aspects, it is more professional than Baren Entertainment. It has special methods to test it. This test reveals that it is Zhuge Liang's dog fucking.
Hong Xing was scolded by his left eye for this matter. The problem is that Hong Xing had no choice. His so-called million-study public account was made up by piece together. He was nominally a million fans. The problem is that it is far inferior to the ordinary million-study marketing account. Its effect is not one-tenth of the normal level. Isn’t this arguable? It just doesn’t work well, but you can turn the blame. Your advertising copy is not good, your content is not attractive, and your choice is not good; but if you don’t work, you will immediately reveal your true colors. You will never miss it in this life!
Chapter completed!